Satrix Solutions

What Satrix Solutions does

Satrix Solutions is a privately held managed services provider specializing in Voice of Customer (VoC) and Voice of Employee (VoE) market research for business-to-business organizations. Founded in 2008 by Evan Klein and headquartered in Phoenix, Arizona, the firm designs, administers, and analyzes customer experience and employee engagement programs including customer satisfaction surveys, Net Promoter Score programs, sales win-loss analyses, customer churn interviews, customer advisory boards, onboarding and renewal surveys, and a parallel employee experience suite of engagement surveys, eNPS, opinion surveys, and stay/exit interviews. Programs are delivered as managed services rather than self-serve software, with engagement teams comprising an executive sponsor, senior consultant, and analytics specialist assigned to each account.

The company does not build its own survey or analytics platform; instead it operates on top of Qualtrics (primary survey infrastructure, bundled into engagement fees), with Displayr for statistical analysis and visualization, Ascribe for open-text categorization, BTI/Britehorn for interview management, and partner integrations with Gainsight and GuideCX for customer success and onboarding workflows. Proprietary methodology centers on in-depth qualitative interviewing, expert survey instrument design, and high-response-rate execution, supported by an in-house reporting and analytics function that produces board-quality deliverables. Pricing begins at $20,000 per program and scales with customer population, language count, survey complexity, and reporting requirements under multi-year terms.

Satrix Solutions monetizes primarily through recurring managed services engagements with enterprise and mid-market B2B organizations, with named clients including WEX, ACI Worldwide, Betterworks, SoundThinking, Yubico, Parchment, Cority, TriNet, DreamBox Learning, HackerRank, and Kaplan Professional Education. It has also extended into a Voice of Customer due diligence service for venture capital and private equity investors during M&A evaluations. The firm is bootstrapped, privately held, and self-sustaining with no disclosed institutional funding, serving clients across 35+ countries via a remote-delivery model.

Name

Satrix Solutions

Legal name

Satrix Solutions, LLC

Website

https://satrixsolutions.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Satrix Solutions is a bootstrapped, Arizona-based managed services provider that runs Voice of Customer and Voice of Employee research programs — including satisfaction/NPS surveys, win-loss, churn, advisory boards, and employee engagement surveys — for B2B enterprise and mid-market clients globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Managed Services - Voice of Customer Programs: Ongoing managed services engagements for customer experience and employee engagement programs including surveys, interviews, and advisory boards. Engagements typically renew and expand year after year, indicating recurring revenue from established client relationships.
2. Due Diligence Consulting: Voice of Customer due diligence services for private equity and venture capital investors during M&A evaluations, providing unbiased assessment of target companies' customer sentiment and loyalty.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Satrix Solutions is a managed services provider that designs, executes and analyzes Voice of Customer (NPS, satisfaction, win-loss, churn, advisory boards, onboarding and renewal surveys) and Voice of Employee (satisfaction, engagement, opinion, stay/exit and interdepartmental surveys) programs for B2B companies. Programs are delivered through quantitative online surveys and qualitative in-depth interviews, with a separate Voice of Customer due diligence offering for venture capital and private equity investors. Engagements are multi-year managed services contracts starting at $20,000, conducted by dedicated account teams using Qualtrics and partner analytics tools.

Product overview

Satrix Solutions is a managed services provider specializing in Voice of Customer (VoC) and Voice of Employee (VoE) market research. The company offers a unified portfolio of survey-based and interview-based products for B2B organizations. The core CX suite includes Customer Satisfaction Surveys, NPS Surveys, Sales Win-Loss Analysis, Customer Churn Analysis, Customer Advisory Boards, Onboarding Surveys, Renewal Surveys, and Action Plan Workshops. The parallel EX suite includes Employee Satisfaction Surveys, Employee NPS Surveys, Employee Engagement Surveys, Employee Opinion Surveys, Stay/Exit Interviews, and Interdepartmental Surveys. These programs are supported by two research methodology pillars: Quantitative Surveys (online surveys) and Qualitative In-Depth Interviews. The company also offers a specialized VoC Due Diligence service for venture capital and private equity investors. Programs typically start at $20,000 and scale based on customer population, survey complexity, and reporting requirements.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Survey response rates increased from low 20s to high 70s
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered primary, core and secondary.

• QualtricsprimaryTechnology or IntegrationQualtrics is used as the primary survey software platform. Satrix Solutions leverages Qualtrics for its robust capabilities including excellent mobile and desktop compatibility, multilingual support, and high email deliverability rates. The cost of licensing Qualtrics is included in engagement fees.
• GainsightcoreTechnology or IntegrationGainsight's Customer Success and Product Experience Software empowers companies to increase revenue, decrease customer churn, and drive advocacy. Satrix partners with Gainsight to deliver integrated customer success and experience solutions.
• GuideCXcoreTechnology or IntegrationGUIDEcx is a client onboarding software committed to helping deliver products and services more efficiently and speed up time to value for customers. Partnership supports integrated onboarding survey and customer experience programs.
• DisplayrsecondaryTechnology or IntegrationDisplayr is an all-in-one statistical analysis and reporting tool designed for survey data. Allows Satrix to analyze, visualize, and share beautiful dashboards and interactive reports for clients.
• AscribesecondaryTechnology or IntegrationAscribe makes open-end analysis easy to categorize and analyze textual comments, reducing analysis time and increasing productivity for qualitative feedback.
• BTI (Britehorn)secondaryTechnology or IntegrationBTI is an all-in-one solution for customer and expert interviews, from conducting and analyzing to managing interviews, all on one platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kantar: Kantar (which acquired Walker Information, a CX research pioneer) is a global market research firm with a substantial CX practice. Comparable as a broader-scale CX research and insights provider serving enterprise clients.
• Ipsos: Ipsos is a global market research firm with a dedicated Customer Experience research practice offering VoC and customer loyalty programs. Comparable as a larger-scale alternative for multinational B2B VoC engagements.
• Medallia: Medallia is a large enterprise CX platform offering survey, analytics, and managed services capabilities. Serves as both an indirect competitor and an adjacent platform that Satrix could partner with or compete against for large enterprise deals.
• Bain & Company: Bain & Company's Customer Strategy & Marketing practice offers CX consulting including Net Promoter System implementation and customer loyalty advisory. Comparable as a higher-end, larger-scale alternative for enterprise CX engagements.
• Qualtrics: Qualtrics is both a primary technology partner and a broad CX platform incumbent offering survey software and an expanding managed services practice. Satrix bundles Qualtrics licensing into engagements but also competes against its professional services arm.

Direct peers

• AskNicely: AskNicely provides NPS-based customer experience software and services for B2B companies. Overlaps with Satrix on NPS program delivery and CX surveys for mid-market and enterprise customers.
• CustomerGauge: CustomerGauge specializes in B2B Net Promoter Score programs and account-level customer experience analytics. Highly comparable in B2B-focused NPS and VoC managed services targeting enterprise accounts.
• InMoment: InMoment (formerly MaritzCX, where Satrix VP Tami Kinney previously worked) is a CX research and VoC managed services provider with a software + services model serving enterprise B2B clients. Directly comparable in customer experience research and managed engagement delivery.
• PeopleMetrics: PeopleMetrics is a CX research firm offering VoC programs, NPS surveys, and customer feedback analytics to B2B clients. Comparable in offering third-party managed VoC services with focus on actionable insights.

Emerging players

• Gainsight: Gainsight is a customer success platform with an emerging professional services and CX advisory practice, and is also an active Satrix technology partner. Comparable as a CX technology + services provider focused on B2B customer outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@satrixsolutions593
• LinkedInlinkedin.com/company/satrix-solutions-llc.
• Xx.com/satrixsolutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Satrix Solutions