JFREY Eyewear Design

What JFREY Eyewear Design does

JFREY Eyewear Design (legal entity SAS BLI DBP, also trading as J.F. REY) is a French independent eyewear design house founded in 1985 in Marseille, France, now marking 40+ years of operation as of 2025. The company designs, manufactures, and distributes premium optical frames and sunglasses organized into named collections — SLEDGE (bold designs), CARBONWOOD (carbon fiber and wood fusion), SATURN (refined acetate), PRISMA (prism-inspired designs), ICONIC40 (40th anniversary), LAYERS (multi-material), and a dedicated KIDS & TEENS line (50+ models with hypoallergenic acetate for ages 2-12+). Core technical capabilities include multi-material construction (stainless steel, acetate, wood, carbon fiber, aluminum), hand-crafted faceted acetate finishes, multi-layer laminate constructions, and Category 3 polarized lens technology with 100% UV protection, with all products CE-marked and compliant with EU 2016/425 / EN ISO 12312-1 standards.

The company operates a three-tier go-to-market model: a global Shopfinder network connecting end consumers to authorized optical retailers, a dedicated B2B PRO portal (pro.jfrey.fr) serving opticians and optical professionals, and a direct-to-consumer e-commerce storefront (kojima-jfrey.fr) co-branded with KOJIMA. Customer segments span men's, women's, and children's prescription eyewear plus polarized sunglasses, with optical professionals and eyewear retailers as the B2B channel. Revenue is generated through one-time product sales (both B2B wholesale and DTC); no subscription, licensing, or recurring revenue model is disclosed. JFREY maintains active organic social presence across Instagram, Facebook, Pinterest, YouTube, and LinkedIn, and receives earned media coverage in 13+ optical industry publications internationally.

JFREY is an independently-held private company (no disclosed VC/PE funding or M&A activity), led by legal representative Walter PIRINOLI, with a DPO (Florent McCullough) handling GDPR compliance. Geographic reach is anchored in France and Switzerland with international distribution through the Shopfinder network, and a recently announced Korean market launch (J.F. Rey Korea, 2026-05). The company employs 11-50 people and has no disclosed revenue figure.

Name

JFREY Eyewear Design

Legal name

SAS BLI DBP

Website

https://jfrey.fr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

JFREY Eyewear Design is a French independent eyewear design house (founded 1985, Marseille) that designs and distributes premium optical frames and sunglasses across multiple collections, including a dedicated Kids & Teens line, through a global network of optical retailers, a B2B PRO portal, and DTC e-commerce.

Ownership category

akta.pro rank

Product category

Designer Eyewear

NAICS

Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613), Ophthalmic Goods Merchant Wholesalers (42346)

SIC

Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG)

akta.pro secondary industries

Prescription Eyewear Frames (Optical) (CRAAAKAA), Sunglasses (Non-Prescription) (CRAAAKAB), Luxury & Designer Eyewear (CRAAAKAD)

Keywords

• Designer optical frames
• Polarized sunglasses
• Children's eyewear
• Acetate eyewear frames
• French eyewear design

Headquarters

HQ city

Sausalito

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Optical Frames Sales: Sale of prescription optical frames for men, women, and children through optical retailers and direct e-commerce channels.
2. Sunglasses Sales: Sale of premium sunglasses including polarized lens models, sold through optical shops and e-commerce.
3. B2B Professional Channel: Supply of eyewear products to optical professionals through dedicated PRO portal and distribution network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

JFREY Eyewear Design designs, manufactures and distributes premium optical frames and sunglasses for men, women, children and teens, sold under the JFREY (J.F. Rey) brand across named collections such as SLEDGE, CARBONWOOD, SATURN, PRISMA, ICONIC40 and LAYERS. Products are built from stainless steel, acetate, wood, carbon fiber and aluminum, with sunglasses featuring Category 3 polarized lenses and 100% UV protection, and are CE-marked under EU medical-device and personal-protective-equipment regulations. Distribution combines a B2B PRO portal for optical professionals with a Shopfinder retail network and a direct-to-consumer e-shop.

Product overview

JFREY Eyewear Design is a French eyewear manufacturer offering a comprehensive portfolio of optical frames and sunglasses organized into distinct collections. The main product lines include SLEDGE (bold, unconventional designs), CARBONWOOD (carbon fiber and wood fusion), SATURN (refined acetate), PRISMA (prism-inspired designs), ICONIC40 (40th anniversary), and LAYERS (multi-material designs). The KIDS & TEENS collection provides hypoallergenic acetate frames for children aged 2-12+ with over 50 models. The SUNGLASSES collection features polarized lens technology across various materials including acetate, carbon, and aluminum combinations. All products are CE-marked regulated health products compliant with EU standards.

Differentiator

Problem solved

Functional benefit

Brands

• SLEDGE: Main optical collection featuring bold frame designs
• CARBONWOOD
• SATURN
• PRISMA
• ICONIC40
• LAYERS
• KOJIMA X J.F. REY
• JF KIDS

Products and services

• SLEDGE Collection Main optical frame collection featuring bold, unconventional frame designs across multiple models (e.g., JF3122, JF1553, JF3126), targeted at men and women seeking distinctive prescription eyewear. Sold through optical retailers (PRO portal/Shopfinder) and the KOJIMA x JFREY e-shop.
• CARBONWOOD Collection Optical frame collection combining carbon fiber and wood materials, featuring distinctive textures and models such as JF3129, JF3128 and JF3082. Sold through optical retailers and the KOJIMA x JFREY e-shop.
• SATURN Collection Optical frame collection with refined acetate craftsmanship, including models JF3118, JF3117 and JF1578. Distributed through optical retailers and the KOJIMA x JFREY e-shop.
• PRISMA Collection Optical frame collection featuring prism-inspired designs across models such as JF1596, JF1591 and JF1564. Distributed through optical retailers and the KOJIMA x JFREY e-shop.
• ICONIC40 Collection Commemorative 40th anniversary optical frame collection celebrating the brand's bold design heritage, marketed in 2025 to mark the company's four-decade milestone. Distributed through optical retailers and the KOJIMA x JFREY e-shop.
• LAYERS Collection Multi-layered design collection encompassing sunglasses, kids & teens models, and the KOJIMA X J.F. REY collaboration. Distributed through optical retailers and the KOJIMA x JFREY e-shop.
• JFREY Sunglasses Collection Sunglasses collection featuring polarized lenses with Category 3 UV protection, combining acetate, carbon and aluminum materials. Models include CESAR, CHUCK, BRUCE, CELESTE, CARMEN and CAMILLE. Distributed through optical retailers and the KOJIMA x JFREY e-shop; products comply with EU 2016/425 and EN ISO 12312-1:2013/A1:2015.
• JFREY Kids & Teens Collection Eyewear designed for children and teenagers, featuring hypoallergenic acetate, flexible hinges, and age-appropriate sizing. Includes over 50 models such as ANGE, ELIO, NINO, VICTOR and ALICE. Distributed through optical retailers and the KOJIMA x JFREY e-shop.
• KOJIMA X J.F. REY Collaborative Collection Co-branded collaborative collection between JFREY (J.F. Rey) and KOJIMA, sold through the dedicated e-shop kojima-jfrey.fr and via optical retail partners.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Persol: Italian luxury eyewear brand owned by EssilorLuxottica with strong heritage and premium positioning in both optical and sunglasses. Comparable to JFREY on heritage premium positioning and polarized/optical product mix, but at vastly greater scale and distribution.
• Oliver Peoples: California luxury eyewear brand now owned by EssilorLuxottica, offering premium optical frames and sunglasses with a heritage-driven design philosophy. Comparable to JFREY on premium positioning and design heritage, but operates at significantly greater scale under conglomerate ownership.

Direct peers

• Cutler and Gross: British heritage luxury eyewear brand founded in 1969 with bold, distinctive frame designs and high-end optical retail distribution. Comparable to JFREY on decades-long heritage, design-forward aesthetic, premium pricing, and boutique optician channel focus.
• Lindberg: Danish premium eyewear brand specializing in minimalist, design-forward optical frames with proprietary material innovations (titanium, ultralight constructions). Closely comparable to JFREY on independent premium positioning, designer aesthetic, and B2B optical retail distribution.
• Mykita: German independent designer eyewear brand known for innovative materials, handcrafted production in Berlin, and bold contemporary designs. Closely comparable to JFREY on premium independent positioning, proprietary material experimentation (including acetate and metal fusions), and design-led identity.
• Etnia Barcelona: Spanish independent designer eyewear brand with bold colorful frames, premium positioning, and global distribution through independent optical retailers. Comparable to JFREY on independent ownership, bold design identity, and European heritage.
• Silhouette: Austrian premium eyewear manufacturer known for ultralight titanium frames and design innovation, distributed through independent optical retailers globally. Comparable to JFREY on premium designer positioning, material innovation, and independent optical channel distribution.
• Garrett Leight California Optical: California-based independent premium eyewear brand founded by the Oliver Peoples founder's son, with strong design identity and own-retail plus independent optical distribution. Comparable to JFREY on premium independent positioning, design-led collections, and multi-channel model.
• Moscot: New York family-owned eyewear brand founded in 1915 with a heritage-driven, design-forward product line sold through own retail and independent optical channels. Comparable to JFREY on long family heritage, independent ownership, premium positioning, and optical retail distribution.

Emerging players

• Tom Davies: British bespoke and designer eyewear brand offering customizable premium frames with handcrafted production and boutique optical retail distribution. Comparable to JFREY on premium independent positioning and customization/handcrafted differentiation, though smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@jfreyeyeweardesign6976/videos
• Facebookfacebook.com/JFREY.EYEWEAR.DESIGN.OFFICIAL
• LinkedInlinkedin.com/company/jf-rey-eyewear
• Instagraminstagram.com/jfreyofficial
• Pinterestpinterest.fr/jfreyeyewear

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JFREY Eyewear Design