Rogers & Gray Insurance

What Rogers & Gray Insurance does

Rogers & Gray Insurance is an independent insurance agency founded in 1906 and headquartered in South Dennis, Massachusetts, serving personal and commercial clients across the Northeast United States. The company distributes home, auto, marine, life, and personal-lines insurance products to individuals and families, alongside a dedicated Private Risk practice for high-net-worth clients with luxury assets, high-value homes, marine/yacht, farm and equine, and collector-vehicle exposures. On the commercial side, it offers multi-industry business insurance (cyber, government contracting, international, management liability, M&A, surety, and sector-specific coverage for construction, energy, healthcare, manufacturing, real estate, and transportation) and a full employee benefits practice spanning ancillary benefits, retirement consulting, pharmacy benefit consulting, compliance, and population health management.

The agency generates revenue through brokerage commissions paid by insurance carriers on policies placed, operating on a recurring commission model across policy renewals. Its go-to-market is sales-led and advisor-assisted: customers can request quotes online, call a 1-800 advisory line, or visit physical Northeast offices for personalized consultation with trained insurance advisors. There is no proprietary technology platform disclosed; the operational stack is built around quote workflows, carrier relationship management, and advisor-led service rather than AI-driven underwriting or direct-to-consumer automation.

Rogers & Gray was acquired and rebranded under The Baldwin Group, a larger privately held insurance advisory firm, combining the agency's local Northeast expertise and established client base with Baldwin's broader carrier relationships, national footprint, and expanded product surface (including Reinsurance, Specialty MGA, Embedded Insurance, and Wealth & Retirement). The company is led by David Robinson (President & CEO), operates with 101-250 employees, and is privately held with no disclosed venture capital or public-market backing.

Name

Rogers & Gray Insurance

Website

https://rogersgray.com

Company type

Private

Founded year

1906

Operating status

Acquired

Headcount range

101–250 employees

Short description

Rogers & Gray Insurance is a Northeast US independent insurance agency, founded 1906, distributing personal, private risk, commercial, and employee benefits coverage through advisor-assisted sales. The firm now operates under The Baldwin Group following a merger.

Ownership category

akta.pro rank

Headquarters

HQ city

South Dennis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance brokerage commissions: As an insurance agency, Rogers & Gray Insurance generates revenue through commissions paid by insurance carriers for policies placed. The company acts as an intermediary connecting customers with insurance providers, earning commissions based on policy premiums.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rogers & Gray Insurance is an independent insurance agency that brokers personal and commercial insurance policies on behalf of customers by placing coverage with multiple leading insurance carriers. The firm sells homeowners, vehicle/marine, life, private risk, business insurance, and employee benefits products through advisor-led consultation, digital quote requests, and physical offices in the Northeast, and now operates as part of The Baldwin Group.

Product overview

Rogers & Gray Insurance (now The Baldwin Group) is an insurance agency offering a comprehensive portfolio of insurance products and services for individuals, families, and businesses. The offering is organized as a multi-product platform covering personal insurance (homeowners, vehicles, life), private risk solutions for high-net-worth clients, business insurance across various industries and solutions, and employee benefits consulting services. These products are backed by partnerships with leading insurers and enhanced by the resources and industry connections of the larger Baldwin Group firm.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Baldwin GroupflagshipStrategic or Co-development PartnerRogers & Gray Insurance has partnered with The Baldwin Group, resulting in a complete rebranding. This partnership combines Rogers & Gray's local expertise with Baldwin Group's larger firm resources, insurer relationships, and expanded coverage options. The partnership enhances the company's ability to serve evolving personal and business insurance needs across the Northeast.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acrisure: PE-backed national insurance brokerage and financial services consolidator that has aggressively acquired independent agencies across the US, including Northeast regional firms — direct competitive peer to Rogers & Gray's brokerage model.
• The Hilb Group: Mid-market brokerage platform focused on personal, commercial, and employee benefits across the Eastern US, built through acquisition of independent agencies of similar size and geography to Rogers & Gray.
• Hub International: PE-backed insurance brokerage platform with deep personal, commercial, and employee benefits practices in the Northeast, pursuing a similar tuck-in M&A model to expand regional density.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a substantial Northeast personal and commercial book — broad incumbent competitor for mid-market and enterprise accounts.
• USI Insurance Services: Large national insurance brokerage and employee benefits consultancy with significant Northeast presence — competes for the same mid-market commercial and benefits accounts Rogers & Gray serves.
• Marsh McLennan: Global professional services firm with Marsh as its insurance brokerage arm; serves large commercial, benefits, and risk-management clients across the Northeast.
• Brown & Brown: National publicly traded insurance brokerage with diversified personal, commercial, and benefits capabilities; competes with Rogers & Gray across multiple lines in the Northeast.

Emerging players

• RPS (Risk Placement Services): Specialty wholesale brokerage and MGA platform with personal and commercial lines capabilities; comparable to Rogers & Gray on specialty placement and multi-line distribution.
• Burns & Wilcox: Specialty brokerage focused on high-net-worth personal lines and excess & surplus coverage — directly comparable to Rogers & Gray's Private Risk / HNW practice.

Regional players

• Cross Insurance: New England-based independent insurance agency offering personal, commercial, and employee benefits coverage — a closely comparable Northeast regional peer with similar multi-line product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thebaldwingroupinsurance
• LinkedInlinkedin.com/company/thebaldwingroup
• Instagraminstagram.com/the_baldwin_group
• Xx.com/rogersgray

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers & Gray Insurance