Tom Davies

What Tom Davies does

Tom Davies is a British bespoke eyewear designer, manufacturer, and retailer operating as TD Tom Davies Ltd. Founded in 2002 in London by Tom Davies after formative years in Hong Kong, the company designs, handcrafts, and distributes premium prescription and sunglasses using aerospace-grade titanium, 81% wood-pulp Japanese acetate, natural horn, and precious metals. All frames are produced at the company's West London factory (opened 2017), which also houses an apprenticeship scheme for training handmade frame artisans. The company's business model combines a direct-to-consumer retail network of four boutique opticians in central London (Sloane Square, Knightsbridge, Royal Exchange, Canary Wharf), a global e-commerce storefront, and clinical services. Vision Clinics offer £150-per-session comprehensive eye examinations using ZEISS hospital-grade diagnostic equipment, while Dry Eye Clinics provide LLLT and IPL therapy.

Tom Davies monetises through three primary revenue streams: (1) one-time sales of bespoke and ready-to-wear eyewear, ranging from £179 for entry-level movie-licensed frames to £395+ for Precious Collection pieces in 18k gold and Silver 925, with every frame customisable across material, colour, finish, and dimensions via a proprietary Nose Bar fitting system; (2) professional clinical services comprising eye examinations and dry eye treatment programmes; and (3) film collaboration licensing, where Tom Davies designs and supplies bespoke eyewear for Hollywood productions (Warner Bros. Discovery, Disney) and sells officially licensed movie merchandise collections, including The Matrix Resurrections, Cruella, Superman, Batman, Beetlejuice Beetlejuice, Wonka, and The Conjuring. The company is founder-owned, privately held, and employs 51-100 people.

Name

Tom Davies

Legal name

TD Tom Davies Ltd.

Website

https://tdtomdavies.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Luxury Eyewear Manufacturing

NAICS

Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Luxury & Designer Eyewear (CRAAAKAD)

akta.pro secondary industries

Eyewear Manufacturing & OEM/ODM (Frames & Sunglasses) (CRAAAKAJ), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Prescription Eyewear Frames (Optical) (CRAAAKAA)

Keywords

• Bespoke eyewear manufacturing
• Optical frames retail
• Vision clinic services
• Dry eye treatment
• Luxury eyewear design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bespoke Eyewear Sales: Sale of bespoke and ready-to-wear optical frames and sunglasses made from premium materials (titanium, acetate, natural horn, precious metals). Products sold through boutique stores, e-commerce, and film merchandise collaborations.
2. Vision Clinic Services: Clinical eye examinations at £150 per session, including comprehensive diagnostics using ZEISS equipment. Eye tests take approximately 60 minutes and include screening for eye health conditions.
3. Dry Eye Treatment: LLLT and IPL therapy treatments for dry eye disorder, offered as standalone or combined treatment programmes.
4. Film Collaboration Licensing: Design and supply of bespoke frames for Hollywood films (Matrix Resurrections, Cruella, Batman vs Superman, etc.) and sale of officially licensed movie merchandise through Tom Davies movie collections.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Tom Davies designs, manufactures, and sells bespoke and ready-to-wear eyewear including optical frames, sunglasses, and luxury natural horn and precious metal frames (including 18k gold and Silver 925), all handmade in its West London factory using CAD design and proprietary construction techniques. The company operates four boutique opticians in central London, an e-commerce storefront, advanced Vision Clinics offering ZEISS-equipped eye examinations, and Dry Eye Clinics providing LLLT and IPL treatments. Additional consumer revenue is generated through an extensive portfolio of officially licensed movie collaboration collections.

Product overview

Tom Davies is a British bespoke eyewear designer offering a comprehensive portfolio of handcrafted eyewear products and clinical services. The core offering consists of three main product lines: Sunglasses, Optical Eyeglasses, and the Precious Collection (luxury frames in natural horn and precious metals including 18k gold and Silver 925), all available through both ready-to-wear and fully bespoke customisation services. The company operates Vision Clinics providing advanced eye examinations using ZEISS hospital-grade equipment, and Dry Eye Clinics offering LLLT and IPL treatments. Tom Davies has developed an extensive portfolio of officially licensed movie collaboration collections including The Matrix Resurrections, Cruella, Superman, The Wizard of Oz, The Great Gatsby, The Conjuring, Wonka, Beetlejuice Beetlejuice, Batman, Star Wars: Andor, and The Tourist. The company also offers accessories (lens cloths and cases) under house brands Tom Davies, Catch London, and MD1888, along with pre-paid gift vouchers. All frames are handmade in the West London factory using premium materials including aerospace-grade titanium, Japanese acetate (81% wood-pulp content), natural horn, and precious metals. The company provides a standard 2-year warranty extendable to 3 years upon registration.

Differentiator

Problem solved

Functional benefit

Brands

• Catch London: House brand offering vintage-style eyewear frames including Wonka-inspired collection
• MD1888

Products and services

• Sunglasses Tom Davies sunglasses collection featuring optical frames for sun protection, available in titanium, acetate, and combination materials across narrow, wide, cat-eye, square, round, and wired nose pad styles for men and women.
• Optical Eyeglasses Prescription optical frames crafted from titanium, acetate, and premium materials, available in various fits and styles for men and women.
• Precious Collection (Horn and Precious Metals) Luxury eyewear collection featuring natural horn frames and precious metal frames including 18k gold and Silver 925, with each piece requiring over 36 hours of meticulous handwork by skilled artisans.
• Bespoke Eyewear Service Fully custom-made eyewear service where every element of the frame can be tailored including material, colour, finish, base curve, temple arm length, and nose fit. Features proprietary Nose Bar technology for perfect bridge fitting, available at Tom Davies boutiques.
• Vision Clinic Advanced eye examination service using ZEISS hospital-grade equipment, offering comprehensive diagnostics for eye health issues including diabetic retinopathy, macular degeneration, and glaucoma screening. Charges £150 per clinical examination with 60-minute appointments.
• Dry Eye Clinic Specialized clinic offering treatment for Dry Eye Disorder (DED) using LLLT (Low-Level Light Therapy) masks and IPL (Intense Pulsed Light) therapy, with clinical dry eye assessment and tear film analysis.
• Eyewear Accessories (Lens Cloths and Cases) Premium lens cloths and eyewear cases from house brands Tom Davies, Catch London, and MD1888, plus exclusive movie-themed accessories.
• Pre-Paid Gift Vouchers Personalized pre-paid gift vouchers redeemable at any Tom Davies Opticians. Recipients' names can be laser-engraved onto stylish acetate vouchers; available in any amount.
• Catch London Eyewear House brand sub-label offering eyewear frames with unique or exotic features, including Wonka-inspired frames with special effects.
• MD1888 Eyewear Vintage-style acetate frame sub-brand featuring premium Japanese acetate in classic designs.
• The Matrix Resurrections Collection Officially licensed eyewear collection inspired by The Matrix Resurrections film, including character frames for Neo, Trinity, Morpheus, and The Analyst. Features titanium and acetate constructions with ZEISS lenses.
• Cruella Collection Disney officially licensed eyewear collection from the film Cruella, featuring frames as worn by Emma Stone and Emma Thompson, including The Baroness III, Cruella, and Emily models.
• Superman Collection DC officially licensed eyewear collection inspired by Superman films, featuring Clark Kent and Superman frames in multiple colourways with ZEISS lenses and palladium-plated metal logos.
• The Wizard of Oz Collection Warner Bros. officially licensed eyewear collection celebrating 100 years of storytelling, featuring iconic crystal-encrusted frames inspired by ruby slippers and Emerald City, including Wizard Green-24, Wizard Black-23, Emerald City, and Ruby styles.
• The Great Gatsby Collection Officially licensed vintage eyewear collection inspired by the 2013 film adaptation, featuring premium acetate and stainless steel combination frames including Buchanan, Jordan, and Gatsby styles.
• The Conjuring Collection Eyewear collection for The Conjuring: Last Rites film. Frames designed based on original Smurl family frames from the 1970s and 1980s, including Jack, Janet, and Grandpa Smurl vintage-inspired frames.
• Wonka Collection Warner Bros. Discovery officially licensed eyewear for the Wonka film, featuring frames for characters Fickelgruber and Abacus Crunch, plus seven Wonka-inspired Catch London frames with exotic features including giraffe milk scent, glow-in-the-dark, and colour-changing properties.
• Beetlejuice Beetlejuice Collection Warner Bros. officially licensed eyewear collection featuring frames from the film Beetlejuice Beetlejuice, including Delia, SG062, SG043, Lydia, Beetlejuice, and Rufus frames.
• Batman Collection Warner Bros. officially licensed Batman eyewear collection featuring Bruce, Gotham, and Batman frames inspired by the 1989 Batman era with gold-plated metal logos and ZEISS lenses.
• Star Wars: Andor Collection Disney officially licensed Star Wars eyewear featuring the Quintus shield sunglasses as worn by Diego Luna (Cassian Andor) in Season 2 of Andor.
• The Tourist Collection Sunglasses as worn by Angelina Jolie in the film The Tourist. The Angelina frame is handcrafted using premium acetate in an oversized style, handmade in London.

Quantifiable outcome

• 250,000+ bespoke glasses created over 25 years
• +3 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Warner Bros. Discovery Global Consumer ProductsflagshipGTM or Marketing Partner · 1 December 2023Collaboration to design and sell Wonka-inspired Catch London frames. Seven unique frames with exotic features (smell like giraffe milk, glow in dark, change colour) in celebration of Warner Bros. Pictures' Wonka release.
• Brentford FCcoreStrategic or Co-development Partner · 1 December 2022Official Vision Partner for Brentford FC. The House of Tom Davies provides comprehensive eye health care for all players and management at London vision clinics. Created exclusive Brentford sunglasses collection from recycled acetate with ZEISS lenses, sold at club shop and online.
• Warner Bros. DiscoveryflagshipStrategic or Co-development Partner · 22 December 2021Long-standing partnership with Warner Bros. Discovery for Hollywood film eyewear. Supplied over 200 bespoke frames for The Matrix Resurrections including Neo, Trinity, and Morpheus characters. Also created frames for Wonka (Timothée Chalamet), The Conjuring, Batman, Wizard of Oz, Great Gatsby, and Beetlejuice Beetlejuice films.
• DisneyflagshipStrategic or Co-development Partner · 1 June 2021Created over 120 frames for Disney's Cruella film starring Emma Stone and Emma Thompson. Collaboration with Academy Award-winning costume designer Jenny Beavan. Tom Davies was initially called in for Baroness but ended up providing glasses for nearly every cast member.
• OrbiscoreStrategic or Co-development Partner · 1 January 2005Long-standing charity partnership since 2005. Tom Davies is a proud ambassador for this international eye health charity fighting avoidable blindness for 40+ years. Partnership includes fundraising, donations, equipment support, and volunteering. Created special meteorite sunglasses auction for Orbis.
• ZEISScoreTechnology or IntegrationZEISS provides hospital-grade diagnostic equipment for Tom Davies Vision Clinics. Advanced equipment is so high-tech that hospitals refer patients for screenings. Used for comprehensive eye examinations and bespoke lens fitting. ZEISS lenses featured in Superman and Batman movie collections.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Cutler and Gross: British luxury eyewear brand founded in 1969, handmaking designer sunglasses and optical frames in its own Italian-acquired factory and selling through premium boutiques worldwide. Directly comparable to Tom Davies on British luxury heritage, in-house manufacturing, premium pricing, and high-fashion positioning.
• Mykita: Berlin-based luxury eyewear manufacturer known for in-house production, handcrafted metal and acetate frames, and patented hinge technologies such as the Screwless Hinge. Directly comparable to Tom Davies on in-house manufacturing, proprietary engineering, design-led positioning, and premium pricing.
• Linda Farrow: British luxury vintage-inspired eyewear brand, founded in 1970, re-launched as a high-fashion designer label with collaborations and premium positioning. Comparable to Tom Davies on British heritage, designer-luxury price points, fashion collaborations, and selective retail distribution.
• Moscot: New York-based heritage eyewear brand (founded 1915) handmaking optical and sun frames and operating flagship boutiques. Comparable to Tom Davies on family/heritage brand identity, in-house handcraft, premium acetate and metal frames, and single-brand flagship retail in luxury districts.
• Lunor: Independent German handmade eyewear brand producing premium acetate and titanium frames, with a strong minimalist design identity. Comparable to Tom Davies on independent family/heritage positioning, handcrafted production, premium pricing, and selective designer optical distribution.

Broad incumbents

• Oliver Peoples: Premium American eyewear brand owned by EssilorLuxottica, known for vintage-inspired acetate frames and high-end optical retail. Comparable to Tom Davies on luxury optical positioning, premium materials, and selective upscale distribution, though it operates at a larger scale and through a corporate parent.
• Silhouette Eyewear: Austrian family-owned eyewear manufacturer, one of the world's largest premium eyewear producers, known for rimless titanium frames and high-end optical technology. Comparable to Tom Davies on premium titanium construction, in-house manufacturing, and high-end optical distribution, though at a much larger scale.

Emerging players

• Jacques Marie Mage: Los Angeles-based designer eyewear label producing limited-edition, handcrafted frames with a focus on craftsmanship and cultural cachet. Comparable to Tom Davies on small-batch production, premium pricing, narrative-led branding, and overlap with the celebrity/creative-class customer base.
• Garrett Leight California Optical: Independent American eyewear brand known for vintage-inspired acetate frames and selective boutique retail. Comparable to Tom Davies on independent founder-owned model, design-led premium positioning, and selective flagship-store-led distribution.

Others

• Warby Parker: American direct-to-consumer eyewear brand offering prescription glasses and sunglasses at accessible prices with both DTC e-commerce and physical retail. Not a direct peer on luxury or handcraft, but adjacent on the integration of online prescription ordering, owned retail footprint, and optical services model that Tom Davies uses at the premium end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/tdtomdavies
• Facebookfacebook.com/tomdaviesbespoke
• LinkedInlinkedin.com/company/tom-davies-bespoke-opticians
• Instagraminstagram.com/tdtomdavies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tom Davies