Loyalist

What Loyalist does

Loyalist is a Ukrainian marketing CRM agency founded in 2021 and headquartered in Lviv that designs and operates loyalty programs, B2B seller motivation programs, and national promotional campaigns for FMCG manufacturers (notably tobacco and alcohol brands such as Davidoff, Koktebel, and Kaheti) and specialized retail verticals including pet stores, veterinary pharmacies, automotive parts, and building materials. The company has delivered 20+ projects across Ukraine and internationally, with a headcount of 11-50, and counts Kormotech, SuperCat, and WauDog among its named customers alongside the alcohol and tobacco logos.

The company's core technology is the Loyalist Platform, anchored by a proprietary neural-network receipt recognition engine that claims 99.9% accuracy in extracting retailer, geography, date and time, products and brands, quantity, price, receipt number, and fiscal number from receipt images, and that validates submissions against the Ukrainian State Fiscal Service (DFS/DPS) open database or retailer-specific databases. This engine is wrapped by chatbot-based loyalty mechanics deployed on Viber, an anti-fraud anomaly-detection layer, a merchandising automation module that processes photo reports of product displays, and a rewards catalog offering mobile top-ups plus electronic gift certificates from 15+ Ukrainian retail chains including Silpo, Fora, ATB, Epicentr, Watsons, Metro, Rozetka, OKKO, WOG, and ALLO. The platform is offered as a white-label solution and exposes an API for integration with external applications and CRM systems, with native integrations recently announced for Resy and Fishbowl.

Loyalist earns revenue through a hybrid model that combines professional services (loyalty program consulting, financial modeling, and trade marketing program design), platform and white-label SaaS licensing, and per-transaction or per-campaign fees on national promotional mechanics. Its most scaled deployment is the MyPoints sub-brand, a loyalty and motivation program for pet retail covering 4,500+ sellers across 3,500+ pet stores and veterinary pharmacies. Distribution is direct enterprise B2B engagement with project-based delivery, supported by a Ukrainian- and Russian-language website and a published case-study portfolio.

Name

Loyalist

Legal name

Loyalist

Website

https://loyalist.com.ua

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Loyalist is a Ukrainian marketing CRM agency that designs loyalty programs, seller motivation systems, and national promotional campaigns for FMCG brands and specialized retailers, using a proprietary neural-network receipt recognition platform with Viber chatbot mechanics and a 15+ chain Ukrainian rewards catalog.

Ownership category

akta.pro rank

Product category

Loyalty and Promotional Marketing Services

SIC

Services-Business Services, Nec (7389)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

Keywords

• Loyalty program services
• Promotional campaign management
• Trade marketing solutions
• Receipt recognition platform
• FMCG brand motivation

Headquarters

HQ city

Lviv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Loyalty Program Consulting: Professional consulting services for loyalty program design, financial modeling, technical solution selection, and implementation support.
2. Platform Licensing (SaaS): Access to Loyalist platform for receipt recognition, chatbot-based loyalty programs, and promotional mechanics. White-label solutions available.
3. National Promotional Campaigns: Execution of national promotions with various mechanics including pack codes, receipt codes, photo receipts, games, and gamification. Includes reward management.
4. Trade Marketing Programs: Motivation programs for retail outlets and sales personnel, including database creation and communication strategies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Loyalist is a Ukrainian marketing CRM agency that designs, launches, and operates B2B loyalty programs, motivational programs for retail sellers, and national promotional campaigns for FMCG brands. It combines a proprietary technology platform (including neural network-based receipt recognition, chatbot-based loyalty mechanics, and a rewards/certificates platform) with consulting, financial modeling, trade marketing, and merchandising automation services for clients such as Kormotech, Davidoff, SuperCat, and WauDog.

Product overview

Loyalist is a Ukrainian marketing CRM agency operating as a platform-plus-services model. The core Loyalist Platform provides the technological foundation, supported by specialized modules including the Check Recognition Platform (neural network-based receipt validation) and the Rewards and Gifts Platform (mobile top-ups, electronic certificates). Service offerings encompass Loyalty Programs (consulting and implementation), National Promotions (nationwide campaign mechanics), Sales Channels & Trade Marketing Solutions, the MyPoints sub-brand (pet retail specialization), and Hotlines & Client Support. The company targets FMCG brands including tobacco and alcohol, has completed 20+ projects in Ukraine and internationally, and operates the Loyalist platform across 3 years of national program operations.

Differentiator

Problem solved

Functional benefit

Brands

• MyPoints: Loyalty program for promoting products in pet stores and veterinary pharmacies, covering 4,500 sellers from 3,500 stores.
• Loyalist Platform

Products and services

• Loyalist Platform Full-stack technological platform combining marketing expertise with software solutions for increasing sales, customer engagement, retention, and loyalty development for FMCG brands.
• Loyalist Check Recognition Platform (Платформа розпізнавання чеків) AI-powered receipt recognition and validation platform using neural networks to identify fiscal receipts, extract product/transaction data (retailer, geography, date/time, products/brands, quantity, price, receipt/fiscal numbers), and verify against retailer or government DFS/DPS databases. Supports promotional mechanics including instant wins, cashback, and loyalty rewards with 99.9% accuracy and anti-fraud validation.
• Loyalty Program Consulting and Implementation End-to-end loyalty program services including consulting, financial modeling, technical solution selection, and implementation support for long-term loyalty mechanics for FMCG brands and retailers.
• National Promotional Campaigns Launch and management of nationwide promotional campaigns with various mechanics including codes on packaging, receipt codes, receipt photos, games, and gamification. Includes website, mobile app, and chatbot interaction plus reward management and gift pool administration.
• MyPoints Loyalty Program Specialized loyalty and motivation program for pet stores and veterinary pharmacies. Covers 4,500 sellers from 3,500 retail points, offering sales incentives, purchase stimulation via receipt validation, seller training, surveys, merchandising automation with photo reports, seller communication, and inventory reporting.
• Sales Channels and Trade Marketing Solutions Comprehensive trade marketing solutions including retail outlet and seller database creation, national motivational programs, chatbot-based loyalty mechanics, merchandising automation, communication strategies, and marketing campaign participant support for FMCG brands and specialized niche retailers.
• Rewards and Gifts Platform (Платформа винагород та подарунків) Digital rewards platform offering mobile phone top-ups and electronic gift certificates from major Ukrainian retailers including Сільпо (Silpo), Фора (Fora), АТО (ATO), Ашан (Auchan), Фокстрот (Foxtrot), Епіцентр (Epicentr), Watsons, Метро (Metro), АТБ (ATB), Rozetka, Єва (Eva), ОККО (OKKO), WOG, and АЛЛО (ALLO).

Quantifiable outcome

• 99.9% receipt recognition accuracy
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ResycoreTechnology or Integration · 29 October 2025Integration partnership announced in October 2025 connecting Resy guestbook to Loyalist CRM platform, allowing restaurants to better manage guest information and run targeted marketing campaigns. Enables automatic data flow between Resy reservation system and Loyalist loyalty solutions.
• FishbowlcoreTechnology or Integration · 29 October 2025CRM integration partnership announced alongside Resy, enabling restaurants to manage guest information through Fishbowl CRM with Loyalist marketing automation capabilities.
• VibercoreTechnology or IntegrationChatbot platform partner for loyalty and motivation programs. Loyalist builds and deploys Viber chatbots for client loyalty programs, enabling participant engagement, communication, and reward tracking.
• Electronic Certificate Partners (Сільпо, Фора, АТО, Ашан, Фокстрот, Епіцентр, Watsons, Метро, АТБ, Rozetka, Єва, ОККО, WOG, АЛЛО)coreGTM or Marketing PartnerReward platform partners offering electronic certificates accepted at major Ukrainian retail chains including supermarkets, electronics stores, drugstores, and fuel stations. Enables diverse reward options for program participants.
• Fishka Loyalty Program Partners (ОККО, АЛЛО, allo.ua, Аптека Доброго дня, 1 соціальна аптека, EasyPay)minorGTM or Marketing PartnerPartnership with Fishka loyalty program network extending reward certificate options to include fuel, electronics, pharmacy, and payment services.
• Animal IDminorStrategic or Co-development PartnerCollaborative product development partnership for QR-tagged pet collars. Joint product combines WauDog collar branding with Animal ID registration technology, with Loyalist running motivation programs to drive adoption.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yotpo: Marketing platform combining reviews, SMS marketing, visual UGC, and loyalty for DTC and retail brands. Comparable as a multi-module retention and loyalty platform competing for the same brand-side budgets.
• Smile.io: Loyalty, referral, and rewards platform primarily serving Shopify merchants. Comparable as a plug-and-play loyalty SaaS targeting merchants/brands that need points, VIP tiers, and reward mechanics out of the box.
• Antavo: Global SaaS loyalty platform used by fashion, beauty, and retail brands to run loyalty mechanics, tiers, and rewards. Closely comparable product: enterprise loyalty cloud with API integrations, white-label support, and anti-fraud controls.
• Annex Cloud: Enterprise loyalty and customer engagement cloud used by mid-market and enterprise brands for points, referrals, and VIP programs. Comparable as a SaaS loyalty platform competing for brand-side retention budgets.
• Sailplay: CIS-origin loyalty and customer engagement platform offering points, gamification, and CRM tools to retail and FMCG brands. Historically a direct competitor to Loyalist across Russia and CIS markets with overlapping product surface.
• OpenLoyalty: Open-source loyalty platform for retailers and brands, offering points, tiers, coupons, and gamification. Comparable product layer for clients seeking customizable loyalty infrastructure rather than full-service agency delivery.
• Fishka: Largest Ukrainian loyalty coalition program, operating a multi-retailer points currency accepted across fuel, grocery, pharmacy, and electronics chains. Directly comparable as a Ukraine-based loyalty and rewards platform with similar retailer-partner economics.

Regional players

• Comarch Loyalty Management: Polish-headquartered IT vendor offering a full loyalty management suite used by banks, telecoms, and retailers across Central and Eastern Europe. Comparable regional alternative with deeper enterprise features and broader cross-vertical footprint.

Broad incumbents

• Marigold Engage: Enterprise cross-channel marketing and loyalty platform (formerly Cheetah Digital) serving large brands with personalization, loyalty, and campaign execution. Comparable as a broader incumbent offering loyalty plus adjacent martech.
• Salesforce Marketing Cloud: Global enterprise CRM and marketing automation suite including Loyalty Management, Journey Builder, and CDP capabilities. Comparable as the broad incumbent whose loyalty roadmap and partner ecosystem can displace specialist platforms at large enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/loyalist-loyalty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyalist