What Powered does

Powered (also doing business as Powered Office) is a U.S.-based provider of an integrated business management software suite aimed at small-to-mid-sized businesses. The offering comprises eight product modules — Powered Web (website design, hosting, SEO), Powered CRM (built on Zoho CRM at $12/user/month), Powered PBX (a cloud-based VoIP phone system claiming 62% savings over traditional telephony), Powered CS (customer service software built on Zendesk, $2–$195/agent/month across five tiers), Powered Support (website monitoring and security), Powered Project (project management built on Asana, with a free tier for up to 15 members), Powered POS (a cloud-based point-of-sale system), and Powered Network Security (UTM / firewall / VPN / content filtering) — all surfaced through a unified Omni-Powered Dashboard that displays sales figures, accounts, website visits, telephone usage, and employee schedules in real time across devices.

The business model is a combination of recurring subscription revenue from the bundled suite (per-seat for CRM, CS, and Project) plus project-based, one-time fees for web design and development, with add-on usage fees for telephony minutes. Powered operates a hybrid go-to-market combining a product-led, self-serve website experience (powered.com) with phone-based inside sales: prospects call 1-866-307-0320 or submit a contact form and are followed up by a "Powered Business Analyst." Distribution is direct only, single-country (United States), with no disclosed resellers or channel partners. The disclosed customer base consists entirely of micro-SMBs across retail, healthcare, automotive, financial services, and nonprofits (e.g., Stefanie Wolf Designs, Suave Dental, Liberty Motor Wear, First Federal Payments, Aish Tamid of Los Angeles).

Powered has raised approximately $53.9M in disclosed equity across 2000–2010, led by Austin Ventures with participation from Barnes & Noble, Merrill Lynch, TL Ventures, CenterPoint Venture Partners, Impact Venture Partners, and Silicon Valley Bank. No funding activity is disclosed after January 2010. Headcount is 51–100 employees, and publicly listed leadership is limited to three vice presidents (Kevin Tate, VP Business Development; Greg Rau, VP Operations, Facebook and Mobile; Natanya Anderson, VP Content); no CEO or C-suite executive is named in the source material. The company is privately held, based in Los Angeles at 5455 Wilshire Blvd, Suite 1700 (with firmographics listing Austin, TX as city), and operates the suite as a reseller/integrator of third-party SaaS platforms rather than as a developer of underlying core software.

Name

Powered

Legal name

Powered

Website

https://powered.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Powered (aka Powered Office) is a U.S. provider of an integrated SMB business management suite bundling web design, CRM (Zoho), PBX/VoIP, customer service (Zendesk), project management (Asana), POS, and network security behind a single Omni-Powered Dashboard, sold via direct website and phone-based inside sales to small businesses across retail, healthcare, and services verticals.

Ownership category

akta.pro rank

Product category

Integrated Business Management Software

NAICS

Computer Systems Design and Related Services (5415), Security Systems Services (56162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Computer Communications Equipment (3576)

akta.pro primary industry

Hybrid Cloud Management, Monitoring & FinOps (HDABAMAD)

akta.pro secondary industries

Attack Detection & Response for Cloud/SaaS (SOC for Cloud) (HDADAGAJ), Cloud Management Platforms (CMP) & Single-Pane-of-Glass Control (HDABABAD), Server Appliances (Purpose-Built: Security, Backup, Analytics, etc.) (HDACABAL)

Keywords

• Business management software
• Cloud VoIP phone systems
• Web design services
• Unified threat management
• Customer relationship management

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CRM Subscription (Zoho CRM): Monthly per-user subscription for CRM software. Powered re-sells Zoho CRM with integrated support and onboarding services.
2. Customer Service Software Subscription (Zendesk): Monthly per-agent subscription tiers for customer support software. Five pricing tiers from $2 to $195 per agent per month, all billed monthly with no hidden fees.
3. Web Design and Development: Custom website design, development, hosting, and domain registration services. One-time project-based engagement with 5-step process: agreement, graphic design, acceptance, coding, and launch.
4. PBX / VoIP Phone Service: Monthly subscription for cloud-based phone services including toll-free numbers, virtual PBX, auto-attendant, IVR, conferencing, call recording, and voicemail. Revenue from monthly service fees and per-minute usage where applicable.
5. Integrated Suite Subscription: Bundled subscription for multiple Powered products (Web, CRM, PBX, CS, Project, POS, Support, Security) sold as an integrated business management suite.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Powered is an integrated suite of eight cloud-based business management modules — web design/hosting (Powered Web), CRM (Powered CRM on Zoho), cloud PBX/VoIP (Powered PBX), customer service/ticketing (Powered CS on Zendesk), website monitoring/support (Powered Support), project management (Powered Project on Asana), point-of-sale (Powered POS), and network security/UTM (Powered Network Security) — delivered to small-to-mid-sized businesses and unified through the Omni-Powered Dashboard for real-time cross-module visibility.

Product overview

Powered Office is a suite of integrated business management tools designed for small-to-mid-sized businesses. The portfolio consists of eight distinct product modules — Powered Web (website design and hosting), Powered CRM (customer relationship management), Powered PBX (cloud VoIP phone system), Powered CS (customer service/ticketing), Powered Support (website monitoring), Powered Project (team project management), Powered POS (point-of-sale), and Powered Network Security (firewall/UTM) — all centered around the Omni-Powered Dashboard. The key value proposition is that all modules are designed to work together, sharing data through the central dashboard to give business owners a unified, real-time view of sales, operations, marketing, support, and finances.

Differentiator

Problem solved

Functional benefit

Brands

• Powered Web: Website design and development services
• Powered CRM
• Powered PBX
• Powered CS
• Powered Support
• Powered Project
• Powered POS
• Powered Network Security

Products and services

• Powered Web Web design, development, hosting, and domain registration services for small businesses, delivered through a five-step process (agreement, graphic design, acceptance, coding, launch) and focused on corporate identity, responsive/mobile design, content management, and SEO.
• Powered CRM Customer relationship management subscription built on Zoho CRM at $12 per user per month, providing customer value analysis, improved reporting, revenue growth, customer retention, loyalty tracking, and order processing accuracy; pay-as-you-go with no long-term contracts.
• Powered PBX Cloud-based VoIP IP PBX phone system subscription supporting SIP standard, SIP trunks, HD voice, toll-free numbers, virtual PBX, auto-attendant, IVR, call forwarding, call recording, conferencing, voicemail with transcription, and 24/7 support; positioned as delivering an average 62% savings over traditional telephony.
• Powered CS Customer service and support ticketing subscription built on Zendesk, offered at five per-agent pricing tiers ($2, $29, $69, $139, $195 per agent per month) including features such as ticketing portals, satisfaction ratings, domain mapping, advanced analytics, multilingual content management, phone support, and custom roles.
• Powered Support Website monitoring and customer support services designed to keep end customers satisfied through proactive monitoring, aimed at increasing sales through reliable uptime and support.
• Powered Project Project management subscription built on Asana, offering team collaboration, private projects/teams, unlimited guest access, priority support, and scalable team sizes; includes a free Project Lite (Asana Lite) tier for up to 15 team members with unlimited projects and tasks, plus premium plans for additional features and capacity.
• Powered POS Cloud-based point-of-sale system for small retailers that runs on any computer, laptop, or tablet, supporting hardware peripherals, customer engagement, inventory management, customer loyalty programs, employee management, and detailed sales reporting.
• Powered Network Security Unified Threat Management (UTM) and next-generation firewall service combining on-premise and cloud-based security, including intrusion prevention, gateway antivirus/anti-spam, VPN, content filtering, load balancing, data leak prevention, reporting, and cloud storage with encryption, centrally managed via Powered Cloud Control.

Quantifiable outcome

• 62% savings on phone costs compared to traditional telephony systems
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• AsanacoreTechnology or IntegrationPowered integrates Asana's project management platform as 'Powered Project.' The offering includes Asana Lite (free for up to 15 team members with unlimited projects/tasks) and premium plans with additional features like private projects, priority support, and larger team capacity. Premium plans available at the same price for teams or entire organizations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Freshworks: Freshworks sells an integrated suite of SMB-focused business software (CRM, customer support, IT service management, HR) — closely paralleling Powered's bundled approach, but at much larger scale and with proprietary core technology rather than resold third-party platforms.
• RingCentral: RingCentral competes directly with Powered PBX in cloud-based VoIP and unified communications for SMBs. Both target the same customer pain point (costly traditional telephony) with SIP/VoIP delivery, though RingCentral owns its core stack.
• Zoho: Zoho provides an integrated SMB business application suite including CRM, helpdesk, project management, and telephony. It is both a Powered partner (Powered CRM is built on Zoho) and a direct competitor to Powered's bundle, offering the same modules natively to SMBs.
• Bitrix24: Bitrix24 is a free/paid integrated collaboration and business management suite for SMBs covering CRM, project management, telephony, and website builder — a near-direct functional peer to Powered's eight-module suite, particularly on the SMB side.
• Square (Block): Square competes directly with Powered POS at the SMB retail and services point-of-sale layer, and increasingly bundles adjacent software (appointments, payroll, marketing) — mirroring Powered's integrated suite strategy from the POS anchor.
• Zendesk: Zendesk is both Powered CS's underlying platform (partner) and a direct competitor, selling customer service and ticketing software to the same SMB audience. Powered's differentiation is the bundle and managed-services layer around Zendesk's core.
• HubSpot: HubSpot offers an integrated CRM, marketing, sales, and customer service hub targeted at SMBs and mid-market. Comparable to Powered's CRM/CS/POS suite in customer profile and modular bundling approach, with significantly deeper proprietary technology.

Broad incumbents

• Salesforce: Salesforce's SMB-targeted Sales Cloud and Service Cloud bundles overlap Powered CRM and Powered CS. While Salesforce sits up-market, its Starter Suite and partner-led SMB motions directly compete for the same customer dollars.
• Shopify: Shopify is a broad incumbent in SMB retail commerce, providing POS, web store, payments, and basic CRM/loyalty — overlapping Powered Web and Powered POS at the retail SMB segment, with materially greater scale and brand recognition.
• Microsoft (Microsoft 365 Business): Microsoft 365 Business is a broad incumbent offering productivity, communications (Teams Phone), basic CRM, and security for SMBs. It overlaps Powered's bundle functionally and competes on price scale, brand, and native integration with Windows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/powered-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powered