Behavioral Health Link
- Company typePrivate
- Founded1998
- HeadquartersAtlanta, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Behavioral Health Link does
Behavioral Health Link is a private, for-profit mental health care provider headquartered in Atlanta, Georgia. Founded in 1998 by Gregg Graham, who remains the owner, the company delivers addiction and mental health treatment services, operating in the U.S. behavioral health services market. The organization employs 251-500 staff and has built a multi-functional executive leadership team, headed by President and CEO Michael Claeys, with a Chief Operating Officer (Gina Gibson), Chief People Officer (Elaine Knight), and an interim Chief Technology Officer (Henry Wengier). The 27-year continuous operating history and absence of any disclosed funding rounds indicate an organically grown, bootstrapped mid-market operator rather than a venture-backed company.
Source data does not disclose the company's specific service lines (e.g., inpatient, outpatient, detox, residential, intensive outpatient), payor mix, geographic footprint beyond Atlanta, pricing model, or technology platform. The company website was not substantively accessible at the time of source capture, providing no visibility into clinical programs, EHR or care-coordination technology, patient acquisition channels, or revenue mechanics. The presence of an interim CTO and a newly formed C-suite bench is the principal observable signal of recent organizational change, suggesting a transition from founder-led operations to a more institutionalized management structure, potentially in preparation for technology investment or growth. Without further disclosure on service mix, revenue model, and patient or payor concentration, the company's go-to-market mechanics, competitive positioning within the Atlanta and broader Southeast behavioral health market, and unit economics cannot be characterized with confidence.
Behavioral Health Link firmographics
Firmographics- Name
- Behavioral Health Link
- Website
- https://behavioralhealthlink.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Behavioral Health Link industry classification
Industry- Product category
- Behavioral Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Integrated Behavioral Health in Primary Care (Collaborative Care) (HLAFACAO)
Keywords
Where Behavioral Health Link is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Behavioral Health Link business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Behavioral Health Link product offering
Product offeringCore offering
Behavioral Health Link is a mental health care company that provides addiction and mental health treatments. The company delivers behavioral health treatment services to individuals seeking care for mental health conditions and substance use disorders from its base in Atlanta, United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Mental Health Treatment
- Addiction Treatment
Companies that use Behavioral Health Link
Customer profileIdeal customer profiles1 record
Behavioral Health Link technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Behavioral Health Link partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Behavioral Health Link competitors and assessment
Company assessmentBroad incumbents
- Universal Health Services: Universal Health Services operates one of the largest U.S. behavioral health hospital networks alongside its broader hospital business—an incumbent with overlapping behavioral health and substance abuse treatment services.
- Acadia Healthcare: Acadia Healthcare is one of the largest U.S. behavioral health providers operating inpatient psychiatric facilities and residential treatment centers nationwide—overlapping with a multi-site behavioral health and addiction treatment provider.
Emerging players
- Lyra Health: Lyra Health is a mental health benefits platform connecting employees to therapy and psychiatry services—a relevant emerging peer serving employer populations with comparable clinical offerings.
- Cerebral: Cerebral provides online mental health treatment including medication management and therapy—relevant as a digital-first behavioral health competitor with overlapping treatment offerings.
- Brightside Health: Brightside Health is a digital mental health provider offering telehealth psychiatry and therapy—an emerging competitor reshaping how mental health treatment is accessed and delivered.
- Talkiatry: Talkiatry is a virtual psychiatry practice providing in-network psychiatric care online—a relevant emerging peer competing for the same patients in mental health treatment.
Direct peers
- American Addiction Centers: American Addiction Centers operates a national network of addiction and mental health treatment facilities, making it a direct comparable in the substance use and co-occurring disorders segment.
- Promises Behavioral Health: Promises Behavioral Health operates a network of treatment centers focused on addiction and co-occurring mental health conditions—directly comparable in residential and outpatient services.
- Recovery Centers of America: Recovery Centers of America operates inpatient and outpatient addiction treatment facilities in multiple U.S. states—directly comparable in the substance use treatment segment.
- Springstone Behavioral Health: Springstone Behavioral Health operates inpatient and outpatient behavioral health hospitals and clinics across multiple states—directly comparable to a regional provider of mental health and substance use treatment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Behavioral Health Link social profiles
Digital presenceBehavioral Health Link financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behavioral Health Link leadership team
Management profileNumber of profiles
Profiles5 records
Behavioral Health Link funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behavioral Health Link M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behavioral Health Link
What does Behavioral Health Link do?
Behavioral Health Link is a mental health care company that provides addiction and mental health treatments. The company delivers behavioral health treatment services to individuals seeking care for mental health conditions and substance use disorders from its base in Atlanta, United States.
When was Behavioral Health Link founded?
Behavioral Health Link was founded in 1998. It employs 251 to 500 people.
Where is Behavioral Health Link based?
Behavioral Health Link is headquartered in Atlanta, United States, in the North America region.
Who are Behavioral Health Link's main competitors?
Broad incumbents on record are Universal Health Services and Acadia Healthcare. Emerging players are Lyra Health, Cerebral, Brightside Health and Talkiatry. Direct peers are American Addiction Centers, Promises Behavioral Health, Recovery Centers of America and Springstone Behavioral Health.
Does Behavioral Health Link have an API?
No public API is recorded for Behavioral Health Link.
What industry is Behavioral Health Link in?
Behavioral Health Link's product category is Behavioral Health Services. Its primary akta.pro industry code is HLAFACAO, Integrated Behavioral Health in Primary Care (Collaborative Care). Its NAICS code is 621420 and its SIC code is 8011.