Groome Transportation

What Groome Transportation does

Groome Transportation is a third-generation, family-owned private ground transportation company founded in 1934 in Henrico County, Virginia, and now headquartered in Richmond. The company operates shared intercity airport shuttle services connecting more than 100 cities across 16 U.S. states to 13 major hub airports (ATL, BHM, BNA, DIA, MCO, MSP, OAK, PDX, PHX, SFB, SFO, SJC, TPA), with the recent addition of service to Tampa (TPA) from The Villages, FL. It runs 1,000+ daily trips and transports over 2 million passengers annually using an owned fleet ranging from 11-passenger transit vans to 52-passenger motor coaches, distributed through a network of 27+ local offices. The company is an authorized Military Traffic Management Command (MTMC) carrier holding the military's highest service-level certification since 1991, serving Fort Benning/Fort Moore, Fort Campbell, and Maxwell/Gunter AFB.

Beyond scheduled shared shuttles, Groome operates three adjacent product lines: turn-key campus transit contracts for universities, corporations, and hospitals (with named customers including UAB, UCF, University of Georgia, Auburn University, Stetson, Embry-Riddle, and Dalton State); corporate and government accounts with monthly invoicing; and group charters for sporting, religious, conference, and event travel. The platform integrates third-party operations technology — Uber's vehicle tracking, Motive's driver safety monitoring, and Fleetio's fleet performance management — rather than proprietary technology, with a self-serve online reservation system, 24/7 phone reservations through local offices, and corporate booking accounts. The company's go-to-market relies on direct online/phone reservations for individual passengers, partnership-driven acquisition for university and military clients, and on-airport presence at all 13 hub airports.

Revenue mechanics are a mix of per-trip transaction fees for shared shuttle and charter services, plus managed-services contracts for campus, corporate, and military programs. Pricing is distance- and zone-based, ranging roughly $29–$83 per adult fare; online booking receives approximately a $5 discount vs. phone reservations, with child/infant/pet tiers, and a temporary $2 per-passenger fuel surcharge introduced for select routes effective May 5, 2026. Notable recent strategic moves have been tuck-in integrations of Arizona Shuttle and Green Ride Wyoming under the Groome brand, opening of a new West Duluth office, launch of Gainesville/Buford GA feeder service to ATL, and a Brightline multimodal partnership at MCO.

Name

Groome Transportation

Legal name

Groome Transportation

Website

https://groometransportation.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

251–500 employees

Short description

Groome Transportation is a family-owned intercity airport shuttle operator, founded in 1934, running 1,000+ daily trips linking 100+ cities across 16 US states to 13 major hub airports and serving 2+ million passengers annually through scheduled shuttles, campus transit, military base service, and group charters.

Ownership category

akta.pro rank

Product category

Airport Shuttle Services

NAICS

Interurban and Rural Bus Transportation (48521), Charter Bus Industry (48551), School and Employee Bus Transportation (485410)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Airport Shuttle (Shared-Ride) Operators (THAIAFAA)

akta.pro secondary industries

Economy/Conventional Scheduled Intercity Bus Services (THAIADAE), Event & Venue Shuttle Services (Sports/Concerts/Conventions) (TLAFAJAJ)

Keywords

• Airport shuttle services
• Intercity ground transportation
• Campus transit solutions
• Military base shuttle
• Corporate travel accounts

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Shared Airport Shuttle Services: Per-trip transaction fees for shared ride airport shuttle services connecting regional cities to major hub airports. Customers pay per ride based on distance and route.
2. Campus Transit Contracts: Contracted shuttle services for universities, corporations, and hospitals managing their campus transportation programs. Turn-key transportation solutions with dedicated fleet and drivers.
3. Military Base Transportation: Authorized MTMC carrier providing shuttle services to military installations including Fort Benning, Fort Campbell, and Maxwell/Gunter AFB.
4. Group Charters: Private charter services for events including sporting events, religious events, conferences, and musical venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Groome Transportation operates shared intercity airport shuttle services connecting more than 100 cities to 13 major hub airports across 16 U.S. states, running 1,000+ daily trips on a 24/7 year-round schedule. Complementary managed-services offerings include Campus Transit (turn-key shuttle programs for universities, corporations, and hospitals), Military Base Shuttle Service (authorized MTMC carrier), and Group Charters / Corporate Accounts with monthly invoicing for events and recurring business travel.

Product overview

Groome Transportation operates as a shared airport shuttle service — a single, unified service offering — that provides intercity transportation connecting regional cities to 13 major hub airports across the US. The core product is the Airport Shuttle, supported by a proprietary online Reservations & Booking System. Adjacent offerings include Campus Transit (turn-key university and healthcare shuttle programs), Military Base Shuttle Service (authorized MTMC carrier), and Group Charters/Corporate Accounts (private event and business travel). All services share a common booking platform, operate from a unified fleet, and are managed through a network of local offices across 16 states and 120+ cities.

Differentiator

Problem solved

Functional benefit

Brands

• Green Ride: Former brand name for Fort Collins/Colorado operations, now rebranded to Groome Transportation
• Arizona Shuttle

Products and services

• Airport Shuttle Service

Quantifiable outcome

• Over 2 million passengers transported annually
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Spring Bird TransportationminorStrategic or Co-development PartnerSpring Bird Transportation stepped in to support Groome Transportation during vehicle delivery delays at Texas Christian University. Spring Bird quickly sourced and prepared six heavy-duty Gillig buses to enable Groome's operational start, demonstrating fleet flexibility needed amid supply chain disruptions in the shuttle industry.
• UbercoreTechnology or IntegrationGroome Transportation utilizes Uber's vehicle tracking software as part of their technology stack for real-time fleet monitoring and passenger tracking across their shuttle operations.
• MotivecoreTechnology or IntegrationGroome Transportation implements Motive's driver safety technology to improve driver safety across their fleet operations, monitoring driver behavior and ensuring compliance.
• FleetiocoreTechnology or IntegrationGroome Transportation uses Fleetio's fleet management software to effortlessly manage fleet performance, track maintenance schedules, and optimize vehicle utilization.
• BrightlineminorStrategic or Co-development PartnerGroome Transportation provides shuttle pickup and drop-off at the Brightline Train Station at Orlando International Airport (MCO), enabling multimodal travel connections between rail and airport shuttle services.
• Green Ride WyomingminorChannel Partner/ Reseller/ DistributorGreen Ride Wyoming was rebranded and integrated into Groome Transportation, with the same great service now offered under the Groome brand for Fort Collins to Denver International Airport routes.
• Arizona ShuttleminorChannel Partner/ Reseller/ DistributorArizona Shuttle was rebranded and integrated into Groome Transportation, continuing Flagstaff to Grand Canyon, Sedona, and Phoenix Sky Harbor Airport services under the Groome brand.
• Military Traffic Management Command (MTMC)coreOthersGroome Transportation is an authorized MTMC carrier and has been awarded the military's highest level of service certification since 1991, enabling transportation services to military installations.

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Mears Transportation: Long-standing Florida-based shared airport shuttle and ground transportation operator (MCO, TPA, MIA) competing most directly with Groome's Daytona, The Villages, and Sanford service in Orlando. Most comparable single-state regional shared-shuttle peer.
• GO Airport Shuttle (Ground Transportation Centers): Aggregator/branded network of shared-ride airport shuttles across the US connecting small cities to major airports — same core shared-airport-shuttle product as Groome, serving overlapping airport catchment markets nationally.
• Prime Time Shuttle: Long-running shared airport shuttle operator serving LAX/SNA/ONT in Southern California — analogous product/market to Groome's California routes from Monterey and Sonoma to SFO/SJC/OAK.
• Hampton Jitney: Intercity scheduled bus/shuttle service connecting Long Island and the Hamptons to NYC airports (JFK/LGA) — same intercity-to-airport model as Groome, with similar high-frequency fixed-route shared shuttle economics.
• Boston Express Bus: Intercity airport shuttle serving New Hampshire and North Shore Massachusetts to Logan Airport (BOS) — closely mirrors Groome's model of serving smaller regional cities to a single dominant hub.
• Burlington Trailways: Scheduled intercity bus carrier serving Midwest/Mid-Atlantic cities, overlapping with some of Groome's regional airport routes in the Upper Midwest via chartered and ticketed intercity service.

Broad incumbents

• Coach USA / Shortline: Large multimodal bus operator (owned by Mobico/Stagecoach) offering commuter, charter, and airport-connection routes — broader portfolio but overlapping with Groome's airport shuttle and group charter services.
• SuperShuttle / Transdev: Historically the dominant US shared-ride airport shuttle brand, now operated under Transdev at multiple major hubs — a scaled incumbent offering the same core shared-airport-shuttle service as Groome.

Emerging players

• RedCoach: Premium intercity motorcoach service with stops near major Florida airports (MIA, FLL, Orlando, Tampa) — an emerging direct competitor in premium intercity-to-airport seating alongside Groome's Florida offerings.
• Wingz: App-first scheduled/private airport ride service competing for individual passengers who would otherwise choose Groome's shared shuttle on short-haul city-to-airport routes — adjacent product, partial overlap in airport-bound use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/GroomeTransportation
• LinkedInlinkedin.com/company/groome-transportation
• Instagraminstagram.com/groomeairportshuttle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groome Transportation