Wayne Fueling Systems

What Wayne Fueling Systems does

Wayne Fueling Systems is a 130+ year heritage brand of fuel dispensing equipment, operating as a product line within Dover Fueling Solutions LLC, a wholly-owned subsidiary of Dover Corporation (NYSE: DOV). The brand serves fuel retailers, convenience stores, fleet operators, and increasingly EV charging site owners across North America with a comprehensive platform-plus-modules offering that spans Wayne Helix® 1000 fuel dispensers (retail, fleet, and high-speed variants), secure payment platforms (Wayne iX Pay® 2, Bulloch POS™), automatic tank gauging and environmental sensors (ProGauge MagLink LX Ultimate®), site management software (Wayne Fusion® Head Office, DFS Fusion® Automation Server v3, DFS Edge, DX Control™), and fleet fuel management systems (Wayne iX Fleet™, PetroVend AX7™ FIT, PetroVend® 200/300E, FSC3000®, Synergy Fuel Site Controller™, DX Fleet®).

The company's technology architecture combines proprietary hardware (dispensers, tank gauges, fuel island terminals, payment terminals) with the DFS Anthem UX® user experience platform, which integrates consumer-facing modules such as DX Market™ (powered by GRUBBRR®), DX Promote®, DX Promote Auto™, and DX Rewards™. Wayne PWR™ DC fast chargers extend the portfolio into electric vehicle infrastructure, while AvaLAN Wireless & Wired Solution and AvaLAN IoT Enablement products provide underlying connectivity. Asset visibility is delivered through ClearView™, BX™ Platform, and DX Monitor®.

Commercially, the business generates revenue primarily through B2B hardware sales of dispensers, terminals, tank gauges, and EV chargers, complemented by multi-year enterprise contracts, an aftermarket parts eStore, and an authorized distributor network with dedicated technicians across North America. Go-to-market combines direct enterprise field sales, channel partners/distributors, and selective cooperative purchasing access via Sourcewell. Pricing is quote-based on configuration, volume, and installation requirements and is not publicly disclosed.

Name

Wayne Fueling Systems

Legal name

Dover Fueling Solutions LLC

Website

https://wayne.com

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wayne Fueling Systems is a 130+ year heritage brand under Dover Fueling Solutions (subsidiary of NYSE: DOV) that supplies fuel dispensers, payment platforms, tank gauging, fleet fuel management, and EV fast chargers to fuel retailers, convenience stores, fleet operators, and public-sector buyers across North America.

Ownership category

akta.pro rank

Product category

Fuel Dispensing Equipment

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Relay and Industrial Control Manufacturing (335314)

SIC

General Industrial Machinery & Equipment (3560), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)

akta.pro secondary industries

EV Fleet Charging & V2G Energy Management Platforms (EUAFAKAJ), Fuel Management & Fleet Card Programs (THADAKAH)

Keywords

• Fuel dispensing equipment
• Fleet fuel management
• Secure payment platforms
• Tank gauging systems
• EV DC fast charging

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Dispensing Equipment Sales: Sale of Wayne-branded fuel dispensers, including retail, fleet, and high-speed dispensers, along with aftermarket parts and components.
2. Fleet Fuel Management Systems: Sale and deployment of fleet fuel management solutions including controllers, terminals, and site management software.
3. EV Charging Solutions: Sale of Wayne PWR™ DC fast chargers for electric vehicle charging infrastructure at fueling stations.
4. Payment Solutions: Secure payment platforms and point-of-sale systems for fuel retail operations.
5. Site Management and Monitoring: Automatic tank gauging, environmental sensors, and site management solutions for operational efficiency.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Wayne Fueling Systems designs, manufactures, and sells fuel dispensing equipment, secure payment platforms, point-of-sale systems, automatic tank gauging, fleet fuel management solutions, and EV DC fast chargers under the Wayne and DFS Anthem UX brands. Its offerings serve fuel retailers, convenience stores, and commercial fleet operators with an integrated hardware-plus-software ecosystem covering forecourt operations, back-office site management, and consumer engagement.

Product overview

Wayne Fueling Systems is a leading brand under Dover Fueling Solutions offering a comprehensive platform-plus-modules architecture for advanced fueling systems, intelligent fuel management, and seamless site operations. The portfolio includes Wayne Helix® 1000 fuel dispensers, Wayne PWR™ DC fast chargers for EV charging, ProGauge MagLink LX Ultimate® consoles for automatic tank gauging, Wayne iX Pay® 2 payment platform, and Bulloch POS™ for secure payments. The DFS Anthem UX® serves as the primary user experience platform complemented by DX Market™ (powered by GRUBBRR®), DX Promote®, DX Promote Auto™, and DX Rewards™ for customer engagement. Fleet management solutions include PetroVend AX7™ FIT, PetroVend® 200/300E Fuel Island Terminals, Wayne iX Fleet™, FSC3000® Fuel Site Controller, Synergy Fuel Site Controller™, and DX Fleet® for complete fuel control. Site management is handled through Wayne Fusion® Head Office, DFS Edge, DFS Fusion® Automation Server v3, and DX Control™. The ecosystem also includes connectivity solutions via AvaLAN Wireless & Wired and IoT Enablement. The newest addition is 4Court Media™ for advertising and consumer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Wayne iX Fleet: Fuel control system for fleet operations
• Wayne iX Pay
• Wayne Fusion
• Wayne PWR
• Wayne Helix

Products and services

• Wayne Helix® 1000 Fuel Dispenser Remote and suction fuel dispenser for retail fueling applications, designed for forecourt reliability and aftermarket parts availability.
• Fuel Dispensers (Fleet, Retail, High-Speed) Full range of fuel dispensers for fleet, retail, and high-speed applications with aftermarket parts and key component technology, for fuel retailers and operators.
• Wayne PWR™ DC Fast Chargers DC fast charging hardware for electric vehicles at fueling and convenience sites, offered in five configurations.
• Wayne iX Pay® 2 Payment Platform Secure payment platform enabling pay-at-the-pump transactions for fuel retail operations.
• Bulloch POS™ Integrated point-of-sale system for fuel retail and convenience stores combining EPS, POS, pump control, and pay-at-the-pump functionality.
• DFS Anthem UX® Unified user experience platform for fueling and convenience retail operations, providing consumers a single-screen experience at the pump and integrating DX Market, DX Promote, DX Promote Auto, and DX Rewards.
• ProGauge MagLink LX Ultimate® Console Advanced automatic tank gauging console providing fuel inventory management, line leak detection, and environmental sensor integration.
• Automatic Tank Gauging System Complete automatic tank gauging system including consoles, probes, line leak detection, environmental sensors, and tank monitoring accessories for fueling sites.
• PetroVend AX7™ FIT Fleet fuel management system for unattended and cardlock fleet fueling operations, controlling fuel access and tracking usage.
• Wayne iX Fleet™ Fuel Control System Fuel control system for fleet operations providing automated fueling authorization and back-office reconciliation.
• FSC3000® Fuel Site Controller Centralized fuel site controller for managing dispensers, tanks, and overall site operations at fleet and retail fueling locations.
• Synergy Fuel Site Controller™ Fuel site controller providing integrated site management and centralized control of fueling operations.
• PetroVend® 200 Fuel Island Terminal Fuel island terminal deployed at retail and cardlock sites to support fleet fuel management and unattended fueling transactions.
• PetroVend® 300E Fuel Island Terminal Enhanced fuel island terminal for fleet fueling operations, building on the PetroVend 200 with additional fleet-facing capabilities.
• Wayne Fusion® Head Office Head-office site management software providing centralized control of multi-site fueling operations.
• DFS Fusion® Automation Server Version 3 Automation server providing site-level control and integration of dispensers, tank gauges, and payment systems for fueling operations.
• DFS Edge Edge computing solution for site management, providing on-site processing and connectivity for fueling infrastructure.
• 4Court Media™ Advertising and consumer engagement platform for fueling stations, enabling advertisers and retailers to reach consumers on the forecourt.
• AvaLAN Wireless & Wired Solution Connectivity solution combining wireless and wired networking to link dispensers, controllers, and back-office systems across fueling sites.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NACS (National Association of Convenience Stores)coreStrategic or Co-development Partner · 19 November 2025Dover Fueling Solutions partnered with NACS to publish the annual Retail Rewired: Fuel & Convenience Trends Report, providing research and direction for retailers navigating industry uncertainty. The partnership includes joint research initiatives and thought leadership content for the fuel and convenience retail industry.
• GRUBBRRcoreTechnology or IntegrationGRUBBRR provides the technology powering DX Market™ within the DFS Anthem UX® platform, enabling convenience retail solutions. The integrated marketplace solution offers self-checkout and ordering capabilities for fuel retailers.
• SourcewellminorChannel Partner/ Reseller/ DistributorSourcewell awarded a contract to Dover Fueling Solutions, enabling public sector entities and cooperative purchasing members to procure DFS fueling solutions through Sourcewell's cooperative purchasing program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gilbarco Veeder-Root: Gilbarco Veeder-Root is the closest direct competitor to Wayne in retail and fleet fuel dispensers, payment systems, and forecourt automation; both firms supply the major oil companies and convenience retailers globally.
• Tokheim (part of OPW/Delachaux): Tokheim manufactures fuel dispensers and forecourt technology for retail and fleet, with strong presence in Europe and emerging markets, directly overlapping Wayne's dispenser and payment portfolio.
• Tatsuno Corporation: Tatsuno is a leading Japanese-based fuel dispenser and POS manufacturer serving gas stations across APAC; comparable to Wayne in dispenser hardware, payment systems, and forecourt automation.
• Scheidt & Bachmann: Scheidt & Bachmann provides forecourt and parking payment solutions, including fuel station POS and management; competes with Wayne in payment and site management software for European and global fuel retailers.
• Franklin Fueling Systems: Franklin Fueling Systems manufactures fuel management systems, tank gauging, and submersible pumps; directly overlaps Wayne's automatic tank gauging and fleet fuel management offerings.
• OPW (Delachaux Group): OPW provides dispensing components, hoses, nozzles, and fuel management systems globally; serves the same fuel retail and fleet operator customers as Wayne's dispenser and tank gauging products.

Broad incumbents

• Verifone: Verifone is a major payment terminal and POS provider with installations in fuel retail; competes with Wayne's iX Pay and Bulloch POS products at the pump and inside the store.
• Emerson (Rosemount tank gauging): Emerson's Rosemount division supplies tank gauging and automation for fuel sites; a broader industrial incumbent competing with ProGauge MagLink LX Ultimate in environmental monitoring and tank gauging.
• ABB (E-Mobility): ABB E-mobility is a global EV charging hardware and software provider; a larger diversified industrial incumbent entering the same DC fast-charging category as Wayne PWR for fleet and retail sites.

Emerging players

• ChargePoint: ChargePoint is a leading EV charging network operator, representing an emerging competitor to Wayne PWR DC fast chargers as fuel retailers expand into EV charging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wayne_gaspumps
• YouTubeyoutube.com/channel/UCxJcLBmGVl3i-3EVJl7d4zw
• Facebookfacebook.com/waynefuelingsystems
• LinkedInlinkedin.com/company/waynefuelingsystems
• Instagraminstagram.com/doverfuelingsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayne Fueling Systems