1x2 Network

What 1x2 Network does

1X2 Network (legal entity: Football 1X2 Limited) is a privately held UK-based B2B supplier of iGaming content and aggregator, founded in 2002 and headquartered in Brighton with engineering/R&D in Shenfield/Brentwood and a regional hub in Santa Venera, Malta. The group operates four wholly-owned in-house game studios — 1X2gaming (the original studio, producing classic slots, table games and virtual sports), Iron Dog Studio (high-production video slots with Megaways and Hold & Win mechanics including the Strike Series), Prospect Gaming (classic retail-feel slots targeted at the Americas, e.g., Prospector Wilds Hold & Blitz), and AD LUNAM (arcade, crash, and alternative content led by the Maverick crash game series). Together the studios ship approximately four new titles per month on an HTML5 platform with multiple RTP variants (95/93/91) to satisfy differing jurisdictional rules.

The company also runs the 1X2 Aggregation Platform, a third-party distribution business that aggregates content from 120+ studios (reachable via Hub88) and offers single-integration access to operators, alongside proprietary channels including QTech Games (Asia/emerging markets), Bragg Gaming, Livespins, and direct API integrations with operators. The product portfolio comprises Premium Games, Bespoke Tournaments (integration-free), and Freespins player incentives. Distribution is exclusively B2B; no consumer-facing app or website exists.

Revenue is generated through two streams: content licensing and royalties from slot/table/virtual/crash games supplied to licensed online casino operators, and marketplace/aggregation commissions on third-party studio content distributed through the 1X2 Aggregation Platform. Pricing is negotiated per-operator and not publicly disclosed. The company is licensed in 20+ regulated jurisdictions including the UK, Malta, Gibraltar, Sweden, Spain, Greece, Romania, the Netherlands, Ontario, Michigan, and Peru, and serves enterprise customers such as Hard Rock Bet, BetMGM, Caesars Digital, BetRivers (Rush Street Interactive), Holland Casino Online, PointsBet, Sky Betting and Gaming, Betty Casino, and the 1609 Group (South Africa). No external funding rounds are disclosed; the business appears to be founder/management-owned and cash-funded.

Name

1x2 Network

Legal name

Football 1X2 Limited

Website

https://1x2network.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

1X2 Network is a UK-based B2B iGaming content supplier and aggregator operating four in-house game studios that produce slots, table games, virtual sports, and crash games for licensed online casino operators worldwide. The firm also runs a third-party aggregation platform distributing 120+ studios via single API integration.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Game Licensing to Operators: 1X2 Network licenses its portfolio of slot games, table games, virtual sports, and arcade content to online casino operators. Revenue is generated through content distribution deals with regulated gaming operators globally. The company operates a B2B model supplying gaming content to operators who integrate the games into their platforms.
2. Content Aggregation: The 1X2 Aggregation Platform aggregates third-party gaming content from partner studios, offering operators access to a diverse content library through a single integration. This platform-as-a-service model generates revenue through aggregation fees and revenue sharing arrangements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

1X2 Network develops and licenses HTML5-based online casino games (slots, table games, virtual sports, arcade and crash games) through four in-house studios, releasing four new titles per month. It distributes the content via direct API integration to licensed operators and via its own aggregation platform that bundles third-party studio content. It also provides integration-free bespoke tournaments and freespins promotional tools to operator customers.

Product overview

1X2 Network is an iGaming content supplier and aggregator operating a multi-studio platform architecture. The company consists of four internal game studios (1X2gaming, Iron Dog Studio, Prospect Gaming, and AD LUNAM) producing diverse gaming content including slots, table games, virtual sports, and arcade/crash games. These studios collectively deliver four new games per month. The company also operates a third-party aggregation platform enabling distribution of third-party studio content. Key products include Premium Games, Bespoke Tournaments, and Freespins player incentives. Notable game franchises include the Strike Series (Hold & Win mechanics), Prospector Wilds series, Megaways titles, and the Maverick crash game series. The company distributes content to regulated markets across Europe, North America, Africa, and Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Iron Dog Studio: Premium game studio producing high production value video slots with innovative mechanics, known for Hold & Win series and Megaways titles.
• Prospect Gaming
• AD LUNAM
• 1X2gaming
• 1X2 Panorama

Products and services

• Premium Games Portfolio of HTML5 online casino games (slots, table games, virtual sports, arcade and crash games) produced by four in-house studios (1X2gaming, Iron Dog Studio, Prospect Gaming, AD LUNAM), licensed to regulated online casino operators globally.
• Bespoke Tournaments Integration-free tournament tool enabling operators to run customised player tournaments on 1X2 Network games without requiring additional technical integration on the operator side.
• Freespins Player incentive and retention feature offering freespins bonuses to acquire new players and reward loyal customers on 1X2 Network game content, deployable without operator-side integration.
• 1X2 Aggregation Platform B2B content aggregation platform that enables licensed online casino operators to access first-party and third-party studio game content via a single API integration, and enables third-party studios to distribute content to a global operator base.
• Maverick Crash Game Series Multiplayer crash game in which players bet on a rising multiplier until it crashes, offering seven RTP variants for different jurisdictions. Released as the flagship AD LUNAM title and expanded into a series including Maverick X and Maverick Crashout.
• Strike Series (Wolf Strike, Eagle Strike, Savannah Strike) Hold and Win slot series from Iron Dog Studio featuring lock-and-spin bonus mechanics, including Wolf Strike (2022), Eagle Strike, Savannah Strike and related titles.
• Megaways Jack and The Magic Beans Megaways slot game featuring dynamic reels with up to 117,649 ways to win, released by Iron Dog Studio as part of the 1X2 Network multi-studio portfolio.

Quantifiable outcome

• Four new game releases per month across the studio network
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Hard Rock BetcoreChannel Partner/ Reseller/ Distributor · 26 February 20261X2 Network partnered with Hard Rock Bet to bring its diverse slot portfolio to their Michigan platform. The agreement includes top-performing titles like 3 Hot Chilli Peppers, Burn in Love, and Train Strike Hold & Win, marking 1X2 Network's debut content on Hard Rock Bet's Michigan platform.
• LivespinsminorChannel Partner/ Reseller/ Distributor · 5 December 2023Livespins, an award-winning social live streaming platform allowing players to bet behind streamers, integrated 1X2 Network content from its four studio subsidiaries for use in broadcaster streams.
• Bragg GamingcoreChannel Partner/ Reseller/ Distributor · 18 October 20231X2 Network reinforced its content partnership with Bragg Gaming to aggregate new content from Bragg Studios and partner studios under the Powered by Bragg program including Blue Guru, Atomic Slot Lab, BluBeri, and Indigo Magic.
• Hub88coreChannel Partner/ Reseller/ Distributor · 2 August 2023Hub88 integrates 1X2 Network content including slots, table games, arcade games, and virtual sports into its platform. Hub88's network of global operators gains access to 1X2 Network's portfolio through a single integration.
• QTech GamescoreChannel Partner/ Reseller/ Distributor · 20 June 2023QTech Games, the number-one games distributor across Asia and emerging markets, partnered with Prospect Gaming to integrate premium content from 1X2 Network's studios. QTech offers localized content, native mobile apps, and 24/7 local-language support.
• Iron Dog StudiocoreStrategic or Co-development PartnerIron Dog Studio is a wholly-owned studio within 1X2 Network producing high-production value slot games. The studio has created iconic Hold and Win titles including the Strike Series (Wolf Strike, Eagle Strike, Savannah Strike) and Megaways games like Jack and the Magic Beans.
• Prospect GamingcoreStrategic or Co-development PartnerProspect Gaming is a dedicated studio within 1X2 Network focused on developing slot products with a classic retail feel, targeting customers in the Americas. Known for the Prospector Wilds series including Prospector Wilds Hold & Blitz.
• AD LUNAMcoreStrategic or Co-development PartnerAD LUNAM is a studio within 1X2 Network specializing in arcade, crash, and alternative game content. The studio's flagship title Maverick is a crash game with multiple RTP variants distributed globally via QTech Games partnership.
• 1X2gamingcoreStrategic or Co-development Partner1X2gaming is the original game production studio within 1X2 Network, established in 2002, providing slots and iGaming content. The studio produces classic games with proven track records and a wide range of slot games, table games, and virtual sports products.
• 1X2 Aggregation PlatformcoreChannel Partner/ Reseller/ Distributor1X2 Network operates an aggregation platform that aggregates innovative third-party content from partner studios, empowering exciting studios to grow and thrive through access to 1X2 Network's global operator base.
• Malta Gaming Authority (MGA)coreOthers1X2 Network Malta Ltd holds Type 1 Gaming License MGA/CRP/635/2018 issued on 10/01/2020 for B2B supply in regulated markets.
• UK Gambling CommissioncoreOthersFootball 1X2 Limited is licensed and regulated by the Gambling Commission under account number 2266, allowing operation in Great Britain.
• Gaming AssociatesminorOthersGaming Associates provides certification and testing services for 1X2 Network's games, ensuring compliance with regulatory requirements across different jurisdictions.
• Gaming Laboratories International (GLI)minorOthersGLI provides game testing and certification services, with 1X2 Network displaying the GLI certified mark on their website.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pragmatic Play: Pragmatic Play is a leading B2B iGaming content provider producing slots, live casino, and bingo distributed globally to licensed operators. Direct competitor to 1X2 Network in online slots, with similar multi-jurisdictional licensing and operator-direct GTM.
• Play'n GO: Play'n GO is a top-tier B2B slot and table game studio serving regulated online casino operators in 30+ jurisdictions. Direct competitor to 1X2's Iron Dog Studio and 1X2gaming in licensed European and US markets.
• Nolimit City: Nolimit City is a B2B slot developer known for high-volatility mechanics (xMechanics) supplying regulated operators globally (now part of Evolution). Direct competitor to 1X2 in IP-driven slot content for Tier-1 operators.
• Hacksaw Gaming: Hacksaw Gaming is an emerging B2B slot and instant-win content studio targeting regulated European and US markets. Comparable to 1X2's Iron Dog and AD LUNAM studios in mechanics-driven slot innovation and US growth trajectory.
• Push Gaming: Push Gaming is a B2B slot studio supplying Tier-1 European and US operators with proprietary mechanics and high-production slots. Direct competitor to 1X2 Network in regulated-market slot licensing and operator-direct distribution.
• ELK Studios: ELK Studios is a Stockholm-based B2B slot studio focused on premium mechanics and licensed-operator distribution in Europe and the US. Comparable to 1X2 in studio size, regulatory footprint, and Tier-1 operator focus.
• Yggdrasil Gaming: Yggdrasil develops slot games and offers the YGS Masters and Yggdrasil Aggregation Platform for third-party studios. Highly comparable to 1X2 in combining first-party slot IP with a B2B aggregation distribution layer.
• Relax Gaming: Relax Gaming operates both a proprietary slot studio and a content aggregation platform (Relax Nexus) used by operators worldwide. Closely mirrors 1X2 Network's dual studio + aggregation business model and tier-1 operator client base.
• Games Global: Games Global is the successor to Microgaming's distribution business, operating both a large aggregation platform and a network of in-house and partner studios. Comparable to 1X2 Network in combining studio content with broad operator-side aggregation.

Broad incumbents

• Evolution Gaming: Evolution is the dominant live-dealer iGaming content provider and, via NetEnt/Red Tiger/Nolimit City acquisitions, a major slot incumbent serving regulated operators worldwide. A broader incumbent that competes with 1X2 across both content production and platform-side relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1x2-network

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1x2 Network