Zweirad Prumbaum

What Zweirad Prumbaum does

Zweirad Prumbaum is a family-owned bicycle and e-bike specialty retailer founded in 1927 and operated as a sole proprietorship (Einzelunternehmen) by Jörg Prumbaum. The company is headquartered in Köln-Dellbrück with a second location in Overath, serving the Rheinland region of North Rhine-Westphalia as one of the largest owner-managed bicycle dealers in the state. It employs more than 50 qualified staff and maintains approximately 8,000 bicycles, e-bikes, accessories, and spare parts in inventory. The product portfolio spans traditional bicycles (trekking, city, mountain, cargo, children, folding) and electric bicycles (e-trekking, e-MTB, e-cargo, S-pedelecs, light e-bikes, compact e-bikes) across premium brands including Gazelle, Bulls, KTM, FLYER, Pegasus, and Riese & Müller, with prices ranging from approximately €444 to €12,042. Customer segments span urban commuters, recreational cyclists, sports enthusiasts, families, and corporate/government fleet buyers.

Name

Zweirad Prumbaum

Legal name

Zweirad Prumbaum Inh. Jörg Prumbaum

Website

https://2rad-prumbaum.de

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

Zweirad Prumbaum is a family-owned bicycle and e-bike retailer founded in 1927, operating two stores in Köln-Dellbrück and Overath plus an e-commerce site, serving consumers and corporate fleet buyers across the Rheinland region with sales, leasing, and TÜV-certified workshop services.

Ownership category

akta.pro rank

Product category

Specialty Bicycle Retail

NAICS

Recreational Goods Rental (532284)

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Bicycle retail
• E-bike sales
• Bike workshop services
• Bike leasing
• Specialty cycling store

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle and E-Bike Sales: Retail sale of bicycles and e-bikes from various premium brands including trekking, city, mountain, cargo, and children bikes. Sales occur through physical stores and online shop.
2. Workshop Services: Maintenance, repair, diagnosis and software updates for bicycles and e-bikes through TÜV-certified quality workshop.
3. Bike Leasing: Facilitates bike leasing partnerships with all major German leasing providers for both employees and employers.
4. Bike Rental: Flexible rental offerings for bicycles and e-bikes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Zweirad Prumbaum is a family-owned specialty bicycle and e-bike retailer operating two physical stores in Köln-Dellbrück and Overath alongside an e-commerce shop. The company retails traditional bicycles and electric bicycles across categories (city, trekking, mountain, cargo, children, gravel, road), supported by a TÜV-certified workshop for repairs, maintenance and software updates, bike leasing facilitation through all major German providers, and short-term bike rental.

Product overview

Zweirad Prumbaum is a family-owned bicycle and e-bike specialty retailer operating as a multi-channel business with physical stores in Köln-Dellbrück and Overath, plus an e-commerce platform (2rad-prumbaum.de). The company offers a comprehensive portfolio comprising traditional bicycles (Fahrräder) across categories including trekking, city, urban, gravel, racing, mountain, folding, children's, youth, and cargo bikes; electric bicycles (E-Bikes) including e-city, e-trekking, e-MTB, e-fully, e-gravel, e-urban, e-cargo, S-pedelecs, and light e-bikes; a Bike-Outlet section for discounted models; and Fahrradteile & Zubehör (parts and accessories). The company differentiates through complementary services including a TÜV-certified workshop, professional Bike Leasing partnerships with major providers, Bike Rental, and an online Rahmengrößenrechner (frame size calculator). Founded in 1927, the company serves customers across the Rhine region with a focus on quality brands, expert consultation, and full lifecycle support.

Differentiator

Problem solved

Functional benefit

Products and services

• Fahrräder (Bicycles) Traditional non-electric bicycles across trekking, city, urban, gravel, racing, mountain, folding, children, youth, cargo, and lastenrad categories, sold to individual consumers and families.
• E-Bikes Electric bicycles including e-city, e-trekking, e-MTB, e-fully, e-gravel, e-urban, e-cargo, S-pedelecs, compact and light e-bikes with batteries from 400Wh to 983Wh.
• Bike-Outlet Discounted and clearance bicycles and e-bikes at reduced prices with discounts up to 50% on selected items.
• Fahrradteile & Zubehör (Bike Parts & Accessories) Replacement parts, accessories, and cycling apparel for bicycles and e-bikes, including helmets, lights, locks, and clothing.
• Gutscheine (Gift Vouchers) Gift vouchers available for purchase for use on bicycles, e-bikes, parts, accessories and services across all sales channels.
• Werkstatt-Service (Workshop Service) Professional bicycle and e-bike maintenance, repair, diagnostics, and software updates performed by TÜV-certified technicians, including warranty service for Bosch, Shimano, Pinion, and DJI Avinox systems.
• Bike Leasing Facilitation of salary-sacrifice bike leasing through partnerships with all major German leasing providers for employer and employee benefit programs, with potential savings of up to 40%.
• Fahrradverleih (Bike Rental) Flexible rental options for bicycles and e-bikes for short-term use by individuals and tourists.

Quantifiable outcome

• Up to 40% savings through bike leasing compared to direct purchase
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

13 partnerships are on record, tiered core.

• JobRadcoreChannel Partner/ Reseller/ DistributorJobRad is one of the leading bike leasing providers in Germany. Zweirad Prumbaum facilitates salary sacrifice bike leasing through JobRad for employees of companies offering this benefit.
• Bikeleasing.decoreChannel Partner/ Reseller/ DistributorBike leasing partnership for employee bicycle schemes with salary sacrifice arrangements.
• BusinessBikecoreChannel Partner/ Reseller/ DistributorBusinessBike provides company bicycle leasing services with which Zweirad Prumbaum partners for fleet management.
• Lease a BikecoreChannel Partner/ Reseller/ DistributorLease a Bike is a major provider of bicycle leasing services partnered with Zweirad Prumbaum.
• Deutsche DienstradcoreChannel Partner/ Reseller/ DistributorDeutsche Dienstrad offers company bicycle leasing solutions through this partnership.
• EuroradcoreChannel Partner/ Reseller/ DistributorEurorad provides bicycle leasing services for company fleets and employees.
• Mein-Dienstrad.decoreChannel Partner/ Reseller/ DistributorMein-Dienstrad.de is a German bike leasing provider partnered with Zweirad Prumbaum.
• Company BikecoreChannel Partner/ Reseller/ DistributorCompany Bike provides bicycle leasing solutions for businesses.
• Bosch eBike SystemscoreTechnology or IntegrationBosch eBike Expert certification - specialized knowledge and service capabilities for Bosch e-bike drive systems including motor diagnostics, battery service, and software updates.
• ShimanocoreTechnology or IntegrationShimano Service Center certification for professional maintenance and repair of Shimano bicycle components.
• PinioncoreTechnology or IntegrationPinion Service Partner - authorized service center for Pinion bicycle gear systems.
• DJI AvinoxcoreTechnology or IntegrationDJI Avinox Service Partner - authorized service center for DJI Avinox e-bike drive systems.
• TÜV RheinlandcoreOthersTÜV-certified ZEG Qualitätswerkstatt - quality workshop certification for professional bicycle and e-bike service standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Radhaus: Regional German bicycle retailer with multiple physical stores and an online shop, offering multi-brand bikes, e-bikes and workshop services. Closely comparable in physical-retail-and-workshop model serving a defined German region.
• Fahrrad-XXL: Large-format German specialty bike retail chain with multiple big-box stores and an online shop, offering bicycles, e-bikes, accessories and workshop services. Directly comparable as a regional/national multi-store bike and e-bike retailer with workshops.
• B.O.C. (Bike & Outdoor Company): National German bike and outdoor retailer with a network of large-format physical stores plus an online shop, selling multi-brand bicycles, e-bikes, parts and workshop services. Comparable to Zweirad Prumbaum in omnichannel bike retail model and broad premium-brand assortment.
• Lucky Bike: Germany's largest owner-managed bicycle retail chain, operating physical stores across multiple cities with multi-brand bike, e-bike and workshop offerings. Closest direct peer to Zweirad Prumbaum in terms of physical retail footprint, premium-brand assortment and TÜV-certified workshop services.
• e-motion e-Bike Welt: German specialty e-bike retail franchise with a network of stores focused on premium e-bike brands, leasing partnerships and certified workshop services. Closely comparable in e-bike-first assortment, Dienstrad leasing integration and workshop-led value proposition.
• Rose Bikes: German bike brand selling direct-to-consumer online and through showroom locations, offering road, mountain, gravel, trekking and e-bikes. Comparable in premium-brand positioning, multi-channel strategy and strong German market presence.

Regional players

• Bike und Radwelt: Smaller regional German bicycle retailer with physical store and online presence, focusing on multi-brand bikes, e-bikes and workshop services. Comparable as a regional German independent bike retailer with similar workshop and Dienstrad leasing service orientation, though with a smaller footprint than Zweirad Prumbaum.

Broad incumbents

• Decathlon: Global sporting goods retailer with large German store footprint and a dedicated bike category spanning entry-level to premium bikes and e-bikes. Comparable as a competitor in the same physical-and-online bike retail space, but operating at massive scale and with a broader sporting-goods portfolio.
• Bike24: Large German online-first bicycle and e-bike retailer with a broad multi-brand catalog and EU-wide fulfillment. Comparable as a major German bike and e-bike seller, though structurally larger and digital-first rather than store-and-workshop led like Zweirad Prumbaum.

Emerging players

• Canyon: German premium direct-to-consumer bicycle and e-bike manufacturer/retailer with a flagship showroom in Koblenz. Comparable as a German premium bike and e-bike seller, though operating a brand-owner DTC model rather than the multi-brand dealer model of Zweirad Prumbaum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/2radPrumbaum
• LinkedInlinkedin.com/company/zweirad-center-prumbaum

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zweirad Prumbaum