Fort Worth Magazine
Fort Worth Magazine, operated by Panther-City Media Group, is a multi-platform local media company publishing a monthly city magazine, digital content, newsletters, and award programs for affluent Fort Worth, Texas residents and local business advertisers.
- Company typePrivate
- Founded2000
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Fort Worth Magazine does
Fort Worth Magazine, operated by Panther-City Media Group, is a privately-held multi-platform local media company serving the Fort Worth, Texas metropolitan area. Founded in 2000 with continuous operation spanning over 26 years, the company publishes a flagship monthly city magazine covering local news, culture, dining, health, sports, and home design content, alongside a companion business publication (Fort Worth Inc.) and a luxury home content platform (DreamHome). The company reaches an annual audience of 229K+ across print (51K+ readers per issue distributed through 240+ newsstand locations), digital (100K+ monthly page views on fwtx.com, 27K+ newsletter subscribers, 62K+ Facebook followers), and events, with a digital archive of issues dating to 1998. The technology stack is built on Metro Publisher, a third-party CMS, with Stripe handling subscription payments and Google Maps embedded in the events calendar.
The business model is a hybrid of consumer subscription revenue and multi-platform advertising. Print subscriptions are priced at $21.95/year (1-year) or $37.95/2-years, with Fort Worth Inc. subscriptions at $19/year or $35/2-years. The primary revenue engine is advertising, spanning five distinct streams: print display ads and advertorials, digital advertising (dedicated email campaigns with 40% open rates, branded content, e-newsletter placements at 60% open rates, Facebook post boosts), event sponsorships (Top Attorneys, Top Doctors), and sponsored content verticals (Home Project Profiles, Legal Talk, Health Talk). The go-to-market is sales-led, with a field sales team targeting local and regional small-to-medium businesses seeking access to Fort Worth's affluent demographic (average household income $300,629, with 75% of readers reporting purchases from ads). Additional revenue and engagement comes from award directory programs (Best of Fort Worth, Top Attorneys, Top Doctors, Top Realtors, Top Teachers, Top Dentists) and email newsletter products (Roundup, Chowtown). The company is geographically concentrated in the Greater Fort Worth area with no disclosed expansion beyond that single DMA.
Fort Worth Magazine firmographics
Firmographics- Name
- Fort Worth Magazine
- Legal name
- Panther-City Media Group
- Website
- https://fwtx.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fort Worth Magazine, operated by Panther-City Media Group, is a multi-platform local media company publishing a monthly city magazine, digital content, newsletters, and award programs for affluent Fort Worth, Texas residents and local business advertisers.
- Ownership category
- akta.pro rank
Fort Worth Magazine industry classification
Industry- Product category
- Regional Consumer Magazine (Local Lifestyle Publishing)
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
- akta.pro secondary industry
- Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where Fort Worth Magazine is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fort Worth Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Print Magazine Subscriptions: Fort Worth Magazine publishes monthly print issues distributed via newsstand and mail subscriptions. Subscription pricing: 1 year for $21.95, 2 years for $37.95.
- Print Advertising: Display advertising, advertorials, print profiles, and custom publishing solutions in the print magazine reaching 51,000+ readers per issue.
- Digital Advertising: Dedicated email campaigns (40% avg open rate), branded content articles on fwtx.com, e-newsletter placements (60% avg open rate), Facebook posts with 62K+ follower reach.
- Event Sponsorships: Signature event sponsorships including Top Attorneys and Top Doctors events engaging Fort Worth business leaders.
- Sponsored Content: Sponsored article sections including Home Project Profiles, Legal Talk, and Health Talk verticals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fort Worth Magazine 1-Year Subscription |
| Subscription | Multi-year contract | Fort Worth Magazine 2-Year Subscription |
| Subscription | Annual | Fort Worth Inc. 1-Year Subscription |
| Subscription | Multi-year contract | Fort Worth Inc. 2-Year Subscription |
| Other | Multi-year contract | Print Solutions |
| Other | Multi-year contract | Digital Solutions |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Fort Worth Magazine product offering
Product offeringCore offering
Fort Worth Magazine is a monthly regional city magazine covering Fort Worth, Texas-area news, dining, lifestyle, culture, real estate, and home design. It is published in print and digital formats, and sells advertising, sponsorships, and subscriptions to local consumers and regional businesses. The publication also produces companion titles (such as Fort Worth Inc.), email newsletters, recurring editorial directories/awards, and branded events.
Product overview
Fort Worth Magazine operates as a multi-platform media company publishing both Fort Worth Magazine (the flagship city publication) and Fort Worth Inc. (a business-focused companion publication). The product portfolio includes print and digital magazine subscriptions with full digital archives dating to 1998, email newsletter services (Roundup and Chowtown), an events calendar with map integration, and award directory programs (Best of Fort Worth, Top Attorneys, Top Doctors, etc.). Revenue is generated through advertising solutions spanning print display ads, digital advertising (email campaigns, branded content, social media), event sponsorships, and sponsored content sections (Home Project Profiles, Legal Talk, Health Talk). The company reaches 229K+ total audience annually across print, digital, and events platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Fort Worth Inc. Business publication covering Fort Worth area
- DreamHome
Products and services
- Fort Worth Magazine (monthly print edition) A monthly city magazine published in print covering local Fort Worth, Texas-area news, dining, lifestyle, culture, real estate, and home design. Sold via subscription and on newsstands to local consumers and households.
- Fort Worth Magazine digital edition (fwtx.com) The online counterpart to the print magazine, providing daily updated local content, digital access to current and back issues, and online subscription fulfillment for readers.
- Fort Worth Inc. A companion business publication focusing on the Fort Worth business community, including executive profiles, business news, and B2B content.
- Fort Worth Magazine email newsletters Recurring email newsletters (e.g., Roundup, Chowtown) delivering curated local editorial content to opted-in subscribers.
- Print advertising solutions Display and classified advertising placements sold to local and regional businesses in the monthly print magazine.
- Digital advertising solutions Banner, programmatic, and sponsored-content advertising placements on the publication's website and email newsletters, sold to local and regional businesses.
- Annual directories and awards programs Annual editorial directories (e.g., Top Doctors, Top Attorneys) featuring curated lists of local professionals, providing featured-listing advertising opportunities for those professionals.
- Branded events and event sponsorships Live branded events (including award ceremonies and reader-facing events) with title, presenting, and supporting sponsorship tiers sold to local businesses.
Quantifiable outcome
- 229K+ total audience reach annually
- +3 more outcomes
Companies that use Fort Worth Magazine
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Fort Worth Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Fort Worth Magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mindstream Media GroupminorLong-term advertising partner for over 15 years. Group Account Director Kurt Schweitzer has praised the magazine's passion, attention to detail, innovative solutions, and ability to execute campaign visions.
Scale indicators12 records
Recent moves5 records
Expansion highlights5 records
Fort Worth Magazine competitors and assessment
Company assessmentDirect peers
- D Magazine: Flagship city magazine serving the adjacent Dallas metro with the same multi-platform model of print issues, digital content, email newsletters, and award programs (Best of DFW, Top Attorneys). Highly comparable audience demographic, GTM, and revenue mix to Fort Worth Magazine.
- Austin Monthly: City magazine covering Austin with print, digital, events, and award programs serving an affluent Texas metro. Closely mirrors Fort Worth Magazine's structure, audience profile, and advertiser value proposition.
- Houstonia Magazine: City magazine for Houston with print, digital, and event-driven revenue streams. Comparable multi-platform city-magazine model targeting an affluent, large Texas metro demographic.
- San Antonio Magazine: Local city magazine in another major Texas market with similar print/digital/events revenue mix. Strong comparable on regional Texas city-magazine economics and advertiser profile.
- Philadelphia Magazine: Long-running city magazine covering Philadelphia with print, digital, newsletters, events, and award-style directories. Highly comparable multi-decade city magazine operating model.
- Indianapolis Monthly: Mid-size U.S. city magazine with print, digital, and event products serving an affluent local audience. Comparable operating structure and revenue model to Fort Worth Magazine.
- Charlotte Magazine: City magazine covering Charlotte with print issues, digital content, and award programs. Comparable in audience scale, advertiser profile, and multi-platform GTM.
Broad incumbents
- Fort Worth Star-Telegram: Major regional newspaper covering the same Fort Worth metro. Competes for local advertising dollars and reader attention, but operates a broader daily news portfolio rather than a lifestyle magazine focus.
- Dallas Morning News: Large regional daily newspaper with broader North Texas coverage including Fort Worth. Overlaps in audience and advertiser base but operates at significantly larger scale and across news rather than lifestyle verticals.
Emerging players
- Patch.com: Digital-native hyperlocal news network with Fort Worth-area coverage. Represents the emerging digital-only local media model competing for the same local advertiser and reader attention Fort Worth Magazine serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Fort Worth Magazine social profiles
Digital presenceFort Worth Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fort Worth Magazine leadership team
Management profileNumber of profiles
Profiles1 record
Fort Worth Magazine subsidiaries and ownership
Company hierarchySubsidiaries2 records
Fort Worth Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fort Worth Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fort Worth Magazine
What does Fort Worth Magazine do?
Fort Worth Magazine is a monthly regional city magazine covering Fort Worth, Texas-area news, dining, lifestyle, culture, real estate, and home design. It is published in print and digital formats, and sells advertising, sponsorships, and subscriptions to local consumers and regional businesses. The publication also produces companion titles (such as Fort Worth Inc.), email newsletters, recurring editorial directories/awards, and branded events.
Is Fort Worth Magazine a public or private company?
Fort Worth Magazine is a private company. It is classified as unknown and is currently operating.
When was Fort Worth Magazine founded?
Fort Worth Magazine was founded in 2000. It employs 11 to 50 people.
Where is Fort Worth Magazine based?
Fort Worth Magazine is headquartered in Fort Worth, United States, in the North America region.
How does Fort Worth Magazine make money?
Five revenue lines are on record. Print Magazine Subscriptions are the primary driver. The others are print Advertising, digital Advertising, event Sponsorships and sponsored Content.
Who are Fort Worth Magazine's main competitors?
Direct peers on record are D Magazine, Austin Monthly, Houstonia Magazine, San Antonio Magazine, Philadelphia Magazine, Indianapolis Monthly and Charlotte Magazine. Broad incumbents are Fort Worth Star-Telegram and Dallas Morning News. Patch.com is listed as an emerging player.
Does Fort Worth Magazine have an API?
No public API is recorded for Fort Worth Magazine.
What industry is Fort Worth Magazine in?
Fort Worth Magazine's product category is Regional Consumer Magazine (Local Lifestyle Publishing). Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines, with a secondary code of MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 513120 and its SIC code is 2721.