Laku6

What Laku6 does

Laku6 is an Indonesia-based ReCommerce (reverse commerce) platform that enables individual consumers to sell, trade in, and upgrade preloved smartphones and gadgets through a multi-sided ecosystem. The company operates as a C2B intermediary, connecting individual gadget owners with a network of more than 5,000 business buyers and a retail trade-in network spanning over 1,000 physical store locations across Indonesia. The company is a subsidiary within the Carousell Group and operates through PT. Laku6 Online Indonesia in Jakarta with a regional entity, Rebonics Pte Ltd, in Singapore.

The platform architecture comprises several integrated components: (1) Maujual, a consumer-facing mobile application that provides instant gadget buyback quotes and doorstep pickup with cash payment within 24 hours; (2) Laku6 Marketplace (beli.laku6.com), a C2C/B2C marketplace for purchasing warranted preloved smartphones; (3) Laku6 Trade Center, a B2B digital bidding platform for business buyers to source preloved gadget inventory; (4) Tukar Tambah, a nationwide trade-in service available at retail partner locations; and (5) four brand-specific trade-in applications (Galaxy Trade-In, O Trade-In, V Trade-In, Mi Trade-In) operating in partnership with Samsung, OPPO, VIVO, and Xiaomi Indonesia. An end-to-end logistics layer handles door-to-door pickup, device condition inspection, and delivery to buyers, addressing trust and convenience gaps that typically plague peer-to-peer gadget transactions.

Laku6 monetizes through a take-rate model: marketplace commissions on transactions, transaction processing fees (1.5% for credit card payments, 5-10% for installment plans), and trade-in facilitation fees. The company claims cumulative throughput of 500,000+ gadgets sold and $50 million in value passed to sellers, with no publicly disclosed GTV, ARR, or funding amounts. The company was founded in 2015/2016, employs 11-50 people, and serves primarily Indonesian middle-class consumers seeking affordable gadget upgrades and a long tail of small and medium gadget businesses sourcing inventory.

Name

Laku6

Legal name

PT. Laku6 Online Indonesia

Website

https://laku6.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Laku6 is an Indonesia-based ReCommerce platform that enables consumers to sell, trade in, and upgrade preloved smartphones through Maujual, Laku6 Marketplace, Laku6 Trade Center, and OEM-branded trade-in apps, connecting individual sellers with 5,000+ business buyers and 1,000+ retail partners.

Ownership category

akta.pro rank

Product category

Recommerce Marketplace

NAICS

Electronics and Appliance Retailers (44921)

akta.pro primary industry

Home, Furniture & Appliances C2C (CRAFAKAD)

Keywords

• Recommerce marketplace
• Used smartphone resale
• Gadget trade-in services
• Mobile device buyback
• Preloved electronics platform

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission: Laku6 charges commission fees on transactions conducted through the Laku6 website and mobile applications. The platform acts as an intermediary收取交易佣金 between sellers (individuals and businesses) and buyers.
2. Transaction Processing Fees: Fees charged for payment processing including 1.5% service fee for credit card transactions and 5-10% fees for installment payments (3-month: 5%, 6-month: 7.5%, 12-month: 10%)
3. Trade-In Services: Trade-in facilitation at over 1,000 retail locations across Indonesia, working with brand-specific trade-in programs (Samsung Galaxy Trade-In, OPPO Trade-In, VIVO Trade-In, XIAOMI Trade-In)

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Laku6 operates a multi-platform ReCommerce ecosystem in Indonesia connecting individual sellers of preloved gadgets with thousands of business buyers. The company runs Maujual (instant cash payouts within 24 hours for sellers), Laku6 Marketplace (C2C/B2C marketplace for buying warranted preloved smartphones), Laku6 Trade Center (B2B digital bidding platform), brand-specific trade-in applications for Samsung, OPPO, VIVO and Xiaomi, and a nationwide trade-in service executed at over 1,000 physical retail partner locations.

Product overview

Laku6 is a leading ReCommerce platform in Indonesia operating a multi-product ecosystem for preloved gadget transactions. The platform architecture consists of: (1) Laku6 Marketplace - a C2C/B2C marketplace for buying and selling quality preloved gadgets with warranty; (2) Maujual - a direct buyback platform enabling individuals to sell gadgets for cash within 24 hours; (3) Laku6 Trade Center (LTC) - a B2B digital bidding platform for business users; (4) Tukar Tambah (Trade-In) - a nationwide trade-in service at 1,000+ retail locations; and (5) brand-specific trade-in applications for Samsung (Galaxy Trade-In), OPPO (O Trade-In), VIVO (V Trade-In), and Xiaomi (Mi Trade-In) enabling device exchanges both online and offline. The ecosystem connects consumers wanting to sell preloved gadgets with thousands of business buyers, providing services including price estimation, device inspection, pickup, and delivery. The platform was founded in 2016 as part of the Carousell Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Laku6 Marketplace Online marketplace platform connecting consumers who want to buy preloved gadgets with business sellers offering warranted, quality preloved phones.
• Maujual Platform enabling individuals to sell their preloved gadgets and receive cash payment within 24 hours, featuring doorstep pickup and device condition inspection services.
• Laku6 Trade Center (LTC) Platform enabling small and medium business users to purchase preloved gadgets through a digital bidding system that is easy, secure, and trustworthy.
• Tukar Tambah (Trade-In) Trade-in service allowing consumers to sell their used gadgets when purchasing new ones at over 1,000 participating national retail store locations, available both online and offline.
• Galaxy Trade-In Official Samsung-branded trade-in application enabling consumers to exchange their gadgets for Samsung devices both online and offline.
• O Trade-In Official OPPO-branded trade-in application enabling consumers to exchange their gadgets for OPPO devices both online and offline.
• V Trade-In Official VIVO-branded trade-in application enabling consumers to exchange their gadgets for VIVO devices both online and offline.
• Mi Trade-In Official Xiaomi-branded trade-in application enabling consumers to exchange their gadgets for XIAOMI devices both online and offline.

Quantifiable outcome

• 500,000+ gadgets sold through the platform
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Carousell GroupflagshipStrategic or Co-development PartnerLaku6 is a company within the Carousell Group ecosystem. As part of the group, Laku6 benefits from Carousell's marketplace expertise, brand recognition, and operational infrastructure. Laku6's business conduct and code of ethics align with Carousell Group policies.
• Rebonics Pte LtdcoreOthersSingapore-based entity listed as a contact entity for Laku6, indicating regional corporate structure under the Carousell Group umbrella.
• Samsung Electronics IndonesiacoreGTM or Marketing PartnerOfficial Samsung Galaxy trade-in program allowing consumers to exchange devices for Samsung smartphones online and offline through Galaxy Trade-In app. Promotional campaigns offering cashback up to Rp 1.7 million for Galaxy S21 series.
• OPPO IndonesiacoreGTM or Marketing PartnerOfficial OPPO trade-in program through O Trade-In app enabling online and offline device exchanges. Promotional campaigns offering additional cashback up to Rp 1.3 million for Reno5 series.
• VIVO IndonesiacoreGTM or Marketing PartnerOfficial VIVO trade-in program through V Trade-In app for online and offline device exchanges. BuyBack value up to Rp 250,000 for VIVO series devices.
• Xiaomi IndonesiacoreGTM or Marketing PartnerOfficial Xiaomi trade-in program through Mi Trade-In app enabling online and offline device exchanges for Xiaomi smartphones.
• Okeshop and Global TeleshopcoreChannel Partner/ Reseller/ DistributorMajor Indonesian electronics retail chains participating in trade-in programs. Okeshop and Global Teleshop offer cashback promotions up to Rp 400,000 for trade-ins of old phones and tablets to newer devices.
• FonelminorChannel Partner/ Reseller/ DistributorIndonesian electronics retailer offering trade-in promotions with Rp 200,000 cashback for exchanges to any new phone model.
• Top Selular MakassarminorChannel Partner/ Reseller/ DistributorRegional mobile phone retailer in Makassar offering trade-in promotions with Rp 100,000 cashback for exchanges to new phones.
• Asia JayaminorChannel Partner/ Reseller/ DistributorElectronics retailer offering trade-in promotions with cashback up to Rp 350,000 for exchanges of old phones and tablets to newer models.
• FelixindominorChannel Partner/ Reseller/ DistributorElectronics retailer offering extra cashback promotions for Samsung Galaxy Note 20 series and A series trade-ins.
• DigimapminorChannel Partner/ Reseller/ DistributorElectronics retailer offering additional cashback of Rp 200,000 for iPhone 12 series trade-ins.
• BumilindominorChannel Partner/ Reseller/ DistributorElectronics retailer offering cashback up to Rp 200,000 plus free gifts for trade-ins of old phones and tablets.
• Pakuwon Mall SurabayaminorChannel Partner/ Reseller/ DistributorShopping mall venue for Samsung Galaxy S21 series trade-in exhibition/promotion offering cashback up to Rp 1.7 million (February 2021).
• Tokopedia (Langsung Laku by Tokopedia)coreChannel Partner/ Reseller/ DistributorPartnership with Tokopedia marketplace enabling individuals to sell preloved gadgets through 'Langsung Laku by Tokopedia' option.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SellCell: US comparison platform aggregating trade-in and resale offers for used smartphones. Comparable in pricing analytics and device valuation, though operates as a lead-generation layer rather than a direct buyer.
• Hyphen: US-based smartphone trade-in and lifecycle management platform focused on carrier and OEM channels. Comparable in trade-in mechanics and OEM relationships but at earlier stage and different geography.

Direct peers

• Reebelo: Singapore-headquartered recommerce marketplace for used smartphones, laptops, and consumer electronics across Southeast Asia. Closest comparable in product focus and SEA geographic footprint.
• Carousell: Parent company and broader C2C marketplace operating across Southeast Asia. Directly comparable as a peer-to-peer recommerce platform, though Carousell is generalist while Laku6 focuses on gadgets.
• Swappa: US marketplace for buying and selling used smartphones directly between consumers. Comparable C2C marketplace focused exclusively on mobile devices with quality controls.
• Refurbed: European recommerce marketplace for refurbished smartphones, laptops, and consumer electronics. Comparable business model combining buyback, marketplace, and warranty-backed resale.
• OLX Indonesia: Leading Indonesian C2C classifieds marketplace for used goods including smartphones and electronics. Directly competes for Indonesian sellers and buyers of preloved gadgets.
• Gazelle: US-based recommerce platform that buys and resells used smartphones and electronics. Directly comparable C2B direct buyback model with similar pricing, inspection, and instant-payout mechanics.

Broad incumbents

• Tokopedia: Indonesia's largest general marketplace (now part of GoTo). Comparable as a channel for used gadget transactions but operates as a generalist platform rather than a recommerce specialist.
• Back Market: Global refurbished electronics marketplace operating across multiple geographies. Comparable category focus on preloved devices but at significantly larger scale and broader product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/officialmaujual
• Instagraminstagram.com/maujual_id
• TikToktiktok.com/@maujual.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laku6