What Invafresh does

Invafresh, operating commercially under the Upshop brand, is a vertical SaaS provider serving grocery retailers with a unified operations platform. Founded in 1988 and headquartered in Mississauga, Canada, the company builds Upshop 360, a SaaS platform that connects inventory, fresh operations, waste, commerce, and compliance into a single system with cross-department data flow. Solution modules include Fresh 360, Inventory 360, Commerce 360, Waste 360, and Compliance 360, supplemented by an AI Forecasting module for replenishment and production planning, and a Task Management module for real-time associate guidance from prep through labeling and audits. Underlying technology is a real-time SaaS architecture designed to digitize perishable operations and support omnichannel order management.

The company generates revenue through enterprise SaaS subscriptions on a recurring basis, with go-to-market executed via a direct enterprise field sales motion targeting large grocery retail chains. Pricing is not publicly disclosed. The customer base includes 12+ named enterprise grocery operators across North America (Albertsons, Giant Eagle, Spartan Nash, The Fresh Market, Piggly Wiggly, Tops Markets, Cardenas, Henderson) and Europe (ICA, Stora Coop Visby, Meny, One Stop). In October 2023, Invafresh acquired Swedish food-tech company Whywaste to extend into sustainability and waste-reduction capabilities and to broaden its European footprint. The company has expanded its target verticals to include convenience retail and pet specialty retail alongside its core grocery focus. Invafresh is privately held; ownership structure beyond the Whywaste acquisition is not disclosed in the source data, and no institutional investors or funding rounds are documented.

Name

Invafresh

Website

https://invafresh.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Invafresh (Upshop) is a vertical SaaS provider serving grocery, convenience, and pet retailers with a unified platform for fresh operations, inventory, compliance, and AI-driven forecasting and replenishment, distributed via enterprise subscriptions.

Ownership category

akta.pro rank

Product category

Grocery Retail Operations Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Fresh operations management
• Grocery retail software
• Inventory optimization platform
• Food waste reduction
• Omnichannel order management

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: The company operates as a SaaS provider offering a platform for grocery retail operations optimization. Revenue is generated through platform subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Invafresh (branded as Upshop) sells the Upshop 360 SaaS platform, which digitizes fresh operations, inventory, waste, omnichannel commerce, and compliance for grocery retailers in real time. The platform includes AI-driven forecasting, task management, and solution modules (Fresh 360, Inventory 360, Commerce 360, Waste 360, Compliance 360) sold via enterprise subscription to grocery, convenience, and pet retail chains.

Product overview

Invafresh operates as a unified SaaS platform offering (now branded as Upshop) comprising a core platform called Upshop 360 with integrated solution modules including Fresh 360, Inventory 360, Commerce 360, Waste 360, and Compliance 360. The platform also includes AI Forecasting for predictive analytics and Task Management for real-time associate guidance. In October 2023, Invafresh expanded its portfolio by acquiring Swedish food tech company Whywaste to enhance sustainability and food waste reduction capabilities. The platform digitizes fresh operations, optimizes inventory, and manages omnichannel orders in real time for grocery retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Upshop 360: One platform connecting inventory, fresh, waste, commerce, and compliance in one platform

Products and services

• Upshop 360 Core unified SaaS platform that connects inventory, fresh operations, waste, commerce, and compliance in one platform—enabling seamless data flow across every department and unlocking added value across the grocery store. Targeted at enterprise grocery, convenience, and pet retail chains.
• AI Forecasting AI-driven forecasting capability that provides accurate predictions to guide replenishment, production planning, and waste reduction—reducing shrink and maximizing sales for grocery retailers.
• Task Management Real-time task management and alerting system that guides store associates with tasks and alerts—from prep to labeling to audits—so stores run consistently and teams stay focused.
• Fresh 360 Fresh operations management solution within the Upshop 360 platform, digitizing fresh food operations for grocery retailers.
• Inventory 360 Inventory optimization solution within the Upshop 360 platform, managing inventory across the entire store for grocery retailers.
• Commerce 360 Commerce management solution within the Upshop 360 platform, handling omnichannel orders and commerce operations in real time.
• Waste 360 Waste management and sustainability solution within the Upshop 360 platform, helping grocery retailers reduce food waste and meet sustainability goals.
• Compliance 360 Compliance management solution within the Upshop 360 platform, ensuring adherence to retail regulations and standards.

Quantifiable outcome

• Reduces shrink through AI-driven forecasting
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• o9 Solutions: o9 offers AI-based integrated business planning platforms (demand, supply, inventory) used by large retailers and CPGs. Comparable forecasting-and-replenishment capability to Upshop's AI Forecasting module.
• Wasteless: Wasteless applies dynamic pricing and AI to grocery waste reduction — directly comparable to the Whywaste capabilities Invafresh acquired in 2023.
• Leanpath: Leanpath focuses on food waste measurement and prevention for foodservice and grocery. Comparable to the Whywaste module of Upshop 360's waste reduction capability.
• Focal Systems: Focal Systems provides computer-vision-based shelf and inventory automation for grocers. Adjacent to Upshop 360's Inventory 360 and task management for store associates.
• ToolsGroup: ToolsGroup delivers AI-driven demand sensing, forecasting and inventory optimization for retail and supply chain — overlapping with Upshop 360's AI Forecasting and Inventory modules.

Broad incumbents

• Blue Yonder: Blue Yonder (Panasonic-owned) offers broad retail and supply-chain planning suites used by large grocers. Overlaps with Upshop 360 on replenishment and demand forecasting but covers a much wider scope.
• SAP (Retail / S/4HANA): SAP's retail and supply-chain offerings compete at the broader ERP layer that often includes inventory, replenishment and compliance functions overlapping with Upshop 360.
• Oracle Retail: Oracle Retail provides merchandising, inventory and supply-chain suites for grocers and other retailers. Overlaps with Upshop's inventory and compliance modules as part of a much larger platform.

Direct peers

• RELEX Solutions: RELEX provides unified supply chain and retail planning (forecasting, replenishment, fresh optimization) for grocery and other verticals. Direct overlap with Invafresh's inventory and AI forecasting capabilities.
• Afresh Technologies: Afresh builds an AI-native fresh-grocery platform spanning forecasting, inventory, replenishment and store execution. It is the closest direct competitor to Upshop 360 in fresh-grocery SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invafresh