Greater Than One

What Greater Than One does

Greater Than One is a New York-based healthcare marketing and communications agency founded in 2000, acquired by Real Chemistry in July 2025 and now operating within the parent's Real Chemistry Media division. The company serves pharmaceutical and biotechnology clients — including Gilead, Sobi, Grifols, Dompé, and Rhythm — with omnichannel media strategy, programmatic buying, content development, and analytics services delivered through custom project-based and multi-year retainer engagements.

Its core differentiator is a suite of proprietary, healthcare-specific technology products built on approximately 25 years of accumulated health industry data. Greater Reach is a predictive media planning engine for budget and channel mix optimization; Greater Score is an AI-powered HCP engagement scoring tool that maps interactions to physician NPI numbers and exports into Veeva and Salesforce; Greater Omni provides centralized omnichannel campaign orchestration with a maturity model framework; and Rare Reach applies signal harvesting and pattern recognition for rare disease patient finding. A Market Builder Model add-on supports disease education and brand launch scenario planning.

Greater Than One generates revenue primarily through professional services (agency engagements, retainers, consulting) supplemented by licensing and service fees tied to its proprietary technology products. GTM is enterprise field sales targeting pharma and biotech marketing and brand teams, with thought leadership, conference presence, and direct outreach as primary demand-generation channels. Post-acquisition, distribution is augmented by Real Chemistry's 2,000+ expert network, expanding reach into top-10 pharmaceutical accounts globally.

Name

Greater Than One

Legal name

Greater Than One, Inc.

Website

https://greaterthanone.com

Company type

Private

Founded year

2000

Operating status

Acquired

Headcount range

101–250 employees

Short description

Greater Than One is a New York-based healthcare marketing agency serving pharmaceutical and biotech clients with proprietary omnichannel media technology, including predictive planning, HCP engagement scoring, and rare disease patient identification tools, now operating within Real Chemistry Media.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industry

Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Healthcare marketing services
• Pharmaceutical media buying
• Medical communications agency
• Omnichannel marketing platform
• Healthcare data analytics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Agency Services: Greater Than One generates revenue as a healthcare media and technology agency providing strategic media buying, technology implementation, content creation, and analytics services to pharmaceutical and biotech clients. Services are delivered through project-based engagements, retainer agreements, and consulting engagements tailored to client needs.
2. Proprietary Technology Products: The company offers proprietary technology products including Greater Reach, Greater Score, and Greater Omni which provide marketing technology solutions to healthcare marketers. Revenue is generated through licensing and service fees associated with these platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Greater Than One is a healthcare media and technology agency that partners with pharmaceutical and biotech companies to deliver data-driven omnichannel marketing. The company provides strategic media buying, content creation, and proprietary technology products (Greater Reach, Greater Score, Greater Omni, Rare Reach) built on 25 years of health industry data for precision targeting and measurable HCP engagement.

Product overview

Greater Than One is a healthcare media and technology agency offering a suite of four proprietary products built on 25 years of health industry data. The core offering consists of: Greater Reach (predictive media planning engine for budget and channel optimization), Greater Score (AI-powered HCP engagement scoring across all media and CRM channels), Greater Omni (omnichannel platform strategy and implementation with a maturity model framework), and Rare Reach (rare disease patient identification through signal harvesting). The products are designed to work together, enabling marketers to understand customer journeys, build evidence-based strategies, forecast marketing budgets, and take actionable steps to drive prescriptions.

Differentiator

Problem solved

Functional benefit

Brands

• Greater Reach: Predictive media planning engine that helps brands model budget and channel mix based on audience and engagement goals. Built on 25 years of health industry data and expertise.
• Greater Score
• Greater Omni
• Rare Reach

Products and services

• Greater Reach A predictive media planning engine that helps brands model budget and channel mix based on audience and engagement goals. Built on 25 years of health industry data, it empowers marketers to build evidence-based strategies and forecast marketing budgets with precision.
• Greater Score

Quantifiable outcome

• Achieved 2023 kit order and return goals by September for Grifols campaign through dynamic media planning
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or Integration · 19 June 2026Real Chemistry, parent company of Greater Than One, is collaborating with Amazon Web Services to advance its AI-powered omnichannel orchestration platform. The collaboration uses AWS cloud and AI services including Amazon SageMaker for machine learning capabilities.
• Real ChemistrycoreStrategic or Co-development Partner · 22 July 2025Real Chemistry acquired Greater Than One to expand its media and technology capabilities. The acquisition brings proprietary media planning and analytics tools into Real Chemistry's platform, enhancing strategy, performance and measurable impact for pharma and biotech clients. Greater Than One operates under the brand Greater Than One, part of Real Chemistry.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Swoop: Swoop is a healthcare-specific data and audience provider (formerly part of Real Chemistry, spun off in 2025) focused on HIPAA-compliant HCP and patient audience activation. As a former Real Chemistry sibling to Greater Than One, it represents both a competing data capability and a potential integration counterpart.
• Concentric Health Experience: Concentric Health Experience is a mid-sized independent healthcare marketing agency focused on pharma and biotech clients, with growing capabilities in digital and omnichannel execution. It represents a credible emerging alternative for pharma clients weighing mid-tier agency partners.

Direct peers

• AbelsonTaylor: AbelsonTaylor is an independent, employee-owned healthcare creative agency serving pharmaceutical clients with brand marketing and DTC campaigns. Its independent ownership structure and pharma focus make it a close structural and strategic peer to Greater Than One.
• Intouch Group: Intouch Group is a full-service pharma marketing agency (part of IPG) specializing in omnichannel HCP engagement, programmatic media, and proprietary data analytics. It directly overlaps with Greater Than One's Greater Reach, Greater Score, and Greater Omni offerings across pharma enterprise clients.
• McCann Health: McCann Health (part of IPG) is a global healthcare communications network offering creative, media, and health professional engagement services. Its scale and pharma roster place it as a key incumbent competing for the same enterprise pharmaceutical accounts as Greater Than One.
• Evoke (Inizio Evoke): Evoke is a global healthcare marketing and communications agency network within Inizio, offering omnichannel strategy, medical communications, and patient engagement. It competes directly with Greater Than One for pharma/biotech marketing mandates and shares similar omnichannel and patient-finding capabilities.
• CDM Health (Omnicom): CDM Health is the healthcare-focused creative and media agency within Omnicom, serving top-10 pharmaceutical companies with full-service marketing including media buying, analytics, and content. It is one of the largest direct competitors to Greater Than One in pharma creative and omnichannel.
• Patients & Purpose (FCB Health): Patients & Purpose is FCB Health's pharma marketing agency focused on patient and HCP engagement across the full marketing lifecycle. It overlaps directly with Greater Than One's omnichannel and pharmaceutical brand engagement services.
• Havas Health & You: Havas Health & You is a global healthcare marketing network providing communications, media, and patient solutions to pharma and biotech clients. It competes directly with Greater Than One across omnichannel HCP engagement and pharma media planning.
• Publicis Health: Publicis Health is the healthcare marketing arm of Publicis Groupe, offering creative, media, and data-driven pharma services including omnichannel orchestration. Its global scale and tech investments make it a top-tier competitor for enterprise pharma accounts.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greater-than-one
• Xx.com/GTOHealthAgency
• Facebookfacebook.com/201209466590511

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Than One