Fluent Home
Fluent Home is a privately held US-Canadian smart home security provider that sells professionally installed, AI-enabled 24/7 monitored systems to homeowners and small businesses across 30+ states and provinces, leveraging Alarm.com's platform and a direct-to-consumer subscription business model.
- Company typePrivate
- Founded2010
- HeadquartersLindon, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Fluent Home does
Fluent Home is a privately held smart home security and home automation provider serving homeowners and small-to-mid-sized businesses across the United States and Canada. Founded in 2010 and headquartered in Draper, Utah, with a Canadian operational base in Calgary, Alberta, the company sells professionally installed, 24/7 monitored security systems across more than 30 US states and Canadian provinces. It is led by founder and CEO Graham Wood, with Shawn Koncurat as Chief Financial Officer and Kim Blakeney as President.
The company's core offering is a unified platform built on Alarm.com's cloud infrastructure, anchored by a 7-inch touchscreen Smart Control Panel and the Fluent Smart Home App (iOS/Android) with Amazon Alexa and Google Home integration. The connected device portfolio spans security (video doorbell, indoor, outdoor and floodlight cameras, smoke/CO/flood detectors, intrusion sensors) and automation (smart locks, garage-door controller, thermostat, lighting, plugs, smart water valve). Differentiated features include video verification on every alarm, continuous 24/7 recording, and AI-based threat detection plus adaptive AI-generated verbal deterrence. A separate commercial suite extends the platform with access control, fire monitoring, intrusion detection, and business camera systems for verticals including retail, healthcare, offices, warehouses, restaurants, and educational institutions.
Fluent Home's revenue model combines recurring monthly monitoring subscriptions (Pro Monitoring at $29.99/mo USD/CAD and Pro Monitoring + Video at $34.99/mo CAD) with one-time hardware sales where customers own the equipment (Smart Control Panel from CAD$199), optional 0% financing, and bundled professional installation. The company goes to market exclusively direct-to-consumer through inside sales (855-238-4826) and web quote flows, supported by city-specific SEO landing pages, paid digital, a referral program, and review-driven trust signals (BBB A+, Google 4.5 stars across 3,478 reviews, Trustpilot 4.3). Notable institutional backing includes a 2014 funding round of approximately $30,000,000 and a 2019 capital event with Bregal Sagemount.
Fluent Home firmographics
Firmographics- Name
- Fluent Home
- Legal name
- Fluent Home LLC
- Website
- https://fluenthome.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fluent Home is a privately held US-Canadian smart home security provider that sells professionally installed, AI-enabled 24/7 monitored systems to homeowners and small businesses across 30+ states and provinces, leveraging Alarm.com's platform and a direct-to-consumer subscription business model.
- Ownership category
- akta.pro rank
Fluent Home industry classification
Industry- Product category
- Home Security Services
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Integrated Systems Design (7373), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Smart Home Security Automation & Integration (Monitored) (HSAHAAAF)
- akta.pro secondary industries
- Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Whole-Home Automation System Design & Programming (HSAHADAA), Integration Services (Smart Home Hubs, Voice Assistants, Alarm & Video) (HSAHAEAH), Access Control Systems (Residential Controllers, Readers & Credentials) (HSAHAEAC), Access Control & Smart Locks (Managed/Monitored) (HSAHAAAG)
Keywords
Where Fluent Home is headquartered
LocationHeadquarters
- HQ city
- Lindon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fluent Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Monthly Monitoring Subscription: Fluent Home charges recurring monthly monitoring fees starting at $29.99/mo (USD) for Pro Monitoring and $34.99/mo (CAD) for Pro Monitoring + Video. All packages include 24/7 professional monitoring, video verification, AI threat deterrence, and equipment ownership. Monitoring agreements are required, similar to other professional monitoring companies.
- Equipment Sales / Ownership: Customers own the equipment purchased through Fluent Home. Equipment is available with 0% financing options. The Smart Control Panel is available starting from CAD$199. Professional installation is included in every package, with occasional limited-time free installation offers.
- Professional Installation Services: Every Fluent Home system includes professional installation by a certified technician. The company also offers free installation as a limited-time promotional offer ($500 value) with new system purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Monitoring — starting at $29.99/mo |
| Subscription | Monthly | Pro Monitoring + Video — CAD$34.99/mo |
| One time/ perpetual license | Pay-as-you-go | Smart Control Panel — starting from CAD$199 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Fluent Home product offering
Product offeringCore offering
Fluent Home sells, installs, and monitors smart home security and automation systems for residential and small-business customers across the U.S. and Canada. Its core offering combines professionally installed intrusion, life-safety, video, and automation hardware with subscription-based 24/7 professional monitoring services delivered through tiered monthly plans (Pro Monitoring and Pro Monitoring + Video). The company bundles a smart control panel with sensors, cameras, smart locks, and home automation devices, all orchestrated via a unified mobile app.
Product overview
Fluent Home offers a unified smart home security and automation platform combining professional 24/7 video monitoring with integrated device control. The ecosystem centers on the Fluent Smart Control Panel (7-inch touchscreen hub) and Fluent Smart Home App (mobile control), supported by a portfolio of security devices (video doorbell, indoor/outdoor/floodlight cameras, smoke/CO/flood detectors, burglar detection) and home automation devices (smart locks, garage door controller, thermostat, lighting, plugs, water valve). All devices connect through the central hub and are controllable remotely via app or voice through Amazon Alexa and Google Home integrations. The company provides two monitoring tiers—Pro Monitoring (CAD$29.99+/mo) and Pro Monitoring + Video (CAD$34.99+/mo)—with the latter including AI-powered deterrence and video analytics. Business security solutions extend the platform with commercial cameras, access control, intrusion detection, fire monitoring, and multi-location management.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro Monitoring Subscription-based 24/7 UL-listed professional monitoring service for residential customers, covering intrusion detection and life-safety events such as fire, carbon monoxide, and flood. Marketed at $24.95/month with no long-term contract.
- Pro Monitoring + Video Premium 24/7 professional monitoring subscription that adds video verification, video recording, and integrated smart home automation control for residential customers. Marketed at $39.95/month with no long-term contract.
- Small Business 24/7 Monitoring Subscription-based 24/7 professional monitoring service designed for small and medium businesses and commercial properties, covering intrusion, life-safety, and access events through Fluent Home's commercial platform.
- Professional Installation Service On-site professional installation service by Fluent Home technicians for residential and small-business security systems, including setup of the smart control panel, sensors, cameras, and automation devices. Frequently offered free as a promotion with new contracts.
- Fluent Smart Control Panel Touchscreen smart control panel that serves as the in-home hub for Fluent Home security systems, connecting sensors, cameras, and automation devices and providing two-way voice communication with the monitoring center.
- Intrusion Detection Sensors Door/window contact sensors and motion detectors that detect intrusion events and trigger alarms and professional monitoring response. Sold as part of Fluent Home security packages for homeowners.
- Smart Smoke Detector Connected smoke detector that alerts the homeowner on-site and transmits smoke events to the Fluent Home professional monitoring center for emergency dispatch.
- Carbon Monoxide Detector Connected carbon monoxide detector that monitors for dangerous CO levels and notifies both the homeowner and Fluent Home's professional monitoring center for emergency response.
- Flood Detector & Water Sensor Water-leak and flood detector that senses water in vulnerable home areas (basements, near water heaters, under sinks) and alerts the homeowner via the Fluent Smart Home App and the monitoring center.
- Video Doorbell Camera Smart doorbell camera with live video, two-way audio, and motion-triggered recording, viewable in the Fluent Smart Home App and integrated with Fluent Home monitoring services.
- Indoor Security Camera Wi-Fi connected indoor camera that streams live and recorded video to the Fluent Smart Home App and supports video-verified alarm events with the monitoring center.
- Outdoor Security Camera Weatherproof outdoor Wi-Fi camera for perimeter and driveway surveillance, with motion-activated recording and integration with Fluent Home monitoring for video-verified alarm response.
- Floodlight Security Camera Outdoor camera with built-in motion-activated LED floodlights designed to deter intruders and record video of activity in yards and driveways, integrated with the Fluent Home platform.
- Smart Door Locks Connected smart door locks that allow homeowners to lock and unlock doors remotely, create user codes, and trigger automation routines via the Fluent Smart Home App and smart control panel.
- Garage Door Controller Smart garage door controller that lets homeowners open, close, and monitor garage door status remotely via the Fluent Smart Home App and integrate garage access into home automation routines.
- Smart Thermostat Connected smart thermostat that enables remote temperature scheduling, energy savings, and integration with Fluent Home security and automation routines.
- Smart Lighting Smart lighting modules and bulbs that allow remote on/off, dimming, scheduling, and security-triggered lighting automations through the Fluent Smart Home App.
- Smart Plugs Connected smart plugs that allow homeowners to remotely control lamps and small appliances from the Fluent Smart Home App and tie them into automation routines.
- Smart Water Valve Motorized smart water shutoff valve that can automatically close the home's main water supply when triggered by Fluent Home flood detectors, helping prevent water damage.
- Fluent Smart Home App Mobile application for iOS and Android that lets customers arm and disarm their security system, view live and recorded camera footage, receive alerts, and control smart home devices from anywhere.
- Commercial Security System Integrated commercial security package that combines intrusion sensors, control panels, and 24/7 professional monitoring for small and medium businesses, with companion commercial mobile app access.
- Access Control System Commercial access control system that lets small and medium businesses manage employee and visitor access at doors and gates, integrated with Fluent Home intrusion and video systems.
- Business Security Camera System Multi-camera commercial video surveillance system designed for small and medium businesses, enabling remote live viewing, recorded playback, and video-verified alarm response through Fluent Home monitoring.
- Fire Monitoring Service Subscription-based fire alarm monitoring service for commercial properties that detects fire alarm signals and dispatches fire department response through Fluent Home's monitoring center.
- Commercial Mobile App Companion commercial mobile app that allows business customers to manage intrusion, access control, and video surveillance systems across one or multiple sites, including user management and event alerts.
Quantifiable outcome
- Approximately 99% of alarm signals do not require on-site assistance, meaning false alarms are effectively filtered through video verification and AI detection
- +2 more outcomes
Companies that use Fluent Home
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Fluent Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature7 records
Fluent Home partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Alarm.comcoreAlarm.com provides the cloud platform infrastructure powering Fluent Home's security systems, mobile app, video monitoring, and smart home integrations. Fluent Home's system runs on Alarm.com's technology, including their hardware (cameras, control panels, sensors) and monitoring infrastructure. Customers log in through alarm.com, and the Fluent Home app is powered by Alarm.com.
- Intact AssuranceminorIntact Assurance is an insurance partner of Fluent Home that offers water damage-related insurance products to Fluent customers. Fluent Home provides flood detection and smart water valve solutions that complement Intact insurance offerings. A joint PDF document is available on the Fluent Home website summarizing the water damage partnership.
- Common Sense (Partner)minorCommon Sense is listed as a partnership on Fluent Home's website. The partnership page (fluenthome.com/common-sense/) promotes Fluent's smart alarm systems with ACN branding and customer testimonials. Common Sense appears to be a marketing/referral partner.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Fluent Home competitors and assessment
Company assessmentRegional players
- CPI Security: Southeastern-US-focused professionally monitored home security provider with in-house installation and alarm.com-style smart home platforms — comparable to Fluent Home on inside sales model and professionally installed smart home security.
- Telus SmartHome Security: Canadian telco-branded smart home security offering — directly comparable to Fluent Home's Canadian operations and explicitly named by Fluent Home as a competitor with deeper telecom infrastructure but lower customer reviews.
Direct peers
- Alder Security: Direct-to-consumer monitored home security provider with rapid-install model and touchscreen control panel — overlaps with Fluent Home on price points, sales motion, and target customer profile.
- SimpliSafe: Direct-to-consumer home security company offering no-contract professionally monitored systems with DIY and optional professional install — directly competes with Fluent Home on transparent pricing, no-contract monitoring, and video verification.
- Ring (Amazon): DIY-focused video doorbell and home security brand owned by Amazon — competes with Fluent Home on smart home / video monitoring categories though primarily through self-install rather than professional installation; Fluent Home explicitly compares against Ring in its marketing.
- Vivint Smart Home: Premium smart home security provider offering professionally installed systems with video, automation, and app control — directly comparable to Fluent Home on package structure, target customer (homeowners), and inside-sales-driven acquisition model.
- Brinks Home: National monitored home security provider offering professionally installed systems with smart home and video capabilities — comparable to Fluent Home on subscription pricing, dealer-driven sales, and target homeowner segment.
- ADT: Largest professionally monitored home security provider in North America with bundled smart home and video offerings — directly competes with Fluent Home on monitored subscriptions, professional installation, and smart home integration across overlapping US geographies.
- Frontpoint Security: DIY-installed but professionally monitored home security company with strong customer service reputation — competes with Fluent Home for homeowners seeking professional monitoring without long-term contracts.
Broad incumbents
- Guardian Protection: Established regional monitored security provider across multiple US states offering residential and commercial security with smart home integration — comparable to Fluent Home on subscription model, professional installation, and Alarm.com-powered platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Fluent Home social profiles
Digital presenceFluent Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fluent Home leadership team
Management profileNumber of profiles
Profiles3 records
Fluent Home funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fluent Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fluent Home
What does Fluent Home do?
Fluent Home sells, installs, and monitors smart home security and automation systems for residential and small-business customers across the U.S. and Canada. Its core offering combines professionally installed intrusion, life-safety, video, and automation hardware with subscription-based 24/7 professional monitoring services delivered through tiered monthly plans (Pro Monitoring and Pro Monitoring + Video). The company bundles a smart control panel with sensors, cameras, smart locks, and home automation devices, all orchestrated via a unified mobile app.
Is Fluent Home a public or private company?
Fluent Home is a private company. It is classified as private equity controlled and is currently operating.
When was Fluent Home founded?
Fluent Home was founded in 2010. It employs 101 to 250 people.
Where is Fluent Home based?
Fluent Home is headquartered in Lindon, United States, in the North America region.
How does Fluent Home make money?
Three revenue lines are on record. Monthly Monitoring Subscription is the primary driver. The others are equipment Sales / Ownership and professional Installation Services.
Who are Fluent Home's main competitors?
Regional players on record are CPI Security and Telus SmartHome Security. Direct peers are Alder Security, SimpliSafe, Ring (Amazon), Vivint Smart Home, Brinks Home, ADT and Frontpoint Security. Guardian Protection is listed as a broad incumbent.
Does Fluent Home have an API?
No public API is recorded for Fluent Home.
What industry is Fluent Home in?
Fluent Home's product category is Home Security Services. Its primary akta.pro industry code is HSAHAAAF, Smart Home Security Automation & Integration (Monitored), with a secondary code of HSAHACAH, Residential CCTV & Door/Perimeter Surveillance Packages. Its NAICS code is 561621 and its SIC code is 7373.