Versova

What Versova does

Versova is a privately held U.S. egg production cooperative headquartered in Sioux Center, Iowa, operating as Versova Management Cooperative since 2025. The company oversees a portfolio of nine farm brands (Center Fresh Group, Centrum Valley Farms, Iowa Cage-Free, Hawkeye Pride, Ovation Farms, Trillium Farms, Willamette Egg Farms, Oakdell Egg Farms, and Morning Fresh Farms) with a combined flock of 30 million hens across Iowa, Ohio, Oregon, Washington, and Colorado, plus limited African operations via Center Fresh Group. Versova produces conventional, cage-free, organic, omega-3 enriched, and specialty eggs alongside liquid egg products, supported by four integrated feed mills producing 1.05 million tons of feed annually and computer-controlled feed formulation systems.

Versova generates revenue as a B2B supplier to retail grocery chains, food service companies, and food manufacturers, with quote-based pricing under multi-year contracts managed by a senior vice president of sales and marketing and regional sales directors. Certifications include USDA Organic, SQF (100% food safety audit scores), Certified Humane, UEP Certified, and FDA Egg Safety Rule compliance, plus active investment in digital traceability infrastructure for FDA FSMA 204. The company is governed by more than 25 founding families and operates under the leadership of CEO Jim Dean and President J.T. Dean, who also chairs United Egg Producers.

Recent strategic activity includes the 2021 acquisitions of Ovation Farms and Willamette Egg Farms, the 2025 cooperative transition, expansion of cage-free capacity beyond 10 million hens, and circular-economy waste partnerships with NuOrganics, Ductor, EggTech, and Richlawn-Revive. The company is currently navigating a U.S. DOJ antitrust investigation alongside Cal-Maine Foods alleging price coordination through information sharing.

Name

Versova

Legal name

Versova

Website

https://versova.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Versova is a privately held U.S. egg production cooperative managing nine farm brands with 30 million hens across five states, supplying conventional, cage-free, organic, and specialty shell and liquid eggs to retail, food service, and food manufacturer customers.

Ownership category

akta.pro rank

Product category

Commercial Egg Production

NAICS

Chicken Egg Production (112310), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Layer Hen Egg Production (Table Eggs) (AFAEADAB)

akta.pro secondary industries

Eggs (Shell & Liquid) Wholesale (AFAIAEAD), Eggs & Egg Products (Shell, Liquid, Value-Added) (CRADACAJ), Specialty egg products & blends (salted/sugared, fortified, functional, custom formulations) (AFANAHAE)

Keywords

• Shell egg production
• Cage-free eggs
• Organic eggs
• Liquid egg products
• Poultry feed manufacturing

Headquarters

HQ city

Sioux Center

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Egg production and sales: Versova produces and sells eggs through multiple channels including retail (supermarkets), food service, and food manufacturing. The company produces conventional, cage-free, organic, and specialty eggs (omega-3 enriched, vegetarian-fed) to meet diverse customer requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Versova produces and sells shell eggs (conventional, cage-free, organic, omega-3 enriched, vegetarian-fed) and liquid egg products to retail grocery chains, food service operators, and food manufacturers. The company operates an integrated supply chain including four feed mills producing 1,050,000 tons of feed annually, layer housing across multiple U.S. states, and on-site egg processing and packaging facilities.

Product overview

Versova is an egg production and management company operating as Versova Management Cooperative, formed in 2016 and representing over six decades of combined knowledge from founding families. The company manages a portfolio of nine farm brands across multiple U.S. regions: Center Fresh Group, Centrum Valley Farms, Iowa Cage-Free, Hawkeye Pride, Ovation Farms, Trillium Farms, Willamette Egg Farms, Oakdell Egg Farms, and Morning Fresh Farms. Versova offers conventional, cage-free, organic, and Omega-3 enriched eggs, along with liquid egg products and feed manufacturing. The cooperative model allows each farm to maintain its distinctive identity while operating as part of a unified entity.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Eggs Shell eggs produced by hens housed in cages within climate-controlled facilities, enabling efficient hen care, hygiene, and egg collection. Sold to retail grocery chains, food service operators, and food manufacturers.
• Cage-Free Eggs Shell eggs from hens living in climate-controlled facilities with freedom to move, scratch, perch, and access nests. Produced across multiple states including Iowa Cage-Free and Ovation Farms cage-free operations.
• Organic Eggs USDA Certified Organic shell eggs from cage-free hens with outdoor access, fed a certified organic vegetarian diet of grains. Produced at Willamette Egg Farms in Washington and Oregon.
• Omega-3 Enriched Eggs Shell eggs with elevated Omega-3 levels produced by hens fed diets supplemented with flaxseed, algae, or fish oils. Sold to retail and food service customers.
• Liquid Egg Products Processed liquid egg products produced from on-site breaking plants for food service operators and food manufacturers as ingredients in processed foods.
• Feed Manufacturing Bulk poultry feed manufactured at four Versova feed mills producing 1,050,000 tons annually, with computer-controlled formulation tailored by hen breed, age, and production rate. Feeds the company's 30 million hens internally and supports production consistency.

Quantifiable outcome

• 100% food safety audit scores across all operations
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core, minor and regional.

• United Egg ProducerscoreStrategic or Co-development Partner · 1 January 2025Versova's President J.T. Dean became chairman of United Egg Producers in 2025. Versova participates actively in UEP initiatives including the UEP Certified animal welfare program, industry working groups on HPAI, and regulatory advocacy. United Egg Producers strengthens food safety and animal welfare practices industry-wide.
• American Egg BoardcoreStrategic or Co-development PartnerSenior Vice President Ross Dean serves on the American Egg Board's executive committee. Versova participates in industry marketing programs, sustainability initiatives including 'Incredibly Sustainable' tool development, and the Great American Egg Drive charitable program.
• U.S. Roundtable for Sustainable Poultry and Eggs (US-RSPE)coreStrategic or Co-development PartnerVersova is a founding member of the U.S. Roundtable for Sustainable Poultry and Eggs, a multi-stakeholder organization created to advance, support, and communicate continuous improvement in sustainability. Versova participates in developing the first sustainability reporting framework for U.S. poultry and egg supply chains.
• Richlawn-ReviveminorStrategic or Co-development PartnerRichlawn-Revive is a company that transforms chicken manure into organic products for gardens and lawns, operating at Morning Fresh Farms in Colorado. This initiative exemplifies circular sustainability thinking by converting waste into lawn and garden care products.
• Center Fresh GroupcoreOthersCenter Fresh Group, founded in mid-1990s by Iowa farm families, is a founding member of the Versova cooperative. Located in Sioux Center, Iowa, it is one of the nation's leading egg producers with operations in Mozambique and Zimbabwe, Africa.
• Centrum Valley FarmscoreOthersEstablished in 2011 in north-central Iowa, Centrum Valley Farms has over six decades of industry experience and processes and packages eggs directly on farms.
• Iowa Cage-FreecoreOthersFounded in 2008 in Goldfield, Iowa, Iowa Cage-Free is one of the nation's largest cage-free egg producers with 2.5 million hens producing nearly 720 million eggs annually.
• Hawkeye Pride Egg FarmcoreOthersEstablished in 2008 in Corwith, Iowa, Hawkeye Pride is part of Versova's family of companies with hens in both conventional and cage-free housing, processing whole and breaking eggs on-site.
• Ovation FarmscoreOthersFounded in 2021 following Versova's acquisition of an egg farm in Thompson, Iowa. The 240-acre farm houses 1 million hens in cage-free systems with an 80-ton-per-hour feed mill.
• Trillium FarmscoreOthersEstablished in Ohio in 2011, Trillium Farms has become one of the nation's largest egg producers, producing nearly one-third of Ohio's eggs with extensive production and processing of both shell and liquid eggs.
• Willamette Egg FarmscoreOthersAcquired by Versova in 2021, Willamette Egg Farms in Washington and Oregon includes feed mills and three layer facilities with organic cage-free hens producing 46 million eggs annually.
• Oakdell Egg FarmscoreOthersPart of Versova's Pacific Northwest and Mountain region expansion, contributing to cage-free egg production capacity.
• Morning Fresh FarmscoreOthersPart of Versova's Mountain region operations, Morning Fresh Farms hosts Richlawn-Revive which converts chicken manure into organic garden products.
• Ohio Poultry AssociationregionalStrategic or Co-development PartnerVersova participates in Ohio Poultry Association programs for egg recipes, nutrition information, egg farming education, and industry collaboration on food safety and animal welfare.
• Iowa Egg CouncilregionalStrategic or Co-development PartnerVersova participates in Iowa Egg Council programs including the Cracking Hunger initiative that collects monthly egg donations to support local food pantries. Versova donates over 86,000 eggs monthly to this program.
• U.S. Poultry & Egg AssociationcoreStrategic or Co-development PartnerVersova President J.T. Dean serves on the board of the U.S. Poultry & Egg Association, which provides industry education, research, and advocacy.
• United Egg Producers Certified programcoreOthersVersova participates in the UEP Certified animal welfare program, which provides science-based guidelines for hen health and welfare. Over 90% of U.S. eggs come from farms participating in this voluntary program.
• International Egg FoundationminorStrategic or Co-development PartnerVersova's Bruce Dooyema serves as chairman of the International Egg Foundation, a charitable organization working to ensure eggs directly improve human health outcomes globally through international mission projects.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Cargill: Cargill is one of the world's largest agribusiness companies with significant involvement in animal protein, including egg and poultry processing through its protein and food ingredients segments. Versova's Senior Director of Nutrition previously worked at Cargill Animal Nutrition, and Cargill's broader feed and animal protein capabilities provide an adjacent competitive frame.
• Land O'Lakes (Moark LLC): Land O'Lakes operates Moark LLC, a major U.S. egg producer and marketing subsidiary, as part of its broad agribusiness cooperative portfolio. While diversified across dairy and crop inputs, Moark's shell and liquid egg operations overlap directly with Versova's product portfolio and cooperative governance model.

Direct peers

• Rembrandt Foods: Rembrandt Foods is a privately held U.S. egg products company specializing in pasteurized liquid eggs, dried eggs, and egg ingredients for food manufacturers. Its breaking/processing focus closely mirrors Versova's liquid egg product line and food-manufacturing customer segment.
• Michael Foods: Michael Foods (owned by Post Holdings) is a major producer of value-added egg products including liquid, refrigerated, and further-processed eggs supplied to food service and food manufacturers. Versova's liquid egg and breaking plant operations compete head-to-head with Michael Foods in the food-service and food-manufacturing channels.
• Cal-Maine Foods: Cal-Maine Foods is the largest U.S. shell egg producer, publicly traded (NASDAQ: CALM), and the closest direct comparable to Versova in scale, product mix (conventional, cage-free, organic, specialty), and customer base across retail and food service. Cal-Maine is also a named co-defendant in the DOJ antitrust matter involving Versova.
• Daybreak Foods: Daybreak Foods is a privately held Midwest egg producer operating conventional, cage-free, and organic production across multiple states. It competes with Versova in similar geographies and product categories, including a food-service focus comparable to Versova's B2B customer mix.
• Rose Acre Farms: Rose Acre Farms is the second-largest U.S. egg producer and a privately held family enterprise with vertically integrated operations across multiple states. It directly competes with Versova in shell eggs, breaking/liquid eggs, and specialty egg categories, and is a natural scale comparable.

Others

• Hy-Line International: Hy-Line International is the world's largest layer hen genetics company, supplying the breeding stock (Hy-Line Brown, Hy-Line W-36) used by most commercial egg producers including Versova. While not a direct competitor, Hy-Line is a critical upstream supplier to Versova's 30 million hen production base.

Emerging players

• Vital Farms: Vital Farms is a publicly traded (NASDAQ: VITL) pasture-raised and cage-free egg brand with a premium consumer positioning. While narrower in product scope than Versova and focused on the premium retail channel, it competes for the same cage-free and organic consumer demand that Versova is scaling capacity to meet.
• Pete & Gerry's Organic Eggs: Pete & Gerry's is a leading organic and pasture-raised egg brand distributed nationally through grocery and natural channels. It overlaps with Versova's organic egg offerings and competes for the same premium retail shelf space, particularly in cage-free and certified-organic categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VersovaFoods
• LinkedInlinkedin.com/company/versova
• Xx.com/VersovaFoods

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Versova