Climate Pledge Arena

What Climate Pledge Arena does

Climate Pledge Arena is a 17,000-plus seat multi-purpose sports and entertainment venue at Seattle Center in Seattle, Washington. The facility was opened in 2021 as a renovation of the former KeyArena and is operated as Seattle Arena Company, LLC under One Roof Sports & Entertainment, which was formed in March 2026 to consolidate the venue with three professional teams: the Seattle Kraken (NHL), Seattle Storm (WNBA), and Seattle Torrent (PWHL). The arena is 100% privately financed, holds net-zero carbon certification, and is built around Amazon's Climate Pledge naming rights and AWS-backed technology infrastructure, including Amazon Just Walk Out autonomous retail stores, a public sustainability dashboard, and a reusable cup system operated in partnership with Bold Reuse.

The venue generates revenue through a diversified mix of ticket sales (via Ticketmaster and on-site box office), premium seating and suites, food and beverage operations managed by Delaware North with local Pacific Northwest vendors, private event rentals, arena tours, and a dense sponsorship portfolio that includes Amazon, American Express, Alaska Airlines, Krusteaz, Ackley Brands, WaFd Bank, Symetra, and Virginia Mason Franciscan Health. Programming spans NHL, WNBA, and PWHL games, UFC events, major concerts, NCAA tournaments, family shows, and the venue has been selected for FIFA World Cup 2026 matches. Demand is concentrated in the Pacific Northwest, but high-profile touring acts and sporting events draw national and international audiences.

The arena's go-to-market is direct-to-consumer, anchored by owned team content and a multi-channel marketing stack (social, email, website, Ticketmaster, PR). Core strategic priorities, signaled in 2026, include the One Roof consolidation, an NBA expansion bid backed by Melinda French Gates, Andy Jassy, Jerry Bruckheimer, and David Wright, and the City of Seattle's resolution affirming venue readiness for an NBA franchise. The arena is privately held, does not have public ticker, sits within a 101-250 employee headcount band, and reports no externally disclosed revenue.

Name

Climate Pledge Arena

Legal name

Seattle Arena Company, LLC

Website

https://climatepledgearena.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Climate Pledge Arena is a privately financed, net-zero-certified multi-purpose venue in Seattle operating under One Roof Sports & Entertainment. It serves as the home of the Seattle Kraken, Storm, and Torrent while hosting major concerts, UFC, and NCAA events.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Concession & Stadium / Arena Catering (THAFAIAG), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC)

Keywords

• Multi-purpose arena
• Live entertainment venue
• Professional sports hosting
• Premium seating services
• Sustainable venue operations

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from selling tickets to concerts, sports events, and family entertainment through Ticketmaster and the box office. Includes general admission and premium seating tickets.
2. Premium Seating & Suites: Revenue from luxury suites, premium seats, and exclusive club access for corporate entertainment and high-value customers.
3. Food & Beverage (Delaware North): Concession revenue through foodservice partner Delaware North, including local vendors like Piroshky Piroshky, oyster shucking stations, and alcoholic beverages.
4. Sponsorship & Naming Rights: Revenue from corporate sponsors including Amazon (naming rights), American Express, Alaska Airlines, Krusteaz, Ackley Brands (wine), and other brand partnerships visible throughout the arena.
5. Private Events: Rental of arena spaces for private events, corporate functions, and non-game day activities.
6. Arena Tours: Revenue from behind-the-scenes tours of the arena including locker rooms, dressing rooms, and owner's suite.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Climate Pledge Arena operates a multi-purpose sports and entertainment arena in Seattle hosting NHL (Seattle Kraken), WNBA (Seattle Storm), and PWHL (Seattle Torrent) games alongside concerts, comedy, family shows, and private events. Its commercial product portfolio includes general admission and premium seating ticketing, The Climate Collective food and beverage program, private event rentals, arena tours, the Sound Vault concert membership, and ancillary services such as parking and mobile app ticketing. The venue is 100% privately financed, net-zero carbon certified, and features Amazon Just Walk Out cashierless retail technology and a public sustainability dashboard.

Product overview

Climate Pledge Arena is a single, unified venue rather than a software product. It operates as a multi-purpose sports and entertainment arena offering ticketed entry to NHL, WNBA, and PWHL games, concerts, family shows, and comedy events. The arena's product portfolio includes core event hosting plus supplementary services: The Climate Collective food and beverage program, Premium Seating options, Private Events bookings, Sound Vault concert membership, Arena Tours, a Kraken + CPA Mobile App, and a public Sustainability Dashboard. The venue is operated by One Roof Sports & Entertainment and is 100% privately financed, holding net-zero carbon certification and LEED certifications as benchmarks for environmental performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Climate Pledge Arena Event Hosting Core venue product: multi-purpose sports and entertainment arena serving as home venue for the Seattle Kraken (NHL), Seattle Storm (WNBA), and Seattle Torrent (PWHL), and hosting concerts, family shows, comedy, UFC events, NCAA tournaments, and FIFA World Cup 2026 matches for individual ticket-buying consumers.
• Premium Seating

Quantifiable outcome

• Net-zero carbon across business operations (2040 goal)

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

18 partnerships are on record, tiered major, core and minor.

• Oak View GroupmajorStrategic or Co-development PartnerOriginal 50-50 equal partner in Climate Pledge Arena. Shifted to significant minority stakeholder after One Roof acquisition. Continues to operate and book the venue.
• Seattle KrakencoreStrategic or Co-development PartnerNHL hockey team owned by One Roof Sports & Entertainment. Primary anchor tenant of Climate Pledge Arena.
• Seattle StormcoreStrategic or Co-development PartnerWNBA basketball team owned by One Roof Sports & Entertainment. Home tenant at Climate Pledge Arena.
• Seattle TorrentmajorStrategic or Co-development PartnerPWHL hockey team using Climate Pledge Arena as home venue.
• Delaware NorthcoreChannel Partner/ Reseller/ DistributorOfficial foodservice partner providing food and beverage operations at Climate Pledge Arena. Debuted expanded menus and local flavors for 2025-26 Seattle Kraken season including Piroshky Piroshky vendor and oyster shucking.
• Bold ReusemajorTechnology or IntegrationSustainability partner providing reusable cup system to reduce single-use waste at Climate Pledge Arena.
• Krusteaz CompanymajorGTM or Marketing PartnerMulti-season sponsorship with Seattle Kraken, Climate Pledge Arena, and Iceplex. Partnership includes in-arena digital signage, brand advertising during game broadcasts, and hosting Pucks & Pancakes watch parties. 15% of menu special sales donated to Boys & Girls Clubs of King County.
• Ackley BrandsmajorGTM or Marketing PartnerOfficial wine partner for Seattle Kraken and Climate Pledge Arena. Multi-year partnership granting branded wine rights at arena events.
• AmazoncoreGTM or Marketing PartnerNaming sponsor of Climate Pledge Arena through The Climate Pledge commitment. Amazon Web Services (AWS) powers arena technology including Just Walk Out stores. Arena described as powered by AWS Cloud Computing.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Climate Pledge Arena events.
• American ExpressmajorGTM or Marketing PartnerCard member benefits and exclusive experiences at Climate Pledge Arena. Sponsorship includes special access for American Express card holders.
• Alaska AirlinesmajorGTM or Marketing PartnerAtmos Rewards partnership providing travel benefits for arena attendees.
• Virginia Mason Franciscan HealthminorGTM or Marketing PartnerHealth partner providing 'Know Your Health Stats' program at arena events.
• WaFd BankminorGTM or Marketing PartnerOfficial bank sponsor with ATM services at the arena.
• SymetraminorGTM or Marketing PartnerOfficial sponsor with brand visibility at Climate Pledge Arena.
• Muckleshoot CasinominorGTM or Marketing PartnerGaming partner sponsor with brand presence at arena events.
• Level SeattleminorGTM or Marketing PartnerFan experience partner with exclusive offers for arena attendees.
• Seattle CentermajorStrategic or Co-development PartnerThe 74-acre civic center where Climate Pledge Arena is located. Partnership for events, transportation coordination, and community initiatives.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Crypto.com Arena: Los Angeles arena home to the Lakers (NBA), Kings (NHL), and Sparks (WNBA). Direct peer due to the WNBA tenancy overlap with the Seattle Storm and the multi-sport anchor model.
• United Center: Chicago's largest arena, home to the Bulls (NBA) and Blackhawks (NHL). Comparable as a multi-tenant arena with strong concert and event programming, and similar premium seating economics.
• TD Garden: Boston arena home to the Bruins (NHL) and Celtics (NBA). Similar dual-tenant anchor model, premium hospitality focus, and major concert tour hosting.
• Chase Center: San Francisco's privately-financed arena, home to the Golden State Warriors (NBA). Comparable as a newer, premium-positioned arena with strong sponsorship, premium seating, and tech-forward fan experience layers.
• Madison Square Garden (MSG): The most iconic multi-purpose arena in North America, home to the New York Knicks (NBA) and New York Rangers (NHL). Closest direct peer in terms of multi-sport anchor tenants, premium seating economics, and major concert/touring revenue density.
• Ball Arena: Denver arena home to the Nuggets (NBA) and Avalanche (NHL). Similar dual-tenant professional sports anchor model with active concert and UFC event business.
• Scotiabank Arena: Toronto's flagship arena, home to the Maple Leafs (NHL) and Raptors (NBA). Comparable as a privately-operated multi-tenant arena with naming rights sponsorship, premium seating, and significant concert business.
• UBS Arena: New York-area NHL arena home to the Islanders, operated by Oak View Group -- the same Oak View Group that is a significant minority stakeholder in Climate Pledge Arena. Strong comparable on operator economics and premium hospitality design.

Emerging players

• Johan Cruijff ArenA: Amsterdam's flagship stadium, frequently cited alongside Climate Pledge Arena as a benchmark venue for net-zero carbon certification and sustainability leadership in sports venues. Comparable on ESG positioning and large-scale event hosting.

Regional players

• KeyArena (historical) / Seattle Center redevelopment entities: Seattle Center, the 74-acre civic campus where Climate Pledge Arena sits, and the former KeyArena entity it replaced. Relevant as the same-site predecessor and the public partner governing surrounding infrastructure, transportation, and adjacent event programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ClimateArena
• YouTubeyoutube.com/channel/UCFNK0w9irI6kwfWjRAWczMw
• Facebookfacebook.com/ClimatePledgeArena
• LinkedInlinkedin.com/company/ClimatePledgeArena
• Instagraminstagram.com/ClimatePledgeArena

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Climate Pledge Arena