Dropon
Dropon is a Ghent-based SaaS company selling a delivery management platform that combines route optimization, real-time tracking, and AI-based driver assignment for SMB and enterprise businesses operating their own fleets, primarily across the Benelux.
- Company typePrivate
- Founded2018
- HeadquartersGhent, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Dropon does
Dropon BV is a Belgium-based SaaS company, headquartered in Ghent, that sells a delivery management platform to mid-market and enterprise businesses operating their own fleets. The platform combines route optimization, real-time tracking, digital proof of delivery, and a driver mobile application, and in 2025 added an AI Driver Assignment module that uses machine-learning optimization to match each delivery to the optimal driver and route. The product is built on a ReactJS/TypeScript front end, GoLang services, GraphQL APIs, and MongoDB, and integrates with mapping tools (Google Maps, Waze), ERP systems (Odoo, SAP, Microsoft Dynamics 365 Business Central), commerce platforms (Shopify, WooCommerce), CRM (Salesforce), and automation layers (Zapier, n8n, Google Sheets).
The company monetises through three monthly subscription tiers denominated in euros: Starter at €349/month (500 stops, up to 5 planners, up to 10 drivers), Premium at €549/month (2,000 stops, unlimited users), and Enterprise on custom contracts scaling up to 500,000 monthly stops with SSO. Go-to-market combines a product-led free trial (with onboarding contact within 24 hours) for SMB acquisition with a sales-assisted motion for Enterprise deals. Customers include TommyTomato, Smartmat, Van der Velde, Piano's Maene, Covetrus, and Boss Paints, spanning groceries, foodservice, produce, specialised transport, animal health, and coatings.
Dropon originated as internal routing software for Bubble Post, an ecological courier service founded in Ghent in 2012 by Anthony Viaene. After Bpost acquired Bubble Post in 2017, Viaene co-founded Dropon with Jonathan Carette in September 2018; the company launched its first product in 2019, expanded across Europe in 2022, and in 2025 took on StarApps (founded by Lorenz Bogaert and Nicolas Van Eenaeme) as a shareholder to accelerate international expansion, with the Netherlands as the lead cross-border market. Operations remain small, with 1-10 employees reported.
Dropon firmographics
Firmographics- Name
- Dropon
- Legal name
- Dropon BV
- Website
- https://dropon.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dropon is a Ghent-based SaaS company selling a delivery management platform that combines route optimization, real-time tracking, and AI-based driver assignment for SMB and enterprise businesses operating their own fleets, primarily across the Benelux.
- Ownership category
- akta.pro rank
Dropon industry classification
Industry- Product category
- Delivery Management Software
- NAICS
- Local Messengers and Local Delivery (4922)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Dropship & Supplier Fulfillment Coordination (TLAEACAG)
Keywords
Where Dropon is headquartered
LocationHeadquarters
- HQ city
- Ghent
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Dropon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Starter Tier: Monthly subscription at €349 per month with 500 stops included. Additional stops at €0.29 each. Includes up to 5 planners and up to 10 drivers.
- Subscription SaaS - Premium Tier: Monthly subscription at €549 per month with 2,000 stops included. Additional stops at €0.27 each. Unlimited planners and drivers.
- Enterprise Custom Pricing: Custom pricing for large businesses with up to 500,000 monthly stops, tiered pricing structure, and Single Sign-On (SSO) capability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - €349/month for new teams with 500 stops included |
| Subscription | Monthly | Premium - €549/month for growing operations with 2,000 stops included |
| Subscription | Multi-year contract | Enterprise - Custom pricing for large businesses up to 500,000 monthly stops |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Dropon product offering
Product offeringCore offering
Dropon is a SaaS delivery management platform that enables businesses to organize delivery routes, monitor operations in real time, and automate customer communication. The platform combines route optimization, AI-powered driver assignment, a connected driver mobile app, digital proof of delivery, and live tracking with automated ETA notifications. It is sold via monthly subscriptions in three tiers (Starter, Premium, Enterprise) targeted at SMB through enterprise delivery operators across multiple verticals.
Product overview
Dropon offers a unified Delivery Management Platform as a SaaS solution with three pricing tiers: Starter (€349/month), Premium (€549/month), and Enterprise (custom pricing). The core platform consists of route optimization, a driver mobile app, AI Driver Assignment, and Track & Trace modules. The platform follows a three-step workflow: Import (via API or spreadsheet upload), Plan (automated or manual route optimization), and Deliver (dispatch with real-time monitoring). Dropon was founded in 2012 and evolved from software developed for the ecological courier service Bubble Post.
Differentiator
Problem solved
Functional benefit
Products and services
- Dropon Delivery Management Platform SaaS delivery management platform that enables businesses to organize routes, monitor delivery operations, and provide customer experience through route optimization, real-time tracking, AI-powered driver assignment, a connected driver app, and digital proof of delivery. Targeted at businesses running their own delivery fleets across groceries, parcels, furniture, foodservice, pharma, and field services.
Quantifiable outcome
- Reduces driving time and distance by 5 to 22%
- +1 more outcomes
Companies that use Dropon
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
Dropon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature6 records
Dropon partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Dropon competitors and assessment
Company assessmentBroad incumbents
- FourKites: FourKites is a supply chain visibility and yard/delivery management platform used by large enterprises. Its delivery and dynamic appointment modules overlap Dropon's real-time tracking capabilities at the upper end of the market.
- project44: project44 is a global supply chain visibility platform extending into last-mile tracking and delivery management. It is an enterprise-scale incumbent that competes for large-fleet delivery software contracts that Dropon targets at the Enterprise tier.
- Bringg: Bringg is a delivery orchestration platform for retail, grocery, and restaurant chains, combining dispatch, driver management, and customer experience. It targets enterprise delivery scale customers also served by Dropon.
- Descartes Systems Group: Descartes offers a wide portfolio of logistics and supply chain technology including TMS, routing, and telematics. It serves large enterprises that may also evaluate Dropon for last-mile delivery use cases.
- WorkWave RouteManager: WorkWave RouteManager is part of a broader field service and fleet management suite, offering route optimization and mobile apps for SMB and mid-market service businesses. It competes with Dropon in field services and last-mile delivery as part of a wider portfolio.
Direct peers
- Routific: Routific provides route optimization software for delivery and field service businesses, with comparable stops-per-day pricing and driver app. It is a head-to-head competitor for SMB delivery optimization customers.
- Onfleet: Onfleet is a delivery management SaaS focused on last-mile routing, dispatching, driver apps, and customer notifications. It targets the same use cases (groceries, packages, foodservice) and competes with Dropon on mid-market enterprise tiers.
- OptimoRoute: OptimoRoute is a SaaS route planning and optimization platform for fleets and delivery operations, offering automated routing, scheduling, and driver apps. It is a direct competitor to Dropon across SMB and mid-market delivery customers with similar pricing model and feature scope.
- Circuit Route Planner: Circuit is a route optimization and delivery management app for small and mid-sized delivery teams, with proof of delivery and driver app functionality. Its scope and target segment closely overlap Dropon's Starter/Premium tiers.
Emerging players
- Tookan (by Jungleworks): Tookan is a delivery management SaaS with dispatch, routing, and driver apps targeting small businesses. It is comparable to Dropon's lower tiers and competes for similar SMB customers globally.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Dropon social profiles
Digital presenceDropon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dropon leadership team
Management profileNumber of profiles
Profiles2 records
Dropon funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dropon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dropon
What does Dropon do?
Dropon is a SaaS delivery management platform that enables businesses to organize delivery routes, monitor operations in real time, and automate customer communication. The platform combines route optimization, AI-powered driver assignment, a connected driver mobile app, digital proof of delivery, and live tracking with automated ETA notifications. It is sold via monthly subscriptions in three tiers (Starter, Premium, Enterprise) targeted at SMB through enterprise delivery operators across multiple verticals.
Is Dropon a public or private company?
Dropon is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dropon founded?
Dropon was founded in 2018. It employs 1 to 10 people.
Where is Dropon based?
Dropon is headquartered in Ghent, Belgium, in the Europe region.
How does Dropon make money?
Three revenue lines are on record. Subscription SaaS - Starter Tier is the primary driver. The others are subscription SaaS - Premium Tier and enterprise Custom Pricing.
Who are Dropon's main competitors?
Broad incumbents on record are FourKites, project44, Bringg, Descartes Systems Group and WorkWave RouteManager. Direct peers are Routific, Onfleet, OptimoRoute and Circuit Route Planner. Tookan (by Jungleworks) is listed as an emerging player.
Does Dropon have an API?
Yes. Dropon offers a documented JSON API for integrations with full flexibility. Customers can automatically transfer delivery data via API or upload spreadsheets. The API supports webhooks for real-time event notifications. Enterprise plan supports custom integrations and staging environments. Developer documentation is at www.dropon.io/features.
What industry is Dropon in?
Dropon's product category is Delivery Management Software. Its primary akta.pro industry code is TLAEACAG, Dropship & Supplier Fulfillment Coordination. Its NAICS code is 4922 and its SIC code is 4210.