PagaTodo Holdings

What PagaTodo Holdings does

PagaTodo Holdings operates Banco PagaTodo S.A., a CNBV-authorized Mexican multiple banking institution (Institución de Banca Múltiple) headquartered in Lomas de Chapultepec, Mexico City, with a workforce of 501-1,000. Founded in 2001 under Alejandro Coronado as Founder & CEO, the bank runs a digital-first, platform-plus-modules architecture comprising five core surfaces: Banca Empresas (corporate banking with a four-sub-account concentration/dispersal structure, role-based hierarchies, and configurable reporting), Banca Personas (retail digital banking with a tokenized debit card, configurable limits, and auto-reload), Cobranza Omnicanal (seven-channel omnichannel collection platform for lenders with real-time visibility), API Banking (embedded banking-as-a-service exposing payments, collections, SPEI, and reconciliation to ERP and software platforms), and Comisionista Digital (embedded banking infrastructure for non-bank lenders/ SOFOMs, including payment mandate execution with flow priority). The bank also operates SeCampo, a government subsidy disbursement platform serving the State of Mexico's 'Transformando el Campo 2025' and 'Por el Rescate del Campo 2025' agricultural programs.

Underlying the product set is an API-first core banking platform with iOS/Android mobile banking apps (the consumer app branded 'Yaganaste' internally), real-time transaction processing, biometric authentication against INE and SRE databases, security-token MFA, and ERP-grade integration endpoints. The bank is regulated by CNBV, Banxico, CONDUSEF, and IPAB, with deposit guarantees up to 400,000 UDIs per depositor.

The business model combines transaction-based and subscription-based revenue: banking fees and commissions on a published tariff schedule, interest income on credit products, API/BaaS usage and subscription fees, Comisionista Digital transaction and multi-year contract revenue, and payment-processing fees across the omnichannel collection platform. Go-to-market is hybrid — enterprise field sales for Banca Empresas, Cobranza Omnicanal, and Comisionista Digital; direct-to-consumer mobile-app self-serve for Banca Personas; API-first developer sales for embedded banking; and direct government procurement for SeCampo. The customer base spans Mexican SMBs and corporates, individual consumers, SOFOMs and non-bank lenders, ERP/software platforms, and the State of Mexico government.

Name

PagaTodo Holdings

Legal name

Banco PagaTodo S.A., Institución de Banca Múltiple

Website

https://pagatodo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PagaTodo Holdings operates Banco PagaTodo, a CNBV-authorized Mexican digital bank offering corporate treasury, retail, embedded banking API, omnichannel collection, and SOFOM-focused services, plus government subsidy disbursement via SeCampo for the State of Mexico.

Ownership category

akta.pro rank

Product category

Digital Banking

NAICS

Commercial Banking (522110)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Digital Banking & Neobank Platforms (BPAMAFAD)

akta.pro secondary industries

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)

Keywords

• Digital banking services
• Business banking accounts
• Embedded banking API
• Omnichannel collection
• Corporate treasury management

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Banking Fees and Commissions: Traditional banking revenue from account management fees, transaction fees, and service commissions. The company publishes a detailed fee schedule (tabla de comisiones) for all products.
2. Interest Income: Interest earned on loans and credit products offered to both personal and business banking customers.
3. API/Banking-as-a-Service Fees: Fees charged to enterprises and platforms for API access, embedded banking services, and ERP integration services.
4. Comisionista Digital Services: Fees for digital broker services providing banking infrastructure to non-bank lenders, including payment mandate execution and collection services.
5. Payment Processing: Revenue from payment processing services across omnichannel collection platform, supporting cash and digital payment methods.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Banco PagaTodo is a Mexican CNBV-licensed digital bank offering multi-subaccount corporate banking accounts, embedded banking APIs for ERP and software platforms, omnichannel loan collection infrastructure for lenders, and a digital tokenized card for consumer banking. It serves both business and individual customers through its own mobile apps and direct enterprise sales channels, providing treasury management, payment execution, and collection services with full regulatory deposit insurance (IPAB).

Product overview

Banco PagaTodo operates as a multi-service digital bank offering a platform-plus-modules architecture. The core product portfolio includes personal accounts (Cuenta Útil, Cuenta Ya Ganaste, Cuenta Fundadores, Cuenta Básica General, Cuenta Básica de Nómina) and business accounts (Cuenta Corporativa with 4-sub-account structure). Specialized platforms include API Banking (embedded banking via API), Cobranza Omnicanal (7-channel collection platform for lenders), and Comisionista Digital (embedded bank for non-bank lenders). Consumer-facing offerings include a digital tokenized card with customizable limits and auto-reload. Government-related services include SeCampo (agricultural program beneficiary platform). The bank also provides TOKEN-based authentication and a corporate prepaid wallet (Monedero Prepago Empresarial).

Differentiator

Problem solved

Functional benefit

Brands

• SeCampo: Platform for beneficiaries of agricultural programs 'Transformando el Campo 2025' and 'Por el Rescate del Campo 2025' managed by the Secretaría del Campo del Estado de México.
• Comisionista Digital
• API Banking
• Cobranza Omnicanal

Products and services

• Cuenta Útil Personal banking account with no balance limit and no minimum opening amount, intended for individual consumers seeking a basic transactional account.
• Cuenta Ya Ganaste Personal banking account product offered by Banco PagaTodo to individual customers.
• Cuenta Fundadores Account product made available only to existing Banco PagaTodo clients.
• Cuenta Básica General Regulatory debit account product required by Mexican banking regulations, offered to the general public.
• Cuenta Básica de Nómina Regulatory payroll debit account product designed to receive salary deposits.
• Cuenta Corporativa Business account for managing corporate income, purchases, and payments featuring a four-sub-account structure: one concentration account plus three dispersal accounts dedicated to payroll, travel expenses, and supplier payments. Includes role-based permissions and automated reporting.
• API Banking Embedded banking platform that connects software, ERP, and platform companies to Banco PagaTodo's payment, collection, and reconciliation services via API. Enables execution of SPEI transfers, account management, and other banking operations from external systems with real-time notifications and encryption.
• Cobranza Omnicanal (Omnichannel Collection) Omnichannel collection platform (also branded 'Bank Inside') that integrates seven payment channels in a single solution, providing lenders with real-time visibility over every payment, account opening for borrowers, transaction visibility, salary portability, and SPEI payment integration.
• Comisionista Digital Embedded banking service for non-bank lenders (SOFOMs and prestamistas no-bancarios) that executes payment mandates, applies payment precedence (prelación) over borrower cash flows, and provides complete traceability of in/out flows for loan collection and disbursement operations.
• Banca Personas (Digital Tokenized Card) Digital and tokenized debit card offering secure online purchases and subscription payments with configurable spending limits, automatic reload from the linked payroll account, and NFC/QR payment support through the mobile banking app for individual consumers.
• SeCampo Dedicated platform serving beneficiaries of the State of Mexico government's agricultural programs 'Transformando el Campo 2025' and 'Por el Rescate del Campo 2025', providing access to machinery, genetic materials, infrastructure support, and capacity building services for agricultural, livestock, and aquaculture producers.
• Monedero Prepago Empresarial Corporate prepaid wallet for business expense management featuring QR-based balance inquiry functionality for company-controlled disbursements.

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Comisión Nacional Bancaria y de Valores (CNBV)coreOthersPrimary regulatory authority. Banco PagaTodo is authorized as 'Institución de Banca Múltiple' by the CNBV. Regulated under CNBV, PUI, and RNPDNO frameworks. Subject to periodic financial disclosures and corporate governance requirements.
• Instituto para la Protección al Ahorro Bancario (IPAB)coreOthersDeposit insurance partner. Products guaranteed by IPAB for 400,000 UDIs per depositor. Mentioned as official protector of bank deposits.
• Banco de México (Banxico)coreOthersCentral bank regulatory partner. Logo displayed in footer indicating compliance with Banxico regulations and monetary policy requirements.
• Comisión Nacional para la Protección y Defensa de los Usuarios de Servicios Financieros (CONDUSEF)coreOthersConsumer protection agency. Listed in footer. Company maintains presence in Buró de Entidades Financieras managed by CONDUSEF for consumer information.
• Secretaría del Campo del Estado de México (SeCampo)coreStrategic or Co-development PartnerGovernment partner for agricultural subsidy disbursement programs. Banco PagaTodo serves as the banking infrastructure for 'Transformando el Campo 2025' and 'Por el Rescate del Campo 2025' programs, processing government subsidies to rural producers.
• Buró de Entidades FinancierasminorOthersPublic disclosure platform where Banco PagaTodo's performance metrics, complaints, and user information are published for consumer transparency.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klar: Mexican digital-first neobank offering consumer and SMB banking products via mobile app. Directly comparable to PagaTodo in targeting digital-native Mexican consumers and SMBs with deposit accounts, payments, and credit features through a branchless model.
• Albo: Mexican digital bank providing consumer accounts, debit cards, and SMB-focused features via mobile app. Comparable to PagaTodo's Banca Personas and Banca Empresas offerings in the Mexican retail and SMB digital banking segment.
• NuBank Mexico: Mexican operation of Latin America's largest neobank, offering digital consumer accounts and credit cards. Directly competes with PagaTodo's Banca Personas in the digital-first Mexican retail banking segment.
• Hey Banco: Digital banking spin-off of Banregio targeting Mexican consumers and SMBs with mobile-first accounts and credit products. Comparable in digital-first Mexican deposit and lending products to PagaTodo's Banca Empresas and Banca Personas.
• Belvo: Latin American open banking and financial data API platform serving Mexican and regional fintechs and banks. Directly comparable to PagaTodo's API Banking product, both enabling platform integration with financial services infrastructure.
• Pomelo: Latin American Banking-as-a-Service platform providing card issuance, accounts, and payment infrastructure via API. Comparable to PagaTodo's API Banking and Comisionista Digital as embedded banking infrastructure serving platforms across LatAm.

Emerging players

• Ualá: Latin American fintech with Mexican operations offering digital accounts and embedded financial services. Comparable to PagaTodo's digital banking and API capabilities, though operating at broader LatAm scale.

Broad incumbents

• BBVA México: Mexico's largest commercial bank offering retail, SMB, and corporate banking with significant digital channel investment. Comparable as a regulated Mexican multiple banking institution operating at much larger scale across overlapping customer segments.
• Banco Banorte: One of Mexico's largest commercial banks with nationwide branch network and growing digital capabilities. Comparable to PagaTodo as a Mexican licensed bank serving consumers and businesses, though at substantially greater scale.
• Mercado Pago: Mexican payment and digital wallet platform from Mercado Libre offering accounts, payment processing, and SMB credit. Comparable to PagaTodo's payment processing and SMB banking capabilities, with much larger consumer reach via Mercado Libre's marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pagatodo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PagaTodo Holdings