What Element Three does

Element Three is a U.S. full-service marketing agency headquartered in Carmel, Indiana, founded in 2005 and operating with a 11-50 employee footprint under private, founder/management-owned ownership. The firm specializes in the B2B2X (business-to-business-to-customer) channel model, helping manufacturers selling through dealer or distributor networks—across verticals including commercial vehicles, heavy equipment, marine, powersports, recreational vehicles, dealerships, and multi-location retail—to activate dealers, execute product launches, move aging inventory, and maintain brand consistency. Its core services span research, brand strategy and management, creative and content production, performance marketing, media planning and buying, web and technology, and data science and analytics, with tailored offerings around co-op dealer programs, inventory campaigns, events and trade shows, and creative asset libraries.

The firm builds client solutions on a HubSpot-centric technology stack, complemented by Facebook/Meta advertising and analytics tools (HotJar, Google Analytics). Its most differentiated technical asset is a custom lead distribution system that integrates HubSpot's lead scoring and email nurturing with proprietary zip-code- and product-preference-based routing portals—such as the Newmar Dealer Lead Portal (reported to drive $4.5M in first-year retail sales) and Airstream's AMP co-op program (43% lower cost per lead, 7.8% higher sales for enrolled dealers). Element Three also publishes original thought leadership, including the March 2025 OEM-Dealer Dynamic Research Report and the 'Why You Win' podcast.

Element Three operates on a professional-services revenue model, selling engagements directly to enterprise OEM clients—predominantly on project or retainer bases, with pricing not publicly disclosed. Its go-to-market is sales-led B2B, anchored by named enterprise relationships including Airstream, Newmar, Boston Whaler, Beck's Hybrids, Model 1 (formerly Creative Bus Sales), Telamon, Assmann Corporation, Coppes Napanee, Gibson Insurance, Airhead Sports Group, and BraunAbility. The firm is independently held with no disclosed institutional funding, no parent company, and no subsidiaries, growing organically over its 20-year history.

Name

Element Three

Legal name

Element Three, Inc.

Website

https://elementthree.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Element Three is a U.S. full-service marketing agency specializing in the B2B2X model, helping manufacturers selling through dealer networks activate dealers, execute product launches, move inventory, and maintain brand consistency across commercial vehicles, marine, RV, powersports, and industrial verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing research, brand strategy, creative and content, performance marketing, media planning and buying, web and technology, and data science and analytics services to manufacturers selling through dealer networks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Element Three is a full-service marketing agency that helps OEM manufacturers activate their dealer networks, launch products with precision, and deliver consistent customer experiences. The firm specializes in the B2B2X model, providing dealer co-op programs, product launch campaigns, advertising, media planning and buying, brand strategy, creative and content, performance marketing, web/technology, and data analytics to manufacturers selling through distributed dealer channels in outdoor recreation, marine, RV, powersports, and commercial vehicle industries.

Product overview

Element Three is a full-service marketing agency specializing in the B2B2X model—helping manufacturers activate dealers, move inventory, and build customer loyalty. The company offers a comprehensive portfolio of services including Dealer Programs (co-op marketing), Product Launches, Advertising Campaigns, Events & Trade Shows, Inventory Campaigns, Media Planning & Buying, Creative Asset Library Development, Research Services, Brand Strategy & Management, Creative & Content, Performance Marketing, Web & Technology, and Data Science & Analytics. Element Three operates across seven industry verticals: Commercial Vehicles, Heavy Equipment, Marine and Boating, Powersports, Recreational Vehicles, Dealerships, and Multi-location Retail. The company is headquartered in Carmel, Indiana and serves manufacturers across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Dealer Programs (Co-op Marketing) Co-op marketing programs that align OEM and dealer spend, protect brand consistency across distributed dealer networks, and drive measurable ROI for manufacturer clients.
• Product Launches Launch strategies that build dealer excitement, align messaging across OEM and dealer channels, and drive sales momentum to move inventory from day one.
• Advertising Campaigns Integrated campaigns that align OEM and dealer messaging to boost customer experience, reach, conversions, and media performance.
• Events & Trade Shows Dealer events and launch campaigns that build relationships, boost brand impact, and generate qualified sales leads and ROI.
• Inventory Campaigns Campaigns designed to move aging dealer stock, cut holding costs, and drive local offers that convert in-market buyers.
• Media Planning & Buying Media planning, buying, and optimization across channels to reach target audiences with scale, precision, and cost-efficient impact.
• Creative Asset Library Development Flexible, brand-compliant assets dealers can customize, speeding local execution while protecting brand standards.
• Research Services Market research and buyer insights to inform OEM-dealer strategy and marketing decisions.
• Brand Strategy & Management Brand positioning, messaging frameworks, and management services for manufacturers operating dealer networks.
• Creative & Content Content creation, creative development, and design services for marketing campaigns aimed at OEM and dealer audiences.
• Performance Marketing Data-driven marketing strategies focused on measurable results, ROI optimization, and campaign performance.
• Web & Technology Website design, development, and technology solutions for manufacturers and dealer networks, including custom lead distribution portals.
• Data Science & Analytics Analytics services to measure campaign performance, lead quality, and marketing ROI for OEM-dealer programs.

Quantifiable outcome

• 7.8% higher sales for enrolled dealers in Airstream AMP program
• +7 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationHubSpot is used as the marketing automation and CRM platform powering lead nurturing, lead scoring, and email campaigns. Element Three integrates HubSpot with custom lead distribution portals for manufacturer-dealer workflows.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bader Rutter: Large independent B2B marketing agency with deep manufacturing and industrial clients. Most directly comparable to Element Three on B2B focus, vertical concentration in industrial/manufacturing, and full-service creative-plus-media model.
• Stein IAS: B2B marketing agency with a strong manufacturing and industrial client base. Comparable to Element Three on B2B-only positioning, integrated strategy-through-execution model, and similar service menu spanning brand, content, digital, and analytics.
• Godfrey: B2B branding and marketing agency serving industrial and technology manufacturers. Closely comparable in B2B focus, brand-led offering, and mid-sized agency profile competing for similar OEM marketing budgets.
• Tenet Partners: B2B brand strategy and marketing firm with manufacturer clients. Comparable to Element Three on B2B brand strategy emphasis, research-driven positioning work, and mid-sized independent profile.
• Industrial Strength Marketing: B2B marketing agency focused specifically on industrial manufacturers. Comparable on vertical focus (industrial/B2B), dealer-and-channel marketing experience, and similar firm size.
• Elevation Marketing: B2B marketing agency serving manufacturers and industrial brands. Comparable to Element Three on B2B-only positioning, full-service offering, and similar mid-sized independent agency profile.
• The Yaffe Group: Mid-sized independent marketing agency with significant B2B and manufacturer clients. Comparable on integrated services, vertical focus in B2B/industrial, and similar agency scale.
• Heinz Marketing: B2B marketing agency focused on demand generation and sales enablement for manufacturers and tech firms. Comparable to Element Three on B2B focus, performance marketing emphasis, and mid-sized profile.
• BrandExtract: B2B brand strategy and marketing agency serving industrial and manufacturing clients. Comparable to Element Three on B2B brand-led positioning work, mid-sized independent profile, and similar target verticals.

Broad incumbents

• Lewis Communications: Larger full-service agency with B2B manufacturing and channel-marketing capabilities. Comparable on services menu and target market, but operates at greater scale and geographic breadth than Element Three.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elementthree
• YouTubeyoutube.com/channel/UCiaWp2P7NnszDTZOx-akWxw
• Facebookfacebook.com/elementthree
• LinkedInlinkedin.com/company/element-three
• Instagraminstagram.com/elementthree

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Element Three