Ykone
YKONE is a Paris-founded global influencer marketing agency serving enterprise clients in luxury, beauty, fashion, travel, and automotive, delivering strategy, creator casting, content production, and AI-driven campaign analytics across 16 offices worldwide.
- Company typePrivate
- Founded2008
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ykone does
YKONE is a global influencer marketing agency founded in 2008 in Paris by Olivier Billon, providing end-to-end influence services—strategy, creative, casting, production, and performance analytics—to enterprise clients in luxury fashion, beauty, jewelry, travel and hospitality, automotive, and entertainment. The company serves roughly 64 active enterprise clients including Gucci, Louis Vuitton, Prada, Cartier, L'Oréal, BMW, and Ritz-Carlton, with a stated roster of 8,000+ partner influencers.
The operating model is anchored on a proprietary technology platform called Campaygn, which tracks billions of data points across 35 million influencer profiles and supports AI-powered discovery, ROI forecasting, and real-time campaign performance measurement. YKONE augments agency services with an in-house production studio (Oddly Enough) for physical, digital, and virtual content, and a talent management arm (BOLD Management). Geographic reach spans 16 offices worldwide—including Paris (HQ), Dubai (MENA hub), Bangalore (technology and engineering hub), Milan, Munich, Berlin, Geneva, Hong Kong, Shanghai, Mumbai, Las Vegas, Miami, London, Madrid, Tunis, and Casablanca—with regional CEOs leading local market execution.
Revenue derives from professional-services agency fees tied to campaign scope and is quote-based rather than publicly priced. The company reports revenue exceeding €100 million and headcount of 300+ standalone (400+ within the broader group). YKONE has been majority-owned by Future Tech Retail (FTR) since July 2022, following an earlier 75% stake by aufeminin in 2018. Growth has been executed through both organic office expansion and bolt-on acquisitions, including COVER Communications (Germany, 2022), MB New Media (Italy, 2021), and Barcode (India, 2024 at $18-20M valuation). In January 2026, YKONE merged with MIRROR MIRROR to form ONE Group, a €150 million integrated marketing group operating across 20 cities, which also subsequently acquired a stake in experiential strategy agency BYSELECT.
Ykone firmographics
Firmographics- Name
- Ykone
- Legal name
- YKONE SAS
- Website
- https://ykone.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YKONE is a Paris-founded global influencer marketing agency serving enterprise clients in luxury, beauty, fashion, travel, and automotive, delivering strategy, creator casting, content production, and AI-driven campaign analytics across 16 offices worldwide.
- Ownership category
- akta.pro rank
Ykone industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
Keywords
Where Ykone is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices20 records
Markets served
Ykone business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Influencer Marketing Services: Full-service influencer marketing agency fees and professional services for luxury, fashion, beauty, and travel brands. Revenue exceeds €100 million with consistent year-on-year doubling of results.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Ykone product offering
Product offeringCore offering
YKONE is a full-service influencer marketing agency that designs and executes end-to-end influencer and social media campaigns for luxury, fashion, beauty, travel, automotive, and lifestyle brands. Services span strategy, influencer casting, creative concepting, content production, campaign management, and performance analytics, delivered through a proprietary technology platform (Campaygn) and supported by in-house production, talent management, and a global network of 16 offices.
Differentiator
Problem solved
Functional benefit
Brands
- Campaygn: Proprietary influencer marketing technology platform that tracks billions of data points on 35 million influencer profiles.
- Oddly Enough
- BOLD Management
- YKONE Barcode
- YKONE COVER
Products and services
- Influencer Marketing Services Full-service influencer marketing agency providing comprehensive influence services to iconic luxury, fashion, beauty, and travel brands globally. Offers a 360° approach including strategy, audit, insight, training, co-creation, data curation, influencer casting, forecast, competitive benchmark, campaign reporting, art direction, concept and copywriting, creative production, and influencer briefing.
- Campaygn Proprietary influencer marketing technology platform enabling global brands to maximize marketing impact. Features include influencer identification, ROI forecasting, influencer list management, campaign collaboration, performance measurement, and real-time AI-powered insights.
- Oddly Enough In-house production agency offering 360° solutions for physical, digital, and virtual content production. Services include physical event production, digital content production, Metaverse experiences, NFT design, and Blockchain services for brand content needs.
- BOLD Management International talent management agency representing exclusive talent and creators globally, working in partnership with influencer marketing services.
- YKONE Intel Research and insights platform providing templates, articles, presentations, podcasts, and how-to guides covering analytics, data, digital trends, influencer insights, and social media trends across luxury, beauty, travel, hospitality, F&B, and FMCG industries.
- YKONE House Multi-purpose creative hub and pop-up space in Dubai Design District that hosts brand events, influencer activations, product launches, and experiential marketing experiences for clients.
Quantifiable outcome
- 12.2M impressions and 2.8M reach achieved during Roland-Garros Terrasse Court event with 38.4K interactions
- +1 more outcomes
Companies that use Ykone
Customer profileNamed customers55 records
Segments8 records
Ideal customer profiles2 records
Ykone technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Ykone partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and major.
- ONE GroupflagshipONE Group is a €150 million integrated marketing group formed from the merger of YKONE and MIRROR MIRROR in January 2026. It integrates BarCode (India), BOLD (talent management), and Campaygn (technology). YKONE operates within this group as one of its specialist agencies.
- BYSELECTcoreONE Group (backed by YKONE) acquired a stake in BYSELECT, an experiential strategy agency founded by Yasmine Badri in the UAE. BYSELECT translates brand vision into lived environments across luxury, lifestyle, hospitality, sport, and public-sector ecosystems.
- Las Vegas Convention and Visitors AuthoritymajorYKONE received $18.5 million contract from Las Vegas Convention and Visitors Authority for marketing and social media services. Part of a $464 million marketing push including R&R Partners ($309M), Grey Group ($122M), Frequency Pictures ($12M), and Heart+Mind Strategies ($2.55M).
- ATLAS AgencycoreYKONE strengthened its presence in Switzerland and invested in ATLAS Agency as part of regional expansion strategy.
- BarcodecoreYKONE acquired 70% stake in Barcode, India's leading content and influencer marketing agency. The acquisition valued at $18-20 million enhances YKONE's abilities to serve clients globally, strengthening its position in the Indian market. Barcode operates as YKONE India following the acquisition.
- Cover CommunicationscoreYKONE acquired majority stake in German influencer marketing agency Cover Communications, founded in 2012 by Anne Höweler. The agency works with fashion, beauty and lifestyle brands including L'Oréal Germany, Reserved Fashion, Shaping New Tomorrow, Sloggi. Renamed YKONE COVER.
- Oddly EnoughcoreOddly Enough is YKONE's in-house production studio offering 360° solutions across physical, digital, and virtual dimensions. Connects all realities for brand content needs including metaverse, NFT, and blockchain projects.
- MB New Media / Bold ManagementcoreYKONE acquired Italian agency MB New Media, which includes Bold Management for talent representation. Works with Italian luxury brands and represents exclusive influencer talents in the region.
Scale indicators13 records
Recent moves26 records
Expansion highlights6 records
Ykone competitors and assessment
Company assessmentDirect peers
- Billion Dollar Boy: London- and New York-based creative influencer marketing agency that is one of the most direct competitors to YKONE in luxury, fashion and beauty. Operates a similar agency-plus-creator-network model serving global consumer brands.
- Obviously: New York-based full-service influencer marketing agency serving many of the same luxury and beauty brands as YKONE (LVMH, Estée Lauder-adjacent clients). Comparable agency service model with strong fashion and beauty book of business.
- Whalar Group: Global creator agency and talent studio working with premium and luxury brands on influencer campaigns. Closely comparable in offering (agency + talent representation + measurement) and in client verticals to YKONE.
- The Influencer Marketing Factory: Global influencer marketing agency with a comparable enterprise client base and strategy-to-execution service model across fashion, beauty and lifestyle verticals.
- Open Influence: Global full-service influencer marketing agency with end-to-end campaign services comparable to YKONE's agency offering across luxury, fashion and beauty verticals.
Emerging players
- Talenthouse (formerly The Amplify): Creator-driven marketing and content platform with overlap to YKONE's campaign management and content production capabilities through Oddly Enough.
- CreatorIQ: Enterprise SaaS influencer marketing platform offering discovery, campaign management and analytics. Closest competitor to YKONE's proprietary Campaygn technology, increasingly used by brands to bring influencer marketing in-house.
- Aspire (formerly AspireIQ): Influencer marketing platform combining workflow software with managed services for enterprise brands. Direct comparator to Campaygn and YKONE's campaign operations layer.
- Traackr: Influencer marketing SaaS platform with strong discovery and analytics comparable to Campaygn, also serving luxury and beauty brands seeking to run influencer marketing with internal teams.
Broad incumbents
- Influee (Publicis): Influencer marketing specialist within the Publicis Groupe network serving global enterprise brands. A scaled holding-company competitor that brings procurement power and pricing pressure against independent agencies like YKONE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ykone social profiles
Digital presenceYkone compliance and trust
Trust signalCompliance3 records
Ykone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ykone leadership team
Management profileNumber of profiles
Profiles18 records
Ykone subsidiaries and ownership
Company hierarchySubsidiaries7 records
Ykone funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ykone M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ykone
What does Ykone do?
YKONE is a full-service influencer marketing agency that designs and executes end-to-end influencer and social media campaigns for luxury, fashion, beauty, travel, automotive, and lifestyle brands. Services span strategy, influencer casting, creative concepting, content production, campaign management, and performance analytics, delivered through a proprietary technology platform (Campaygn) and supported by in-house production, talent management, and a global network of 16 offices.
Is Ykone a public or private company?
Ykone is a private company. It is classified as corporate owned and is currently operating.
When was Ykone founded?
Ykone was founded in 2008. It employs 11 to 50 people.
Where is Ykone based?
Ykone is headquartered in Paris, France, in the Europe region.
How does Ykone make money?
One revenue line is on record: influencer Marketing Services.
Who are Ykone's main competitors?
Direct peers on record are Billion Dollar Boy, Obviously, Whalar Group, The Influencer Marketing Factory and Open Influence. Emerging players are Talenthouse (formerly The Amplify), CreatorIQ, Aspire (formerly AspireIQ) and Traackr. Influee (Publicis) is listed as a broad incumbent.
Does Ykone have an API?
No public API is recorded for Ykone.
What industry is Ykone in?
Ykone's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of MPAAAHAA, Influencer Strategy & Campaign Management. Its NAICS code is 5418 and its SIC code is 7311.