The Laundry Basket
The Laundry Basket is a Bangalore-headquartered, app-based on-demand laundry and dry cleaning service operating a phygital model with 20+ stores across Bangalore, Hyderabad, Kochi, and Kalaburagi, serving urban professionals, families, students, and corporate/hospitality accounts via doorstep pickup and 24-48 hour turnaround.
- Company typePrivate
- Founded2014
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Laundry Basket does
The Laundry Basket, operated by Simmeera India Private Limited, is a Bangalore-headquartered organized laundry and dry cleaning service founded in 2014. The company runs a phygital (physical plus digital) model comprising 18-20+ branded retail stores across Bangalore plus locations in Hyderabad, Kochi, and Kalaburagi, complemented by iOS and Android mobile apps and a web booking platform that schedule doorstep pickup and delivery. The service portfolio covers weight-based wash and fold (INR 249-439), heavy wash, dry cleaning, per-piece steam ironing, shoe laundry, curtain cleaning, and home/office deep cleaning, with turnaround targeted at 24-48 hours and an explicit "no mixing of clothes" independent-wash hygiene proposition.\n\nThe underlying technology stack is a cloud-based laundry management platform with mobile applications for both major app stores, automated dosing systems, IoT-enabled LG laundry equipment, and real-time order tracking — payments are processed via Razorpay under PCI-DSS, and login is supported through Facebook SSO. The company also offers a corporate B2B vertical for hotels, campuses, and offices (managed on-premise or off-site linen services), and a franchise program positioned at approximately Rs. 10 Lakhs initial investment with a stated 70% ROI target within 15-18 months, supported by LG as the exclusive equipment partner.\n\nThe revenue model is multi-stream and usage-based: per-kilogram wash-and-fold, per-piece ironing, per-garment dry cleaning and shoe laundry, recurring corporate contracts, and franchise licensing/royalties. The customer base spans urban working professionals, families, students (with dedicated packages near universities), and corporate/hospitality accounts. The company is privately held with no disclosed institutional venture or private equity backing beyond a single $97,744 round in November 2014, making it effectively bootstrapped and founder-led by co-founders Ankit Kala and Nakul Jain.
The Laundry Basket firmographics
Firmographics- Name
- The Laundry Basket
- Legal name
- Simmeera India Private Limited
- Website
- https://thelaundrybasket.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Laundry Basket is a Bangalore-headquartered, app-based on-demand laundry and dry cleaning service operating a phygital model with 20+ stores across Bangalore, Hyderabad, Kochi, and Kalaburagi, serving urban professionals, families, students, and corporate/hospitality accounts via doorstep pickup and 24-48 hour turnaround.
- Ownership category
- akta.pro rank
The Laundry Basket industry classification
Industry- Product category
- Laundry and Dry Cleaning Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (8123)
- akta.pro primary industry
- Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants) (HSAJACAE)
- akta.pro secondary industry
- App-Based Laundry Marketplace / Aggregator Platforms (HSAJACAD)
Keywords
Where The Laundry Basket is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
The Laundry Basket business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Weight-Based Laundry Services: Per-kilogram pricing for wash and fold services. Regular wash ranges from INR 249 for 3.5kg to INR 429 for 7.5kg. Heavy wash ranges from INR 299 to INR 439 for the same weight tiers. Additional charges for fabric conditioner and Dettol wash.
- Dry Cleaning Services: Professional dry cleaning services for garments requiring special care. Pricing varies by garment type and fabric. Leather items require longer turnaround times up to two weeks.
- Steam Ironing Services: Vacuum steam press services priced per piece. Regular steam press INR 9, heavy steam press INR 25. Pickup and delivery charged at INR 69. Express priority service available for additional charge.
- Shoe Laundry Services: Professional shoe cleaning and dry cleaning services with pickup and delivery options across serviceable locations.
- Corporate Laundry Services: B2B services for hotels, corporate offices, and businesses including sheet, towel, linen laundry, campus laundry services, managed on-premise or off-site hotel laundry services, and corporate laundry perquisites.
- Franchise Revenue: Franchise model where franchisees pay initial investment (approximately Rs. 10 Lakhs) and receive brand licensing, operational systems, equipment supply, and support. Expected ROI of 70% within 15-18 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Regular Wash, Dry and Fold - Weight-based pricing starting at INR 249 |
| Usage-based | Pay-as-you-go | Heavy Wash, Dry and Fold - Premium weight-based pricing starting at INR 299 |
| Unit Pricing | Pay-as-you-go | Vacuum Steam Press (if part of Wash bundle) - Per piece pricing |
| Unit Pricing | Pay-as-you-go | Vacuum Steam Press (not part of Wash) - Standalone per piece pricing |
| Unit Pricing | Pay-as-you-go | Additional Add-on Services |
| Unit Pricing | Pay-as-you-go | Ironing Service with Pickup and Delivery |
| Other | Pay-as-you-go | Cancellation Policy |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
The Laundry Basket product offering
Product offeringCore offering
The Laundry Basket is an app-based on-demand laundry and dry cleaning service operating under Simmeera India Private Limited. It offers wash and fold, heavy wash, dry cleaning, steam ironing, shoe laundry, curtain cleaning, and deep cleaning services via a phygital model combining 18+ physical store locations with doorstep pickup/delivery through iOS and Android apps. The company also provides B2B corporate laundry for hotels and businesses, and a franchise program for entrepreneurs.
Product overview
The Laundry Basket is a multi-service laundry and dry cleaning platform operating in India with presence across Bangalore, Hyderabad, Kochi, and Kalaburagi. The company operates on a hybrid phygital (physical + digital) model combining physical laundromat stores with a technology-enabled app-based ordering system. The core product portfolio includes wash and fold services (regular and heavy), dry cleaning, steam ironing, shoe laundry, deep cleaning, and curtain cleaning, all supported by doorstep pickup and delivery. The platform offers a mobile application for both Android and iOS, corporate B2B laundry services for hotels and businesses, and a franchise program for entrepreneurs. The service emphasizes independent washing per customer for hygiene, online order tracking, and fast turnaround times of 24-48 hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Wash and Fold (Regular) Standard laundry service where clothes are washed, dried, and folded. Pricing is weight-based with tiers from 3.5 kg to 7.5 kg, starting at Rs. 249 for up to 3.5 kg. Available across Bangalore and other service cities.
- Heavy Wash, Dry and Fold Enhanced laundry service for heavier items or loads requiring more intensive cleaning. Pricing ranges from Rs. 299 for up to 3.5 kg to Rs. 439 for up to 7.5 kg.
- Dry Cleaning Service Professional dry cleaning using non-water-based solvents for delicate fabrics and garments requiring special care. Pricing varies by garment type and fabric, with leather items requiring up to two weeks turnaround.
- Steam Ironing Service Professional vacuum steam press service for wrinkle-free clothes, priced per piece. Regular steam press at INR 9 per piece and heavy at INR 25 per piece, with pickup and delivery charged at INR 69. Express priority service available for additional charge.
- Shoe Laundry Service Professional shoe cleaning and dry cleaning for all types of footwear with pickup and delivery across serviceable locations. Includes initial inspection, professional cleaning with safe solutions, and antifungal treatment.
- Deep Cleaning Service Professional deep cleaning service for homes and offices, including seasonal cleaning, event cleaning, and damage cleaning using eco-friendly cleaners and industry-specific tools.
- Curtain Cleaning Specialized cleaning service for curtains providing professional care for different fabric types.
- Pickup and Delivery Service Doorstep pickup and delivery of laundry, allowing customers to schedule collections and receive cleaned items at their location. Delivery within 24 hours in select areas (JP Nagar) and 48 hours in other locations.
- Corporate Laundry Services B2B laundry and linen services for hotels, offices, tech companies, and institutions. Includes sheet, towel, and linen laundry, campus laundry services, managed on-premise or off-site hotel laundry services, and corporate laundry perquisites.
- Franchise Program Laundry and dry cleaning franchise opportunity in India with low investment of approximately Rs. 10 Lakhs. Offers cloud-based software, app-based ordering, automated dosing systems, LG equipment supply, and digital payments. Targets ROI of 70% within 15-18 months.
- Mobile Application (iOS and Android) Android and iOS mobile app for scheduling laundry pickup, tracking orders, online payment, and managing laundry services. Available on Google Play Store and Apple App Store with order booking and scheduling capabilities.
Quantifiable outcome
- Average person spends 2.26 years of their lifetime washing clothes
- +3 more outcomes
Companies that use The Laundry Basket
Customer profileSegments4 records
Ideal customer profiles5 records
The Laundry Basket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
The Laundry Basket partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LGcoreClose tie-up with LG for all equipment supply requirements. LG provides professional assistance on opening an affordable franchise option and acts as a viable support system for complete equipment and maintenance.
- RazorpaycoreRazorpay secure online payment system is used to process payments on the app and website. Payment processing adheres to PCI-DSS standards for secure handling of credit card information.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
The Laundry Basket competitors and assessment
Company assessmentBroad incumbents
- Tide Cleaners: P&G-owned dry-cleaning and laundry retail chain with store-and-pickup-delivery model; broader incumbent player with brand and balance-sheet advantages, comparable to TLB on the consumer-facing service experience but with a much larger corporate parent.
- 5àsec: Global dry-cleaning and laundry franchise brand with retail-store and pickup/delivery services; competes with TLB on consumer-facing quality positioning and franchise expansion, though operating at significantly larger scale internationally.
- Jeeves (Jeeves Group): Large-scale industrial laundry and dry-cleaning operator serving B2B hospitality and corporate clients as well as retail customers; overlaps with TLB's corporate/hospitality vertical and offers broader geographic and segment reach.
Direct peers
- DhobiLite: On-demand laundry and dry-cleaning aggregator with mobile app and doorstep service across Indian cities; closely comparable consumer journey, pricing structure, and target persona to TLB.
- Pick My Laundry: App-based on-demand laundry and dry cleaning service operating across multiple Indian metros with doorstep pickup/delivery; overlaps with TLB on the digital consumer proposition, weight-based pricing, and franchise-style city expansion.
- UClean: India's largest organized laundry and dry-cleaning franchise chain with a tech-enabled pickup/delivery model across 100+ cities; directly comparable to TLB in consumer app-based ordering, franchise-led expansion, and B2B services, but at significantly greater scale and with institutional capital.
- Lapels (Stallion Laundry & Drycleaners): Indian chain of dry-cleaning and laundry outlets with pickup/delivery and franchise model; competes for the same urban, quality-conscious customer as TLB in Bangalore and other South Indian markets.
Regional players
- Laundrapp: On-demand laundry and dry-cleaning app operating in the UK with franchise and partner-driver model; comparable digital-first proposition and service catalog to TLB, though operating in a different geography and regulatory environment.
- Washmen: Tech-enabled laundry and dry-cleaning service with app-based pickup/delivery operating across the Middle East; comparable on digital-first operating model, B2C and B2B service mix, though geographically separate from TLB's India focus.
- Mulberrys Garment Care: US-based dry-cleaning and laundry chain with pickup/delivery and eco-friendly positioning; comparable to TLB on the multi-vertical service mix (wash, dry-clean, shoe) and direct-to-consumer app-driven ordering, though geographically non-overlapping.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Laundry Basket social profiles
Digital presenceThe Laundry Basket compliance and trust
Trust signalCompliance1 record
The Laundry Basket financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Laundry Basket leadership team
Management profileNumber of profiles
Profiles2 records
The Laundry Basket funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Laundry Basket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Laundry Basket
What does The Laundry Basket do?
The Laundry Basket is an app-based on-demand laundry and dry cleaning service operating under Simmeera India Private Limited. It offers wash and fold, heavy wash, dry cleaning, steam ironing, shoe laundry, curtain cleaning, and deep cleaning services via a phygital model combining 18+ physical store locations with doorstep pickup/delivery through iOS and Android apps. The company also provides B2B corporate laundry for hotels and businesses, and a franchise program for entrepreneurs.
Is The Laundry Basket a public or private company?
The Laundry Basket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Laundry Basket founded?
The Laundry Basket was founded in 2014. It employs 11 to 50 people.
Where is The Laundry Basket based?
The Laundry Basket is headquartered in Bengaluru, India, in the Asia region.
How does The Laundry Basket make money?
Six revenue lines are on record. Weight-Based Laundry Services are the primary driver. The others are dry Cleaning Services, steam Ironing Services, shoe Laundry Services, corporate Laundry Services and franchise Revenue.
Who are The Laundry Basket's main competitors?
Broad incumbents on record are Tide Cleaners, 5àsec and Jeeves (Jeeves Group). Direct peers are DhobiLite, Pick My Laundry, UClean and Lapels (Stallion Laundry & Drycleaners). Regional players are Laundrapp, Washmen and Mulberrys Garment Care.
Does The Laundry Basket have an API?
No public API is recorded for The Laundry Basket.
What industry is The Laundry Basket in?
The Laundry Basket's product category is Laundry and Dry Cleaning Services. Its primary akta.pro industry code is HSAJACAE, Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants), with a secondary code of HSAJACAD, App-Based Laundry Marketplace / Aggregator Platforms. Its NAICS code is 812320.