Breathe Easy Insurance

What Breathe Easy Insurance does

Breathe Easy Insurance Solutions, LLC is a privately held insurance brokerage headquartered in Newport Beach, California, operating as Breathe Easy Insurance under the Mindr corporate umbrella. The firm specializes in placing high-risk auto insurance — most notably SR-22 and FR-44 certificates of financial responsibility — for drivers whose licenses have been suspended or are at risk of suspension following DUI, DWI, reckless driving, or uninsured-driving violations. It holds property/casualty/personal lines licenses in 42 U.S. states and operates through a panel of at least nine insurance carrier partners (Kemper Auto, Aspire General, Dairyland, Progressive, Commonwealth Insurance, National General, Bristol West, Gainsco, and others), shopping coverage across non-standard and standard markets in a single workflow. Core products include SR-22 insurance, FR-44 insurance, DUI insurance, standard auto insurance, non-owner SR-22 policies, motorcycle insurance, and renters insurance; the firm also refers customers to its sister brand Intoxalock for ignition interlock device installation.

The business is a commission-based brokerage: revenue is generated primarily through carrier commissions on placed policies and, secondarily, through recurring SR-22/FR-44 filing fees (approximately $15–$25 per month or a one-time $25–$50 charge depending on state and insurer). The go-to-market combines phone-based inside sales (a primary 833-786-0237 line and multiple state-specific phone numbers) with online quote forms, supplemented by a self-serve California non-owner SR-22 portal via the Aspire carrier platform. Marketing is content-driven — a Knowledge Center blog, video library, and SEO-optimized state landing pages — targeting high-intent search traffic from drivers searching for SR-22 information. Customer acquisition is amplified by the broader Mindr ecosystem, which includes Intoxalock (ignition interlocks), Keepr Drive (breathalyzer/monitoring), DUICare, DUI.org, and legal-referral partnerships such as Sacramento DUI Attorney.

Operationally, the firm is a thin-tech, distribution-led brokerage: the input data explicitly states that no proprietary technology platform is disclosed and the competitive advantage is carrier relationships, multi-state licensing, and specialized compliance expertise rather than technology. It holds an A+ Better Business Bureau accreditation and operates a Trustpilot profile, with public customer testimonials emphasizing guided service through the SR-22 filing and DMV paperwork process. No venture capital, private equity, or public-ownership structure is disclosed; the company is a wholly owned component of the privately held Mindr group.

Name

Breathe Easy Insurance

Legal name

Breathe Easy Insurance Solutions, LLC

Website

https://breatheeasyins.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Breathe Easy Insurance is a privately held brokerage that places high-risk auto insurance — primarily SR-22 and FR-44 certificates — for drivers with DUI, DWI, or other license-suspension violations, serving individual consumers across 42 U.S. states through nine carrier partnerships.

Ownership category

akta.pro rank

Product category

High-Risk Auto Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

Keywords

• High-risk auto insurance
• SR-22 insurance filing
• FR-44 insurance
• DUI insurance services
• Non-owner SR-22 policies

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Premiums (Brokerage Commission): Breathe Easy Insurance operates as an insurance broker earning commissions from multiple carrier partners (Kemper Auto, Aspire General, Dairyland, Progressive, Commonwealth, National General, Bristol West, Gainsco) for placing high-risk auto insurance policies with SR-22/FR-44 filings.
2. SR-22/FR-44 Filing Fees: The company charges filing fees for SR-22 and FR-44 certificates, ranging from one-time fees of $25-$50 to monthly fees of $15-$25 depending on state and insurer.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Breathe Easy Insurance is a licensed insurance brokerage that places high-risk auto, motorcycle, and renters insurance through multiple carrier partners for drivers needing to reinstate suspended licenses. Its core offering is SR-22 and FR-44 certificate of financial responsibility filing, supported by agent guidance, ignition interlock device referral via Intoxalock, and access to nine carrier partners serving 42 U.S. states.

Product overview

Breathe Easy Insurance is a specialized insurance brokerage focused on high-risk drivers, particularly those requiring SR-22 and FR-44 certificates to reinstate driving privileges after DUI convictions or serious traffic violations. The core offering consists of SR-22 and FR-44 insurance filings, which are certificates of financial responsibility filed with state DMVs. The company offers standard auto, motorcycle, and renters insurance alongside specialized DUI insurance products. Non-owner SR-22 policies serve drivers without vehicles. Through a partnership with Intoxalock, the company also refers customers for ignition interlock devices. Breathe Easy operates as a broker, working with multiple carrier partners (including Kemper Auto, Aspire General, Dairyland, Progressive, Commonwealth Insurance, National General, Bristol West, and Gainsco) to find competitive rates for high-risk drivers across 42 states.

Differentiator

Problem solved

Functional benefit

Brands

• Intoxalock: Partnership with Intoxalock for ignition interlock devices - the leading ignition interlock provider offering affordable IID at $2.50 to $3.50 per day

Products and services

• SR-22 Insurance High-risk auto insurance filing service for drivers required to file SR-22 certificates with state DMVs after DUI convictions, reckless driving, or other serious traffic violations. The company files the SR-22 form on behalf of the insured to prove financial responsibility.
• FR-44 Insurance High-risk auto insurance with elevated liability coverage limits required in Florida and Virginia for DUI-related offenses. FR-44 mandates significantly higher coverage limits than standard SR-22 requirements.
• DUI Insurance Comprehensive insurance products designed for drivers who have received DUI or DWI violations, including SR-22 and FR-44 filings to help reinstate driving privileges.
• Auto Insurance Standard and high-risk auto insurance coverage including liability, collision, and comprehensive policies for vehicle owners.
• Non-Owner SR-22 Insurance Liability insurance policies for drivers who do not own a vehicle but need SR-22 coverage to reinstate their license. Provides coverage when driving borrowed or rented vehicles.
• Motorcycle Insurance Insurance coverage for motorcycle owners, including high-risk motorcycle insurance for riders with DUI convictions.
• Renters Insurance Affordable renters insurance providing protection for personal belongings and liability coverage for renters, apartment, or condo occupants.
• Ignition Interlock Device Referral Referral service connecting customers with sister-brand Intoxalock for ignition interlock device (IID) installation required after DUI convictions, at $2.50-$3.50 per day.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, supporting and minor.

• IntoxalockcoreStrategic or Co-development PartnerBreathe Easy has partnered with Intoxalock, the #1 ignition interlock brand in the country. The partnership allows Breathe Easy to connect customers with Intoxalock for ignition interlock device installation at affordable pricing ($2.50-$3.50 per day) at convenient locations. Intoxalock is a Mindr brand and registered trademark of Consumer Safety Technology, LLC.
• Dairyland InsurancesupportingTechnology or IntegrationInsurance carrier partner offering standard and SR-22 automotive coverage. Available in most states except LA, MI, MT, NH, NJ, OK, and VA.
• Kemper AutosupportingTechnology or IntegrationInsurance carrier partner providing high-risk auto insurance coverage.
• Aspire General InsurancesupportingTechnology or IntegrationInsurance carrier partner. Offers online quote portal for California non-owner SR-22 policies.
• ProgressivesupportingTechnology or IntegrationInsurance carrier partner providing auto insurance options.
• Commonwealth InsurancesupportingTechnology or IntegrationInsurance carrier partner providing auto insurance options.
• National GeneralsupportingTechnology or IntegrationInsurance carrier partner providing auto insurance options.
• Bristol WestsupportingTechnology or IntegrationInsurance carrier partner providing auto insurance options.
• GainscosupportingTechnology or IntegrationInsurance carrier partner providing auto insurance options.
• Keepr DriveminorGTM or Marketing PartnerPartner in the DUI Resource Center offering breathalyzer and related monitoring products.
• Sacramento DUI AttorneyminorGTM or Marketing PartnerLegal partner referral resource for DUI-related legal services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Elephant Insurance: Direct online non-standard auto insurance carrier serving drivers with imperfect records. Comparable target market (high-risk drivers) and similar direct-quote acquisition approach, though broader product portfolio.
• SmartFinancial: Online insurance comparison marketplace with strong non-standard/SR-22 vertical presence. Comparable high-risk driver acquisition motion (digital quote comparison) and overlapping carrier aggregator role.
• Titan Insurance: Non-standard auto insurance carrier focused on state-minimum and high-risk drivers. Comparable customer segment (non-standard drivers requiring filings) with direct-to-consumer quoting; overlaps Breathe Easy's SR-22/auto niche.

Broad incumbents

• National General Insurance: Established non-standard auto carrier (Allstate subsidiary) and Breathe Easy carrier partner; writes SR-22 business directly and via agents. Comparable high-risk auto underwriting capabilities and customer base.
• Acceptance Insurance: Multi-state non-standard auto insurance carrier and agent network serving drivers with imperfect records, including SR-22 placements. Comparable customer base and product overlap, with broader geographic retail footprint.
• The General Insurance: Well-established direct non-standard auto insurance carrier serving high-risk drivers nationally. Overlaps with Breathe Easy on the same customer segment and SR-22 capability, but operates as a carrier with a broader product set, not a niche brokerage.

Direct peers

• Dairyland Insurance: Specialty non-standard auto and motorcycle carrier that is both a Breathe Easy carrier partner and a direct provider of SR-22 filings. Targets the same high-risk/motorcycle customer and competes at the carrier level for SR-22 placement.
• SR22Insurance.com: Direct online-to-consumer SR-22 insurance agency specializing in SR-22 filings for high-risk drivers. Closely comparable in target customer (DUI/non-DUI high-risk drivers) and core product (SR-22 certificate placement).
• Cure Auto Insurance: Direct-to-consumer non-standard auto insurance carrier specializing in drivers with violations, DUIs, and SR-22 requirements. Comparable product offering (high-risk auto including SR-22) with similar online/phone acquisition motion.

Others

• Jerry: AI-driven insurance comparison and switching platform serving consumers across auto (including high-risk) lines. Indirect competition for the same high-risk driver customer via digital comparison, and a potential partner/enabler rather than direct broker.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BEasyIns
• Facebookfacebook.com/breatheeasyinsurancesolutions
• LinkedInlinkedin.com/company/breathe-easy-ins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breathe Easy Insurance