Pro Software

What Pro Software does

PRO Software is a Houston-based SaaS company that builds a single, cloud-based platform purpose-built for Professional Employer Organizations (PEOs) and Administrative Services Organizations (ASOs). The platform unifies payroll processing, benefits administration, time and attendance, performance management, and expense management in a single database, replacing what the company describes as legacy PEO software built on 20+ year-old technology stacks typically assembled from bolted-together point solutions. Founded in 2020 as a spin-off from HR&P Solutions (which had operated a PEO/ASO business since 2000 and developed the platform internally for 17 years), PRO Software's product line is differentiated by two proprietary, natively embedded AI tools: PROtelligence (an AI payroll agent for process automation, anomaly/fraud detection, and login assistance launched in 2024) and PROmetheus (an embedded AI for benefits, HR, bill reconciliation, and reporting launched in 2025). The platform is delivered with a white-glove implementation methodology that the company claims completes migration in half the time of competitors, supported by a proprietary data conversion engine and a 20+ partner alliance network covering payroll tax, benefits, time tracking, recruiting, screening, retirement, and financial wellness integrations.

The company's go-to-market combines direct enterprise sales, a 20+ partner alliance channel (including Cornerstone OnDemand, ThinkHR, MasterTax, Slavic401k, and Equifax Workforce Solutions), strategic white-label/embedded partnerships (notably the May 2025 GMS Connect platform powered by PRO), and sustained sponsorship across PEO industry events including NAPEO (Black Diamond Medallion partner since 2023), PACE, PEO Capitol Summit, and Slavic401k conferences. Revenue is generated through recurring SaaS subscriptions priced on a quote basis and tiered by worksite employee (WSE) counts from 0-1500 to 15000+, targeting PEOs and ASOs of every size across all 50 U.S. states and several U.S. territories. The company is privately held, backed by a multi-million-dollar Series B from Bluestem Equity LLC in June 2021, and headquartered at 1455 West Loop S, Ste 800, Houston, Texas. Leadership includes President Ryan Mossman, Head of Sales Jason Halstead, and VP Bo Bassett.

Name

Pro Software

Legal name

PRO Software

Website

https://prosoftware.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

PRO Software is a Houston-based SaaS provider of an all-in-one cloud platform for Professional Employer Organizations and Administrative Services Organizations, combining payroll, benefits, time, performance, and expense management with proprietary embedded AI tools PROtelligence and PROmetheus.

Ownership category

akta.pro rank

Product category

PEO/ASO HR Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• PEO software platform
• Payroll processing software
• Benefits administration system
• HR management software
• ASO software solutions

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Platform: PRO Software operates as a cloud-based SaaS platform providing PEO/ASO software solutions. The company generates recurring subscription revenue from PEO clients accessing the platform for payroll, benefits administration, time & attendance, performance management, and expense management. Pricing appears to be structured around worksite employee (WSE) counts and client company size tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

PRO Software provides a cloud-based, single-platform PEO/ASO software solution that natively combines Payroll, Benefits Administration, Time & Attendance, Performance Management, and Expense Management into one seamless database. The platform embeds proprietary AI capabilities—PROtelligence™ (AI payroll agent) and PROmetheus™ (AI for benefits, HR, bill reconciliation, and reporting)—directly within the customer's secure application environment. The offering targets Professional Employer Organizations (PEOs) and Administrative Services Organizations (ASOs) across all U.S. states and territories, replacing fragmented legacy systems with an integrated, modern software stack.

Product overview

PRO Software is a unified, all-in-one cloud-based PEO/ASO software platform designed specifically for the Professional Employer Organization and Administrative Services Organization industry. The core platform combines Payroll, Benefits Administration, Time & Attendance, Performance Management, and Expense Management into a single seamless solution. Two proprietary AI systems are embedded natively: PROtelligence (AI payroll agent) and PROmetheus (AI for benefits, HR, bill reconciliation, and reporting). Additional modules include Applicant Tracking, PTO Calendars, and a proprietary Conversion Engine for data migration. The platform is built on cutting-edge technology with enterprise-grade security features including encryption, multi-factor authentication, and robust data replication. Professional services include white-glove implementation methodology (claiming half the time of competitors) and conversion/data migration support.

Differentiator

Problem solved

Functional benefit

Brands

• PROtelligence™: PRO Software's artificial intelligence capability built natively and embedded directly in the application for secure environment.
• PROmetheus™

Products and services

• PRO Software Platform Cloud-based, single-platform PEO/ASO software that unifies Payroll, Benefits Administration, Time & Attendance, Performance Management, and Expense Management into one seamless database with embedded native AI capabilities, targeting PEO and ASO companies across the U.S.
• PROtelligence Native AI payroll agent built and embedded directly in the PRO Software application and the customer's secure environment. The first robust AI payroll agent in the PEO software market, designed to streamline payroll processing, detect fraud and errors early, and increase operational efficiency.
• PROmetheus Native AI solution enabling benefits, HR, bill reconciliation, and reporting AI capabilities directly within the application. Extends PROtelligence™ AI functionality to additional PEO operational areas beyond payroll.

Quantifiable outcome

• 30-50% increased workload capacity for existing staff
• +5 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability8 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and strategic.

• Group Management Services, Inc. (GMS)coreChannel Partner/ Reseller/ Distributor · 7 May 2025Successful launch of upgraded GMS Connect platform powered by PRO Software. Partnership delivers secure, scalable, and intuitive HR solution that grows with GMS and drives efficiencies.
• Cornerstone OnDemandcoreTechnology or Integration · 26 February 2021Premier people development company offering recruiting, personalized learning, modern training content, and performance management solutions. Partnership provides single-sign-on capabilities with world-class talent software provider, continuing PRO Software's momentum in the PEO industry.
• ThinkHRstrategicTechnology or Integration · 3 February 2021Powerful HR and compliance solution helping businesses manage risk before, during, and after exposure. Partnership includes fully enabled single-sign-on with deeper integration planned.
• MasterTaxstrategicTechnology or IntegrationTax software designed for employers, third-party providers, and PEOs to schedule, remit payments, balance and file multi-jurisdictional payroll taxes. Full access to MasterTax Software products provides fully-integrated tax solution for clients.
• Hiring ThingstrategicTechnology or IntegrationRecruiting technology partner built for PEOs. Platform integrates seamlessly with PRO Software and adapts to user brand, offering advanced hiring technology and dedicated tier 1 customer support.
• JazzHRstrategicTechnology or IntegrationPowerful, user-friendly recruitment software with scheduling, HRIS, branding, and background check integrations ensuring seamless hiring process for PEOs and candidates.
• WaysidestrategicTechnology or IntegrationAI assistant for PEOs helping save time, increase visibility into client activity, and reduce operational spend by using AI to automate end-to-end client workflows without adding headcount.
• AmeritasstrategicTechnology or IntegrationMain street market leader in retirement plans providing PEOs access to custom-tailored retirement plans, outsourcing services, and fiduciary management programs integrating with benefit administration and HRIS systems.
• PEO AuxiliarystrategicTechnology or IntegrationIntegration partner providing Section 125, Flex, HSA, HRA, COBRA, Commuter Benefits administration and ERISA compliance custom-tailored to PEO needs. Platinum Sponsor at Training Camp 2026.
• Slavic401kcoreTechnology or IntegrationProvides cost-efficient 401(k) administration platform custom-tailored for PEOs, associations, service bureaus, financial advisors and small business clients. PRO Software actively participates in Slavic401k Annual Conference.
• WHENstrategicTechnology or IntegrationAI-powered post-employment solution and health insurance marketplace allowing employers to offer exiting employees affordable alternatives to COBRA. Leverages AI to analyze individual needs and curate tailored ACA + private plans.
• HCM DefenderstrategicTechnology or IntegrationPEO industry utility and community built for the industry to help improve cybersecurity, privacy and risk while lowering costs. Collaborative community approach to uplift entire industry security level.
• Equifax Workforce SolutionsstrategicTechnology or IntegrationPeople-driven, data-powered HR solutions helping support employees and their experiences from onboarding through active employment and beyond. Silver Sponsor at Training Camp 2026.
• TimeClock Plus (TCP Software)strategicTechnology or IntegrationIndustry-leading time and attendance and employee scheduling solutions. With over 30 years of expertise, TimeClock Plus and Humanity are trusted by thousands of organizations for workforce management.
• HR&P SolutionscoreStrategic or Co-development PartnerParent company that developed PRO Software as internal platform. Founded in 2000, HR&P operated a PEO/ASO business for 17 years before building their own software. PRO Software spun out as separate entity in January 2020 after overwhelming customer acceptance.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PrismHR: PrismHR is a leading provider of PEO/ASO-focused HR and benefits technology platforms, serving many of the same PEO customers that PRO Software targets. It is one of the most direct competitors in the PEO software vertical.
• Worklio: Worklio provides cloud-based payroll, HR, and benefits software specifically designed for PEOs and ASOs, overlapping directly with PRO Software's product positioning and target customer base.
• isolved: isolved is an HCM platform purpose-built for SMBs and the PEO channel, providing payroll, benefits, and HR software. It directly competes with PRO Software for PEO/ASO customers seeking modern, all-in-one HCM technology.
• VensureHR: VensureHR is a PEO with proprietary technology stack serving SMB clients, competing with PRO Software both as a software provider and a PEO operator in the same end market.
• WurkNow: WurkNow offers time, payroll, and HR solutions tailored to PEOs and staffing firms, with overlapping product scope and a comparable focus on the PEO/ASO vertical.
• Asure (Asure HCM): Asure provides HCM and payroll software for SMBs and PEOs, with overlapping payroll, benefits, and HR functionality. It is a direct competitor in the SMB/PEO HCM space.

Emerging players

• Gusto: Gusto is a modern payroll, benefits, and HR platform for SMBs with an embedded PEO offering, competing in adjacent SMB segments with a similar modern SaaS approach to legacy payroll incumbents.

Broad incumbents

• ADP: ADP is a broad incumbent in payroll, HCM, and benefits administration, serving enterprises and SMBs with RUN Powered by ADP and Workforce Now overlapping PRO Software's payroll/HR functionality.
• Paychex: Paychex is a broad incumbent in payroll, HR, and benefits for SMBs, with a PEO service offering. It overlaps with PRO Software's payroll and HR functionality in the SMB segment.
• Workday: Workday is an enterprise HCM and payroll platform with overlapping capabilities in HR, payroll, and benefits. It is a broad incumbent competing for the same HR technology wallet, including at larger PEOs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prosoftware1

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Software