Crave Interactive
Crave Interactive, now part of Hotel Communication Network, provides AI-powered in-room tablets, mobile, kiosk and messaging platforms to luxury hotels, resorts, and hotel groups worldwide, with an 80% guest engagement rate.
- Company typePrivate
- Founded2007
- HeadquartersNewport Pagnell, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Crave Interactive does
Crave Interactive, founded in 2007 and headquartered in the United Kingdom, is a hospitality technology company that builds digital service platforms for hotels and resorts. Its core offering is a modular platform combining in-room tablets (the T3 hardware line), mobile applications, self-service kiosks, and guest messaging, unified by Crave AI, a concierge service that pairs natural language conversation with contextual visual display and is deployed across mobile, web, kiosks and tablets. The platform delivers digital directories, in-room dining, spa bookings, concierge requests, and room controls, and is supported by an analytics layer that produces per-guest interest insights for personalization and upsell. An industry-first multilingual voice-enabled concierge extends the product into spoken interaction, and a mobile content mirroring feature allows guests to retain the concierge experience beyond the property.
Crave Interactive firmographics
Firmographics- Name
- Crave Interactive
- Legal name
- Crave Interactive Ltd
- Website
- https://crave-emenu.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crave Interactive, now part of Hotel Communication Network, provides AI-powered in-room tablets, mobile, kiosk and messaging platforms to luxury hotels, resorts, and hotel groups worldwide, with an 80% guest engagement rate.
- Ownership category
- akta.pro rank
Crave Interactive industry classification
Industry- Product category
- Hotel Guest Experience Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
- akta.pro secondary industries
- Customer Service, Support & Contact Center CRM (HDAEAFAC), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Crave Interactive is headquartered
LocationHeadquarters
- HQ city
- Newport Pagnell
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Crave Interactive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to Crave's digital service platform including tablets, mobile, and AI concierge services
- Advertising Revenue: Revenue generated through ad-subsidized tablet platform, where advertising subsidizes the technology cost for hotels
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Crave Interactive product offering
Product offeringCore offering
Crave Interactive provides a hospitality digital service platform for hotels, resorts, and hotel groups, built around in-room T3 tablets, mobile apps, kiosks, and messaging tools, all powered by a multilingual AI concierge (Crave AI). The platform enables digital directories, in-room dining, spa and activity bookings, concierge requests, and integration with room controls. Its ad-subsidized, zero-capex commercial model allows properties to deploy the guest experience platform with no upfront hardware cost.
Product overview
Crave Interactive, now part of Hotel Communication Network (HCN), offers a unified hospitality digital service platform with a modular architecture. The core Crave Platform integrates in-room tablets (T3), mobile solutions, kiosk interfaces, and messaging services, all powered by Crave AI for intelligent guest interactions. The platform enables hotels to deliver digital directories, in-room dining, spa bookings, concierge services, and room controls, with customization options for branding and personalization.
Differentiator
Problem solved
Functional benefit
Brands
- Crave AI: AI-powered concierge service that combines natural language conversation with contextual visual display, available via mobile, web, kiosks, and tablets in multiple languages.
Products and services
- Crave Platform
Quantifiable outcome
- 80% of guests engage with Crave tablets
Companies that use Crave Interactive
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles1 record
Crave Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Crave Interactive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hotel Communication Network (HCN)coreHCN acquired Crave Interactive and is integrating Crave's AI-powered concierge and tablet technology into its portfolio. HCN positions Crave as part of the 'world leader in guestroom tablet technology' offering. The acquisition combines Crave's AI capabilities with HCN's existing hotel communication network.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Crave Interactive competitors and assessment
Company assessmentDirect peers
- Intelity: Intelity is a direct competitor in hotel guest experience platforms, offering in-room tablets, mobile apps, and digital concierge services to hotels and resorts. Its product suite (ICE, Mobile Key, BeyondTV) overlaps directly with Crave's T3 tablets, mobile platform, and messaging offerings for the same enterprise hotel customer base.
- Sonifi Solutions: Sonifi delivers in-room entertainment, connectivity, and guest-facing technology to hotels, including interactive tablets and content platforms. It competes directly with Crave's T3 in-room tablets and mobile concierge offerings for the same hotel operator customers.
- Volara: Volara is a voice-based AI concierge platform for hotels, integrating with smart speakers and in-room devices. It is a direct peer in the AI hotel concierge space that Crave AI targets, with overlapping multilingual guest-service capabilities.
Broad incumbents
- Hotel Communication Network (HCN): HCN is the parent company of Crave Interactive and itself a provider of guestroom tablet and communication technology for hotels. As the acquirer and broader portfolio operator, it represents the same product category at a larger scale, now incorporating Crave's capabilities.
- Shiji Group: Shiji provides hospitality technology including PMS, POS, and guest-experience platforms used by luxury and global hotel chains. It competes as a broader incumbent whose guest-facing modules overlap with Crave's tablet and messaging offerings.
- ASSA ABLOY (VingCard / Mobile Access): ASSA ABLOY's hospitality division (including VingCard) provides in-room electronic locks, mobile key, and broader hotel room technology. It is an incumbent in hotel in-room technology that competes for the same property technology budgets as Crave.
- Mews: Mews is a cloud PMS platform increasingly expanding into guest experience features (mobile check-in, messaging, upsells). It is a broader incumbent whose growing guest-facing functionality competes with parts of Crave's stack, especially for new-build hotels seeking single-vendor platforms.
- Cloudbeds: Cloudbeds is a hospitality management platform with an integrated guest experience layer including messaging, mobile check-in, and digital concierge. It competes for the same hotel operator budgets as Crave, particularly in the mid-market and groups segments.
Emerging players
- Akia (formerly Monscierge): Akia is a hotel messaging and guest engagement platform offering mobile messaging, digital concierge, and staff collaboration tools. It overlaps with Crave Messaging and the guest engagement layer of Crave's platform, with a focus on conversational and messaging-first experiences.
- Operto Guest Technologies: Operto provides in-room smart controls, guest apps, and connected devices for vacation rentals and boutique hotels. It is an emerging player in guest-facing in-room technology with overlapping tablet and control functionality, though more focused on short-term rentals and smaller properties than Crave's luxury hotel focus.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Crave Interactive social profiles
Digital presenceCrave Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crave Interactive leadership team
Management profileNumber of profiles
Profiles5 records
Crave Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crave Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crave Interactive
What does Crave Interactive do?
Crave Interactive provides a hospitality digital service platform for hotels, resorts, and hotel groups, built around in-room T3 tablets, mobile apps, kiosks, and messaging tools, all powered by a multilingual AI concierge (Crave AI). The platform enables digital directories, in-room dining, spa and activity bookings, concierge requests, and integration with room controls. Its ad-subsidized, zero-capex commercial model allows properties to deploy the guest experience platform with no upfront hardware cost.
Is Crave Interactive a public or private company?
Crave Interactive is a private company. It is classified as corporate owned and is currently operating.
When was Crave Interactive founded?
Crave Interactive was founded in 2007. It employs 11 to 50 people.
Where is Crave Interactive based?
Crave Interactive is headquartered in Newport Pagnell, United Kingdom, in the Europe region.
How does Crave Interactive make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are advertising Revenue.
Who are Crave Interactive's main competitors?
Direct peers on record are Intelity, Sonifi Solutions and Volara. Broad incumbents are Hotel Communication Network (HCN), Shiji Group, ASSA ABLOY (VingCard / Mobile Access), Mews and Cloudbeds. Emerging players are Akia (formerly Monscierge) and Operto Guest Technologies.
Does Crave Interactive have an API?
No public API is recorded for Crave Interactive.
What industry is Crave Interactive in?
Crave Interactive's product category is Hotel Guest Experience Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty), with a secondary code of HDAEAFAC, Customer Service, Support & Contact Center CRM. Its NAICS code is 541511 and its SIC code is 7372.