Muru Inc

What Muru Inc does

Muru, Inc. is a New York-based software company that builds a mobile-first Emergency Medical Services (EMS) protocol and reference platform used by individual EMTs, paramedics, flight medics, EMS agencies, state Departments of Health, and the U.S. Department of Defense. The company was founded by practicing medics and has been designated the Official EMS App of New York State through a partnership with the NY State Department of Health Bureau of EMS and Trauma Systems, giving it distribution into roughly 1,829 EMS agencies and 205 hospitals across the state.

The product centers on an iOS and Android application built around a proprietary offline-first search engine that delivers protocol lookup, automated medication dosing, hospital capability information, and equipment/medication references customized to the provider's certification level and their agency's rig inventory. The architecture is designed to operate fully offline from the moment of login and to handle high-stress, low-connectivity field conditions — including active use under a Cooperative Research and Development Agreement (CRADA) with US Special Operations Command (SOCOM). Content is sourced and verified directly with medical directors, hospitals, and equipment manufacturers, and the platform supports agency-level configuration, inventory control, training analytics, and (at the Enterprise tier) private protocol sets and SSO integration.

Muru monetizes through a tiered subscription model: a free NY Statewide tier (made free through 2026 as a COVID commitment), an Individual plan at $8/month, an Agency plan at $8/provider/month, and custom-priced Enterprise and Department of Defense contracts. Go-to-market combines product-led freemium acquisition in New York, government-channel distribution via the state DOH partnership, community/word-of-mouth among providers, and direct enterprise sales for larger agencies and federal customers. The company is privately held, has 1-10 employees, and appears to operate as a lean, bootstrapped organization without disclosed institutional funding.

Name

Muru Inc

Legal name

Muru, Inc.

Website

https://murumed.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Muru, Inc. builds a mobile-first, offline-capable EMS protocol and reference platform for individual EMTs, paramedics, agencies, and the U.S. military, distributed as the Official EMS App of New York State under a partnership with the NY State Department of Health.

Ownership category

akta.pro rank

Product category

EMS Protocol and Reference Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

EMS Billing, Revenue Cycle & Compliance Services (HLAFANAM)

akta.pro secondary industries

EHR Implementation, Optimization, Training & Managed Services (HLACAAAL), EMS Education, Training & Simulation Centers (HLAFANAL)

Keywords

• EMS protocol software
• Medication dosing calculator
• Offline medical reference
• Hospital capability database
• Paramedic protocol app

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Individual Tier: $8/month per individual provider with $1 additional charge per additional agency. Includes all protocol sets, hospital data, equipment & medications, search, protocol finder, and dosing calculator.
2. Subscription - Agency Tier: $8 per provider per month for small to midsized agencies. Includes administrative inventory control, user management, notification reports, and training insights & analytics.
3. Enterprise Subscription: Custom pricing for large scale and complex agencies. Includes all features plus private protocol sets, unlimited divisions (flight, critical care), automatic user management, SSO, designated technical & customer support, and protocol design services.
4. Freemium - NY Statewide: Free tier for all NY State providers including all protocol sets, instant notifications, all NY hospitals, equipment & medications, and basic search. Expanded to free through 2026 due to COVID commitment.
5. Department of Defense: Custom pricing for DoD/Federal agencies. Purpose-built for high-stress environments with globally consistent care across command, fully functional offline, customized to protocols & gear.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Muru Inc develops a mobile-first EMS protocol and reference application that delivers offline-capable search of medical protocols, automated medication dosing calculations, EMS-customized hospital information, and equipment/medication reference data, all personalized to the individual provider's certification level and the agency's rig inventory. The product is offered to individual providers, EMS agencies, enterprise healthcare systems, state Departments of Health, and the U.S. Department of Defense through tiered subscription plans including a free New York Statewide tier, an $8/month Individual plan, an $8/provider/month Agency plan, and custom Enterprise and DoD contracts.

Product overview

Muru Inc offers a modular EMS protocol and reference platform centered on a mobile application, with tiered pricing spanning free, individual, agency, enterprise, and DoD plans. The core Muru app serves as an offline-capable protocol finder, med math calculator, hospital directory, and equipment/medications reference — all personalized to the provider's certification level and agency inventory. Higher tiers layer on administrative tools (user management, inventory control), analytics (training insights, notification compliance), and enterprise features (private protocols, SSO, dedicated support). The product portfolio includes Protocol Finder, Dosing/Med Math, Hospital Database, Equipment & Medications Module, and an Insights/Training Dashboard, delivered via iOS and Android apps with an offline-first architecture. The platform is positioned as the Official EMS App of New York State, with active SOCOM CRADA for DoD deployments.

Differentiator

Problem solved

Functional benefit

Products and services

• Muru Mobile App

Quantifiable outcome

• Instant protocol access reduces time spent searching for correct protocols during emergency calls
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• New York State Department of Health Bureau of EMS and Trauma SystemsflagshipStrategic or Co-development PartnerOfficial partnership making Muru the designated EMS app for all of New York State. DOH provides secured free version for providers and works hand-in-hand with Muru to streamline protocol distribution, ensure everything is up-to-date, and integrate state, regional, and local content directly to provider phones.
• US Special Operations Command (SOCOM)coreStrategic or Co-development PartnerActive Cooperative Research and Development Agreement (CRADA) for DoD deployment. Muru is purpose-built for high-stress operational environments with globally consistent care across command, fully functional offline, instantly updatable across all medics, and customized to military protocols and equipment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ESO Solutions: ESO is a leading EMS and hospital software vendor offering ePCR, fire incident reporting, and healthcare analytics. It targets the same EMS agency buyers as Muru and bundles protocol, training, and quality improvement tools into a broader suite.
• ImageTrend: ImageTrend is one of the largest software vendors in EMS, providing ePCR, CAD, and related clinical/reporting tools to EMS agencies nationwide. It competes directly with Muru for the EMS agency software budget and increasingly integrates protocol and reference content into its platform.
• Active911: Active911 provides mobile alerting and response tools for EMS/fire agencies, including dispatch, mapping, and protocol-style reference content. It competes for the same agency decision-maker and shares Muru's mobile-first EMS provider focus.
• Pulsara: Pulsara is a mobile communication and care-coordination platform connecting EMS, ED, and specialty teams for time-sensitive conditions (stroke, STEMI, trauma). It overlaps with Muru in the EMS-to-hospital workflow, especially around hospital capability lookup and transport decision support.

Emerging players

• Health Scholars: Health Scholars offers VR-based clinical and EMS training simulations. It is adjacent to Muru's training-insights feature and competes for the agency's training-and-readiness budget, though focused on simulation rather than protocol reference.

Broad incumbents

• TigerConnect: TigerConnect is a healthcare team communication and collaboration platform used by hospitals and EMS-linked systems. While broader than Muru, it increasingly targets EMS-hospital coordination and could layer protocol/dosing content over its messaging backbone.
• Vector Solutions (EMS training): Vector Solutions provides large-scale online training and credentialing platforms used by EMS and fire agencies. Its training analytics and continuing-education modules overlap with Muru's training-insights and protocol-update use cases.
• Vocera (now part of Stryker): Vocera provides clinical communication and secure messaging platforms widely deployed in hospitals and pre-hospital settings. As a broad incumbent, it competes for the integration layer around EMS workflows and could expand into protocol and dosing reference.
• ZOLL (ZOLL Data Systems): ZOLL provides EMS patient monitoring, defibrillation hardware, and adjacent software (billing, ePCR, dispatch). As a large incumbent, it bundles protocol/reporting capabilities into its broader EMS hardware-and-software stack, representing a procurement-competition risk for Muru.
• AlertMedia: AlertMedia is a mass-notification and emergency communication platform used by enterprises and public-sector agencies. It is adjacent to Muru's instant-notification of protocol updates and competes for the agency's emergency-communication budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/murumed
• Facebookfacebook.com/murumed
• LinkedInlinkedin.com/company/muru-inc
• Instagraminstagram.com/murumed/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muru Inc