What Routific does

Routific Solutions Inc., founded in 2012 and headquartered in Vancouver, British Columbia, is a route optimization and delivery management SaaS company serving small and mid-sized last-mile delivery businesses. Its platform uses an AI-powered optimization algorithm (described as 179+ machine learning models) to produce traffic-aware, non-overlapping routes that minimize drive time and fuel consumption, with reported customer outcomes of 25% delivery-cost reduction and 25% lower drive time. The core product stack includes the web-based Routific platform with dispatcher and live-tracking views, free iOS and Android driver apps with multi-photo proof of delivery, and an optional Chrome extension that layers optimization onto Google Maps.

Underlying infrastructure runs on AWS and Google Cloud Platform, with HERE offered as an alternative to Google for geocoding, Twilio for SMS customer notifications, and Stripe for billing. The product is delivered through three routes: a self-serve product-led growth motion (free tier of 100 orders/month, free trial, no sales contact), a sales-assisted demo path via HubSpot for mid-market prospects, and a standalone Route Optimization Engine API (v1 and v3) sold to developers, third-party logistics providers, and enterprise software vendors for embedding. Across 1,000+ customer businesses, the platform has cumulatively optimized 191M+ deliveries, generating the data that feeds back into the ML models. Lead product executive is Founder and CEO Marc Kuo, with co-founders Andrew Kwok (COO) and Suzanne Ma also referenced in the leadership table.

Routific monetizes through subscription billing tied to monthly order volume rather than per-seat or per-vehicle — free up to 100 orders, a flat $150/month for 100-1,000 orders, and per-stop pricing from 15c down to 3c as order volume scales past 1,000. The company has raised disclosed funding from Techstars (2015), an Axiom Zen / FireStarter Fund / Pallasite Ventures syndicate (2016), Creative Destruction Lab (2017), Sustainable Development Technology Canada ($1.8M in 2019), and SCALE AI ($1M in 2024), and is currently private. In January 2026 it relaunched its full platform ('new Routific') with a 10x faster routing algorithm, a rebuilt dispatcher interface, the new driver mobile app, and driver familiarity scoring.

Name

Routific

Legal name

Routific Solutions Inc.

Website

https://routific.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Routific is a Vancouver-based SaaS company founded in 2012 that provides AI-powered route optimization and delivery management software to small and mid-sized last-mile delivery businesses, serving 1,000+ customers with per-order subscription pricing, a driver mobile app, and an embeddable Engine API.

Ownership category

akta.pro rank

Product category

Route Optimization Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Last-Mile Route Planning & Optimization (TLAEAGAA)

akta.pro secondary industry

Routing, Optimization & Dispatch Engines (BPAMANAI)

Keywords

• Route optimization software
• Delivery management software
• Last-mile delivery
• Fleet dispatch software
• Route planning API

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Per-Order/Package: Primary revenue model based on the number of orders/deliveries scheduled per month. Free tier for first 100 orders, then fixed monthly fee for tiers, then per-order variable pricing above 1,000 orders. Volume discounts as order count grows.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Routific sells a cloud-based route optimization and delivery management SaaS platform that uses an AI-powered algorithm to generate clean, non-overlapping delivery routes for last-mile delivery businesses. The platform combines smart route optimization, dispatcher tools, real-time GPS tracking, automated SMS/email customer notifications, and proof-of-delivery capabilities. A standalone Route Optimization Engine API exposes the same algorithm to developers, while iOS/Android driver apps and a Google Maps Chrome extension extend the offering to mobile and lightweight use cases.

Product overview

Routific is a unified delivery management and route optimization platform for growing last-mile delivery businesses. The core offering consists of the Routific Platform SaaS product, which provides route optimization, dispatch management, live tracking, and customer notifications. This is complemented by the Route Optimization Engine API, which exposes the same AI-powered routing algorithm as a standalone service for developers. A free Chrome extension integrates route optimization with Google Maps. The platform is designed for small to medium-sized businesses and uses an order-based pricing model (free up to 100 orders, then $150/month for 100-1,000 orders, with per-stop pricing for higher volumes).

Differentiator

Problem solved

Functional benefit

Products and services

• Routific Platform Cloud-based delivery management and route optimization SaaS platform for growing last-mile delivery businesses that provides smart route optimization, dispatch management, live GPS tracking, automated customer notifications, and proof of delivery capabilities.
• Routific Driver App Mobile application for iOS and Android that enables delivery drivers to receive routes, view delivery instructions, capture multi-photo proof of delivery, reattempt failed deliveries, and reprioritize deliveries during shifts. Free with platform subscription.
• Route Optimization Engine API Standalone AI-powered route optimization algorithm API (v1 and v3 endpoints) available for developers and businesses to integrate routing capabilities into their own systems, dashboards, or applications, handling optimization for up to 2,500+ stops with v3 performance benchmarks of <2s for under 30 stops, 90s for 500 stops, and 22 minutes for 2,500 stops.
• Routific Chrome Extension for Google Maps Free browser extension for Google Chrome that enables route optimization directly within Google Maps, allowing users to automatically reorder up to 25 stops for more efficient routing without a full Routific account.

Quantifiable outcome

• Reduces delivery costs by 25% or more
• +5 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core.

• Google MapscoreTechnology or IntegrationDefault geocoding and routing provider for address pinpointing and turn-by-turn navigation. Routific uses Google services by default for geocoding (placing delivery markers on maps). Also offers a Chrome extension that works within Google Maps.
• HEREcoreTechnology or IntegrationAlternative geocoding provider to Google Maps. HERE places markers on streets rather than building centers, routing drivers to main access points instead of back alleys or tunnels. Routific offers this as an opt-in option via API request for accounts needing more accurate routing in areas with complex address layouts.
• TwiliocoreTechnology or IntegrationSMS provider for customer notification delivery. Twilio handles outbound SMS messages to customers with delivery time windows and real-time tracker links. Status page monitors Twilio SMS service as a key dependency.
• StripecoreTechnology or IntegrationPayment processing service for subscription billing. Handles payment card processing for paid plans. Listed as a service dependency on the status page.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider. Routific runs on AWS cloud infrastructure including EC2 instances and CloudFront CDN. AWS outages have been noted as affecting Routific services in incident reports.
• Google Cloud Platform (GCP)coreTechnology or IntegrationCloud infrastructure provider for some Routific services. GCP outages have been noted as affecting Routific services including optimization service, login via Google SSO, and scheduling. Routific uses GCP for some platform components.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bringg: Bringg is a delivery orchestration platform used by enterprises and 3PLs to manage last-mile operations, with route optimization and driver dispatch at its core. It competes with Routific in the delivery management category and is named in Routific's comparison content.
• OptimoRoute: OptimoRoute provides route planning and optimization software for field service and delivery operations, targeting SMBs and mid-market with similar per-stop and per-driver pricing models. It is a direct competitor named in Routific's comparison articles.
• Onfleet: Onfleet is a leading last-mile delivery management SaaS for SMB and mid-market delivery businesses, offering route optimization, dispatch, driver tracking, and customer notifications. It is Routific's most directly comparable competitor and is explicitly named in Routific's own comparison content.
• Spoke: Spoke (formerly Circuit) is a route planning and delivery management app popular with small delivery businesses. It overlaps with Routific's primary SMB segment and is named in Routific's comparison content.
• DispatchTrack: DispatchTrack provides last-mile delivery orchestration and route optimization for retailers and distributors. It overlaps with Routific's mid-market customer segment and competes for similar delivery-led use cases.
• FarEye: FarEye is a delivery management platform with AI-based route optimization serving enterprises and 3PLs across multiple geographies. It overlaps with Routific's engine capabilities, particularly for larger customers using the API tier.
• Route4Me: Route4Me is a long-standing route optimization SaaS with multi-stop routing, dispatching, and a marketplace of integrations. It competes with Routific for SMB delivery businesses and is featured in Routific's competitor comparison pages.

Emerging players

• Locus: Locus is an AI-powered last-mile delivery management platform with deep enterprise and 3PL penetration, particularly in Asia. It overlaps with Routific's API/embedded engine ambitions and competes for similar high-volume routing workloads.

Broad incumbents

• WorkWave: WorkWave is an established field service and last-mile fleet management software suite serving small and mid-sized fleets. It competes broadly with Routific in routing and dispatch but operates as a wider portfolio rather than a pure-play route optimizer.
• Descartes Systems Group: Descartes is a large logistics technology vendor whose routing and mobile workforce solutions overlap with Routific's engine API. It serves larger enterprises and broader TMS buyers, positioning it as a broad incumbent competitor rather than a direct SMB rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Routific
• LinkedInlinkedin.com/company/routific
• Facebookfacebook.com/routific

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Routific