Southwest Medical

What Southwest Medical does

Southwest Medical (legal entity SouthwestMedical.com, LLC) is a privately-held, Phoenix, Arizona-based online retailer founded circa 1993 that supplies medical equipment, mobility aids, and home healthcare products directly to U.S. consumers. The company operates a single-channel e-commerce storefront at southwestmedical.com supplemented by toll-free and local phone ordering (800-236-4215), with no disclosed institutional or B2B sales motion. Its customer base consists of individual wheelchair users, elderly persons, individuals recovering from injury or surgery, and people with chronic conditions requiring ostomy, catheter, wound care, or incontinence supplies.

The core catalog is organized across approximately 17 product categories — wheelchairs (manual and power), wheelchair parts and seating, standing frames, pediatric products, bath and toilet aids, mobility scooters, patient lifts, hospital beds, ostomy supplies, urinary catheters, walkers/canes/crutches, wound care, therapy products, incontinence, and independent living aids. The product set is sourced through authorized reseller and distributor agreements with major medical equipment manufacturers including Drive Medical, Quickie/Sunrise Medical, TiLite (Permobil), JAY, ROHO, Pride Mobility, Invacare, Coloplast, Hollister, Convatec, Ki Mobility, Easy Stand, Varilite, and others. Southwest Medical's distinguishing technical offering is deep SKU-level replacement parts inventory for premium wheelchair brands (Quickie forks, side guards, wheel locks, arm pads, footrest components, caster wheels) plus a Quickie Wheel Builder online configuration tool, supported by a standard e-commerce platform with shopping cart, account management, and product search.

The business model is a one-time-sale direct-to-consumer e-commerce retailer with unit pricing that varies widely by category (e.g., $285–$2,997 for wheelchairs, $934–$4,012 for hospital beds, $20 for adaptive dining aids), volume discounts on select items, and free shipping on certain SKUs. The company is privately held with 1-10 employees, no parent company, no disclosed funding rounds, no M&A activity, and no AI/ML capabilities disclosed. Geographic operations are limited to the United States.

Name

Southwest Medical

Legal name

SouthwestMedical.com, LLC

Website

https://southwestmedical.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Southwest Medical is a privately-held Phoenix, Arizona-based e-commerce retailer founded in 1993 that sells wheelchairs, mobility aids, hospital beds, patient lifts, and home healthcare supplies directly to U.S. consumers as an authorized reseller for major manufacturers including Drive Medical, Quickie, TiLite, Invacare, and Coloplast.

Ownership category

akta.pro rank

Product category

Durable Medical Equipment Retail

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Health and Personal Care Retailers (456)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

akta.pro secondary industries

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Durable medical equipment
• Mobility aids retail
• Wheelchair supplies
• Home healthcare products
• Patient care equipment

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Southwest Medical generates revenue through the direct sale of medical equipment, mobility aids, wheelchair parts, and healthcare supplies to consumers. The company operates as an online retailer with a catalog of products across multiple healthcare categories including wheelchairs, patient care, ostomy supplies, and rehabilitation equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Southwest Medical is an online retailer that sells medical equipment, mobility aids, wheelchairs, wheelchair replacement parts, and home healthcare supplies directly to consumers via its e-commerce website. The catalog spans manual and power wheelchairs, seating and positioning products, standing frames, patient lifts, bath and toilet safety aids, ostomy and incontinence supplies, urinary catheters, wound care, mobility scooters, walkers/canes/crutches, and adaptive daily living aids from brands such as Quickie, TiLite, Ki Mobility, Drive Medical, Pride Mobility, Invacare, JAY, ROHO, Varilite, Coloplast, and Hollister. Orders are fulfilled with direct shipment and supported by toll-free phone-based customer service.

Product overview

Southwest Medical is a medical equipment e-commerce retailer with over 25 years of experience serving customers with health and mobility needs. The company operates a multi-category product portfolio organized around mobility, positioning, daily living, and patient care. The core offering centers on wheelchairs and wheelchair products (including parts, cushions, backrests, and positioning accessories) from brands like Quickie, TiLite, Ki Mobility, Invacare, and Drive Medical. Supporting categories include standing frames, pediatric products, bath/toilet aids, incontinence products, independent living aids, mobility scooters, ostomy supplies, patient care products, patient lifts, therapy products, urinary catheters/kits, walkers/canes/crutches, and wound care products. The company operates as an online retail platform with telephone customer service (800-236-4215), headquartered in Phoenix, Arizona, and ships products across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Wheelchairs
• Wheelchair Parts
• Standing Frames
• Pediatric Products
• Bath and Toilet Aids
• Incontinence Products
• Independent Living Aids
• Mobility Scooters
• Ostomy Supplies
• Patient Care
• Patient Lifts
• Therapy Products
• Urinary Catheters & Kits
• Walkers / Canes / Crutches
• Woundcare Products
• Wheelchair Cushions & Backrests

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Drive MedicalcoreChannel Partner/ Reseller/ DistributorSouthwest Medical is an authorized reseller and distributor of Drive Medical products including hospital beds, wheelchairs, patient lifts, bath safety equipment, and replacement parts. The company maintains extensive replacement parts inventory for Drive Medical products including Delta Ultra-Light hospital beds.
• Quickie (Sunrise Medical)coreChannel Partner/ Reseller/ DistributorSouthwest Medical stocks and sells Quickie brand wheelchairs, wheelchair parts, and accessories. Products include Quickie Ultralight Rigid Wheelchairs, Quickie wheel locks, arm pads, caster wheels, and batteries. The company offers an online Quickie Wheel Builder tool.
• TiLite (Permobil)coreChannel Partner/ Reseller/ DistributorSouthwest Medical offers TiLite wheelchair products including the TiLite X Folding Ultralight Wheelchair, TiLite Z Rigid Ultralight Wheelchair, and TiLite replacement parts. TiLite is part of the Permobil group.
• JAY (Sunrise Medical)coreChannel Partner/ Reseller/ DistributorSouthwest Medical is an authorized reseller of JAY wheelchair cushions and backrests including the JAY J2, JAY J3, JAY Union, and JAY Zip Pediatric Backrest. JAY is a brand of Sunrise Medical specializing in wheelchair seating solutions.
• ROHO (Permobil)coreChannel Partner/ Reseller/ DistributorSouthwest Medical sells ROHO wheelchair cushions, backs, repair kits, and covers. ROHO is part of Permobil and specializes in skin protection and positioning products for wheelchairs.
• Pride MobilitycoreChannel Partner/ Reseller/ DistributorSouthwest Medical stocks Pride Mobility products including scooters, power wheelchairs, lift chairs, and replacement parts.
• InvacarecoreChannel Partner/ Reseller/ DistributorSouthwest Medical offers Invacare products including hospital beds, wheelchairs, cushions, and replacement parts. Products include Invacare IVC Tracer IV Wheelchair and Invacare Full Electric Hospital Beds.
• ColoplastcoreChannel Partner/ Reseller/ DistributorSouthwest Medical is an authorized reseller of Coloplast ostomy supplies, intermittent catheters, and skin care products including Assura, Sen-Sura, and Self-Cath products.
• HollistercoreChannel Partner/ Reseller/ DistributorSouthwest Medical offers Hollister ostomy supplies including pouches, skin barriers, and accessories.
• Convatec OstomycoreChannel Partner/ Reseller/ DistributorSouthwest Medical sells Convatec ostomy products including closed pouches, drainable pouches, one-piece systems, and skin barriers.
• Ki MobilitycoreChannel Partner/ Reseller/ DistributorSouthwest Medical offers Ki Mobility products including wheelchairs and replacement parts. Ki Mobility specializes in pediatric and ultralight manual wheelchairs.
• Easy StandcoreChannel Partner/ Reseller/ DistributorSouthwest Medical sells Easy Stand standing frames including adult standing frames, pediatric standing frames, and accessories for StrapStand, Bantam, and Evolv products.
• MK BatteryminorChannel Partner/ Reseller/ DistributorSouthwest Medical offers MK Battery wheelchair and scooter battery chargers compatible with Quickie, Permobil, Pride, Quantum, and Invacare power wheelchairs.
• North Coast MedicalminorChannel Partner/ Reseller/ DistributorSouthwest Medical stocks North Coast Medical products including adaptive eating utensils, adaptive kitchen aids, bedroom mobility aids, and rehabilitation equipment.
• VarilitecoreChannel Partner/ Reseller/ DistributorSouthwest Medical offers Varilite wheelchair cushions, backs, and repair kits. Varilite specializes in air and foam wheelchair seating technology.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• SpinLife (formerly The SCOOTER Store / Numotion online): Direct-to-consumer online retailer of wheelchairs, mobility scooters, and daily-living aids with a multi-brand catalog and replacement-parts offering, structurally comparable to Southwest Medical in assortment, customer base, and channel.
• 1800wheelchair: Online DME retailer specializing in wheelchairs, power chairs, scooters, and home medical equipment with deep product reviews and configuration tools; directly competes with Southwest Medical in the same mobility-equipment DTC segment.
• Allegro Medical: E-commerce retailer of home medical equipment, daily-living aids, and mobility products serving a similar consumer base with a comparable multi-category catalog and direct-shipment model.
• Vitality Medical: Online DME and medical supply retailer offering wheelchairs, scooters, hospital beds, patient lifts, ostomy, and wound care; competes head-to-head with Southwest Medical across overlapping product categories and customer segments.
• Carex Health Brands: Established DME brand and online retailer of bath safety, mobility, daily-living aids, and wheelchairs; while Carex has proprietary products, its DTC channel and assortment overlap substantially with Southwest Medical.
• Medicaleshop: Online retailer of home medical equipment, mobility aids, and rehabilitation products with a comparable multi-brand catalog, configuration tools, and direct-to-consumer fulfillment model.
• Express Medical Supplies: DME-focused online retailer of wheelchairs, patient care, incontinence, ostomy, and daily-living supplies; overlaps with Southwest Medical on most product categories and serves similar consumer and caregiver buyers.

Broad incumbents

• AdaptHealth: Large national DME provider offering sleep, respiratory, mobility, and home medical equipment through both e-commerce and insurance-billed channels; competes with Southwest Medical on wheelchairs, hospital beds, and patient lifts but at much greater scale and with payor contracts.
• Apria Healthcare (Owens & Minor): National home medical equipment and respiratory provider acquired by Owens & Minor; sells hospital beds, patient lifts, mobility equipment, and supplies, including via its own e-commerce site, providing scale competition to independent DME retailers.

Others

• Drive DeVilbiss Healthcare: Manufacturer and direct seller of wheelchairs, hospital beds, patient lifts, bath safety, and respiratory equipment; comparable as a key supplier of many of the same brands Southwest Medical resells, and increasingly a competitor through its own DTC site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/southwest.medical

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwest Medical