IT Glue

What IT Glue does

IT Glue, founded in 2013 and headquartered in Vancouver, Canada, is an AI-powered IT documentation platform purpose-built for Managed Service Providers (MSPs) and internal IT departments. Since being acquired by Kaseya in 2016, IT Glue has scaled to 13,000+ customer organizations across 70+ countries, with 350,000+ daily users, and grown from 34 to roughly 181 employees. The core platform provides structured, relationship-mapped IT documentation, a SOC 2 Type II-compliant password vault, SOP management, and a unified view across PSA, RMM, backup, networking, and security tools via 100+ native integrations.

The product portfolio has expanded from a single documentation product into a five-module suite: the core IT Glue platform; Network Glue (automated network discovery, Microsoft documentation, and password rotation at $453/month flat); MyGlue (client-facing collaboration portal at $407/month flat); myITprocess (vCIO/QBR strategic planning tool, $199–$299/month, available standalone); and GlueConnect (cross-account MSP collaboration). Cooper Copilot, the proprietary AI engine launched April 2024, underpins Smart SOP Generator (auto-generates SOPs from real-time technician actions), Smart Assist (documentation health automation), and Smart Audit (password risk detection). The platform exposes a public Python SDK API with CRUD across Groups, Checklists, Password Folders, Documents, Sections, and Images.

Commercial model: per-seat monthly subscriptions on a 36-month term at $29 (Basic), $38 (Select), and $44+ (Enterprise) per user/month, supplemented by flat-fee add-ons and the Powered Services Pro channel program for MSP partners. Distribution is hybrid — direct sales-led for enterprise/mid-market with demos scheduled within 24 hours, self-serve/PLG for SMBs via the Chrome Web Store SOP Generator trial, and channel-led through Kaseya's BMS/VSA, DattoCon events, and the 100+ integration partner ecosystem.

Name

IT Glue

Legal name

IT Glue

Website

https://itglue.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

IT Glue is a Vancouver-based, Kaseya-owned IT documentation platform serving 13,000+ MSPs and internal IT departments across 70+ countries with AI-powered structured documentation, password vaulting, and 100+ PSA/RMM/backup integrations.

Ownership category

akta.pro rank

Product category

IT Documentation Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

IT Asset Management (ITAM) Platforms (HDAEALAD)

akta.pro secondary industry

IT Knowledge Management & Service Desk Platforms (HDAEALAH)

Keywords

• IT documentation software
• Managed service providers
• Password management
• Network documentation
• Virtual CIO services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. IT Glue Core Platform Subscription: Per-user monthly subscription model with three tiers (Basic $29, Select $38, Enterprise $44/user). Includes full documentation functionality, integrations, API access, Cooper Copilot AI, and enterprise security features. Billed monthly or on 36-month term with foreign exchange adjustment for non-US customers.
2. Add-on Products - Network Glue: Flat fee add-on to IT Glue at $453/month. Includes automated password rotation, auto-documentation of devices, ports, connections, Microsoft users/groups, and BitLocker Recovery Keys. Must be purchased with active IT Glue subscription.
3. Add-on Products - MyGlue: Flat fee add-on at $407/month. Provides secure password manager and document manager for end-users with custom branding and two-way co-managed collaboration. Requires active IT Glue subscription.
4. Add-on Products - myITprocess: Per-organization licensing at $199/month for 10 licenses or $299/month for 30 licenses. QBR report builder, integrated executive summaries, device lifecycle management, and IT roadmap features. Does not require active IT Glue subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

IT Glue is an SOC 2 Type II compliant IT documentation platform that enables IT teams and Managed Service Providers (MSPs) to centrally store, structure, and retrieve all IT knowledge (assets, passwords, configurations, SOPs, relationships) in under 30 seconds. The platform is augmented by AI-powered automation through Cooper Copilot, which auto-generates standard operating procedures from real-time technician actions and maintains documentation health. Modular add-ons extend the core platform to automated network documentation (Network Glue), client-facing password and document collaboration (MyGlue), and vCIO/quarterly business review planning (myITprocess).

Product overview

IT Glue is a unified IT documentation platform consisting of the core IT Glue product plus modular add-ons: Network Glue (automated network discovery, documentation, and password rotation), MyGlue (client-facing collaboration portal), and myITprocess (vCIO and QBR strategic planning tool). The portfolio also includes GlueConnect for cross-account collaboration and Powered Services Pro for MSP sales/marketing enablement. All products share deep integrations with 50+ PSA, RMM, backup, and security tools, and leverage AI via Cooper Copilot for automation.

Differentiator

Problem solved

Functional benefit

Brands

• Network Glue: Automated network documentation tool that provides network discovery, Microsoft documentation, password rotation, and network diagramming capabilities.
• MyGlue
• myITprocess

Products and services

• IT Glue Award-winning, SOC 2 Type II compliant IT documentation management platform for Managed Service Providers and internal IT departments. Enables structured documentation, relationship mapping, password vaulting, SOP management, and AI-powered automation via Cooper Copilot. Allows IT teams to track, find, and manage all IT documentation in under 30 seconds.
• Network Glue Add-on to IT Glue providing automated network discovery, documentation, and password rotation. Automatically documents network devices, virtual machines, Hyper-V and VMware environments, Microsoft users/groups, and BitLocker recovery keys. Includes automated network diagramming with port mapping.
• MyGlue Client collaboration and intranet portal for end-users (marketed as collaboration-as-a-service). Provides secure password management, document sharing, and self-service capabilities with custom branding, mobile app, and Chrome extension. Must be purchased as an add-on to IT Glue.
• myITprocess IT strategic planning and virtual CIO (vCIO) tool enabling quarterly business reviews (QBRs). Features QBR Report Builder, Integrated Executive Summaries, Device Lifecycle Management, a Standards Library (HIPAA, NIST, Cyber Essentials), and Interactive IT Roadmaps. Available as standalone subscription or alongside IT Glue.
• Cooper Copilot AI-powered documentation assistant that automates the full lifecycle of IT Glue documentation. Includes the Smart SOP Generator (captures real-time clicks and keystrokes into step-by-step procedures), Smart Assist (AI-powered documentation decluttering and health), Smart Audit (password risk identification), and powers the Kaseya Assist natural-language knowledge retrieval.
• Powered Services Pro Sales, marketing, and go-to-market enablement service for MSPs. Includes monthly marketing campaigns with 2,000+ assets, white-label branding tools, 1:1 coaching, and compliance courses (NIST, HIPAA, GDPR, CMMC). Bundles IT Glue with partner-led managed services GTM motion.
• GlueConnect Collaboration feature that links multiple IT Glue accounts to enable secure contractor and NOC provider collaboration, supporting cross-account support during M&A activity or NOC engagements from a single source of truth.

Quantifiable outcome

• Reduce time wasted looking for information by 50% or more
• +5 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration50 records

AI capability6 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TruMethodscoreStrategic or Co-development Partner · 4 May 2021Kaseya acquired TruMethods to integrate its myITprocess vCIO methodology with IT Glue platform. The acquisition includes Gary Pica, TruPeer peer group program, and myITprocess technology. No requirements for TruPeer members to use Kaseya products.
• ConnectWise ManagecoreTechnology or IntegrationNative integration with ConnectWise Manage PSA for bi-directional sync of tickets, configurations, and customer data. Enables auto-suggested IT Glue documentation inside ConnectWise tickets.
• Autotask PSAcoreTechnology or IntegrationDeep integration with Autotask PSA for ticket management, project tracking, and customer relationship management. IT Glue Checklists appear inside Autotask tickets.
• Datto RMMcoreTechnology or IntegrationIntegration with Datto RMM for automated documentation of monitored devices, software assets, and service delivery metrics. AI-powered Datto RMM Software Asset Tracker included.
• Datto BCDRcoreTechnology or IntegrationAuto-documentation of Datto backup appliances, agents, and status into IT Glue. Comprehensive Backup Health Overview with failed backup alerts and storage metrics.
• Microsoft 365coreTechnology or IntegrationDeep integration with Microsoft 365, Active Directory, Azure AD, and Microsoft Intune for user documentation, password management, and compliance tracking.
• Kaseya BMScoreTechnology or IntegrationIntegration with Kaseya BMS for billing, service ticketing, and CRM functionality within Kaseya ecosystem.
• Kaseya VSAcoreTechnology or IntegrationIntegration with Kaseya VSA RMM for automated device documentation and monitoring integration.
• Powered Services Pro PartnerscoreChannel Partner/ Reseller/ DistributorMSP partners enrolled in Powered Services Pro program receive marketing campaigns, 1:1 coaching, sales presentations, and white-label branding tools to accelerate managed services GTM.
• GlueConnect CommunityminorChannel Partner/ Reseller/ DistributorGlueConnect enables MSPs to link IT Glue accounts for cross-support during M&A or NOC engagements, enabling collaboration with contractors and NOC providers.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• ServiceNow: ServiceNow is the dominant enterprise ITSM platform with extensive knowledge management, documentation, and workflow capabilities. Competes with IT Glue in larger enterprise IT departments and is listed as an integration partner, indicating both complementary and competitive positioning.
• ConnectWise: ConnectWise is a leading PSA platform for MSPs with integrated documentation, ticketing, and RMM capabilities. IT Glue's ConnectWise Manage integration creates both partnership and competitive dynamics as ConnectWise expands native documentation features within its broader suite.
• Confluence (Atlassian): Atlassian Confluence is a broad knowledge management and documentation platform used by IT teams for runbooks, processes, and team documentation. While not MSP-specific, it competes for IT department documentation budgets against IT Glue's structured documentation offering.

Others

• Datto (Kaseya): Datto is a Kaseya-owned RMM, BCDR, and networking platform that is deeply integrated with IT Glue (same parent company). While not a direct competitor, Datto's auto-documentation integrations feed IT Glue data and represent the sister-product cross-sell strategy within the Kaseya ecosystem.

Emerging players

• Atera: Atera is an all-in-one PSA and RMM platform for MSPs that includes documentation capabilities as part of its integrated offering. Competes with IT Glue by bundling documentation with PSA/RMM at a per-technician price point attractive to smaller MSPs.
• Keeper Security: Keeper Security is an enterprise password management and secrets platform that overlaps with IT Glue's Password SafeShare and credential management features. Competes in adjacent security-focused buyer use cases while IT Glue positions documentation as the broader value proposition.
• NinjaOne: NinjaOne provides unified RMM, endpoint management, and IT documentation for MSPs and IT departments. Competes with IT Glue through integrated RMM-documentation workflows while maintaining a partnership integration, positioning it as both peer and potential channel partner.

Direct peers

• Passportal (N-able): Passportal was an MSP-focused password management and IT documentation platform acquired by N-able. Provides overlapping functionality with IT Glue's Password SafeShare and core documentation features, integrated into N-able's broader RMM platform for MSPs.
• Liongard: Liongard provides automated IT documentation and configuration management for MSPs, focusing on continuous discovery and change detection across IT environments. Direct competitor to IT Glue's Network Glue and core documentation offering with similar PSA/RMM integration ecosystem.
• Hudu: Hudu is a direct competitor offering IT documentation, password management, and network documentation specifically designed for MSPs. Competes head-to-head with IT Glue in the SMB/MSP segment with similar feature categories including asset documentation, password vaults, and SOPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/itglue
• LinkedInlinkedin.com/company/it-glue

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT Glue