NeoPollard Interactive
NeoPollard Interactive is a joint venture between Pollard Banknote and Aristocrat Interactive (NeoGames) that provides turnkey iLottery platform technology, game content, and managed services to state and provincial government lotteries in North America, currently powering online lottery programs in five U.S. states and Alberta.
- Company typePrivate
- Founded2020
- HeadquartersLansing, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NeoPollard Interactive does
NeoPollard Interactive (NPi) is a private joint venture formed in 2020 between Pollard Banknote (a Canadian retail-lottery leader serving 50+ lotteries worldwide) and NeoGames, now part of Aristocrat Interactive (a global iLottery technology provider running 20+ iLottery portals). NPi delivers a turnkey "iLottery 360° Solution" to state and provincial government lotteries in North America, currently powering online lottery programs in Michigan, Virginia, West Virginia, North Carolina, New Hampshire, and Alberta (via AGLC's Play Alberta), with content-supply deals in Georgia and Atlantic Canada.
The core technology stack is three integrated proprietary platforms: NeoSphere (centralized player account management with eWallet, CRM, payments, fraud/risk, responsible-gaming, and marketing modules), NeoPlay (game aggregation and management with a certified internal RNG, supporting eInstants, eKeno, draw games, and third-party content via a standard RGS interface), and NeoDraw (MUSL-certified interactive number-games platform for multi-state draws such as Powerball and Mega Millions). These platforms carry the highest tier of certifications relevant to the sector — ISO 27001, ISO 9001, MUSL, PCI DSS Level 1, and NCPG iCAP Responsible Gambling — and are complemented by an Omnichannel layer that links retail POS (eWallet funding/cashout) with the PlayON loyalty platform. The company also produces an in-house game portfolio of 200+ titles refreshed every 3-4 weeks, including eInstants (Queen of Diamonds was the world's top-grossing eInstant in 2017), eKeno, draw games, and offline-replica scratch games.
NPi's business model is enterprise B2B with multi-year contracts and custom pricing; revenue derives from platform licensing/royalties and bundled managed services including 24/7 player support, engagement marketing, games studio, game portfolio management, compliance, staffing, and payment-solutions (over 50 payment methods integrated). Go-to-market is consultative direct sales to government lottery operators, supported by industry events (NASPL, EGR), earned media around customer awards (Michigan and Virginia have won consecutive Lottery Operator of the Year awards), and client referrals. The company is headquartered in Lansing, Michigan with offices in Winnipeg and Tel Aviv, and operates with 11-50 employees, leveraging parent-company infrastructure.
NeoPollard Interactive firmographics
Firmographics- Name
- NeoPollard Interactive
- Legal name
- NeoPollard Interactive
- Website
- https://neopollard.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NeoPollard Interactive is a joint venture between Pollard Banknote and Aristocrat Interactive (NeoGames) that provides turnkey iLottery platform technology, game content, and managed services to state and provincial government lotteries in North America, currently powering online lottery programs in five U.S. states and Alberta.
- Ownership category
- akta.pro rank
NeoPollard Interactive industry classification
Industry- Product category
- iLottery Software and Services
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
- akta.pro secondary industry
- Lottery Payments, Wallets & Cashing Solutions (MPAEAFAH)
Keywords
Where NeoPollard Interactive is headquartered
LocationHeadquarters
- HQ city
- Lansing
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
NeoPollard Interactive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- iLottery Technology Platform Licensing: NPi provides lotteries with comprehensive technology platforms (NeoSphere, NeoPlay, NeoDraw) as part of their turnkey iLottery 360° Solution. Revenue derives from licensing these proprietary platforms to state and provincial lottery operators.
- Managed Services: NPi delivers fully managed operational services including Engagement Marketing, Games Studio, Game Portfolio Management, Player Support, Staffing, Compliance, and Payment Solutions. These comprehensive services are bundled as part of the turnkey iLottery offering.
- Game Content Portfolio: NPi offers the broadest portfolio of iLottery games including eInstants, eKeno, Multi-State and Local Draw Games, and offline replication. Games are deployed through the NeoPlay platform with new titles introduced every 3-4 weeks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on lottery-specific requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
NeoPollard Interactive product offering
Product offeringCore offering
NeoPollard Interactive provides turnkey iLottery solutions to state and provincial government lotteries through the iLottery 360° offering, which combines three proprietary technology platforms — NeoSphere (player management, eWallet, CRM, payments, fraud and risk), NeoPlay (game aggregation and management), and NeoDraw (MUSL-certified central draw gaming system) — with a 200+ game portfolio and a full suite of managed services including engagement marketing, game studio, portfolio management, player support, staffing, compliance, and payment solutions. The offering is delivered as customizable, multi-year contracts to government lottery operators across North America.
Product overview
NeoPollard Interactive (NPi) is a joint venture between Pollard Banknote and Aristocrat Interactive (NeoGames) offering a modular platform-plus-services architecture branded as the iLottery 360° Solution. The core platform comprises three integrated systems: NEOSPHERE (player account management, e-wallet, CRM, payments, fraud/risk, responsible gaming), NEOPLAY (game integration, aggregation, and management supporting eInstants, eKeno, Draw Games, and casino-style titles), and NEODRAW (MUSL-certified central draw gaming system for multi-state and local draw games). These platforms are complemented by operational services including Engagement Marketing, Games Studio, Game Portfolio Management, Player Support, Staffing, Compliance, and Payment Solutions. The offering also spans a portfolio of proprietary game products (eInstants, Draw Games, eKeno, Offline Game Replication) plus a third-party content integration layer. NPi's Omnichannel Advantage solution bridges retail and digital channels through integrations including PlayON loyalty program and POS payment capabilities. The company currently powers iLottery programs for Michigan, Virginia, West Virginia, North Carolina, and New Hampshire lotteries.
Differentiator
Problem solved
Functional benefit
Brands
- NeoSphere: Player Management platform - central player management system enabling business modules to work seamlessly across all channels for iLottery operations.
- NeoPlay
- NeoDraw
- iPLAY
- PlayON
Products and services
- NEOSPHERE Player Management Central player management system providing core iLottery business modules including player account management, e-wallet, customer support, reporting and statistics, payment processing, fraud and risk management, responsible gaming, retention and acquisition marketing, and games management. Designed for state and provincial lottery operators.
- NEOPLAY Game Management Game integration and aggregation platform that enables lotteries to rapidly deploy and manage content from NPi and third-party providers, including eInstants, eKeno, Draw Games, and casino-style games across mobile, desktop, and app channels, with an internal certified RNG.
- NEODRAW Central Gaming Platform MUSL-certified interactive number-games platform for internet-based draw games, providing control room application for draw-flow management, report generation, user management, and permissions. Supports multi-state draws such as Powerball, Mega Millions, and Cash4Life.
- iLottery 360° Solution NeoPollard Interactive's comprehensive turnkey iLottery solution bundling Platforms (NEOSPHERE, NEOPLAY, NEODRAW), Games (eInstants, eKeno, Draw Games, offline replication, third-party content), and Services (engagement marketing, games studio, portfolio management, player support, compliance, payment solutions, staffing) into a modular offering for lottery operators.
- The Omnichannel Advantage Omnichannel strategy and solution linking retail and digital lottery channels, enabling seamless player movement between brick-and-mortar and iLottery via eWallet funding and cashout at POS, online-offline cross-promotion, and the PlayON loyalty platform.
- Engagement Marketing Service Digital lottery marketing service that leverages CRM data and business intelligence insights from online and offline engagements to deliver player acquisition and retention campaigns, segmented marketing strategies, paid media, affiliate marketing, and content development for lottery operators.
- Games Studio Service Aristocrat Interactive's NeoGames Studio providing an in-house team of designers and developers creating iLottery games, with four customization levels ranging from off-the-shelf titles to complex ground-up game development.
- Game Portfolio Management Service Service helping lotteries identify and deploy games best suited to local player tastes, developing tailored deployment strategies and introducing new games at a cadence of every three to four weeks to sustain player interest and optimize revenue.
- Player Support Service 24/7, 365-day player support service available through phone, email, and live chat, providing trained agents who assist with all aspects of player support from account signup to withdrawals.
- Staffing Service Specialized staffing and expertise placement service for lotteries, including placement of dedicated staff embedded with clients to manage operations and guide strategic developments.
- Compliance Service Consultative compliance service working alongside lottery partners to ensure adherence to financial, regulatory, anti-money laundering, deposit and bet limits, fraud monitoring, and cash-out policy requirements.
- Payment Solutions Service Advanced payment gateway incorporating more than 50 different payment methods (credit/debit cards, ACH, eWallet, PayPal, retail-based online game cards) localized to target markets, with ongoing optimization to maximize approval rates.
- eInstants Game Portfolio Instant win games developed by NPi's in-house studio, including titles with familiar mechanics and engaging interactive features such as bonus rounds.
- Draw Games Portfolio Digital draw game offerings including multi-state lottery games (Powerball, Mega Millions, Cash4Life, Lotto America) and local jurisdiction-exclusive draws, available for purchase or subscription.
- eKeno Game Portfolio On-demand Keno games eliminating draw cycles to provide continuous play, including Instant Keno, Instant Keno Multiplier, and Fuzzball Keno variants.
- Offline Game Replication Service Service that replicates popular scratch-off instant ticket games as dynamic, animated online versions to drive iLottery adoption and transition players from offline to digital channels.
- Third-Party Games Integration Third-party game content integrated into NPi's platform via NeoSphere's open-architecture Remote Gaming Server (RGS) interface, enabling lotteries to offer a full range of games from external vendors such as Pariplay.
- West Virginia Lottery iPLAY Program Customer-specific iLottery program launched for the West Virginia Lottery combining a web portal, mobile app, NEOSPHERE player management, omnichannel PlayON loyalty, draw games, and eInstants with full managed services.
Quantifiable outcome
- $2 billion iLottery network scale achieved in FY20
- +2 more outcomes
Companies that use NeoPollard Interactive
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
NeoPollard Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
NeoPollard Interactive partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Atlantic Lottery CorporationminorNPi signed a new content deal to supply industry-leading games to the Atlantic Lottery Corporation, providing eInstants and other game content through the NPi platform.
- SSLNminorNPi partnered with SSLN and AGLC to launch sports betting in Alberta. SSLN is a partner in the sports betting initiative alongside NPi's technology platform.
- AGLC (Alberta Gaming, Liquor and Cannabis)coreNPi's successful launch with AGLC marked NPi's entry into the Canadian gaming market. NPi provides the turnkey iLottery solution for PlayAlberta.ca including platform, games, and managed services. AGLC expanded offerings to include sports betting in September 2021.
- Pollard BanknotecorePollard Banknote is one of the two parent companies that established NeoPollard Interactive as an independent joint venture. Pollard Banknote brings decades of retail and hybrid lottery product experience, serving over 50 lotteries worldwide and developing the industry's most groundbreaking instant ticket games. Pollard Banknote provides the PlayON player engagement platform integrated into NPi solutions.
- NeoGames (Aristocrat Interactive)coreNeoGames (now part of Aristocrat Interactive) is the second parent company of the NeoPollard Interactive joint venture. NeoGames is a leading global provider of iLottery software and services, operating over 20 iLottery portals in regulated markets. NeoGames provides unmatched iLottery expertise and the NeoGames Studio game development team.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
NeoPollard Interactive competitors and assessment
Company assessmentDirect peers
- Light & Wonder (formerly Scientific Games): Light & Wonder supplies instant games, central gaming systems, and digital lottery platforms to U.S. state lotteries and international operators. It is one of NPi's primary competitors in multi-year lottery technology procurements.
- Intralot: Intralot is a global lottery and sports betting technology vendor with central system and iLottery offerings. It competes head-to-head with NPi in U.S. and international iLottery procurements and shares the regulated B2B government-customer model.
- IGT (International Game Technology): IGT is the world's largest lottery technology provider, operating central gaming systems, iLottery platforms, and instant games for state lotteries globally. It is the dominant incumbent that NPi most directly competes against in U.S. state procurement.
- Jumbo Interactive: Jumbo Interactive is an Australia-based online lottery platform operator that powers digital lottery experiences, including licensed lottery reselling and SaaS solutions. It is a direct peer in providing turnkey online lottery platforms with managed services and game aggregation.
Emerging players
- Zeal Network: Zeal Network operates online lottery brokerage and platform services primarily in Germany and Europe. While focused on lotto brokerage rather than full B2B platform licensing, it overlaps with NPi in providing digital channels for national lottery products.
Broad incumbents
- Lottomatica (Sazka Group): Lottomatica, part of the Sazka Group, operates Italian retail and online lottery and gaming under concession. It is a broad incumbent in regulated gaming with both retail lottery and iGaming operations analogous to NPi's integrated offering.
- Pollard Banknote: Pollard Banknote, NPi's other parent company, is a leading retail instant-ticket printer and lottery product supplier serving 50+ lotteries worldwide. While primarily retail-focused, it brings lottery relationships and the PlayON loyalty platform that flow into NPi's offering.
- Tabcorp: Tabcorp holds the exclusive Australian lotteries license and operates retail, digital lottery, and Keno under Tatts Lotteries. It is a broad incumbent with vertically integrated lottery operations similar to NPi's government-lottery customer base.
- Aristocrat Leisure (Aristocrat Interactive): Aristocrat, through Aristocrat Interactive (formerly NeoGames), is one of NPi's parent companies and operates its own iLottery platforms globally outside North America. It is a broad incumbent in digital gaming and shares the same iLottery technology stack that NPi leverages.
Regional players
- Camelot Group (Allwyn): Camelot, now part of Allwyn, operates the UK National Lottery across retail and digital channels. It is a regional player with comparable omnichannel lottery expertise though operating under a different national concession model than NPi's U.S. state-by-state structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NeoPollard Interactive social profiles
Digital presenceNeoPollard Interactive compliance and trust
Trust signalCompliance6 records
NeoPollard Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
NeoPollard Interactive leadership team
Management profileNumber of profiles
Profiles9 records
NeoPollard Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NeoPollard Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NeoPollard Interactive
What does NeoPollard Interactive do?
NeoPollard Interactive provides turnkey iLottery solutions to state and provincial government lotteries through the iLottery 360° offering, which combines three proprietary technology platforms — NeoSphere (player management, eWallet, CRM, payments, fraud and risk), NeoPlay (game aggregation and management), and NeoDraw (MUSL-certified central draw gaming system) — with a 200+ game portfolio and a full suite of managed services including engagement marketing, game studio, portfolio management, player support, staffing, compliance, and payment solutions. The offering is delivered as customizable, multi-year contracts to government lottery operators across North America.
Is NeoPollard Interactive a public or private company?
NeoPollard Interactive is a private company. It is classified as corporate owned and is currently operating.
When was NeoPollard Interactive founded?
NeoPollard Interactive was founded in 2020. It employs 11 to 50 people.
Where is NeoPollard Interactive based?
NeoPollard Interactive is headquartered in Lansing, United States, in the North America region.
How does NeoPollard Interactive make money?
Three revenue lines are on record. iLottery Technology Platform Licensing is the primary driver. The others are managed Services and game Content Portfolio.
Who are NeoPollard Interactive's main competitors?
Direct peers on record are Light & Wonder (formerly Scientific Games), Intralot, IGT (International Game Technology) and Jumbo Interactive. Zeal Network is listed as an emerging player. Broad incumbents are Lottomatica (Sazka Group), Pollard Banknote, Tabcorp and Aristocrat Leisure (Aristocrat Interactive). Camelot Group (Allwyn) is listed as a regional player.
Does NeoPollard Interactive have an API?
No public API is recorded for NeoPollard Interactive.
What industry is NeoPollard Interactive in?
NeoPollard Interactive's product category is iLottery Software and Services. Its primary akta.pro industry code is MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App), with a secondary code of MPAEAFAH, Lottery Payments, Wallets & Cashing Solutions. Its SIC code is 7990.