SUSHI Bikes
SUSHI Bikes is a Munich-based direct-to-consumer e-bike company selling lightweight, affordable urban electric bicycles (€1,399–€1,699) to German and Austrian commuters, now operating as SUSHI Bikes GmbH following its February 2026 acquisition by Wealth Collect Holding.
- Company typePrivate
- Founded2019
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SUSHI Bikes does
SUSHI Bikes is a Munich-based direct-to-consumer e-bike company founded in 2019 by Andy Weinzierl, selling lightweight urban electric bicycles designed for affordability and simplicity. The core product is the SUSHI BIKE 3.0+ — a 17 kg city e-bike available in Maki (diamond) and California Roll (step-through) variants, built around a singlespeed 24V/200W rear hub motor, a 230 Wh removable battery (with USB-C powerbank function) offering up to 75 km of range, and a maintenance-free singlespeed drivetrain intentionally omitting a torque sensor to control cost. The 2025 SUSHI BIKE TABI extends the line into trekking with a Bafang 250W motor, torque sensor, 9-speed microSHIFT drivetrain, integrated 360 Wh battery, and gravel tires. The B-Ware refurbishment program in Munich resells returned bikes at €50–€150 discounts across A/B/C cosmetic tiers, and a 49-SKU accessories catalog (racks, bags, helmets, locks, fast charger, child seat) layers ecosystem revenue.
The company operates a DTC e-commerce storefront (sushi-bikes.com) shipping via DHL GoGreen across Germany and Austria, supplemented by a 50+ partner workshop network for assembly (€60 fee) and maintenance, an employer bike leasing channel via bikeleasing.de and JobRad, and a paid SUSHI Academy online assembly course. Bikes retail at €1,399 (3.0+) and €1,699 (TABI), explicitly positioned at less than half the average e-bike price. Following the November 2025 insolvency of SUSHI Mobility GmbH, the business was acquired in February 2026 by Düsseldorf-based Wealth Collect Holding (WCH) and continues operating as the new SUSHI Bikes GmbH as an entry-level brand within WCH's mobility ecosystem. Cumulative sales of 35,000+ bikes and 40% of customers reportedly using the product as a car replacement underpin the sustainability narrative.
SUSHI Bikes firmographics
Firmographics- Name
- SUSHI Bikes
- Legal name
- SUSHI Bikes GmbH
- Website
- https://sushi-bikes.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SUSHI Bikes is a Munich-based direct-to-consumer e-bike company selling lightweight, affordable urban electric bicycles (€1,399–€1,699) to German and Austrian commuters, now operating as SUSHI Bikes GmbH following its February 2026 acquisition by Wealth Collect Holding.
- Ownership category
- akta.pro rank
SUSHI Bikes industry classification
Industry- Product category
- Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bikes & Electric Bicycles (CRACASAA), E-Bike Retail (CRAMAHAE), Cargo & Utility Bike Retail (CRAMAHAF)
Keywords
Where SUSHI Bikes is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SUSHI Bikes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations
Revenue model
- E-Bike Hardware Sales: Primary revenue stream from direct one-time purchase of e-bikes (3.0+ models at €1,399, TABI at €1,699) through the company's own e-commerce storefront. Supplementary revenue from B-Ware (refurbished) bikes at reduced prices (€50–150 discount).
- Accessories and Spare Parts: Accessories including Gepäckträger, helmets, locks, battery chargers, tires, saddles, bags, bells, and lights sold alongside bikes. 49 accessory products listed, ranging from €4.95 (inner tube) to €349 (USB-C battery pack).
- E-Bike Leasing (B2B2C): Employer-based leasing program via bikeleasing.de and JobRad for salary-conversion (Gehaltsumwandlung). 36-month contracts with up to 40% savings vs. retail purchase. Generates recurring revenue through leasing partner relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | SUSHI BIKE 3.0+ — City E-Bike |
| One time/ perpetual license | Pay-as-you-go | SUSHI BIKE TABI — Trekking E-Bike |
| One time/ perpetual license | Pay-as-you-go | B-Ware / Refurbished E-Bikes |
| Subscription | Multi-year contract | Employer Leasing — Dienstrad |
| Other | Monthly | Financing — Consumer Installments |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
SUSHI Bikes product offering
Product offeringCore offering
SUSHI Bikes designs, manufactures, and sells affordable urban electric bicycles primarily for the German and Austrian markets. The core product line includes the SUSHI BIKE 3.0+ city e-bike (in Maki diamond-frame and California Roll step-through variants) at €1,399 and the SUSHI BIKE TABI trekking e-bike at €1,699, supplemented by a B-Ware refurbished bike program, accessories, and an employer-based Dienstrad leasing program via bikeleasing.de and JobRad.
Product overview
SUSHI Bikes offers a focused portfolio of urban electric bicycles designed for affordability and simplicity. The core product line consists of the SUSHI BIKE 3.0+ city E-Bike available in two frame variants: the Maki 3.0+ (diamond frame with S/M/L sizes) and the California Roll 3.0+ (step-through with universal fit). Both share the same single-speed 24V/200W hub motor, 75km range, and 17kg lightweight design. The newer SUSHI BIKE TABI extends the lineup as a trekking variant with 9-speed gearing, Bafang 250W motor with torque sensor, 90km range, and integrated cargo rack. The B-Ware program offers refurbished units at reduced prices. The company supplements these with a Dienstrad Leasing program for employer-based bike leasing, plus a comprehensive accessories ecosystem including racks, bags, helmets, locks, and the officially approved BoBike Go Maxi child seat.
Differentiator
Problem solved
Functional benefit
Products and services
- SUSHI BIKE 3.0+ (Maki 3.0+ — Diamond Frame) Lightweight city E-Bike with single-speed 24V/200W rear hub motor, 230.4Wh removable battery (up to 75km range), 17kg total weight, LCD display with 5 support modes. Diamond frame geometry available in S/M/L sizes for body heights 172-180cm. Features integrated LED lights, hydraulic disc brakes, puncture-resistant tires, and full StVZO compliance. For urban commuters seeking an affordable, low-maintenance e-bike.
- SUSHI BIKE 3.0+ (California Roll 3.0+ — Step-Through) Step-through city E-Bike variant with single-speed 24V/200W rear hub motor, 230.4Wh removable battery (up to 75km range), 17kg total weight. Universal frame size fits body heights 155-180cm. Features integrated LED lights, hydraulic disc brakes, ergonomic riser handlebar, and full StVZO compliance. Available in exclusive Bubblegum color plus Black, Matcha, Lava, and Ocean Drive options.
- SUSHI BIKE TABI (Trekking E-Bike) Trekking E-Bike with Bafang H600 36V/250W rear hub motor (40Nm torque), Drehmomentsensor (torque sensor), 9-speed microSHIFT chain transmission, integrated Greenway 36V/360Wh battery (up to 90km range), 20kg weight. Features Goodyear gravel tires with puncture protection, hydraulic Shimano MT200 disc brakes, adjustable stem, integrated cargo rack, and full StVZO lighting. Available in step-through and diamond frame in Sandstein and Felsgrau colors. Supports inclines up to 13%. Strictly limited production. For riders seeking versatility beyond city use — combining urban commuting with touring, gravel paths, and moderate inclines.
- B-Ware (Refurbished E-Bikes) Refurbished E-Bikes at reduced prices (starting from €949) returned due to minor cosmetic defects. Three classification tiers: A-Best (unridden, minor cosmetic flaws, €50 discount), B-Better (ridden, some cosmetic marks, €100 discount), C-Good (frequently ridden, larger cosmetic marks, €150 discount). All units technically sound with full inspection (motor, battery, brakes, electronics), backed by 24-month warranty.
- Accessories (Zubehör) Range of compatible accessories sold alongside bikes, including SUSHI BIKE 3.0+ front and rear cargo racks (€39-€79), THE RACK rack mount adapter, RACKTIME cargo rack, Valkental 3in1 pannier bags (€79), SUSHI BIKE x ABUS helmets, ABUS folding locks, AXA chain locks, URSUS bike stands, M-WAVE ergo grips, SUSHI BIKE Speed Charger 3A (fast charger), SUSHI BIKE additional battery pack USB-C+ (€349), toolbox, tire tubes, replacement tires, brake components, and replacement chains. 49 accessory products listed, ranging from €4.95 (inner tube) to €349 (USB-C battery pack).
- BoBike Go Maxi Child Seat Officially approved child seat for SUSHI BIKE 3.0+ and TABI models. Click-and-go frame mounting system, suitable for children up to approximately 22kg, with adjustable footrests and safety harness. The only officially approved child transport solution for SUSHI Bikes.
- SUSHI Dienstrad Leasing Employer-based bike leasing program allowing employees to lease SUSHI BIKE models via salary conversion (Gehaltsumwandlung) through partnerships with BikeLeasing.de and JobRad. 36-month lease term with potential savings up to 40% vs. direct purchase. Includes optional insurance and service packages, with option to bundle accessories and to purchase bike at end of lease or upgrade to a new model.
Quantifiable outcome
- 40% of customers use SUSHI Bikes as car replacement, saving approximately 3,003 tonnes CO2 per year
- +5 more outcomes
Companies that use SUSHI Bikes
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
SUSHI Bikes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
SUSHI Bikes partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Bike Charta (Bikebrainpool)minorSignatory of the Bike Charta — a corporate responsibility action plan for sustainable business in the bicycle industry, developed by Bikebrainpool think tank. Joined November 2022.
- bikeleasing.decorePrimary leasing partner enabling employer-based bike leasing (Dienstrad) through salary conversion. Employees save up to 40% vs. retail purchase. 36-month lease term. Insurance and service packages available.
- JobRadminorLeasing partner specifically enabling self-employed individuals to lease SUSHI Bikes through a 36-month Dienstrad scheme. Same process as bikeleasing.de.
- Fair Cobalt AllianceminorCorporate membership. SUSHI Bikes participates in the Fair Cobalt Alliance to address ethical sourcing of cobalt used in lithium-ion batteries, a material in their e-bike batteries. Addresses human rights concerns in battery supply chains.
- 50+ German Workshop / Service PartnerscoreNetwork of over 50 independent bicycle workshops across Germany that handle SUSHI Bike assembly, maintenance, and customer support. Assembly fee ~€60, additional €15/€10 for accessory installation. Also serves as test ride locations.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SUSHI Bikes competitors and assessment
Company assessmentDirect peers
- Cowboy: Belgian DTC urban e-bike startup with connected/smart e-bikes at a premium price point. Direct competitor in the European urban commuter e-bike segment with overlapping target customer (young, design-conscious city dwellers).
- VanMoof: Dutch premium urban e-bike brand focused on design-led, tech-enabled city bikes. Closely comparable on positioning, DTC channel, and urban commuter target audience, though at a higher price tier.
- Ampler Bikes: Estonian lightweight urban e-bike manufacturer with DTC distribution across Europe. Directly competes on lightweight design (sub-17kg bikes), European manufacturing, and the urban commuter segment.
- Lekker Bikes: Dutch/Dutch-Australian urban e-bike brand with direct-to-consumer sales, comparable mid-tier pricing, and a similar focus on stylish city commuters. Targets overlapping European markets.
Broad incumbents
- Decathlon (Btwin / Riverside e-bikes): Global sporting goods giant with an extensive own-brand e-bike range including budget urban models. Competes directly on price accessibility while leveraging massive retail footprint and supply chain scale.
- Riese & Müller: Premium German e-bike manufacturer known for high-quality urban and trekking models with Bosch drivetrains. Establishes the upper-quality benchmark SUSHI competes against at a dramatically lower price point.
- Canyon Bicycles: German DTC premium bicycle and e-bike brand with broad urban, road, and mountain categories. Comparable DTC DNA and German design heritage, though at a higher price tier and broader product range.
Emerging players
- Rad Power Bikes: US-based affordable e-bike specialist with direct-to-consumer focus. Comparable cost-leadership positioning though heavier utility-focused designs versus SUSHI's lightweight urban commuter focus.
- Swapfiets: Dutch subscription bike service offering monthly bike (including e-bike) subscriptions across European cities. Comparable urban mobility subscription model and target segment, though operational leasing rather than product sales.
Others
- JobRad: Leading German Dienstrad leasing platform and SUSHI Bikes leasing partner. Indirectly comparable as a key channel/ecosystem enabler in the employer-bike-leasing market that drives SUSHI's B2B2C recurring revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SUSHI Bikes social profiles
Digital presenceSUSHI Bikes compliance and trust
Trust signalCompliance2 records
SUSHI Bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
SUSHI Bikes leadership team
Management profileNumber of profiles
Profiles5 records
SUSHI Bikes funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SUSHI Bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SUSHI Bikes
What does SUSHI Bikes do?
SUSHI Bikes designs, manufactures, and sells affordable urban electric bicycles primarily for the German and Austrian markets. The core product line includes the SUSHI BIKE 3.0+ city e-bike (in Maki diamond-frame and California Roll step-through variants) at €1,399 and the SUSHI BIKE TABI trekking e-bike at €1,699, supplemented by a B-Ware refurbished bike program, accessories, and an employer-based Dienstrad leasing program via bikeleasing.de and JobRad.
Is SUSHI Bikes a public or private company?
SUSHI Bikes is a private company. It is classified as corporate owned and is currently operating.
When was SUSHI Bikes founded?
SUSHI Bikes was founded in 2019. It employs 11 to 50 people.
Where is SUSHI Bikes based?
SUSHI Bikes is headquartered in Munich, Germany, in the Europe region.
How does SUSHI Bikes make money?
Three revenue lines are on record. E-Bike Hardware Sales are the primary driver. The others are accessories and Spare Parts and E-Bike Leasing (B2B2C).
Who are SUSHI Bikes's main competitors?
Direct peers on record are Cowboy, VanMoof, Ampler Bikes and Lekker Bikes. Broad incumbents are Decathlon (Btwin / Riverside e-bikes), Riese & Müller and Canyon Bicycles. Emerging players are Rad Power Bikes and Swapfiets. JobRad is listed as an others.
Does SUSHI Bikes have an API?
No public API is recorded for SUSHI Bikes.
What industry is SUSHI Bikes in?
SUSHI Bikes's product category is Electric Bicycles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its NAICS code is 336991 and its SIC code is 3751.