What Sell.Do does

Sell.Do is an India-based, vertical-specific customer relationship management platform purpose-built for the real estate industry. Operated by K2V2 Technologies Pvt. Ltd. and headquartered in Pune with offices in Mumbai, Bengaluru, and Gurugram, the platform serves real estate developers and brokers with end-to-end sales, marketing, and post-sales automation—covering lead capture from property portals and digital campaigns, ML-based lead scoring and routing, integrated cloud telephony with IVR, omni-channel communication (call, email, SMS, WhatsApp Business), unit-level inventory management, channel partner management through the IRIS module, and post-sales payment scheduling, demand letter generation, and ledger management. The product surface is organized into modular subscription tiers (Pre-Sales, Sales, Post-Sales, Marketing, and Enterprise Suite) priced at ₹2,599–3,499 per user per month, with features like 7-day deployment, dedicated business consultants, and zero customization cost positioning Sell.Do as a faster and cheaper alternative to generic CRMs such as Salesforce within the Indian developer market.

The technology stack is cloud-hosted on Rackspace infrastructure with ISO/IEC 27001:2013 certification, GDPR compliance, and VAPT security testing. Sell.Do's AI capabilities include ML-based lead scoring, automated routing engines, and—launched in 2026—an AI Voice Agent that initiates live outbound calls to leads within 30 seconds. The platform integrates natively with all major Indian property portals (Magicbricks, 99acres), Facebook Ads, Google Analytics, WhatsApp Business, and ERP systems (SAP, Microsoft Dynamics, Farvision). Notable customers include Mahindra Happinest, Emaar, Hiranandani, Embassy Group, Casagrand, Ansal Housing, Runwal, NCC Urban, Kolte-Patil, and VTP Realty, with the company claiming 1,000+ brand customers, 50Mn+ leads managed, and USD 25Bn+ in cumulative real estate inventory transacted through the platform.

Sell.Do operates a sales-led go-to-market motion targeting enterprise real estate developers through direct outreach, demo scheduling, and a 30-day self-serve trial. The company is majority-owned by Aurum PropTech following Majesco's 2021 acquisition of a 51% stake in K2V2 Technologies for Rs 40 crore; Aurum PropTech reported Rs 500 crore group ARR and profitability in April 2026, citing Sell.Do's AI-led innovation as a primary growth driver alongside PropTiger and other group entities.

Name

Sell.Do

Legal name

K2V2 Technologies Pvt. Ltd.

Website

https://sell.do

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Sell.Do is an India-based, vertical-specific CRM platform that provides real estate developers and brokers with end-to-end sales, marketing, and post-sales automation—including AI-powered lead scoring, voice agents, and channel partner management. The platform serves 1,000+ brands across Indian metros and the UAE.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Real estate CRM
• Sales automation platform
• Marketing automation software
• Channel partner management
• Lead management system

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. CRM Software Subscriptions: Sell.Do generates revenue primarily through SaaS subscription licensing with per-user, per-month pricing across multiple product tiers including Enterprise Suite, Pre-sales, Sales, Post-sales, and Marketing modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sell.Do is a cloud-based SaaS CRM platform built exclusively for the real estate industry, offering end-to-end sales, marketing, and post-sales automation. It provides lead capture and scoring, omni-channel communication (call, email, SMS, WhatsApp), inventory and channel partner management, campaign tracking with marketing attribution, AI voice agents, and online booking/payment workflows tailored for real estate developers and brokers in India.

Differentiator

Problem solved

Functional benefit

Brands

• IRIS: Real estate booking management and inventory management software platform that streamlines booking processes for stakeholders including sales heads, channel partners, and home buyers. Features include token management, slot management, EOI form processing, one-click booking/cancellation, and real-time inventory view.

Products and services

• Sell.Do Platform Integrated CRM solution for real estate businesses providing end-to-end sales and marketing automation for developers and brokers, including lead management, sales automation, marketing automation, omni-channel communication, inventory management, channel partner management, post-sales management, and mobile CRM.
• Sell.Do Sales Sales CRM software automating pre-sales and sales processes including lead scoring, site visit management, automated communications, sales performance tracking, and mobile access for on-the-go sales teams.
• Sell.Do Marketing Marketing automation add-on to Sales CRM for tracking campaigns (online and offline), monitoring integrated sales and marketing reports, and sending personalized communications including bulk email/SMS.
• Sell.Do Post-Sales Post-sales management software automating payment cycles, demand letter generation, ledger management, receipt generation, and collection reports for error-free customer service.
• Sell.Do Broker Module CRM solution for real estate brokers enabling automated lead capturing, inventory matching, WhatsApp integration, and analytics for brokering operations.
• IRIS Booking management platform for real estate that streamlines and speeds up the entire booking process including token management, slot management, EOI form processing, one-click booking, real-time inventory view, and channel partner commission management.

Quantifiable outcome

• 50 Mn+ leads managed and 450 Mn+ customer interactions
• +7 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core infrastructure, integration and core integration.

• Rackspacecore infrastructureTechnology or IntegrationRackspace provides cloud hosting infrastructure for Sell.Do's application and data storage. Rackspace's data centers have been thoroughly tested for security, availability and business continuity. All Sell.Do products are hosted on Rackspace with infrastructure for databases and application servers managed and maintained by Rackspace.
• SAPintegrationTechnology or IntegrationIntegration with SAP ERP systems allowing real estate developers to sync inventory, sales, and financial data between Sell.Do CRM and SAP enterprise systems.
• Microsoft DynamicsintegrationTechnology or IntegrationIntegration with Microsoft Dynamics ERP allowing seamless data flow between Sell.Do CRM and Dynamics enterprise systems.
• FarvisionintegrationTechnology or IntegrationIntegration with Farvision ERP systems used by some real estate developers for inventory and project management.
• WhatsApp Businesscore integrationTechnology or IntegrationNative WhatsApp Business integration with full automation capabilities for sending promotional messages, automated responses, and customer communication. Allows bulk broadcasts and integration with CRM workflows similar to MakeMyTrip automation.
• Google AnalyticsTechnology or IntegrationAuto integration with Google Analytics and e-commerce tracking for campaign attribution and ROI measurement.
• Magicbrickscore integrationTechnology or IntegrationNative 1-click property portal integration with Magicbricks for automatic lead capture and campaign tracking. One of the leading online property portals in India.
• 99acrescore integrationTechnology or IntegrationNative 1-click property portal integration with 99acres for automatic lead capture and campaign tracking. Leading online property portal in India.
• Facebook/Metacore integrationTechnology or IntegrationConnected Facebook Adverts tracking with auto CPL calculations and dashboards. Integration with Facebook Lead Generation Ads for auto lead capture. Look alike audience management with Facebook and AdWords.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LeadSquared: India-headquartered sales execution and CRM platform with a strong vertical presence in real estate, education, and financial services. Directly competes with Sell.Do for mid-market and enterprise Indian developer deals with overlapping lead scoring, automation, and telephony features.
• Paramantra: India-based real estate CRM specifically built for developers and channel partners. Competes head-to-head with Sell.Do in the same vertical with similar lead management, inventory, and channel partner capabilities, and is explicitly named by Sell.Do as a comparison target.
• Realty Redefined: India-focused real estate CRM and sales platform targeting developers and brokers. Directly competes with Sell.Do in the same vertical with comparable lead management, inventory, and post-sales modules, and is also a named Sell.Do comparison target.

Broad incumbents

• Salesforce: Global CRM leader with real estate industry solutions and India-specific partnerships. Competes with Sell.Do primarily at large enterprise developers seeking broad platform capabilities, with Sell.Do positioning on TCO and faster deployment as key differentiators.
• HubSpot: Global CRM and marketing automation platform used by some Indian developers and brokers. Competes with Sell.Do at mid-market customers seeking inbound marketing-led CRM, and is explicitly named in Sell.Do's competitive comparison pages.
• Zoho CRM: India-origin global CRM platform with strong mid-market penetration in India. Competes with Sell.Do on price-sensitive real estate deals and is a named Sell.Do comparison target, particularly for developers looking for a broader business suite.
• Oracle CX (Siebel / Oracle Sales): Enterprise CRM suite used by some large Indian developers with existing Oracle estates. Competes at the high end of the real estate CRM market with a broader portfolio play, while Sell.Do focuses on domain-specific depth and faster deployment.

Emerging players

• NoBroker: India PropTech platform with broker-management and customer-relationship tools that partially overlap with Sell.Do's broker module. A emerging player with adjacent rather than directly overlapping capabilities, increasingly relevant as Indian real estate goes online-first.
• Square Yards: India real estate technology platform with brokerage, mortgage, and developer-facing tools. Overlaps with Sell.Do at developer-side sales automation and is comparable as a tech-enabled real estate platform targeting similar Indian developer and broker buyers.
• Pipedrive: Sales-focused CRM used by some Indian real estate brokers and smaller developers. Competes with Sell.Do at the broker and SMB segment with a lighter, sales-pipeline-centric offering rather than full real estate domain depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sell_do
• YouTubeyoutube.com/channel/UCoUt0J595i4QP9JJrcnBchQ
• Facebookfacebook.com/Sell.DoOfficial
• LinkedInlinkedin.com/company/sell-do
• Instagraminstagram.com/sell.do_official/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sell.Do