The Hook Group
The Hook Group is a UK-based social marketing and media group, operating as a subsidiary of Brave Bison Group plc. It runs The Hook Labs, a B2B social marketing agency serving enterprise brands, alongside The Hook, a youth entertainment media brand reaching 10 million social fans.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Hook Group does
The Hook Group is a UK-based social marketing and media group operating as a subsidiary of Brave Bison Group plc, a company publicly listed on the London Stock Exchange. The group is structured around two core divisions: The Hook Labs, a B2B social marketing agency that delivers content creation, influencer marketing, and paid social campaigns to enterprise brands, and The Hook, a youth-oriented media brand that produces original content series (including Fight or Flight, The Hook Meets, Celebrity Masterclass, and Comedy Shorts) and operates a social footprint of approximately 10 million fans across Facebook, Instagram, YouTube and Twitter with a roughly 50/50 gender split. The agency serves large enterprise clients primarily in the UK market across entertainment/film (Lionsgate, Sony Pictures, Warner Bros), video games (Bandai Namco, Bethesda), telecommunications (VOXI by Vodafone), retail (Currys PC World), consumer goods (BaByliss for Men), and beverage (Pernod Ricard).
The Hook Labs generates revenue through project-based professional services engagements and ongoing client retainers, operating on a quote-based, B2B pricing model with no public pricing disclosure. Go-to-market is direct enterprise sales targeting brand marketers, with no intermediary channel structure; notable client engagements have produced measurable commercial outcomes, including a 16% reduction in customer acquisition cost for VOXI, an 18.4% year-over-year increase in JBL headphone sales for Currys PC World, and 23 million impressions for BaByliss for Men. The Hook Labs has accumulated over 25 industry awards in under two years, including Social Marketing Agency of the Year (2019) and Content Studio of the Year (2018, beating Disney). Headcount is reported in the 11–50 range, and the leadership team comprises co-founders Andy Fidler and Gordon Bennell, Chairman Karl Marsden (also CEO of Contagious), Managing Director of The Hook Labs Elliot Willis (formerly Endemol Shine and ITV), and supporting heads of content, production, communications, and comedy strategy. The company has no disclosed patents, no proprietary technology stack, no published APIs or SDKs, and no disclosed revenue figures.
The Hook Group firmographics
Firmographics- Name
- The Hook Group
- Legal name
- Brave Bison Limited
- Website
- https://thehookgroup.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Hook Group is a UK-based social marketing and media group, operating as a subsidiary of Brave Bison Group plc. It runs The Hook Labs, a B2B social marketing agency serving enterprise brands, alongside The Hook, a youth entertainment media brand reaching 10 million social fans.
- Ownership category
- akta.pro rank
Where The Hook Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Hook Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Social Marketing Agency Services: The Hook Labs provides social marketing services including content creation, influencer marketing, and paid social campaigns for brands. Revenue generated through project-based contracts and ongoing client engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Hook Group product offering
Product offeringCore offering
The Hook Group is a multi-award winning social marketing and media group that operates two divisions: The Hook Labs, a social marketing agency that scales brands through content, influencer partnerships and paid social campaigns; and The Hook, a youth entertainment media brand producing original shows with a 10 million social fan base. Services include social media marketing, content studio production, influencer marketing, and branded campaign execution for enterprise clients across entertainment, consumer goods, retail, and telecommunications.
Product overview
The Hook Group is a multi-award winning social marketing and media group operating under Brave Bison Group plc. The company consists of two main divisions: The Hook Labs (a social marketing agency) and The Hook (a youth entertainment media brand). Together they provide social media marketing, content studio services, and influencer marketing to scale brands on social platforms. The Hook's media brand reaches 10 million social fans and produces original content series including Fight or Flight, The Hook Meets, Celebrity Masterclass, and Comedy Shorts. Notable clients include VOXI by Vodafone, Lionsgate, BaByliss For Men, Currys PC World, Bandai Namco, Sony Pictures, Bethesda, and Warner Bros.
Differentiator
Problem solved
Functional benefit
Brands
- The Hook Labs: Multi-award-winning social marketing agency that scales brands through content, influencers and paid social. Has won 25+ industry awards including Social Marketing Agency of the Year.
Products and services
- Social Media Marketing
- Content Studio
- Influencer Marketing
- The Hook Labs
- The Hook (Media Brand)
Quantifiable outcome
- 23M impressions, 16M reach, 6.9M views for BaByliss campaign
- +3 more outcomes
Companies that use The Hook Group
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
The Hook Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Hook Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brave Bison Group plccoreThe Hook Group is now part of Brave Bison Group plc. Brave Bison Limited is the controller and responsible for the website. The group includes Brave Bison Limited and each of their subsidiaries.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
The Hook Group competitors and assessment
Company assessmentBroad incumbents
- Brave Bison: Parent company of The Hook Group plc; broader digital media and marketing services group listed on the London Stock Exchange. Contextually relevant as the corporate parent and adjacent peer.
- Goat Agency: Influencer marketing agency now part of WPP, serving global brands. Comparable influencer-led campaign capabilities but operates at greater scale within a major holding company structure.
- VCCP: Major UK integrated advertising agency with social, content, and influencer capabilities. Competes for similar enterprise brand budgets with broader full-service offering.
Direct peers
- We Are Social: Global social media marketing agency headquartered in London with comparable service offerings (content, influencer, paid social) and similar enterprise client base across film, FMCG, and telecom.
- Ykone: Global influencer marketing agency with strong London presence, serving luxury and consumer brands. Comparable in influencer-led campaign execution and enterprise client servicing.
- Billion Dollar Boy: UK influencer marketing agency serving enterprise brands with creator partnerships and content production. Direct overlap in influencer marketing services and brand-client engagement model.
- Jungle Creations: London-based social publisher and content-led marketing agency combining owned social channels with brand partnerships. Closely comparable business model of owned-media-plus-agency serving consumer brands.
- Social Chain (now DCC Group): UK-based social media marketing agency with owned media brands and influencer marketing capabilities. Direct competitor in the same product category with similar enterprise client focus and youth-content DNA.
Regional players
- Misfits (previously Carat UK social): UK-based social and influencer agency serving enterprise brands with similar entertainment and consumer client verticals. Comparable service portfolio focused on UK market.
Emerging players
- Fanbytes (now ByteDance): UK-based youth-focused social media marketing agency acquired by ByteDance, specializing in TikTok and Gen Z campaigns. Comparable youth audience focus with emerging-platform specialism.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Hook Group social profiles
Digital presenceThe Hook Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Hook Group leadership team
Management profileNumber of profiles
Profiles8 records
The Hook Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Hook Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Hook Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Hook Group
What does The Hook Group do?
The Hook Group is a multi-award winning social marketing and media group that operates two divisions: The Hook Labs, a social marketing agency that scales brands through content, influencer partnerships and paid social campaigns; and The Hook, a youth entertainment media brand producing original shows with a 10 million social fan base. Services include social media marketing, content studio production, influencer marketing, and branded campaign execution for enterprise clients across entertainment, consumer goods, retail, and telecommunications.
Is The Hook Group a public or private company?
The Hook Group is a private company. It is classified as corporate owned and is currently operating.
When was The Hook Group founded?
The Hook Group was founded in 2014. It employs 11 to 50 people.
Where is The Hook Group based?
The Hook Group is headquartered in London, United Kingdom, in the Europe region.
How does The Hook Group make money?
One revenue line is on record: social Marketing Agency Services.
Who are The Hook Group's main competitors?
Broad incumbents on record are Brave Bison, Goat Agency and VCCP. Direct peers are We Are Social, Ykone, Billion Dollar Boy, Jungle Creations and Social Chain (now DCC Group). Misfits (previously Carat UK social) is listed as a regional player. Fanbytes (now ByteDance) is listed as an emerging player.
Does The Hook Group have an API?
No public API is recorded for The Hook Group.