Wilkes Recovery Revolution

What Wilkes Recovery Revolution does

Wilkes Recovery Revolution (legal name: Recovery Revolution) is a peer-led 501(c)-style nonprofit organization founded in 2016 by Devin Lyall and headquartered at 240 Jefferson Street, North Wilkesboro, NC. The organization addresses substance use disorder in Wilkes County, North Carolina by operating an integrated portfolio of 12 programs including clinical treatment (Cameron Ridge Treatment), harm reduction services with syringe exchange and naloxone distribution (Harm Reduction Collective), 24/7 transitional housing (Phases), workforce development (Recovery Friendly NC), peer support meetings (R3 Recovery Center), agricultural vocational training (Fresh Start Farm), a mobile produce market (Wilkes Fresh), a thrift store, and community outreach (Hope Warriors). Over 50% of staff and volunteers are themselves in recovery, and key personnel hold Certified Peer Support Specialist and Recovery Coach credentials, making lived experience the organization's primary human-capital differentiator.

The organization runs on a donations and charitable contributions revenue model, accepting gifts through a Kindful donor portal, and supplements this with modest earned income from its thrift store and Square e-commerce storefront (wilkes-recovery.square.site). No proprietary technology platform, mobile app, or API is disclosed; service delivery is conducted in person through 10 physical facilities and via 24/7 phone support lines ((336) 818-1909 and (336) 217-8897), supplemented by grassroots digital channels (Facebook, Instagram, LinkedIn, YouTube, newsletter, blog).

Wilkes Recovery Revolution reported 2,836 unique participants served and operates exclusively within Wilkes County, NC. Strategic affiliations with Faces & Voices of Recovery, Addiction Professionals of North Carolina, and Total Worker Health extend its advocacy and professional reach without altering its single-county service footprint. Leadership includes Executive Director Devin Lyall (recipient of the Great State Hero Award and Chairman's Award), Programs Manager Jeff Walker, and Operations Director Amanda Hooper.

Name

Wilkes Recovery Revolution

Legal name

Recovery Revolution

Website

https://wilkesrecoveryrevolution.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilkes Recovery Revolution is a peer-led nonprofit founded in 2016 in North Wilkesboro, NC that operates 12 integrated recovery programs, including harm reduction, transitional housing, clinical treatment, and workforce development, serving 2,836 individuals in recovery from addiction in Wilkes County.

Ownership category

akta.pro rank

Product category

Addiction Recovery Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Emergency and Other Relief Services (624230), Vocational Rehabilitation Services (62431)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYHLAFACAN

Peer Support, Recovery Coaching & Sober Living Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYBPAGAEAO

Substance Use Recovery & Harm Reduction Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGACAE

Substance Use Disorder Prevention & Recovery Services

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYEDAAAOAG

Workforce Reentry Programs (Justice-Involved)

Education/Adult & Continuing Education/Workforce Development Initiatives

SECONDARYEDAAAOAF

Dislocated Worker & Rapid Response / Reemployment Programs

Education/Adult & Continuing Education/Workforce Development Initiatives

Keywords

• Addiction recovery services
• Harm reduction programs
• Transitional housing
• Peer support services
• Workforce reentry

Headquarters

HQ city

North Wilkesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Donations and Charitable Contributions: The organization accepts donations through its Kindful donation portal (wilkesrecoveryrevolution.kindful.com), indicating a charitable giving revenue stream supported by individual donors and potentially grant-making organizations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Wilkes Recovery Revolution is a peer-led nonprofit that provides a comprehensive ecosystem of addiction recovery and harm reduction services across Wilkes County, North Carolina. The organization operates 12 programs across 10 facilities, offering residential treatment, transitional housing, peer support, outreach, harm reduction, and workforce reentry services primarily to individuals affected by substance use disorder. More than half of its staff are in active recovery themselves, grounding service delivery in lived experience.

Product overview

Recovery Revolution is a peer-led nonprofit offering a coordinated portfolio of 12 recovery programs in Wilkes County, North Carolina. The organization provides a continuum of care including clinical treatment (Cameron Ridge Treatment), peer support facilities (R3 Recovery Center), harm reduction services (Harm Reduction Collective with syringe exchange and naloxone distribution), transitional housing (Phases), workforce development (Recovery Friendly NC), agricultural vocational training (Fresh Start Farm), mobile food market (Wilkes Fresh), and community outreach (Hope Warriors). The programs are designed to work together to restore hope, repair lives, and rebuild community for individuals facing addiction, with over 50% of staff and volunteers in recovery themselves.

Differentiator

Problem solved

Functional benefit

Brands

• Cameron Ridge Treatment: Treatment program offering clinical healthcare services.
• Fresh Start Farm
• Harm Reduction Collective
• Hope Warriors Outreach
• Recovery Friendly NC
• R3 Recovery Center
• Transitional Housing
• Wilkes Fresh

Products and services

• Cameron Ridge Treatment Residential addiction treatment program serving individuals in recovery from substance use disorder in Wilkes County, North Carolina.
• Transitional Housing Transitional housing accommodations that provide stable living environments for individuals moving from treatment back into the community.
• Hope Warriors Outreach Community outreach program engaging individuals struggling with addiction, connecting them to recovery resources and peer support.
• Recovery Friendly NC Workplace-focused program supporting individuals in recovery as they reenter the workforce and helping employers become recovery-friendly workplaces.
• Harm Reduction Collective Harm reduction program providing supplies, education, and support to reduce the negative consequences of substance use.
• Wilkes Fresh Nutrition support program providing fresh food access to individuals and families affected by addiction and recovery.
• R3 Recovery Center Recovery center serving as a community hub for peer support meetings, recovery activities, and resources.
• Fresh Start Farm Farm-based program providing therapeutic activity, vocational training, and food production as part of the recovery journey.
• Wilkes Harm Reduction Revolution Thrift Store Thrift store revenue-generating operation that funds harm reduction and recovery programs in the community.

Quantifiable outcome

• 2,836 unique participants served by the organization

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and moderate.

• National Ledger (implied)minorOthersListed as 'Proud Organizational Member' indicating membership in National Ledger organization for visibility and credibility.
• Faces & Voices of RecoverymoderateStrategic or Co-development PartnerAffiliation with Faces & Voices of Recovery (FAVOR), a national organization dedicated to advocating for recovery from addiction. Logo displayed as partner organization.
• Total Worker Health® AffiliateminorStrategic or Co-development PartnerAffiliate status with Total Worker Health® program, indicating commitment to integrated approaches to worker well-being including recovery support in workforce contexts.
• Addiction Professionals of North CarolinamoderateStrategic or Co-development PartnerAffiliation with Addiction Professionals of North Carolina (APNC), the professional association for addiction professionals in the state, supporting professional development and standards.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Oxford House: Large national network of self-governing sober living homes operating on a peer-led, democratic model. Directly comparable to Recovery Revolution's Transitional Housing and the broader peer-driven recovery housing philosophy.
• Hazelden Betty Ford Foundation: National nonprofit providing comprehensive addiction treatment, recovery support, and prevention. Comparable in the clinical treatment and recovery ecosystem pillars (e.g., Cameron Ridge Treatment), though at vastly greater scale and scope.
• SMART Recovery: National nonprofit offering mutual-support groups and science-based addiction recovery programs. Recovery Revolution explicitly facilitates SMART Recovery Meetings, making it both a user and indirect partner.
• National Harm Reduction Coalition: National nonprofit advancing harm reduction approaches including syringe access and naloxone distribution. Comparable mission to the Harm Reduction Collective program within Recovery Revolution.
• Treatment Alternatives for Safe Communities (TASC): National nonprofit connecting justice-involved populations with treatment and recovery services. Highly comparable to Recovery Revolution's Hope Warriors Outreach re-entry and crisis services for formerly incarcerated individuals.
• Shatterproof: National nonprofit using evidence-based approaches and employer/workforce engagement to address addiction. Comparable in its Recovery Friendly Workplace and employer-facing programs, intersecting with Recovery Revolution's Recovery Friendly NC workforce efforts.

Direct peers

• The Phoenix (recovery community organization): National peer-led recovery nonprofit using sober-active community events and lived experience to support people in recovery. Closely comparable peer-led, community-driven model addressing stigma and connection.
• Faces & Voices of Recovery: National recovery community organization advocating for the dignity and autonomy of people in recovery. Recovery Revolution is an organizational affiliate; FAVOR provides movement-level peer support comparable to what Recovery Revolution delivers locally.
• McShin Foundation: Virginia-based peer-led recovery community organization operating a Recovery Community Center model with similar programs (housing, employment, peer coaching, family support). A strong direct peer in mission, model, and rural/community positioning.

Regional players

• Georgia Council on Substance Abuse (Recovery Happens Here): Regional recovery community organization delivering peer support, advocacy, and recovery ecosystem services in Georgia. Highly comparable peer-led nonprofit model delivering multiple integrated recovery programs in one state.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCRz8tvJTScm5A9_pK3YUvOg
• Facebookfacebook.com/wilkesrecoveryrevolution
• LinkedInlinkedin.com/company/wilkes-recovery-revolution-inc.
• Instagraminstagram.com/wilkesrecoveryrevolutioninc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilkes Recovery Revolution