SHD AG
SHD AG is a German vendor of integrated ERP, planning, and financial software exclusively for furniture and kitchen retailers, serving 8,000+ companies and 100,000+ users through 10 European and international subsidiaries.
- Company typePrivate
- Founded1983
- HeadquartersAndernach, Germany
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
SHD AG firmographics
Firmographics- Name
- SHD AG
- Legal name
- SHD Solutions GmbH
- Website
- https://shd.de
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SHD AG is a German vendor of integrated ERP, planning, and financial software exclusively for furniture and kitchen retailers, serving 8,000+ companies and 100,000+ users through 10 European and international subsidiaries.
- Ownership category
- akta.pro rank
SHD AG industry classification
Industry- Product category
- Vertical ERP Software for Furniture and Kitchen Retail
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Virtual Storage Systems Planning (Product Selection & Layout) (HSAFALAH)
Keywords
Where SHD AG is headquartered
LocationHeadquarters
- HQ city
- Andernach
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
SHD AG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Software Licenses and Subscriptions: SHD generates revenue through proprietary ERP, planning, and management software solutions sold to furniture and kitchen retailers. Software includes SHD ECORO, KPS.MAX, SHD perfacto, and related modules offered as licenses or subscriptions.
- Cloud and Managed Services: SHD Performance Cloud provides infrastructure services with dynamic scaling, automated backups, and managed services, generating recurring cloud service revenue.
- Training and Seminars: Professional training services including KPS.MAX seminars offered in-person (Andernach, Teltow) and online, generating one-time fees per participant.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | KPS.MAX Basic Online Seminar - Planung: 6-hour online training in 3x2 hour blocks |
| Unit Pricing | Pay-as-you-go | KPS.MAX Basic Online Seminar - Stammdaten: 3-hour online training |
| Unit Pricing | Pay-as-you-go | KPS.MAX Basic Seminar in Andernach - Planung: 1-day in-person training |
| Unit Pricing | Pay-as-you-go | KPS.MAX Basic Seminar in Teltow - Planung: 1-day in-person training |
| Unit Pricing | Pay-as-you-go | KPS.MAX Basic Training - vor Ort: On-site training, max 8 hours |
| Usage-based | Pay-as-you-go | KPS.MAX Softwareinstallation - online: Per 15-minute billing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
SHD AG product offering
Product offeringCore offering
SHD AG sells an integrated software ecosystem for the furniture and kitchen retail industry, centered on the SHD ECORO ERP system (inventory, warehouse, POS, e-commerce, CRM) and the KPS.MAX planning and visualization suite for kitchen, bathroom and living-space design. These are complemented by SHD perfacto financial accounting, SHD perforce time tracking and workforce scheduling, SHD Performance Cloud infrastructure, security and managed services, and the hey.kitchen assembly marketplace platform. The offering is delivered as licensed/subscribed software plus recurring cloud and managed-service revenue to furniture retailers and adjacent service companies.
Product overview
SHD AG offers a comprehensive, integrated software ecosystem for the furniture and kitchen retail industry, consisting of multiple interconnected product lines. The core platform is SHD ECORO, a modern ERP system providing inventory management (Warenwirtschaft), warehouse organization (Lagerorganisation), POS/point-of-sale (Kassen), groupware (Groupware), e-commerce, and CRM capabilities. Complementing the ERP suite are KPS.MAX and its variants (KPS.MAX protect, KPS.MAX web, KPS HQ-Konfiguratoren) - professional planning and visualization software for kitchen, bathroom, and living space design. Financial management is handled through SHD perfacto (accounting) and SHD perforce (time tracking and workforce scheduling). The hey.kitchen platform provides software-supported kitchen and furniture assembly coordination. Cloud infrastructure is delivered via SHD Performance Cloud, with additional security services (SHD Security Suite), managed services, and IT consulting. All products are designed to work together within a unified system world, with EDI integration enabling automated order processing. The company serves over 8,000 businesses and 100,000 users globally, with a focus on the German-speaking furniture and kitchen retail market.
Differentiator
Problem solved
Functional benefit
Brands
- SHD ECORO: ERP/wareneinkauf system for retail companies of all sizes, including warehouse organization, POS, e-commerce, CRM, and groupware modules.
- KPS.MAX
- SHD perfacto
- SHD perforce
- SHD Performance Cloud
- SHD Connect
- hey.kitchen
- SHD MHS
- Cogito Retail
Products and services
- SHD ECORO Modern ERP system serving as the central platform for furniture retail companies, supporting processes, resource planning, and internal operations including inventory management, warehouse organization, POS, e-commerce, CRM and groupware.
- MHS (Möbelhandelssystem) Established inventory management system for furniture retail offering comprehensive merchandise and retail operations management functionality.
- Cogito Retail Retail management system offered as a distinct brand within the SHD portfolio, providing furniture-trade ERP functionality preserved as a separate product line.
- KPS.MAX Professional planning software for kitchen, bathroom and living-space design enabling retailers to create, visualise and configure furniture layouts with full commercial processing; includes the AI Presenter for automated scene design and variant creation.
- KPS.MAX web Browser-based KPS.MAX planning tool for online planning sessions that integrates with in-store KPS.MAX installations, enabling seamless data transfer as part of an omnichannel retail strategy.
- KPS HQ-Konfiguratoren Headquarters configurators for centralised management of product configurations across multiple retail locations within the KPS.MAX ecosystem.
- SHD perfacto Financial accounting module within the SHD product ecosystem for finance management, with networked accounting and personnel management referenced by customers like Möbel Knappstein.
- SHD perforce (Time tracking and Workforce scheduling) Modern and versatile time-tracking module combined with workforce scheduling (Personaleinsatzplanung) that optimises working hours across departments based on planned sales, order numbers and visitor frequency.
- hey.kitchen Software-supported online platform for kitchen and furniture assembly that connects retailers offering furniture with fitters delivering and installing it, with specialised software for kitchen logistics and mounting operations.
- SHD Performance Cloud Managed cloud infrastructure providing virtual servers with dynamic scaling, automated replication and backup, modern encryption, firewalls, Identity and Access Management and continuous monitoring, operated in certified German data centres.
- SHD Security Suite Security solutions bundle including Key Controls Infrastructure, Key Controls Standard of Security, Network Scan and Device Scan services for IT security assessment and protection.
- Managed Services IT management services where SHD takes over operations, maintenance, monitoring, updates and backups on behalf of customers, relieving internal IT departments.
- IT Consulting Professional IT consulting services covering technology strategy, implementation and optimisation for the SHD product ecosystem and broader IT environments.
- Produktdaten (Product Data Management) Product data management services for the kitchen and furniture industry, providing planning logic and data; SHD is active in all industry committees dealing with data and data exchange for these trades.
Quantifiable outcome
- Three quarters (75%) of German-speaking TOP-30 furniture retail companies use SHD
- +1 more outcomes
Companies that use SHD AG
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
SHD AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability9 records
Feature6 records
SHD AG partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MicrosoftcorePlatinum Partner at SHD Forum 2026. SHD offers Microsoft Office 365 and Microsoft Azure as cloud services, demonstrating deep integration with Microsoft's technology ecosystem.
- ALSOcorePlatinum Partner at SHD Forum 2026. ALSO is a technology distributor that may serve as a channel partner for SHD's software and cloud solutions.
- DiomexcorePlatinum Partner at SHD Forum 2026. Provider of XcalibuR system referenced in SHD's technology offerings.
- Integrated WorldscorePlatinum Partner at SHD Forum 2026. Technology integration partner for retail solutions.
- InterSystemscorePlatinum Partner at SHD Forum 2026. Provider of data platform technology potentially used in SHD's integrated system architecture.
- BEGROSminorFurniture retail purchasing and marketing association. Möbel Biller, a SHD customer, is a member of BEGROS, indicating ecosystem presence in the furniture retail sector.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
SHD AG competitors and assessment
Company assessmentEmerging players
- Microcad Software: Microcad supplies kitchen and bedroom design/CAD software primarily to the UK independent retail market. It overlaps with SHD's UK planning business (ArtiCAD/Generalsoft) on the design/visualization layer, though it is smaller and lacks SHD's full ERP stack.
- Roomle: Roomle is an Austrian 3D room-planning and product-configuration platform used by furniture and home-furnishing brands and retailers. It is comparable to KPS.MAX web as a web-native planning/configurator and represents the kind of modern, API-first challenger SHD must defend against in omnichannel planning.
Direct peers
- Compusoft Group: Compusoft provides CAD, ERP, and visualization software for the kitchen, bathroom and furniture (KBB) industry across Europe. It is a direct peer to SHD because it targets the same vertical (kitchen/furniture retail) with overlapping product categories (design/visualization + ERP) and similar geographic footprint.
- IMOS AG: IMOS AG is a German specialist software vendor for the furniture and woodworking industry, offering CAD/CAM and ERP-adjacent solutions. It is directly comparable to SHD because it serves the same German-speaking furniture manufacturing and retail customer base with deep, industry-specific software stacks.
- Winner Software: Winner Software is a Dutch provider of kitchen and interior design/ERP solutions with strong penetration in Benelux. It is a direct competitor to SHD's Simar subsidiary, serving the same kitchen retail customer segment with overlapping ERP + planning software capabilities.
- 2020 Design Group (2020 Spaces): 2020 provides kitchen, bathroom, and interior design software with integrated ERP workflows for retailers and manufacturers globally. It competes head-on with SHD's KPS.MAX planning suite and adjacent ERP/visualization offering, especially in the English-speaking markets SHD reaches via ArtiCAD and Generalsoft.
Regional players
- Maticad (independent peer reference): Maticad is an Italian interior design software specialist (ceramics, bathroom, kitchen) that is now part of SHD via Tesy Software. As a regional peer, it illustrates the category of country-specific planning software players that SHD either acquires or competes against in Italy and southern Europe.
Broad incumbents
- Oracle NetSuite: NetSuite is a leading cloud ERP suite used by growing European retailers and direct-to-consumer brands. It is a broad incumbent peer relevant to SHD because expanding furniture retailers or D2C challengers may choose NetSuite over a vertical stack like SHD when they outgrow mid-market tools.
- SAP SE: SAP is the dominant generalist ERP incumbent in European retail and manufacturing with S/4HANA Cloud and industry-specific solutions. It is a broad incumbent peer to SHD because larger furniture retailers evaluate SAP as an alternative to SHD's vertical ERP stack for finance, HR, and supply chain.
- Microsoft (Dynamics 365): Microsoft Dynamics 365 Business Central is a major mid-market ERP/CRM competitor in European retail and is also a strategic technology partner of SHD (Office 365, Azure). Its embedded Copilot AI and partner ecosystem make it the most credible horizontal threat to SHD's mid-market furniture/kitchen retail base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
SHD AG social profiles
Digital presenceSHD AG compliance and trust
Trust signalCompliance2 records
SHD AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHD AG leadership team
Management profileNumber of profiles
Profiles4 records
SHD AG subsidiaries and ownership
Company hierarchySubsidiaries9 records
SHD AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHD AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHD AG
What does SHD AG do?
SHD AG sells an integrated software ecosystem for the furniture and kitchen retail industry, centered on the SHD ECORO ERP system (inventory, warehouse, POS, e-commerce, CRM) and the KPS.MAX planning and visualization suite for kitchen, bathroom and living-space design. These are complemented by SHD perfacto financial accounting, SHD perforce time tracking and workforce scheduling, SHD Performance Cloud infrastructure, security and managed services, and the hey.kitchen assembly marketplace platform. The offering is delivered as licensed/subscribed software plus recurring cloud and managed-service revenue to furniture retailers and adjacent service companies.
Is SHD AG a public or private company?
SHD AG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SHD AG founded?
SHD AG was founded in 1983. It employs 251 to 500 people.
Where is SHD AG based?
SHD AG is headquartered in Andernach, Germany, in the Europe region.
How does SHD AG make money?
Three revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are cloud and Managed Services and training and Seminars.
Who are SHD AG's main competitors?
Emerging players on record are Microcad Software and Roomle. Direct peers are Compusoft Group, IMOS AG, Winner Software and 2020 Design Group (2020 Spaces). Maticad (independent peer reference) is listed as a regional player. Broad incumbents are Oracle NetSuite, SAP SE and Microsoft (Dynamics 365).
Does SHD AG have an API?
No public API is recorded for SHD AG.
What industry is SHD AG in?
SHD AG's product category is Vertical ERP Software for Furniture and Kitchen Retail. Its primary akta.pro industry code is HSAFALAH, Virtual Storage Systems Planning (Product Selection & Layout). Its NAICS code is 51821 and its SIC code is 7372.