What Tupalo does

Tupalo is a local business discovery and directory platform founded in 2007 and headquartered in Vienna, Austria, with offices in Amsterdam, Rotterdam, and Warsaw. The platform operates across 10 top-level domains in 8 languages, reaching approximately 3.5 million users per month across European markets. The core product enables consumers to search and discover local businesses by category and city, while offering business owners tools to create listings, mini-websites, and manage their online presence. The company has built a partner-facing API with real-time data synchronization capabilities and operates as a trusted publisher within the presence management ecosystem, with named enterprise partnerships including Uberall and Yext.

The business operates on a dual revenue model. On the self-serve side, individual local businesses (restaurants, shops, services, etc.) can claim listings through a subscription model to enhance visibility. On the B2B side, presence management companies purchase bulk claim credits (100, 500, or 1,000 unit packages at €0.90–€1.64 per claim) and access Tupalo's API for programmatic distribution and synchronization of client location data. Pricing tiers offer up to 70% volume discounts, with credits that never expire. The go-to-market is primarily organic: SEO-driven city and category landing pages, direct self-serve sign-up for SMBs, and channel-based enterprise distribution through presence management partners. Payment processing is handled via Stripe. The company is privately held, profitable, has 11–50 employees, and discloses minimal financial detail publicly.

The underlying platform combines a multi-language, multi-domain directory front-end with a structured categorization taxonomy (covering restaurants, beauty, retail, arts, travel, health, financial services, automotive, and government services), a partner API for data ingestion and sync, and a credits-based access control layer for business claiming. Tupalo is a horizontal play, targeting the long tail of local businesses while monetizing enterprise presence management demand through its publisher network rather than competing head-on with the platforms (Yext, Uberall) that distribute its data.

Name

Tupalo

Website

https://tupalo.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Tupalo is a profitable, multi-language local business discovery platform operating across 10 country-level domains and 8 languages, serving 3.5M monthly users in European markets. It monetizes via SMB listing subscriptions, bulk claim credits for presence management partners (Uberall, Yext), and API access for enterprise data distribution.

Ownership category

akta.pro rank

Product category

Online Local Business Directory

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519), Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Local business directory
• Business listing platform
• Presence management
• Local search discovery
• Location data API

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Business Listing Claims (Individual): Local businesses can claim and manage their business listings on the platform to enhance their online visibility and connect with customers.
2. Bulk Claim Credits (Partner): Presence management companies purchase claim credits in bulk at tiered pricing (100 credits at €1.64 each, 500 at €1.20 each, 1000 at €0.90 each) to manage multiple client locations. Credits never expire.
3. API Access: Partners and enterprise clients access Tupalo's API to sync and update location data across the platform, generating recurring revenue through partnership agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tupalo operates a global local business discovery and listing platform that allows consumers to search and explore businesses by category and city, while enabling local businesses to claim and manage their listings. The company also offers a Partner Program with API access and tiered bulk claim credits (100/500/1000 credits at €1.64/€1.20/€0.90 per claim) for presence management companies to distribute client location data across Tupalo's network of 10 top-level domains in 8 languages.

Product overview

Tupalo operates as a local business discovery platform with a multi-domain strategy (10 top-level domains across Austria, Denmark, Finland, France, Germany, Netherlands, Poland, Sweden, and USA), available in 8 languages. The core product is the business directory platform enabling consumers to discover local businesses through category browsing and location search. Business owners can add listings through a comprehensive categorization system spanning restaurants, beauty services, food & beverage, retail, arts & entertainment, activities, pets, local services, nightlife, travel, health & medical, automotive, education, financial services, and government services. The platform includes a Mini Website feature for listed businesses and a Partner Program with API access for presence management companies (notably including partnerships with Uberall and Yext) to distribute listing data globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Tupalo Business Directory Platform A local business discovery platform spanning 10 top-level domains in 8 languages, enabling users to search and explore businesses across categories (restaurants, services, shops, health, travel, etc.) in cities worldwide and providing business owners with category-based listing visibility.
• Tupalo Partner Program

Quantifiable outcome

• Up to 70% savings on bulk claim credits for partners managing multiple locations

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• UberallcoreChannel Partner/ Reseller/ DistributorUberall connects local businesses and clients through major online directories, yellow pages, mobile apps, mapping services and navigation systems. They help businesses be found with consistent and updated information and promote customer dialogue through real-time alerts for reviews, check-ins and photo uploads.
• YextcoreChannel Partner/ Reseller/ DistributorYext is the market-leading location software company that lets businesses update and sync their location data everywhere. Tens of thousands of businesses, including 10 of the Fortune 100, use Yext to update location data and instantly sync it across dozens of search engines, mobile apps, ad platforms, and their own sites.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hotfrog: Global SMB business directory operating across multiple country TLDs. Closely mirrors Tupalo's multi-TLD, self-serve listing model for small local businesses.
• Foursquare: Location intelligence and POI platform with city-level discovery and business listings. Comparable to Tupalo through its POI/directory data and multi-city coverage.
• Firmoo / Brownbook: Worldwide SMB business directory with claim-and-manage listings and multi-country presence. Closely comparable in scope and target customer to Tupalo.
• Yext: Market-leading location software for syncing business data across directories. Identified as a Tupalo enterprise partner, but also a direct competitor that owns its own publisher network.
• Uberall: Presence management platform distributing listings across directories, mapping services, and apps. Tupalo names Uberall as an enterprise partner while operating in the same B2B presence-management space.
• Citysearch: City-based local business directory organized by category and location. Directly comparable to Tupalo's city + category landing page structure.

Broad incumbents

• Tripadvisor: Major consumer travel and local discovery platform with city/category pages across restaurants, attractions, and services. Overlaps with Tupalo's directory and category-based discovery model.
• Yelp: Global local business directory and review platform. Comparable to Tupalo as both monetize business listings and reviews for SMB discovery; Tupalo also lists Yext as a partner, indicating overlapping customer base.
• Yellow Pages Group: Legacy and online SMB directory with deep category coverage and listing management. Comparable as a directory platform monetizing claimed business listings for local discovery.

Emerging players

• Mojomedia / Mojo (Appy Pie) Places: Small-business website and directory platform offering claimed listings and site builders. Overlaps with Tupalo's Mini Website feature and self-serve SMB onboarding model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tupalo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tupalo