9to5Toys
9to5Toys is a US-based consumer technology deals publication and part of the 9to5 Network, curating daily price drops, reviews, and buying guides across electronics, gaming, smart home, and lifestyle products for tech-savvy deal-hunting consumers via affiliate marketing revenue.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What 9to5Toys does
9to5Toys is a US-based, privately held consumer technology deals publication and part of the 9to5 Network (alongside 9to5Mac, 9to5Google, Electrek, DroneDJ, and SpaceExplored). The company curates and publishes daily deal coverage, product reviews, and buying guides across categories including Apple products, computers, PC gaming, smart home devices, cameras, wearables, networking gear, and audio equipment, with recent expansion into adjacent lifestyle verticals such as golf, home goods, and electric vehicles. Its core platform is a web-based publishing property that distributes content through organic search, a daily email newsletter, social media (Twitter/X, Facebook, LinkedIn), YouTube, and the 9to5Toys Daily podcast.
The business model is overwhelmingly an affiliate-referral model: deal articles embed tracked affiliate links (notably via Amazon Associates, using tags such as 'toysj-20' and 'karthikl-20') that direct readers to purchase products at major retailers including Amazon, Best Buy, Target, and Walmart, with commissions earned on qualifying sales. A secondary display advertising stream supplements this revenue. The publication is free to readers; there are no product or service pricing tiers. The company operates with a small team (11–50 employees), is incorporated in the US, and operates with no disclosed external funding or parent-company ownership structure. The site underwent a full redesign in October 2025 emphasizing improved user experience and deal discovery, and remains actively publishing through at least June 2026. Geographic reach is global in distribution but US-centric, with promotional giveaways explicitly restricted to US residents.
9to5Toys firmographics
Firmographics- Name
- 9to5Toys
- Legal name
- 9to5Toys
- Website
- https://9to5toys.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 9to5Toys is a US-based consumer technology deals publication and part of the 9to5 Network, curating daily price drops, reviews, and buying guides across electronics, gaming, smart home, and lifestyle products for tech-savvy deal-hunting consumers via affiliate marketing revenue.
- Ownership category
- akta.pro rank
9to5Toys industry classification
Industry- Product category
- Technology Deals Publishing and Consumer Electronics Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Shopping/Deal & Affiliate Content Aggregators (MPACAKAK)
- akta.pro secondary industry
- Content Aggregation, Curation & RSS Platforms (BPAMAJAI)
Keywords
9to5Toys business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Affiliate Marketing: 9to5Toys generates revenue primarily through affiliate commissions by linking to products on Amazon, Best Buy, and other retailers. The site uses affiliate tags (e.g., 'tag=toysj-20', 'tag=karthikl-20') to track referrals and earn commissions on qualifying purchases made through their deal links.
- Display Advertising: The site displays banner advertisements and sponsored content placements, leveraging its audience of tech-savvy deal hunters for advertiser reach.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
9to5Toys product offering
Product offeringCore offering
9to5Toys is a content-driven technology and lifestyle deals publication that curates daily deals, price drops, product reviews, and buying guides across consumer electronics, smart home, gaming, toys, tools, and home goods. The site aggregates discounts from major retailers such as Amazon, Best Buy, Target, and Walmart, publishing deal articles linked via affiliate tracking tags. Content is distributed through the website, email newsletter, YouTube channel, the 9to5Toys Daily podcast, and social media platforms to drive reader traffic and affiliate commerce.
Product overview
9to5Toys is a technology deals publication and content platform that curates and publishes deals, news, and reviews on consumer technology products. The site aggregates discounts from major retailers like Amazon, Best Buy, and Walmart, covering categories including computers, gaming gear, smart home devices, cameras, storage, charging accessories, wearables, networking equipment, audio products, and toys. The platform distributes content through its website, newsletter, YouTube channel, and social media channels including Twitter, Facebook, and LinkedIn. Revenue is generated through affiliate marketing links.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Site redesign launched October 2025 with emphasis on improved user experience and deal discovery tools.
Companies that use 9to5Toys
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
9to5Toys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
9to5Toys partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Burton Goodsminor9to5Toys partnered with leather tech accessory brand Burton Goods for promotional giveaways of Slim Leather Laptop Briefcase bags worth up to $339. The partnership ran for 10 days in May-June 2026 and was open to U.S. residents submitting name and email entries. This type of brand partnership helps 9to5Toys grow its audience through prize-based promotions.
- Burton Goodsminor9to5Toys ran a giveaway promotion with Burton Goods offering three $175 gift cards for leather accessories. The contest ran from October 24 to October 31, 2025 and was exclusively for U.S. residents. This represents an ongoing partnership relationship with Burton Goods for audience growth campaigns.
- 9to5 Network (Sister Sites)core9to5Toys is part of the 9to5 Network which includes 9to5Mac, 9to5Google, Electrek, DroneDJ, and SpaceExplored. These sites cross-promote content, share resources, and collectively reach a broad technology-focused audience. The network provides distribution synergies and shared brand credibility.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
9to5Toys competitors and assessment
Company assessmentEmerging players
- CamelCamelCamel: CamelCamelCamel is an Amazon price-tracking tool that surfaces historical price data and alerts for drops. It serves a similar deal-hunter audience via affiliate-linked Amazon shopping but with a more data-driven rather than editorial approach.
Direct peers
- BradsDeals: BradsDeals is an editorially curated deals site focused on hand-picked discounts across electronics, apparel, and home goods. Its editorial-vetting approach and affiliate-revenue model closely mirror 9to5Toys' positioning.
- DealNews: DealNews is an editorial deal-curation site covering deals on electronics, apparel, and home goods with hand-vetted picks. It shares 9to5Toys' model of human-curated deal coverage and affiliate monetization targeting price-conscious consumers.
- Hip2Save: Hip2Save is a deals and couponing blog that covers Amazon deals, grocery savings, and household discounts. While broader than 9to5Toys, it shares the affiliate-driven editorial deals model targeting deal-hunting consumers.
- Slickdeals: Slickdeals is the largest community-driven deals aggregator in the U.S., surfacing price drops and coupons across electronics, home goods, and consumer categories. It directly competes with 9to5Toys for deal-hunting traffic and uses affiliate links to monetize, making it the most directly comparable peer.
- RetailMeNot: RetailMeNot aggregates coupons, promo codes, and cash-back offers across thousands of retailers. While broader in category, it directly competes with 9to5Toys for affiliate-driven consumer savings traffic and shares the same revenue model.
- TechBargains: TechBargains focuses specifically on technology and electronics deals, very similar to 9to5Toys' core category mix. It uses a combination of community submissions and editorial curation with affiliate monetization.
Broad incumbents
- Engadget: Engadget is a large-scale tech media outlet covering consumer electronics news, reviews, and deals. It competes with 9to5Toys for tech-deal SEO traffic and uses affiliate links in its coverage.
- Wirecutter (NYT): Wirecutter is the New York Times' product-recommendation site covering consumer electronics, home, and lifestyle products. While more focused on buying guides than daily deals, it competes for the same SEO terms and affiliate commissions on electronics.
- Tom's Guide: Tom's Guide is a major technology review and deals publication covering phones, laptops, and smart home gear. It overlaps with 9to5Toys on tech deals coverage and affiliate revenue from the same retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
9to5Toys social profiles
Digital presence9to5Toys financial estimates
Financial estimateRevenue estimate
Valuation estimate
9to5Toys leadership team
Management profileNumber of profiles
Profiles1 record
9to5Toys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
9to5Toys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 9to5Toys
What does 9to5Toys do?
9to5Toys is a content-driven technology and lifestyle deals publication that curates daily deals, price drops, product reviews, and buying guides across consumer electronics, smart home, gaming, toys, tools, and home goods. The site aggregates discounts from major retailers such as Amazon, Best Buy, Target, and Walmart, publishing deal articles linked via affiliate tracking tags. Content is distributed through the website, email newsletter, YouTube channel, the 9to5Toys Daily podcast, and social media platforms to drive reader traffic and affiliate commerce.
Is 9to5Toys a public or private company?
9to5Toys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 9to5Toys founded?
9to5Toys was founded in -1. It employs 11 to 50 people.
How does 9to5Toys make money?
Two revenue lines are on record. Affiliate Marketing is the primary driver. The others are display Advertising.
Who are 9to5Toys's main competitors?
CamelCamelCamel is listed as an emerging player. Direct peers are BradsDeals, DealNews, Hip2Save, Slickdeals, RetailMeNot and TechBargains. Broad incumbents are Engadget, Wirecutter (NYT) and Tom's Guide.
Does 9to5Toys have an API?
No public API is recorded for 9to5Toys.
What industry is 9to5Toys in?
9to5Toys's product category is Technology Deals Publishing and Consumer Electronics Media. Its primary akta.pro industry code is MPACAKAK, Shopping/Deal & Affiliate Content Aggregators, with a secondary code of BPAMAJAI, Content Aggregation, Curation & RSS Platforms. Its NAICS code is 51621 and its SIC code is 7311.