simplevms
SimpleVMS is a privately held U.S.-based VMS platform that centralizes staffing, timekeeping, invoicing, and compliance for enterprises managing contingent workforces, funded entirely through vendor markups rather than buyer fees.
- Company typePrivate
- Founded2010
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What simplevms does
SimpleVMS, LLC is a privately held U.S.-based software vendor that operates a web-based Vendor Management System (VMS) for contingent workforce management. The platform centralizes staffing vendor coordination, candidate submissions, time and attendance, consolidated invoicing, and compliance documentation for enterprises that rely on temporary labor through multiple staffing agencies. Core products include the SimpleVMS Platform, an integrated timekeeping module with AI Photo Time verification, and SimpleFLX, a sub-product for flexible shift scheduling across pre-qualified talent pools. The system is built by staffing industry veterans and is sold to HR, procurement, and workforce managers in verticals such as logistics and 3PL, food manufacturing, retail, and consumer products, with named customers including American Greetings, Ulta, Freudenberg Household Products, and Arvato.
The company operates on a 100% vendor-funded business model: staffing agencies pay for the platform through a small markup on services they provide to enterprise clients, so buyers face zero setup, implementation, integration, or support costs. Revenue mechanics are transactional (take-rate on processed spend) rather than seat-based subscription. Distribution combines direct enterprise field sales with a Channel Partner program for staffing agencies and a 2024 partnership with Avionté that connects the platform to over 1,800 staffing agencies across North America through an integrated ATS/VMS offering.
SimpleVMS was founded circa 2009-2010, is headquartered in Cincinnati, Ohio with an additional presence in Bend, Oregon, and operates with 11-50 employees. The company is bootstrapped, with no disclosed external funding, M&A activity, or institutional investors in the source data. Leadership includes co-founder and President Jason Oswald, VP of Growth Rob Geist, Senior Sales Executive Casey Wagonfield, and Director of Channel Partnerships Angie Carmichael Beaty.
simplevms firmographics
Firmographics- Name
- simplevms
- Legal name
- SimpleVMS, LLC
- Website
- https://simplevms.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SimpleVMS is a privately held U.S.-based VMS platform that centralizes staffing, timekeeping, invoicing, and compliance for enterprises managing contingent workforces, funded entirely through vendor markups rather than buyer fees.
- Ownership category
- akta.pro rank
simplevms industry classification
Industry- Product category
- Vendor Management System (VMS) / Workforce Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Vendor Management System (VMS) & MSP-Led Contractor Programs (BPACAGAF)
Keywords
Where simplevms is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
simplevms business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vendor-Funded Model: SimpleVMS operates on a vendor-funded model where staffing agencies fund the platform through a small markup on services. This means zero upfront investment, zero implementation costs, and zero ongoing fees for clients (buyers). The company generates revenue from the staffing agencies who use the platform to serve their clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No-cost platform for clients - vendor-funded model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
simplevms product offering
Product offeringCore offering
SimpleVMS is a SaaS Vendor Management System (VMS) that centralizes staffing vendor management, timekeeping, invoicing, and compliance for organizations operating contingent workforces. The platform operates on a vendor-funded model where staffing agencies pay a small markup to fund the platform, making it free for buyer clients. Built by staffing industry veterans, it serves enterprises with significant temporary labor needs including logistics, 3PL, food manufacturing, and consumer products companies.
Product overview
SimpleVMS is a unified contingent workforce management platform comprising three core components: the SimpleVMS Platform (the central VMS system for managing staffing vendors, job orders, candidate submissions, compliance, and consolidated invoicing), the Integrated Timekeeping module (physical and digital time capture with AI Photo verification, real-time attendance tracking, and meal break compliance), and SimpleFLX (a flexible shift scheduling add-on for dynamic talent pool management). The platform operates on a 100% vendor-funded model with no implementation, integration, or support costs charged to clients.
Differentiator
Problem solved
Functional benefit
Brands
- SimpleFLX: A flexible labor platform that allows clients to build pools of pre-qualified talent and fill shifts dynamically.
Products and services
- SimpleVMS Platform
- Integrated Timekeeping
- SimpleFLX
Quantifiable outcome
- 87% reduction in administrative reporting workload
- +3 more outcomes
Companies that use simplevms
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
simplevms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature6 records
simplevms partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AviontécoreSimpleVMS partnered with Avionté, a leading enterprise staffing technology provider serving over 1,800 agencies across North America, to offer the industry's first fully integrated ATS/VMS solution. This integration creates a true end-to-end staffing platform, eliminating the need for recruiters to toggle between platforms. Recruiters receive automatic updates on job openings and show-up rates, enabling faster placements. Avionté's integrated mobile staffing solution further enhances efficiency by allowing recruiters to notify a larger pool of loyal talent about opportunities.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
simplevms competitors and assessment
Company assessmentDirect peers
- Beeline: Beeline is a long-established VMS provider offering contingent workforce and services procurement software. Direct competitor focused on enterprise buyers and MSP-led programs.
- Workday VNDLY: Workday VNDLY (formerly VNDLY) is a cloud-based VMS acquired by Workday, targeting contingent workforce management for mid-market and enterprise buyers. Direct competitor with deep HR-suite integration.
- SAP Fieldglass: SAP Fieldglass is the leading enterprise Vendor Management System, serving large buyers managing contingent workforces globally. It is the primary incumbent SimpleVMS competes against in the VMS category.
- VectorVMS: VectorVMS is a vendor management system for contingent workforce and supplier management, serving mid-market and enterprise buyers. Closely comparable SaaS VMS with similar buyer and vendor personas.
- DCR Workforce: DCR Workforce provides VMS and contingent workforce solutions, including MSP program management. Directly competes in the same buyer and staffing-agency channels.
Regional players
- JobAdder: JobAdder is an ATS/CRM platform serving staffing agencies primarily in Australia, New Zealand, and select markets. A regional staffing-technology peer that intersects the staffing-agency channel SimpleVMS serves.
Emerging players
- Bullhorn: Bullhorn is a leading staffing agency ATS/CRM platform used by recruiting agencies. Adjacent competitor serving the staffing-agency side of SimpleVMS's two-sided ecosystem.
- Avionté: Avionté is a staffing agency front-office and ATS platform that serves over 1,800 agencies across North America. It is both a strategic integration partner of SimpleVMS and an adjacent staffing technology competitor.
Broad incumbents
- iCIMS: iCIMS is a broad talent acquisition platform serving enterprise hiring and contingent staffing workflows. A broad incumbent whose contingent and staffing-agency offerings overlap SimpleVMS's space.
- Magnit: Magnit (formed from the merger of PRO Unlimited, ShiftWise, and others) is the largest Managed Service Provider in contingent workforce, often operating its own VMS technology. A broad incumbent spanning MSP, SOW, and direct sourcing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
simplevms social profiles
Digital presencesimplevms financial estimates
Financial estimateRevenue estimate
Valuation estimate
simplevms leadership team
Management profileNumber of profiles
Profiles4 records
simplevms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
simplevms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about simplevms
What does simplevms do?
SimpleVMS is a SaaS Vendor Management System (VMS) that centralizes staffing vendor management, timekeeping, invoicing, and compliance for organizations operating contingent workforces. The platform operates on a vendor-funded model where staffing agencies pay a small markup to fund the platform, making it free for buyer clients. Built by staffing industry veterans, it serves enterprises with significant temporary labor needs including logistics, 3PL, food manufacturing, and consumer products companies.
Is simplevms a public or private company?
simplevms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was simplevms founded?
simplevms was founded in 2010. It employs 11 to 50 people.
Where is simplevms based?
simplevms is headquartered in Cincinnati, United States, in the North America region.
How does simplevms make money?
One revenue line is on record: vendor-Funded Model.
Who are simplevms's main competitors?
Direct peers on record are Beeline, Workday VNDLY, SAP Fieldglass, VectorVMS and DCR Workforce. JobAdder is listed as a regional player. Emerging players are Bullhorn and Avionté. Broad incumbents are iCIMS and Magnit.
Does simplevms have an API?
No public API is recorded for simplevms.
What industry is simplevms in?
simplevms's product category is Vendor Management System (VMS) / Workforce Management Software. Its primary akta.pro industry code is BPACAGAF, Vendor Management System (VMS) & MSP-Led Contractor Programs. Its NAICS code is 51821 and its SIC code is 7372.