Amwins Connect
Amwins Connect is a wholesale general agency and technology platform partnering with retail insurance brokers serving small to mid-market employers, providing carrier access across 185+ relationships and digital benefits research tools.
- Company typePrivate
- Founded1977
- HeadquartersSan Mateo, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Amwins Connect does
Amwins Connect is the Benefits division of Amwins Group Inc., the largest specialty wholesale insurance distributor in the United States. Operating as Amwins Connect Insurance Services, LLC from San Mateo, California, the company functions as a wholesale general agency and technology platform serving retail insurance brokers and agencies focused on small to mid-market employers. Through a network of Regional Sales Directors and Managers, Amwins Connect provides access to fully insured, level-funded, ancillary, individual, and PEO benefits solutions across more than 185 carrier relationships. As a true wholesaler, the company explicitly does not compete with retail brokers, positioning itself as a non-competing distribution partner.
The company's technology stack comprises the Broker Portal (Amwins View) for DC, MD, and VA brokers; the Master Carrier Guide (MCG), a digital web application for filtering and comparing carrier rules, eligibility, provider networks, and enrollment guidelines; the Forms & Benefits Library for instant access to carrier kits, product brochures, SOBs, and SBCs; and the Knowledge Hub, a content platform hosting Coffee with Carriers video series, ConnectCast podcasts, on-demand webinars, and The Pulse weekly newsletter. Together these tools underpin the Core Services offering, which delivers end-to-end broker assistance across sales, quoting, enrollment, underwriting, member management, renewals, and value-added services, with EDI/API connectivity to carrier systems.
The company monetizes through wholesale insurance distribution, earning commissions from carriers on business placed through its broker network. The Amwins Benefits division places $10.7B+ in annual premium covering 8M+ lives, and the small to mid-market vertical within it represents $3.4B+ in in-force premium across 5,000+ retail broker relationships and 400K+ lives. Headcount at Amwins Connect Insurance Services, LLC ranges from 251 to 500, and the company operates under California insurance license #0672595. Parent Amwins Group Inc. reports $44.5B+ in annual premium and 7,600+ employees across its five divisions: Benefits, Access, Brokerage, Underwriting, and Global Risks.
Amwins Connect firmographics
Firmographics- Name
- Amwins Connect
- Legal name
- Amwins Connect Insurance Services, LLC
- Website
- https://amwinsconnect.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Amwins Connect is a wholesale general agency and technology platform partnering with retail insurance brokers serving small to mid-market employers, providing carrier access across 185+ relationships and digital benefits research tools.
- Ownership category
- akta.pro rank
Where Amwins Connect is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amwins Connect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Insurance Distribution: As a specialty wholesale insurance distributor, Amwins Benefits earns commissions from insurance carriers for placing business through their broker network. The company provides access to multiple product verticals including fully insured, level-funded, ancillary, and self-funded solutions.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Amwins Connect product offering
Product offeringCore offering
Amwins Connect (Amwins Benefits) is a specialty wholesale insurance distributor and technology-enabled general agency serving insurance brokers and agencies focused on small to mid-market employers. The company provides sales consulting, quoting, enrollment, underwriting, member management, renewals, and proprietary digital tools (Master Carrier Guide, Forms & Benefits Library, Broker Portal, Knowledge Hub) to help brokers deliver employee benefits products including fully insured, level-funded, ancillary, PEO, and self-funded solutions.
Product overview
Amwins Connect is a technology-enabled employee benefits wholesaler platform offering a suite of integrated products and services for insurance brokers serving small to mid-market employers. The platform consists of the Core Services platform (providing sales, quoting, enrollment, underwriting, and renewal support), the Broker Portal (Amwins View) for D.C., MD, and VA broker access, the Forms & Benefits Library for instant document retrieval, the Master Carrier Guide (MCG) for carrier guideline research, and the Knowledge Hub providing news, compliance resources, Coffee with Carriers video series, and ConnectCast podcasts. The platform also offers The Pulse weekly newsletter. Together, these tools enable brokers to navigate health insurance complexities from quote to card.
Differentiator
Problem solved
Functional benefit
Brands
- Core Services Solution: A comprehensive suite of General Agency services designed to help brokers deliver a great client experience and reduce administration obligations, covering sales, quoting, enrollment, underwriting, member management, renewals, and value-added services.
- ConnectCast
- Coffee with Carriers
- Knowledge Hub
- Master Carrier Guidelines
- Forms and Benefits Library
Products and services
- Core Services
Companies that use Amwins Connect
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Amwins Connect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Amwins Connect partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Amwins Group Inc. (Parent Company)coreAmwins Benefits is a division of Amwins Group Inc., the largest specialty wholesale insurance distributor in the U.S. The parent company comprises five core divisions (Benefits, Access, Brokerage, Underwriting, and Global Risks) and provides global footprint, comprehensive insurance offering, and deep industry relationships.
- UnitedHealthcarecoreMajor health insurance carrier partner providing small group, level-funded, and individual health insurance products through Amwins Benefits broker network. Featured in Coffee with Carriers video series discussing Surest Health Plan and level-funded products.
- Anthem Blue Cross and Blue Shield of GeorgiacoreRegional health insurance carrier partner featured in Episode 28 of Coffee with Carriers discussing Anthem Balanced Funding products for small employers, innovative Sydney Health App, and partnerships with brokers and care providers.
- UnitedHealthcare (Surest Health Plan)coreFeatured in Episode 29 of Coffee with Carriers discussing Surest Health Plan level-funded offering transforming healthcare delivery and broker engagement in North Carolina and South Carolina.
- Anthem Blue Cross CaliforniacoreCalifornia health insurance carrier offering Anthem Balanced Funding (ABF) plans that can be sold alongside Anthem's fully insured Small Group ACA HMO plans for groups with 100 or fewer eligible employees.
- Angle HealthcoreHealth insurance carrier partner updating premium payment schedules for 2026, with invoices sent on the 14th and autopay debits on the 21st of each month.
- Delta Dental of ArizonacoreDental insurance carrier with extended rewards program through December 2025, offering up to 12.5% monthly commissions for the first 12 months on new pooled dental groups and Flex Choice Plan offerings.
- Sentara Health PlanscoreRegional health insurance carrier in Virginia with 2026 Broker Reward Program including statewide bonus programs (quarterly new business and retention), and Northern Virginia bonus program offering $250 per enrolled contract.
- Vicki Schmelzer - Amwins A & H UnderwriterscorePresident of Amwins A & H Underwriters featured in ConnectCast Episode 68 discussing misconceptions about level-funded plans, addressing complexity, risk, compliance issues, and importance of stop-loss coverage.
- Sutter Health PlancoreCalifornia health plan partnering with Vida Health to offer members personalized virtual health and wellness programs including weight loss, nutrition, fitness, stress management support.
- BlueCross BlueShield of South CarolinacoreRegional carrier offering Blue365 wellness discounts, My Health Toolkit member portal, and My Health Planner personalized support for members managing chronic conditions.
- Oxford Health Plans (Connecticut)coreUnitedHealthcare subsidiary in Connecticut offering small business updates for Q1 2025 including 4.5% average rate increase, 17% employer savings with level funded products, and bundling programs.
- UnitedHealthcare and MineralcorePartnership providing ACA reporting solution for UnitedHealthcare Level Funded groups effective January 1, 2025, simplifying Forms 1094/1095 B/C filings for 2024 tax year.
- Vida HealthcoreVirtual health and wellness platform partner with Sutter Health Plan offering personalized programs for weight loss, nutrition, fitness, stress management, and chronic conditions through app with live coaching.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Amwins Connect competitors and assessment
Company assessmentDirect peers
- CRC Group: CRC Group is one of the largest U.S. wholesale insurance distributors, specializing in excess and surplus lines and specialty products with nationwide offices. As a sister wholesale platform to Amwins Connect (under Amwins Group), it competes for the same wholesale broker mindshare in adjacent product lines.
- Burns & Wilcox: Burns & Wilcox is a major North American specialty wholesale insurance broker and underwriting manager with a similar wholesaler-only positioning. It competes with Amwins Connect for retail broker relationships and specialty carrier placement across multiple product verticals.
- IMA Financial Group: IMA Financial Group is a privately-held insurance brokerage specializing in employee benefits, risk management, and wealth management, with a strong mid-market focus and proprietary benefits technology — directly comparable to Amwins Connect's benefits wholesaler model.
- RPS (Risk Placement Services): RPS is a large U.S. wholesale insurance distribution platform offering specialty, excess and surplus, and benefits solutions to retail brokers nationwide. Its scale and broker-channel focus make it a direct competitor to Amwins Connect's wholesale distribution model.
- Brown & Riding: Brown & Riding is a specialty wholesale insurance brokerage and underwriting manager offering admitted, E&S, and reinsurance solutions across the U.S. Its wholesaler-only model and carrier relationships position it as a comparable peer to Amwins Connect's wholesale distribution approach.
- OneDigital: OneDigital is one of the largest U.S. employee benefits-focused insurance brokerage and consulting firms, offering wholesale distribution, benefits technology, and HR advisory to small and mid-market employers — directly overlapping with Amwins Connect's core small/mid-market benefits wholesale proposition.
- NFP (an Aon company): NFP is a major U.S. insurance broker and consultant with deep benefits and property/casualty capabilities, serving mid-market and large clients across all 50 states. Acquired by Aon in 2024, it competes head-to-head with Amwins Connect in benefits placement, quoting, and broker support.
Emerging players
- World Insurance Associates: World Insurance Associates is a fast-growing U.S. insurance brokerage built largely through acquisitions, with a strong employee benefits practice for mid-market employers. Its aggressive roll-up strategy and benefits focus make it an emerging competitive threat to Amwins Connect's mid-market benefits book.
Broad incumbents
- Marsh & McLennan Agency: Marsh & McLennan Agency is the middle-market arm of Marsh, providing employee benefits, risk management, and consulting services through regional brokerages. As a large incumbent with deep carrier access and benefits capabilities, it competes with Amwins Connect for mid-market broker and employer relationships.
- USI Insurance Services: USI is a top-10 U.S. insurance brokerage with deep employee benefits and property/casualty practices serving mid-market and large clients. As a much larger incumbent, it competes with Amwins Connect for mid-market broker partnerships and benefits placements at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Amwins Connect social profiles
Digital presenceAmwins Connect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amwins Connect leadership team
Management profileNumber of profiles
Profiles3 records
Amwins Connect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amwins Connect M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amwins Connect
What does Amwins Connect do?
Amwins Connect (Amwins Benefits) is a specialty wholesale insurance distributor and technology-enabled general agency serving insurance brokers and agencies focused on small to mid-market employers. The company provides sales consulting, quoting, enrollment, underwriting, member management, renewals, and proprietary digital tools (Master Carrier Guide, Forms & Benefits Library, Broker Portal, Knowledge Hub) to help brokers deliver employee benefits products including fully insured, level-funded, ancillary, PEO, and self-funded solutions.
Is Amwins Connect a public or private company?
Amwins Connect is a private company. It is classified as corporate owned and is currently operating.
When was Amwins Connect founded?
Amwins Connect was founded in 1977. It employs 251 to 500 people.
Where is Amwins Connect based?
Amwins Connect is headquartered in San Mateo, United States, in the North America region.
How does Amwins Connect make money?
One revenue line is on record: wholesale Insurance Distribution.
Who are Amwins Connect's main competitors?
Direct peers on record are CRC Group, Burns & Wilcox, IMA Financial Group, RPS (Risk Placement Services), Brown & Riding, OneDigital and NFP (an Aon company). World Insurance Associates is listed as an emerging player. Broad incumbents are Marsh & McLennan Agency and USI Insurance Services.
Does Amwins Connect have an API?
No public API is recorded for Amwins Connect.