What FreshPlanet does

FreshPlanet Inc. is a New York-based mobile gaming company founded in 2009 and operating as a wholly-owned subsidiary of Gameloft, itself part of the Vivendi media conglomerate. The company's core product is the SongPop franchise — a set of multiplayer music trivia games (SongPop Classic, SongPop, and SongPop Live) where players identify songs from short audio clips and compete against friends or random opponents. Gameplay is built around social features: Facebook authentication powers friend matching, in-app chat, and competitive leaderboards. Technology architecture centers on native mobile applications distributed through Apple's App Store, Google Play, and the Facebook platform, with extensive third-party SDK integration — nine advertising SDKs (ironSource, Vungle, Google AdMob, Facebook Audience Network, Unity, AppLovin, Fyber, Pangle) handle monetization, while Crashlytics, AppsFlyer, and Data.ai provide analytics. Music content is sourced through Universal Music Group licensing via Vivendi corporate relationships.

FreshPlanet operates a freemium go-to-market model. Free-tier users access full gameplay with displayed advertisements; a monthly VIP subscription removes ads for paying customers, with VIP members retaining the option to voluntarily view ads in exchange for in-app rewards. Additional revenue streams include purchases of virtual currency, paid contests and promotions with prizes, and miscellaneous paid services. The customer base is global consumer — mobile gamers interested in music trivia — with the product distributed worldwide through app stores and operated under GDPR, CCPA, and COPPA compliance frameworks covering EEA jurisdictions, California, and minors.

The company has historically been venture-funded (~$2.25M disclosed across three rounds in 2009, 2010, and 2013 from Kima Ventures, Uncork Capital, and 14W/Ridge Ventures) and now sits within the Vivendi group. The current product portfolio, multiplayer social mechanics, and recurring engagement loops suggest a mature but ongoing operational business; SongPop Live adds real-time competitive gameplay with prize-eligible contests as a notable product extension. The competitive advantage rests largely on access to UMG's music catalog through Vivendi corporate ownership, a structural moat that standalone music trivia competitors would struggle to replicate.

Name

FreshPlanet

Legal name

FreshPlanet Inc.

Website

https://freshplanet.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

FreshPlanet is a New York-based mobile gaming subsidiary of Gameloft/Vivendi that develops and operates the SongPop franchise of multiplayer music trivia games distributed globally through app stores and Facebook, monetizing via in-app advertising and VIP subscriptions to a mass-market consumer base.

Ownership category

akta.pro rank

Product category

Casual Mobile Gaming

akta.pro primary industry

Mobile Game Stores & Alternative App Stores (MPAFACAD)

Keywords

• Mobile gaming
• Music trivia games
• Social casual games
• Freemium mobile apps
• In-app advertising

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. In-App Advertising: Display advertisements within the app to non-VIP users and VIP members who opt to receive ads in exchange for rewards. Ads are delivered by third-party advertising partners and may be targeted based on user activity and behavior. Revenue generated through ad impressions and clicks.
2. VIP Membership / Premium Subscriptions: Users can purchase VIP status to remove advertisements from the app. VIP members may still receive ads if they choose to receive them in exchange for in-app rewards. Subscription terms managed through app stores or social networking platforms.
3. Virtual Currency and Virtual Property: Users can earn or purchase points, data, virtual currency, or other fictional property representing virtual achievements within the game. Virtual Property has no real-world value and cannot be redeemed for actual currency.
4. Contests and Promotions: Users participate in contests and promotions with prizes. Details about purchases made through the App are collected for administering these promotions.
5. Paid Services and Features: Certain aspects of the Service are provided for a fee or other charge. New paid services may be added over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FreshPlanet develops and operates the SongPop franchise of mobile music trivia games (SongPop Classic, SongPop, and SongPop Live), where players compete to identify songs from short audio clips. The freemium apps are distributed globally on iOS and Android and on Facebook, monetizing via in-app advertising, a recurring VIP subscription for an ad-free experience, and in-app purchases of virtual currency and property.

Product overview

FreshPlanet is a mobile gaming company operating a portfolio of music trivia games. The core offering consists of SongPop Classic and SongPop (the main application), which are multiplayer music trivia games where players compete to identify songs from audio clips. The product suite includes SongPop Live for real-time competitive gameplay. FreshPlanet's apps feature social functionality through Facebook integration, VIP subscription tiers for ad-free experiences, and various third-party advertising and analytics SDK integrations for monetization and user tracking.

Differentiator

Problem solved

Functional benefit

Brands

• SongPop Classic: Mobile music trivia game application
• SongPop
• SongPop Live

Products and services

• SongPop Classic
• SongPop
• SongPop Live

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• FacebookcoreTechnology or IntegrationFacebook provides social authentication, social graph data (friends list, profile information), social sharing features, and the Facebook Audience Network for advertising. Users can connect to the app via their Facebook account.
• Universal Music GroupcoreStrategic or Co-development PartnerUniversal Music Group (part of Vivendi group) provides music content licensing for the SongPop trivia games. The games feature copyrighted music from Universal Music Group artists for trivia content.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Etermax: Argentine mobile game studio behind Trivia Crack, the closest direct competitor to SongPop in the music-and-general trivia category. Both companies operate global freemium trivia apps with social matching, ad-supported monetization, and VIP subscription tiers — comparable business model, audience, and genre.
• PlaySimple Games: India-based mobile trivia publisher with a portfolio including WordTrip and multiple themed trivia games. Comparable as a freemium mobile trivia specialist operating at global scale with ads + IAP monetization on iOS/Android app stores.

Broad incumbents

• Zynga: Major publisher of social and casual mobile games (Words With Friends, Zynga Poker, etc.) with heavy reliance on Facebook-era social mechanics and freemium ads + IAP. Now owned by Take-Two. Comparable in distribution model and historical Facebook dependency, though broader in genre.
• King Digital Entertainment: Mobile casual gaming incumbent (Candy Crush franchise) owned by Activision Blizzard. Comparable freemium + VIP subscription model on iOS/Android, with similar heavy reliance on UA networks (AppLovin, Unity, ironSource) — the same SDK stack FreshPlanet uses.
• Peak Games: Turkish mobile social/casual game publisher (Toon Blast, Toy Blast), acquired by Zynga. Comparable freemium mobile social gaming model with Facebook-era roots and global reach, though broader puzzle genre.
• Scopely: Mobile freemium game publisher (Monopoly GO, Stumble Guys), now owned by Savvy Games Group. Comparable scale, freemium + IAP model, and reliance on the same ad-mediation SDK ecosystem that FreshPlanet uses.
• Wildlife Studios: Brazilian mobile game developer (Tennis Clash, Zooba) with global freemium social gaming portfolio. Comparable freemium mobile social model and global emerging-market distribution footprint similar to FreshPlanet's broader geographic reach.

Emerging players

• Smule: Music-centric mobile app developer (Smule, Sing!) focused on interactive music engagement and social performance. Comparable in combining music IP with social/multiplayer mobile mechanics, though on the creation side rather than trivia.

Others

• Gameloft: Parent company of FreshPlanet and one of the largest mobile game publishers globally (Asphalt, Modern Combat). Comparable as the corporate parent sharing mobile gaming infrastructure, Vivendi corporate resources, and UMG content access — not a peer competitor but the most operationally comparable entity.
• AppLovin: Mobile ad-tech and game publishing platform (Lion Studios, PeopleFun). Comparable as the broader mobile gaming monetization stack FreshPlanet depends on, and as a publisher/operator of casual social games — adjacent ecosystem peer rather than direct competitor.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/freshplanet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FreshPlanet