Mischief

What Mischief does

Mischief @ No Fixed Address is an independent creative advertising agency founded in 2020 by Greg Hahn, formerly Chief Creative Officer at BBDO, and headquartered in DUMBO, Brooklyn. The agency operates a hybrid in-office/remote model and is paired operationally with its sister agency No Fixed Address, which provides additional North American footprint across Toronto, Montreal, and Chicago. Mischief serves enterprise consumer brands across verticals including streaming (Tubi), personal care (eos), retail (JCPenney), telecommunications (Verizon), dating (Tinder), food service (Pizza Hut), healthcare (Rula, connectRN), travel (Hotels.com), fitness (Anytime Fitness), gaming (Marvel SNAP), and alcoholic beverages (Coors Light).

The agency's service offering centers on integrated creative advertising campaigns built around bold, culturally provocative creative, supported by two internal capabilities: a media planning and buying practice (representing approximately 10% of revenue) and an in-house production arm called The Candy Factory (representing approximately 15% of revenue). The remaining revenue is generated through creative development, brand strategy, and integrated marketing services on a professional services / retainer and project-fee basis. Pricing is not publicly disclosed and varies by client engagement.

Mischief's go-to-market motion is sales-led but operates almost entirely on inbound reputation rather than formal pitches, having won 16 enterprise clients in the past year without conducting a single competitive pitch. The agency maintains complete independence with no debt and no lines of credit, has not raised institutional capital, and has not been acquired. It has earned multiple industry accolades including Adweek U.S. Agency of the Year (2023, 2025), Ad Age A-List #1 Agency of the Year (2022, 2024), #2 on the Ad Age 2026 A-List, Global Effie Index #1 Most Effective Independent Agency (2024), and the Effie Iridium for the eos "Bless Your F*ing Cooch" campaign.

Name

Mischief

Legal name

Mischief@NoFixedAddressInc

Website

https://mischiefusa.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Mischief @ No Fixed Address is an independent creative advertising agency founded in 2020 and headquartered in Brooklyn, serving enterprise consumer brands with bold integrated campaigns, media planning, and in-house production across 15-plus verticals.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative advertising agency
• Brand strategy services
• Integrated marketing campaigns
• Media planning buying
• In-house production services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Services Revenue: The agency generates revenue through creative advertising services, including campaign development, brand strategy, and integrated marketing. Revenue comes from client retainers and project fees. The agency has expanded its capabilities with a media practice and in-house production arm called The Candy Factory, representing 10% and 15% of revenue respectively.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mischief is an independent creative advertising agency that develops bold, culturally resonant brand campaigns and integrated marketing programs for enterprise consumer brands. Its core services span creative campaign development, brand strategy, media planning and buying, and in-house production through its production arm The Candy Factory. The agency's revenue comes primarily from client retainers and project fees for advertising and creative services.

Product overview

Mischief @ No Fixed Address is an independent advertising agency that operates as a single unified offering rather than a platform-plus-modules architecture. The agency's core service is integrated creative advertising, supported by two distinct internal capabilities: The Candy Factory (in-house production arm generating 15% of revenue) and a Media Practice (media planning and buying generating 10% of revenue). The agency is known for creating bold, culturally resonant campaigns across various client brands including Rula, Huggies, Tubi, eos, JCPenney, Hotels.com, Tinder, Pizza Hut, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Mischief @ No Fixed Address (Creative Agency Services) Independent creative advertising agency offering integrated marketing campaigns, brand strategy, and creative development for enterprise consumer brands.
• The Candy Factory (In-House Production) In-house production arm of Mischief, representing 15% of agency revenue, producing creative content for client campaigns.
• Media Practice Mischief's media planning and buying practice, representing 10% of agency revenue, offering expanded capabilities beyond traditional creative services.

Quantifiable outcome

• 22% revenue growth in 2025
• +5 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• No Fixed AddresscoreStrategic or Co-development PartnerNo Fixed Address is a sister agency based out of Toronto, Montreal, and Chicago. They are a full-service shop offering media planning and buying, digital platforms, CRM, and health services. Mischief partners with No Fixed Address where it makes sense for clients who want additional capabilities beyond creative services. The relationship is described as family, sharing the same surname.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 72andSunny: Independent creative agency with LA, NYC, and Amsterdam offices, known for cultural, brand-building work for clients like Google, Activision, and REI. Comparable to Mischief in operating model (independent, award-winning, consumer-brand focused) and creative philosophy (culturally resonant, provocative).
• GUT: Independent creative agency founded in 2018 with offices in Miami, NYC, Toronto, and Buenos Aires. Comparable to Mischief as a young, independent, award-winning creative shop that has rapidly scaled by serving bold consumer brands with provocative work.
• Wieden+Kennedy: One of the most celebrated independent creative agencies in the world, known for bold work (Nike, Old Spice) and a Portland/NYC/London footprint. Directly comparable to Mischief as an independent, award-led creative shop competing against network holding companies for enterprise brand work.
• Mother: Independent creative agency founded in London in 1996, with offices in NYC, LA, and Shanghai. Comparable to Mischief as a founder-led, independent creative network with strong cultural reputation and a track record of bold campaigns for global enterprise clients.
• Arts & Science: Independent creative agency founded in 2019 by former 72andSunny leadership with offices in LA, NYC, and London. Directly comparable as a young, award-driven independent creative shop competing for the same enterprise brand reinvention work as Mischief.
• Anomaly: Independent creative agency operating across NYC, LA, Toronto, London, and Shanghai, known for non-traditional model and brand-building work. Directly comparable as an independent with diversified service capabilities (creative, media, content) serving enterprise consumer brands.
• No Fixed Address: Sister agency to Mischief, headquartered in Toronto with offices in Montreal and Chicago. Offers full-service creative, media planning/buying, CRM, and digital services. Directly comparable — operates under the same family with shared philosophy and complementary geographic footprint.
• Pereira O'Dell: Independent creative agency with offices in NYC, San Francisco, and London, known for integrated brand work for clients like Coca-Cola, Adobe, and HP. Comparable as an independent creative agency competing for enterprise consumer brand work with similar mid-size scale.
• Mekanism: Independent creative agency headquartered in NYC with offices in San Francisco, Chicago, and Seattle, known for emotional storytelling and brand-building work. Comparable to Mischief as a mid-size independent competing for the same enterprise consumer brand engagements.

Broad incumbents

• Droga5: Now operating within Accenture Song, Droga5 is a globally recognized creative agency known for work on Amazon, Google, and The New York Times. Comparable as a creative shop targeting the same enterprise consumer brand clients, though backed by a global network parent.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mischief_usa
• LinkedInlinkedin.com/company/mischief-usa
• Instagraminstagram.com/mischiefusa
• TikToktiktok.com/@mischiefusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mischief