Junior Achievement of Tampa Bay

What Junior Achievement of Tampa Bay does

Junior Achievement of Tampa Bay is a 501(c)(3) nonprofit organization headquartered at the Bill Poe Family Junior Achievement Campus in Tampa, Florida. Founded in 1965 and operating as a regional chapter of Junior Achievement USA, the organization delivers hands-on, career-connected financial literacy, entrepreneurship, and work-readiness programming free of charge to approximately 20,000 K-12 students annually across Hillsborough, Pasco, Polk, and Sarasota counties. Its core product portfolio consists of three experiential learning programs: Muma BizTown, a one-day simulated city experience for elementary students; Finance Park, a budgeting and lifestyle-decision simulation for middle school students; and 3DE Schools, a case-based high school model connecting students with corporate partners. Adjacent offerings include the JA Essential Work Skills Credential, the Marketing Innovation Certification, and signature community events such as the Spirit of Achievement dinner, JA Prom, and Innovators Showcase.

The business model is donation-driven. The organization raises funds through individual and corporate contributions, planned giving vehicles (including bequests, IRA rollovers, and donor-advised funds), foundation grants, and revenue from fundraising events. Programs are delivered directly inside partner schools and at the Tampa campus facility, with school districts serving as the primary distribution channel to reach students. There are no pricing models applied to student participants; all revenue flows from charitable sources. A flagship benefactor relationship with Pam and Les Muma—a $5 million planned gift plus $2–3 million in operational support—was formalized in February 2026 through the renaming of the BizTown program to Muma BizTown in recognition of their two decades of support. The organization is governed by a Board of Directors and operates within the broader Junior Achievement USA parent network, with compliance adapted to Florida-specific regulations such as Senate Bill 700 donor attestation requirements.

Name

Junior Achievement of Tampa Bay

Legal name

Junior Achievement of Tampa Bay

Website

https://jatampabay.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

501(c)(3) nonprofit in Tampa Bay delivering free, hands-on financial literacy, entrepreneurship, and career-readiness programs to approximately 20,000 K-12 students annually across Hillsborough, Pasco, Polk, and Sarasota counties through Muma BizTown, Finance Park, and 3DE Schools.

Ownership category

akta.pro rank

Product category

Youth Financial Literacy and Entrepreneurship Education

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

akta.pro secondary industry

Small Business & Entrepreneurship Community Education (EDAAAFAK)

Keywords

• Youth financial literacy
• Entrepreneurship education
• Workforce readiness
• Experiential learning programs
• School-based education

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual and Corporate Donations: JA Tampa Bay relies primarily on charitable contributions from individuals, corporations, and foundations. This includes cash contributions, stock gifts, and planned giving arrangements.
2. Planned Giving and Legacy Gifts: Planned giving vehicles including bequests, IRA charitable rollovers, and donor-advised fund contributions provide long-term financial support. Major benefactors Pam and Les Muma have contributed a $5 million planned gift plus $2-3 million in operational support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Junior Achievement of Tampa Bay delivers hands-on financial literacy, entrepreneurship, and work-readiness education programs to K-12 students free of charge, anchored by three core experiences: the Muma BizTown simulated-city program for elementary students, Finance Park budgeting simulations for middle-school students, and 3DE Schools case-based learning for high-school students. Programs are funded by individual and corporate donations and delivered directly in schools and at the JA Tampa Bay campus, supplemented by credential programs in essential work skills and marketing innovation.

Product overview

Junior Achievement of Tampa Bay operates a portfolio of three core educational programs: Muma BizTown (a hands-on simulated city for elementary students to run businesses and manage finances), Finance Park (real-life budgeting simulations for students), and 3DE Schools (a high school model connecting students with business leaders through case-based learning). The organization also offers credential programs including the JA Essential Work Skills Credential and Marketing Innovation Certification. These programs are complemented by signature events like Innovators Showcase and are supported by individual donor societies and corporate partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Muma BizTown: A hands-on simulation where students run a city, manage finances, and operate businesses. Previously known as JA BizTown, it serves approximately 20,000 students annually.
• Finance Park
• 3DE Schools

Products and services

• Muma BizTown A hands-on, one-day simulation for elementary school students where they run a simulated city, manage finances, and operate businesses; through classroom lessons and an immersive visit, students learn how businesses operate, how to manage money, and how their decisions shape a community.
• Finance Park Interactive program for middle-school students in which they make real-life budgeting decisions based on lifestyle scenarios, learning how education, career choices, and financial decisions impact their quality of life.
• 3DE Schools A multi-year high-school model that connects business leaders and corporate partners with students through case-based learning; students solve authentic business problems, develop critical thinking skills, and build confidence for college and career success.
• JA Essential Work Skills Credential Credential program for high school students (notably 3DE participants) that recognizes mastery of six career-ready competencies: Creativity & Innovation, Critical & Analytical Thinking, Cultural Agility, Effective Collaboration, Engaging Communication, and Self-Direction; six micro-credential badges stack into the full credential.
• Marketing Innovation Certification Certification program offered by Junior Achievement of Tampa Bay focused on marketing innovation skills.
• Muma BizTown Summer Camp Summer camp program at Muma BizTown offering hands-on business and financial education experiences for students outside the regular school year.

Quantifiable outcome

• 20,000 students served annually across four counties
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Raymond JamescoreGTM or Marketing PartnerRaymond James serves as the title sponsor for the Innovators Showcase event, bringing together student-run companies from 3DE high schools across Tampa Bay.
• United Way SuncoastcoreStrategic or Co-development PartnerUnited Way Suncoast Chief Communications Officer and team visited Muma BizTown to see the impact of their partnership on local students.
• USAAminorStrategic or Co-development PartnerCorporate partner visible in Muma BizTown program materials and Partner Tribute Day activities.
• TruistminorStrategic or Co-development PartnerFinancial services partner associated with Finance Park program branding.
• 3DE Corporate PartnerscoreStrategic or Co-development PartnerCorporate partners work alongside high school students in the 3DE Schools model, providing mentorship and real business challenges for students to solve throughout the school year.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Network for Teaching Entrepreneurship (NFTE): National nonprofit delivering entrepreneurship education to middle and high school students, with a similar blend of classroom curricula, student-run ventures, and corporate partnerships. Closest external peer in mission and target student segment.
• Junior Achievement of Central Florida: Another Florida-based JA chapter operating the same Junior Achievement USA program suite (BizTown, Finance Park, JA in a Day) for K-12 students. Directly comparable in mission, programs, and donor-supported nonprofit model.
• Junior Achievement of South Florida: Sibling JA chapter covering Broward and Miami-Dade counties with the same BizTown, Finance Park, and 3DE-style program mix. Closest comparable in scale, mission, and operating model within the same Florida market.
• Take Stock in Children: Florida-based nonprofit providing mentoring, scholarships, and college-readiness support to low-income K-12 students. Comparable as a Florida-focused education nonprofit that depends on school district relationships, corporate sponsors, and donor funding to deliver student outcomes.
• Junior Achievement of Georgia: Large JA chapter operating JA BizTown, Finance Park, and 3DE-style programs across metro Atlanta. Comparable in program portfolio, school district delivery model, and corporate partnership approach, with similar scale to JA Tampa Bay.
• Junior Achievement of Southwest Florida: Florida JA chapter operating in Lee and Collier counties with BizTown and Finance Park programs. Directly comparable in scale, program mix, and Florida-specific K-12 school district delivery model.

Regional players

• Junior Achievement of North Florida: Florida-based JA chapter serving the Jacksonville and Northeast Florida region with the same Junior Achievement USA program suite. Comparable mission and model, but operates in a different Florida geography and does not overlap with JA Tampa Bay's service area.

Broad incumbents

• DECA: National student organization focused on preparing high school and college students for careers in business, marketing, finance, and entrepreneurship. Comparable target audience and career-readiness outcomes, though delivered primarily as a student-led extracurricular rather than classroom-based simulation.
• Junior Achievement USA: National umbrella organization for all Junior Achievement chapters, including JA of Tampa Bay. Directly comparable mission (youth financial literacy, work readiness, entrepreneurship) and program portfolio; serves as the parent brand and content provider.

Emerging players

• EverFi (now的一部分 of Vector Solutions): Ed-tech provider of digital financial literacy, STEM, and career-readiness curricula to K-12 schools. Adjacent competitor in the same youth financial literacy and career readiness space, but delivers via software rather than physical simulations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/jatampabay
• Xx.com/jatampabay
• LinkedInlinkedin.com/company/jatampabay

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junior Achievement of Tampa Bay