Lyf

Name

Lyf

Legal name

Lyf App Pty Ltd

Website

https://lyf.app

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Mental Health

NAICS

Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Mental health support
• Peer support app
• Online therapy chat
• Mental wellness platform
• Psychologist chat service

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Lyf App Platform: The core Lyf App appears to be free for users to download and use basic peer-to-peer support features. Revenue model is not explicitly disclosed.
2. Lyf Support Professional Services: Text-based mental health guidance with certified psychologists. A free 60-minute session is offered to healthcare workers. Pricing for general users is not publicly disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Lyf operates two complementary mobile applications: the Lyf App, a hybrid social media and mental health companion app that provides peer-to-peer support through topic-based community posts ("beats") covering relationships, depression, anxiety, addiction, recovery, and other life challenges; and Lyf Support, a companion service offering 24/7 text-based mental health guidance from a team of fully qualified, registered psychologists. Together they form a free-to-download peer support community paired with on-demand professional psychologist chat.

Product overview

Lyf operates as a dual-product platform: the Lyf App is a community-driven hybrid social media and mental health app focused on peer-to-peer support across topics such as anxiety, depression, relationships, addiction, and recovery. Complementing it is Lyf Support, a text-based mental health guidance service staffed by qualified psychologists available around the clock. Users of Lyf App are automatically provisioned an account for Lyf Support. The platform is built around privacy controls allowing users to post anonymously, share privately, or make content public within the closed Lyf community.

Differentiator

Problem solved

Functional benefit

Brands

• Lyf Support: A companion mental health service providing text-based guidance with fully qualified mental health professionals, available 24/7.

Products and services

• Lyf App A hybrid social media and mental health companion app that provides peer-to-peer support as an alternative to mainstream social media. Users share personal experiences ('beats') in topic-based communities covering relationships, depression, gender, anxiety, mental health, addiction, sleep, sexuality, and recovery, with configurable privacy settings (private, anonymous, or public) and an anonymous introduction feature (Lyf Link) connecting users with others facing similar challenges. Available free on iOS and Android for individual consumers globally.
• Lyf Support Mental health guidance delivered through text messaging with a team of fully qualified, registered mental health professionals, available 24/7. Operates as a companion service to the Lyf App and is available as a separate mobile application on iOS and Android. Healthcare workers can access a complimentary 60-minute text-based support session as part of a COVID-19 support initiative; pricing for general users is not publicly disclosed.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sanvello (Optum): Mental health app combining self-care tools, peer community and coaching/therapy access, now part of Optum. Direct analog to Lyf's hybrid model, with the added advantage of payer distribution through UnitedHealth/Optum.
• BetterHelp: Largest online therapy platform offering text, audio and video sessions with licensed therapists. Directly comparable to Lyf Support as a digital mental health service for individual consumers, but operates at much greater scale and as a paid subscription rather than freemium.
• Wysa: AI-driven mental health chatbot that combines self-guided support with optional human therapist access and B2B/employer distribution. Comparable to Lyf in blending self-help/community features with paid professional services, with stronger enterprise traction.
• Talkspace: Public online therapy provider delivering messaging-based therapy with licensed clinicians, plus B2B/employer distribution. Highly comparable to Lyf Support on text-based mental health delivery and consumer mental health positioning.
• 7 Cups: Combines free peer-to-peer listener chat with paid therapy access. Closest analog to Lyf's hybrid community-plus-professional model, sharing both the free community layer and the upgrade path to professional support.

Others

• This Is My Brave: Mental health storytelling and community platform centered on lived-experience sharing. Comparable to Lyf's peer-support community layer, but as a nonprofit organization rather than a commercial app platform.

Emerging players

• Youper: AI mental health chatbot offering conversational emotional support and self-help exercises. Comparable to Lyf Support in the digital text-based mental health category, with overlapping use cases for users seeking on-demand support.
• Moodfit: Mental health and mood-tracking app with self-guided exercises and tools. Comparable to Lyf in the consumer mental health app category, but lacks the peer community and on-demand professional text support that distinguishes Lyf.

Broad incumbents

• Headspace Health: Large, well-funded mental health platform combining meditation content, coaching and therapy (after the Ginger acquisition). Overlaps with Lyf on consumer mental health, but operates at vastly greater scale with deep B2B employer distribution.
• Calm: Consumer mental wellness app focused on meditation, sleep and content, with growing therapy and employer offerings. Comparable to Lyf in the consumer mental health app category, though anchored on content rather than peer/professional support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/lyfapp
• Instagraminstagram.com/lyf_app_
• Xx.com/lyfsquad
• LinkedInlinkedin.com/company/lyfapp

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyf