Fort Worth Magazine

What Fort Worth Magazine does

Fort Worth Magazine, operated by Panther-City Media Group, is a privately-held multi-platform local media company serving the Fort Worth, Texas metropolitan area. Founded in 2000 with continuous operation spanning over 26 years, the company publishes a flagship monthly city magazine covering local news, culture, dining, health, sports, and home design content, alongside a companion business publication (Fort Worth Inc.) and a luxury home content platform (DreamHome). The company reaches an annual audience of 229K+ across print (51K+ readers per issue distributed through 240+ newsstand locations), digital (100K+ monthly page views on fwtx.com, 27K+ newsletter subscribers, 62K+ Facebook followers), and events, with a digital archive of issues dating to 1998. The technology stack is built on Metro Publisher, a third-party CMS, with Stripe handling subscription payments and Google Maps embedded in the events calendar.

The business model is a hybrid of consumer subscription revenue and multi-platform advertising. Print subscriptions are priced at $21.95/year (1-year) or $37.95/2-years, with Fort Worth Inc. subscriptions at $19/year or $35/2-years. The primary revenue engine is advertising, spanning five distinct streams: print display ads and advertorials, digital advertising (dedicated email campaigns with 40% open rates, branded content, e-newsletter placements at 60% open rates, Facebook post boosts), event sponsorships (Top Attorneys, Top Doctors), and sponsored content verticals (Home Project Profiles, Legal Talk, Health Talk). The go-to-market is sales-led, with a field sales team targeting local and regional small-to-medium businesses seeking access to Fort Worth's affluent demographic (average household income $300,629, with 75% of readers reporting purchases from ads). Additional revenue and engagement comes from award directory programs (Best of Fort Worth, Top Attorneys, Top Doctors, Top Realtors, Top Teachers, Top Dentists) and email newsletter products (Roundup, Chowtown). The company is geographically concentrated in the Greater Fort Worth area with no disclosed expansion beyond that single DMA.

Name

Fort Worth Magazine

Legal name

Panther-City Media Group

Website

https://fwtx.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Fort Worth Magazine, operated by Panther-City Media Group, is a multi-platform local media company publishing a monthly city magazine, digital content, newsletters, and award programs for affluent Fort Worth, Texas residents and local business advertisers.

Ownership category

akta.pro rank

Product category

Regional Consumer Magazine (Local Lifestyle Publishing)

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industry

Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Local city magazine
• Print advertising
• Digital advertising
• Magazine subscriptions
• Event sponsorships

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print Magazine Subscriptions: Fort Worth Magazine publishes monthly print issues distributed via newsstand and mail subscriptions. Subscription pricing: 1 year for $21.95, 2 years for $37.95.
2. Print Advertising: Display advertising, advertorials, print profiles, and custom publishing solutions in the print magazine reaching 51,000+ readers per issue.
3. Digital Advertising: Dedicated email campaigns (40% avg open rate), branded content articles on fwtx.com, e-newsletter placements (60% avg open rate), Facebook posts with 62K+ follower reach.
4. Event Sponsorships: Signature event sponsorships including Top Attorneys and Top Doctors events engaging Fort Worth business leaders.
5. Sponsored Content: Sponsored article sections including Home Project Profiles, Legal Talk, and Health Talk verticals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Fort Worth Magazine is a monthly regional city magazine covering Fort Worth, Texas-area news, dining, lifestyle, culture, real estate, and home design. It is published in print and digital formats, and sells advertising, sponsorships, and subscriptions to local consumers and regional businesses. The publication also produces companion titles (such as Fort Worth Inc.), email newsletters, recurring editorial directories/awards, and branded events.

Product overview

Fort Worth Magazine operates as a multi-platform media company publishing both Fort Worth Magazine (the flagship city publication) and Fort Worth Inc. (a business-focused companion publication). The product portfolio includes print and digital magazine subscriptions with full digital archives dating to 1998, email newsletter services (Roundup and Chowtown), an events calendar with map integration, and award directory programs (Best of Fort Worth, Top Attorneys, Top Doctors, etc.). Revenue is generated through advertising solutions spanning print display ads, digital advertising (email campaigns, branded content, social media), event sponsorships, and sponsored content sections (Home Project Profiles, Legal Talk, Health Talk). The company reaches 229K+ total audience annually across print, digital, and events platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Fort Worth Inc. Business publication covering Fort Worth area
• DreamHome

Products and services

• Fort Worth Magazine (monthly print edition) A monthly city magazine published in print covering local Fort Worth, Texas-area news, dining, lifestyle, culture, real estate, and home design. Sold via subscription and on newsstands to local consumers and households.
• Fort Worth Magazine digital edition (fwtx.com) The online counterpart to the print magazine, providing daily updated local content, digital access to current and back issues, and online subscription fulfillment for readers.
• Fort Worth Inc. A companion business publication focusing on the Fort Worth business community, including executive profiles, business news, and B2B content.
• Fort Worth Magazine email newsletters Recurring email newsletters (e.g., Roundup, Chowtown) delivering curated local editorial content to opted-in subscribers.
• Print advertising solutions Display and classified advertising placements sold to local and regional businesses in the monthly print magazine.
• Digital advertising solutions Banner, programmatic, and sponsored-content advertising placements on the publication's website and email newsletters, sold to local and regional businesses.
• Annual directories and awards programs Annual editorial directories (e.g., Top Doctors, Top Attorneys) featuring curated lists of local professionals, providing featured-listing advertising opportunities for those professionals.
• Branded events and event sponsorships Live branded events (including award ceremonies and reader-facing events) with title, presenting, and supporting sponsorship tiers sold to local businesses.

Quantifiable outcome

• 229K+ total audience reach annually
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Mindstream Media GroupminorGTM or Marketing PartnerLong-term advertising partner for over 15 years. Group Account Director Kurt Schweitzer has praised the magazine's passion, attention to detail, innovative solutions, and ability to execute campaign visions.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• D Magazine: Flagship city magazine serving the adjacent Dallas metro with the same multi-platform model of print issues, digital content, email newsletters, and award programs (Best of DFW, Top Attorneys). Highly comparable audience demographic, GTM, and revenue mix to Fort Worth Magazine.
• Austin Monthly: City magazine covering Austin with print, digital, events, and award programs serving an affluent Texas metro. Closely mirrors Fort Worth Magazine's structure, audience profile, and advertiser value proposition.
• Houstonia Magazine: City magazine for Houston with print, digital, and event-driven revenue streams. Comparable multi-platform city-magazine model targeting an affluent, large Texas metro demographic.
• San Antonio Magazine: Local city magazine in another major Texas market with similar print/digital/events revenue mix. Strong comparable on regional Texas city-magazine economics and advertiser profile.
• Philadelphia Magazine: Long-running city magazine covering Philadelphia with print, digital, newsletters, events, and award-style directories. Highly comparable multi-decade city magazine operating model.
• Indianapolis Monthly: Mid-size U.S. city magazine with print, digital, and event products serving an affluent local audience. Comparable operating structure and revenue model to Fort Worth Magazine.
• Charlotte Magazine: City magazine covering Charlotte with print issues, digital content, and award programs. Comparable in audience scale, advertiser profile, and multi-platform GTM.

Broad incumbents

• Fort Worth Star-Telegram: Major regional newspaper covering the same Fort Worth metro. Competes for local advertising dollars and reader attention, but operates a broader daily news portfolio rather than a lifestyle magazine focus.
• Dallas Morning News: Large regional daily newspaper with broader North Texas coverage including Fort Worth. Overlaps in audience and advertiser base but operates at significantly larger scale and across news rather than lifestyle verticals.

Emerging players

• Patch.com: Digital-native hyperlocal news network with Fort Worth-area coverage. Represents the emerging digital-only local media model competing for the same local advertiser and reader attention Fort Worth Magazine serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fwtxmag
• YouTubeyoutube.com/@Fort-Worth-Magazine
• Facebookfacebook.com/fwtxmag
• LinkedInlinkedin.com/company/fort-worth-texas-magazine
• Instagraminstagram.com/fwtxmag
• Pinterestpinterest.com/fwtxmag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fort Worth Magazine