Nu

What Nu does

Nu Holdings Ltd. (NYSE: NU) is a publicly traded mobile-first digital banking platform founded in 2013 in São Paulo, Brazil, by David Vélez and Cristina Junqueira. The company operates across three core Latin American markets — Brazil, Mexico, and Colombia — serving approximately 131 million customers as of 2025, with an additional US market entry underway following conditional OCC approval for a national bank charter in January 2026. Its core product set includes a no-annual-fee Mastercard-backed credit card (Tarjeta de Crédito Nu), a digital debit/savings account (Cuenta Nu) with sub-account savings boxes (Cajitas Nu) offering yields up to 13%, a secured credit card (Tarjeta Garantizada Nu) for credit-building, and personal loans (Préstamos Personales Nu), all accessed through a unified mobile app.

The underlying platform is cloud-native with an AI/ML-enabled operating model that powers credit decisioning, fraud detection, biometric identity verification, and personalized product recommendations via a "missions" system. Distribution is exclusively digital — no physical branches — with strategic cash access through OXXO convenience stores in Mexico and contactless payment integrations with Apple Pay and Google Wallet. Revenue is generated primarily through credit card interest income and interchange fees (transaction-based), supplemented by interest earned on customer deposits and personal loan interest. Nu Mexico operates as a Sociedad Financiera Popular (SOFIPO) regulated by CNBV and transitioned to full bank status in April 2025, while Nu Colombia and the parent in Brazil are regulated by their respective authorities.

Name

Nu

Legal name

Nu México Financiera S.A. de C.V., Sociedad Financiera Popular

Website

https://nu.com.mx

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nu Holdings (Nubank) is a publicly traded, mobile-first digital banking platform serving approximately 131 million customers across Brazil, Mexico, and Colombia, with US expansion underway, offering fee-free credit cards, high-yield savings, and personal loans via a cloud-native, AI-enabled app.

Ownership category

akta.pro rank

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Credit Card Interest Income: Interest charged on outstanding credit card balances carried by customers. This is the primary revenue driver for the digital bank, targeting underserved consumers who historically paid high fees for credit.
2. Interchange Fees: Transaction fees collected from merchants when customers use their Nu credit or debit cards for purchases.
3. Savings and Deposit Interest: Interest earned on customer deposits held in savings accounts (Cajitas) which generate variable returns at 6.50% annually.
4. Personal Lending Products: Personal loans and credit facilities offered to customers, generating interest income on extended credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nu is a mobile-first digital bank offering credit cards, debit accounts, personal loans, secured credit cards, and high-yield savings products to consumers in Latin America. All products are delivered through a unified mobile app and website with no physical branches, featuring zero annual fees, transparent pricing, and 24/7 digital customer support. The platform leverages AI/ML for credit decisioning and fraud detection, with Mastercard-powered payment infrastructure and integrations with local payment systems such as SPEI in Mexico.

Product overview

Nu operates as a mobile-first digital banking platform offering a suite of financial products in Mexico, consisting of core banking products (Tarjeta de Crédito Nu credit card and Cuenta Nu debit/savings account), credit-building tools (Tarjeta Garantizada Nu secured card), lending products (Préstamos Personales personal loans), and savings features (Cajitas Nu with interest-bearing sub-accounts). The platform integrates payment capabilities including Apple Pay and Google Wallet support, MSI installment partnerships with major retailers, and SPEI/DIMO transfer systems. All products are accessible through a unified mobile app with transparency-focused features including fee-free structures, 24/7 customer support, and AI-driven fraud detection.

Differentiator

Problem solved

Functional benefit

Brands

• Cajitas Nu: Savings feature with tiered interest rates including Cajita Turbo (up to 13% APY), regular Cajitas (6.50% APY), and Frozen Savings options (7-180 day terms)
• Tarjeta de Crédito Nu
• Cuenta Nu
• Tarjeta Garantizada Nu
• Préstamos Personales Nu

Products and services

• Tarjeta de Crédito Nu (Nu Credit Card) A fee-free Mastercard Gold-backed credit card for Mexican consumers offering no annual fee, no penalties for minimum usage, no charges for card replacement in case of loss or theft, and integrated EMI options and Meses Sin Intereses (MSI) installment plans with partner merchants.
• Cuenta Nu (Nu Account) A digital debit account with a Mastercard debit card, offering savings through Cajitas Nu with up to 13% annual returns, fee-free transactions, and 24/7 availability for transfers, withdrawals, and bill payments.
• Tarjeta Garantizada Nu (Nu Secured Credit Card) A secured credit card designed for users without credit history or those rebuilding credit, where customers back their credit limit with a security deposit and complete missions to improve their credit score and potentially increase their limit.
• Préstamos Personales Nu (Nu Personal Loans) Personal loans available to existing Nu customers based on their credit history, payment behavior, and account usage, allowing customization of loan amount, monthly payments, and payment dates through the mobile app.
• Cajitas Nu (Nu Savings Boxes) Savings sub-feature within Cuenta Nu that allows users to organize savings into separate boxes, earn up to 13% annual interest on Cajita Turbo, and optionally freeze balances for higher yields on 7, 28, 90, or 180-day terms.
• Tarjetas de Regalo (Gift Cards) Digital gift cards available for purchase through the Nu app, allowing users to buy and send gift cards for various retailers with instant code delivery.

Quantifiable outcome

• 131 million customers served across three Latin American markets
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Inter Miami CFflagshipGTM or Marketing PartnerNaming rights partnership for Nu Stadium, the home venue of Inter Miami CF. Nu branding prominently featured in the stadium name and associated marketing activations. Serves as a flagship sponsorship for brand visibility in North America as Nu expands its presence.
• MastercardcoreTechnology or IntegrationPayment services partnership providing the underlying payment infrastructure for Nu's credit and debit cards. Mastercard's global payment network enables Nu to issue cards accepted worldwide and facilitates transaction processing for the digital bank.
• Mercedes-AMG PETRONAS F1 TeamflagshipGTM or Marketing PartnerMulti-year global Official Team Partner relationship with the Mercedes-AMG PETRONAS Formula 1 racing team. Nu branding appears on team vehicles, uniforms, and digital assets. The partnership provides significant global brand exposure across F1's international audience.
• OXXOcoreChannel Partner/ Reseller/ DistributorCash deposit network partnership with OXXO convenience stores across Mexico. Enables underbanked customers to deposit and withdraw cash at OXXO locations, extending Nu's physical touchpoints without the need for traditional bank branches.
• Ritch MuellerminorImplementation/ SI/ Consulting PartnerLaw firm that provided legal counsel and advisory services during Nu's Mexican banking license application process. The partnership was instrumental in securing regulatory approval to operate as a banking institution in Mexico.

Scale indicators9 records

Recent moves4 records

Direct peers

• Inter & Co. (Banco Inter): Brazilian digital bank offering free checking, credit cards, and investments via a mobile-first app. Directly competes with Nubank in the Brazilian market, sharing the same underserved-mass-market positioning and product-led growth motion.
• C6 Bank: Brazilian digital bank with a comparable product set (zero-fee credit card, account, investments) and similar mid-market customer targeting. Direct head-to-head competitor for Nubank's Brazilian card and deposit base.
• PicPay: Brazilian digital wallet and credit-card fintech expanding into a fuller banking stack. Targets similar underbanked consumers with mobile-first payments and credit, overlapping meaningfully with Nubank's Brazilian franchise.
• Stori: Mexican credit-card fintech focused on mass-market and thin-file consumers, offering Mastercard-branded cards via a mobile app. Directly competes with Nu México's Tarjeta de Crédito and Tarjeta Garantizada for the same underbanked segment.
• Klar: Mexican neobank offering debit accounts, savings, and credit products through a mobile-first platform. Competes head-on with Nu México on financial-inclusion messaging and zero-fee account experience.

Broad incumbents

• Mercado Pago: Latin American fintech arm of MercadoLibre providing digital wallets, credit, and merchant payments across Mexico, Brazil, and Argentina. Broad incumbent with massive scale; overlaps Nu's MSME/consumer credit and payments franchise.
• Chime: US digital bank with no-fee accounts, early direct deposit, and a secured credit-builder card, built on a mobile-first, branchless model. The closest functional mirror to Nubank as Nu enters the US market via Nubank N.A.
• SoFi Technologies: US digital full-stack bank offering checking, credit cards, personal loans, and savings. Comparable operating model to Nu as both pursue AI-enabled national banking charters, though SoFi is more diversified.
• Revolut: Global digital bank offering multi-currency accounts, cards, and credit in 30+ markets. Not a direct competitor in LatAm but a useful comparable for the digital-first, app-led bank expansion playbook Nu is replicating in the US.

Regional players

• Ualá: Argentine-born neobank expanding across Latin America (Mexico, Colombia) with prepaid cards and a mobile app targeting unbanked populations. Same playbook as Nu, focused on a different but adjacent LatAm geography.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/soynumx
• YouTubeyoutube.com/channel/UC-Y2_nbByqsViBubK3QfHDw
• Facebookfacebook.com/nu.mx
• LinkedInlinkedin.com/company/nu-mexico
• Instagraminstagram.com/nu.mx
• TikToktiktok.com/@nu.mx

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nu