Shenzhen Growatt New Energy Co., Ltd

What Shenzhen Growatt New Energy Co., Ltd does

Shenzhen Growatt New Energy Co., Ltd is a privately held Chinese solar energy company founded in 2011 and headquartered in Shenzhen, China, with 1,001–5,000 employees and product distribution across 180+ countries. The company designs, manufactures, and sells a vertically integrated portfolio spanning residential, commercial, and utility-scale photovoltaic inverters (0.75kW to 253kW), residential and commercial storage inverters, modular lithium iron phosphate (LiFePO4) battery systems (such as the ALP 5.0L-E2 US), smart EV chargers (3–22kW AC and 20–40kW DC), and consumer portable power stations (VITA 550, INFINITY 2000 PRO, HELIOS 3600), with portable solar panels as accessories. Its hardware is unified by the GroHome smart energy management platform and the MyGro mobile app, which combine IoT monitoring with AI-driven energy prediction and operating modes such as TOU, Self-Consumption, Peak Shaving, and EPS backup with sub-15ms transfer; underlying PV-side optimization is delivered through multi-MPPT hardware claimed at ≥99% efficiency and proprietary Watt+ output boost technology. The business runs a hybrid go-to-market: direct-to-consumer e-commerce through the Shopify-powered growattportable.com storefront and regional sites (US, UK, DE, EU), Amazon marketplace listings, and a formal wholesale/distributor partner program with overseas warehouse inventory and drop-shipping; pricing is one-time hardware sales with optional bundled solar panels (e.g., INFINITY 2000 PRO from $799 standalone to $1,699 with four 200W panels). Customer base is highly fragmented, anchored on residential homeowners, outdoor/emergency/SOHO users, with secondary commercial and utility-scale exposure, and the company claims global #1 residential PV inverter and Top 4 overall PV inverter supplier rankings; founder and CEO David Ding leads the business.

Name

Shenzhen Growatt New Energy Co., Ltd

Legal name

Shenzhen Growatt New Energy Co., Ltd

Website

https://growattportable.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Shenzhen Growatt New Energy Co., Ltd is a privately held Chinese solar energy company founded in 2011 that designs, manufactures, and sells PV inverters, LiFePO4 storage batteries, EV chargers, and portable power stations to residential, commercial, and utility-scale customers across 180+ countries via DTC e-commerce, Amazon, and a wholesale/distributor partner program.

Ownership category

akta.pro rank

Product category

Solar Inverters and Energy Storage Systems

NAICS

Power, Distribution, and Specialty Transformer Manufacturing (335311)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Solar Inverters, Power Optimizers & MLPE Manufacturing (EUAMAHAB)

akta.pro secondary industries

Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Energy Storage Software & Controls (EMS, monitoring, optimization, cybersecurity) (IMAGAHAJ)

Keywords

• Solar PV inverters
• Residential energy storage
• Portable power stations
• Smart EV chargers
• Energy management software

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Residential Solar Inverters: Sale of PV inverters for residential applications ranging from 0.75kW to 15kW capacity, providing core solar conversion functionality for home solar installations. Revenue is generated through one-time hardware sales via direct e-commerce and channel partners.
2. Commercial & Utility Inverters: Sale of commercial storage inverters (28kW-100kW), commercial PV inverters (15kW-150kW), and utility-scale PV inverters (185kW-253kW) for larger installations. These products are sold with system warranties and supported by the OSS (Online Smart Service) platform for ongoing customer engagement.
3. Portable Power Stations: Sale of portable power stations including VITA 550 (538Wh), INFINITY series (1200-2000), and HELIOS 3600 (3686Wh). Products are sold directly through growattportable.com e-commerce platform and Amazon marketplace, with various bundle configurations including solar panels at different price points.
4. Energy Storage Systems: Sale of residential and commercial battery storage products including the ALP LV series low-voltage modular batteries (5kWh per module, stackable to 40kWh). These products complement inverter sales and enable energy independence use cases.
5. EV Chargers: Sale of smart EV chargers ranging from 3-22kW AC chargers to 20/40kW DC chargers, featuring the GroHome system and PV linkage charge mode for charging EVs with solar-generated clean power.
6. Solar Panels & Accessories: Sale of portable solar panels (100W and 200W monocrystalline panels with 22% conversion efficiency and IP67 waterproof rating) and accessories including charging cables, extension cables, and the Double Voltage Power Hub for expanded system configurations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Shenzhen Growatt New Energy Co., Ltd designs, develops, and manufactures a complete portfolio of solar energy products including residential, commercial, and utility-scale PV inverters (0.75kW to 253kW), lithium iron phosphate (LiFePO4) battery storage systems, portable power stations (HELIOS 3600, INFINITY 2000 PRO, VITA 550), smart EV chargers, floating PV solutions, and proprietary IoT-based energy management platforms (GroHome, MyGro, OSS). The company sells through its own direct-to-consumer e-commerce storefronts, Amazon marketplace, a global wholesale/distributor partner program, and direct enterprise sales for utility and commercial installations.

Product overview

Shenzhen Growatt New Energy Co., Ltd is a comprehensive energy solution provider offering an integrated portfolio of solar energy products across residential, commercial, utility-scale, and portable applications. The product ecosystem centers on PV inverters (from 0.75kW residential to 253kW utility-scale), energy storage systems (including low-voltage modular batteries like the ALP 5.0L-E2), and consumer-facing portable power stations (HELIOS 3600, INFINITY 2000 PRO, VITA 550). The portfolio is unified through smart energy management platforms (MyGro App, GroHome, OSS) that leverage IoT and cloud technologies for monitoring and optimization. The portable power station line pairs with portable solar panels (100W/200W) to create complete solar generator kits, while the residential/commercial offerings integrate with battery storage and EV chargers. Growatt positions itself as a one-stop provider enabling energy independence across all scenarios from home backup to off-grid living to utility-scale installations.

Differentiator

Problem solved

Functional benefit

Brands

• MyGro App: Mobile application for monitoring and controlling Growatt solar generators and energy systems, available on iOS and Android.
• GroHome

Products and services

• SPH 10000TL-HU-US Hybrid Inverter A 10kW split-phase hybrid PV inverter for residential applications supporting both off-grid and grid-tied operation, integrating three MPPTs, battery storage, 48V battery systems, up to 15kW solar input, UL 1741 (SA/SB) and IEEE 1547 certifications, and parallel connection of up to 6 units for 60kW total capacity. Targeted at homeowners seeking integrated grid-tied and backup operation.
• SPF 3500TL LVM-US Off-Grid PV Inverter A 3.5kW off-grid inverter for 120V single-phase installations, integrating solar MPPT charging up to 4500W PV input, an 80A solar charge current, battery inverter function, AC charging, and parallel operation up to 6 units for 21kW total. Targeted at off-grid homes, cabins, and remote installations.
• ALP 5.0L-E2 US Low-Voltage Modular Battery A 5kWh cobalt-free Lithium Iron Phosphate (LiFePO4) modular residential battery with IP66 protection, CAN communication, plug-and-play stacking expandability up to 40kWh (8 modules), 6000+ life cycles, and 10-year design lifespan. Designed to integrate with Growatt inverters for whole-home backup power systems.
• HELIOS 3600 Portable Power Station A high-capacity portable power station with 3686Wh LiFePO4 storage and 3600W output (4500W boost), supporting 240V whole-home power when paired with a split-phase connector, expandability up to 36kWh with expansion batteries, 4000+ cycle LiFePO4 chemistry, cold startup to -22°F, AC / solar / car / RV pedestal charging, and 16 outlets including a TT-30 RV outlet. Targeted at home backup, RV, off-grid, and whole-home power scenarios.
• INFINITY 2000 PRO Portable Power Station A 2048Wh LiFePO4 portable power station delivering 2400W rated output (3400W with Watt+ boost), expandable to 6144Wh via extra batteries, supporting 1200W solar input reaching full charge in 2.5 hours, fast AC charging (0-80% in under 1 hour), 4000+ cycle LiFePO4 battery, cold startup to -22°F, and under 15ms EPS switching for emergency backup. Targeted at RV owners, campers, off-grid users, and home backup.
• VITA 550 Portable Power Station A 538Wh portable power station sold as part of Growatt's portable power station product family, with dual-mode charging and fastest charging speed cited at 1.6 hours per 500W input by third-party reviewers. Targeted at users needing a compact portable power station for outdoor activities and emergency backup.
• Growatt 100W / 200W Portable Solar Panels Portable monocrystalline silicon solar panels available in 100W and 200W variants with 22% conversion efficiency, IP67 waterproof rating, and ETFE coating for outdoor durability. Sold individually or as bundles with portable power stations, paired with MC4 connectors for portable power station integration.
• Residential PV Inverters Smart residential PV inverters with capacity ranging from 0.75kW to 15kW, providing smart monitoring and management capabilities for home solar installations. Sold as part of Growatt's residential solar solution portfolio.
• Residential Storage Inverters Residential energy storage inverters with capacity ranging from 2.5kW to 30kW, providing 24-hour uninterrupted clean energy access and maximizing PV self-consumption and return on investment. Designed to integrate with home battery systems.
• Commercial PV Inverters Commercial PV inverters ranging from 15kW to 150kW with Online Smart Service (OSS) platform integration for higher yields, superior safety, and smarter operations and maintenance in commercial-scale installations.
• Commercial Storage Inverters Commercial storage inverters with capacity spanning 28kW to 100kW, offering system warranty options for commercial energy storage applications. Targeted at commercial facilities requiring reliable solar storage integration.
• Utility-Scale PV Inverters Utility-scale PV inverters with capacity ranging from 185kW to 253kW, featuring Online Smart Service (OSS) platform integration for greater returns, superior safety, and smarter O&M at large-scale solar farm installations.
• Smart EV Chargers Smart EV chargers available in 3-22kW AC variants and 20kW/40kW DC variants, integrated with the GroHome smart home energy management system and featuring PV linkage charge mode for remote control and 100% clean solar-powered EV charging.
• Growatt Double Voltage Power Hub An accessory hub that pairs two HELIOS 3600 portable power stations to deliver 240V split-phase output, enabling whole-home power and increased capacity for compatible products.
• Split-phase Connector for HELIOS 3600 A connector accessory that enables split-phase configuration between two HELIOS 3600 portable power stations to deliver 120/240V output for whole-home power applications.

Quantifiable outcome

• Up to 70% reduction in electricity bills through increased solar self-consumption with ALP battery storage systems
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered minor, core and support.

• The ManualminorGTM or Marketing PartnerTech publication that reviewed and featured Growatt VITA 550 and INFINITY 1300 portable power stations, praising their portability, features, and competitive positioning against larger charging stations. Coverage included product comparisons and use case recommendations.
• ElectrekminorGTM or Marketing PartnerClean technology media outlet that featured Growatt products, noting the company's 11 years of accreditation from European and American organizations in energy storage, EV chargers, solar arrays, and energy management systems. Highlighted 99% MPPT efficiency and fast AC/solar charging rates.
• 9To5ToysminorGTM or Marketing PartnerConsumer technology publication reviewed the VITA 550 portable power station, noting dual-mode charging capability with fastest charging speed in the industry at 1.6 hours/500W input and near-zero energy conversion loss.
• Make Use OfminorGTM or Marketing PartnerTechnology and lifestyle publication featured the INFINITY 1300 solar generator, recommending it for RV excursions and off-grid living as an ideal solar charging station with emergency backup capability.
• GadgetFlowminorGTM or Marketing PartnerProduct discovery platform featured the INFINITY 1300, recommending it for regular adventurers, remote workers, and those in areas with frequent power outages, citing Growatt as a trusted brand for backup energy.
• ShopifycoreTechnology or IntegrationE-commerce platform powering growattportable.com online store, providing the infrastructure for direct-to-consumer sales, order processing, payment processing, and customer transaction management.
• Google AnalyticssupportTechnology or IntegrationWeb analytics service used to understand customer behavior on the Growatt website, track marketing campaign effectiveness, and optimize the online shopping experience.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon marketplace serves as a secondary sales channel for Growatt products including portable power stations and inverters. Amazon-specific support email provided ([email protected]) with products available for direct purchase through Amazon's platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SMA Solar Technology AG: German global PV inverter incumbent serving residential, commercial and utility-scale; comparable to Growatt on residential/hybrid inverters and is a long-established competitor for the same installer channel in Europe and beyond.
• Jackery (Shenzhen Hello Tech): Leading global portable power station and solar generator brand serving outdoor, RV and home backup use cases; competes directly with Growatt's INFINITY and HELIOS portable station lines on Amazon and DTC.
• Enphase Energy, Inc. US-headquartered microinverter and residential energy system company with IQ Battery storage and an installer channel; direct residential solar competitor to Growatt's residential inverter + ALP storage offering.
• EcoFlow Technology Inc. Direct-to-consumer portable power station and home backup brand (DELTA, RIVER series); competes with Growatt INFINITY 2000 PRO and HELIOS 3600 across both portable and whole-home backup use cases.
• Sungrow Power Supply Co., Ltd. China-headquartered global leader in PV inverters (residential, commercial, utility-scale) plus energy storage systems; closest direct competitor to Growatt's core inverter and storage business.
• SolarEdge Technologies, Inc. Provides DC-optimized PV inverters plus module-level power electronics and commercial/grid-tied solutions; competes head-to-head with Growatt's residential and commercial inverter lines globally.
• Ginlong Solis (Ningbo Ginlong Technologies): Chinese string inverter specialist with strong presence in residential and small commercial segments worldwide; near-direct peer to Growatt in the global string inverter market.
• Huawei Digital Power (FusionSolar/Smart PV): Operates Huawei Smart PV covering string inverters, smart PV optimizers, and residential/commercial/utility energy storage; overlaps Growatt across every inverter power band plus storage.
• BLUETTI (Shenzhen PowerOak Newener): Manufactures LiFePO4 portable power stations, home backup systems and modular batteries; offers direct overlap with Growatt's ALP modular batteries and HELIOS/INFINITY portable product lines.

Emerging players

• Hoymiles Power Electronics Inc. China-based MLPE (microinverter) and rapid-shutdown device maker gaining share in residential solar; meaningful overlap with Growatt's residential inverter roadmap and US/North America distribution focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GrowattPortable
• YouTubeyoutube.com/@GrowattPortable
• Facebookfacebook.com/GrowattPortable
• Instagraminstagram.com/growattportable
• TikToktiktok.com/@growatt.portable
• LinkedInlinkedin.com/company/growatt-new-energy

Compliance30 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shenzhen Growatt New Energy Co., Ltd