UBS Arena
UBS Arena is a privately operated 17,000+ capacity sports and entertainment venue at Belmont Park in Elmont, NY, hosting New York Islanders NHL games, concerts, and corporate events. It monetizes tickets, premium hospitality, concessions, parking, sponsorships, and venue rentals across the New York metro area.
- Company typePrivate
- Founded2021
- HeadquartersElmont, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What UBS Arena does
UBS Arena is a privately operated sports and entertainment venue located at Belmont Park in Elmont, New York, that opened in November 2021 as the home of the NHL's New York Islanders. Operated under a public-private partnership led by Oak View Group (OVG) alongside the New York Islanders and Sterling Project Development, with UBS holding naming rights, the arena is part of a broader $1.5 billion Belmont Park redevelopment that includes $100 million in transit infrastructure, including the first new LIRR station in nearly 50 years. The venue seats over 17,000 and has hosted more than 350 events and 3 million guests since opening, spanning NHL games, concerts, family shows, comedy, and corporate events.
The venue's underlying technology stack centers on fan-experience and operational efficiency: a Verizon 5G Ultra-Wideband network, the largest arena scoreboard in New York, theatrical lighting and ice video projections, state-of-the-art acoustics, a dedicated mobile app with personalization and food ordering, and Amazon Just Walk Out computer-vision checkout technology at concession stands. Sustainability is built into operations, with LEED v4 certification, TRUE Zero Waste Silver certification, and Scope 1 & 2 carbon neutrality achieved two years ahead of schedule. The arena holds Guinness World Record-honored sustainability credentials for water consumption reduced 40% versus comparable buildings and energy costs reduced over 15% through LED lighting, heat recovery, and high-performance glass.
UBS Arena's revenue model spans eight streams: ticket sales (Ticketmaster exclusive), premium hospitality subscriptions (UBS Club, JetBlue Mosaic, PitchBook Suites, DIME Club, Hyundai Club, Marquee Memberships), food and beverage concessions operated by Delaware North across 12 market-style outlets, merchandise sales through the Isles Lab Team Store, parking across five lots, naming rights and sponsorship revenue from a deep founding-partner roster (UBS, Amex, JetBlue, BMW, Hyundai, Heineken, Verizon, Ford, Northwell, Acrisure, PitchBook, DIME), venue rentals for corporate and private events, and a Business Alliance membership network with a Manhattan Preview Club. Distribution is direct via Ticketmaster, a venue box office, a group sales team, and a dedicated premium sales team targeting enterprise hospitality buyers in the New York metropolitan area.
UBS Arena firmographics
Firmographics- Name
- UBS Arena
- Legal name
- UBS Arena
- Website
- https://ubsarena.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- UBS Arena is a privately operated 17,000+ capacity sports and entertainment venue at Belmont Park in Elmont, NY, hosting New York Islanders NHL games, concerts, and corporate events. It monetizes tickets, premium hospitality, concessions, parking, sponsorships, and venue rentals across the New York metro area.
- Ownership category
- akta.pro rank
UBS Arena industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Performing Arts Companies (7111), Arts, Entertainment, and Recreation (71), Cafeterias, Grill Buffets, and Buffets (722514)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)
- akta.pro secondary industries
- Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM), Concession & Stadium / Arena Catering (THAFAIAG)
Keywords
Where UBS Arena is headquartered
LocationHeadquarters
- HQ city
- Elmont
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
UBS Arena business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Ticket sales: Revenue from tickets for concerts, NHL games, family shows, comedy, and other events sold through Ticketmaster and box office.
- Premium hospitality: Revenue from suite rentals, club memberships, premium seating packages including UBS Club, JetBlue Mosaic Lounge/Suites, PitchBook Suites, Verizon Lounge, DIME Club, Hyundai Club, and Marquee Memberships.
- Food and beverage concessions: Revenue from 12 market-style food outlets, restaurants, bars, and specialty dining options operated by Delaware North.
- Merchandise sales: Revenue from Isles Lab Team Store and concourse merchandise stands selling official Islanders merchandise.
- Parking: Revenue from five parking areas (Diamond, Ruby, Silver, Emerald, Belmont Park Garage) accessible via Cross Island Parkway.
- Sponsorship and partnerships: Revenue from naming rights (UBS), corporate sponsors (American Express, JetBlue, BMW, Hyundai, Heineken, Verizon, Ford, Northwell Health, Acrisure, Vanda, DIME), and advertising throughout the venue.
- Venue rentals and events: Revenue from renting various spaces for corporate events, meetings, conferences, private events, galas, and more. Spaces include UBS Club, Arena Bowl, Acrisure Great Hall, Belmont Hall, Verizon Lounge, DIME Club, Amex Lounge, Heineken Terrace, and Arena Campus.
- Business Alliance membership: Revenue from membership network offering exclusive experiences and tiered benefits for business leaders including meeting spaces, networking events, and Islanders access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General admission and premium seating tickets |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
UBS Arena product offering
Product offeringCore offering
UBS Arena is a multi-purpose live entertainment and sports venue in Elmont, New York that serves as the home arena for the NHL's New York Islanders and hosts concerts, family shows, comedy, and corporate events. The venue sells tickets, premium hospitality (suites, clubs, lounges, marquee memberships), food and beverage concessions, merchandise, and parking, while also renting event spaces for private functions and corporate gatherings.
Differentiator
Problem solved
Functional benefit
Brands
- Isles Lab Team Store: Official team store of the New York Islanders located inside UBS Arena, offering NHL merchandise, exclusive collaborations, and team products.
Products and services
- Live Event Ticketing (NHL games, concerts, family shows, comedy) Ticketed admission to NHL hockey games (NY Islanders home games and playoffs), concerts, family shows, and comedy performances hosted at UBS Arena, sold through Ticketmaster and the on-site box office for fans in the New York metropolitan area.
- Premium Hospitality (Suites & Clubs) Suite rentals and club memberships for premium hospitality experiences at UBS Arena, including the UBS Club, JetBlue Mosaic Lounge/Suites, PitchBook Suites, Verizon Lounge, DIME Club, Hyundai Club, and Marquee Memberships, sold to individual premium members and corporate buyers.
- Business Alliance Membership Tiered membership network targeting business leaders with exclusive experiences, networking events, meeting spaces, and benefits at UBS Arena, including a Preview Club meeting space at 920 Broadway in Manhattan's Flatiron District.
- Venue Rentals for Corporate and Private Events Rental of UBS Arena's premium spaces for corporate events, meetings, conferences, private events, galas, and parties, including the UBS Club, Arena Bowl, Acrisure Great Hall, Belmont Hall, Verizon Lounge, DIME Club, Amex Lounge, Heineken Terrace, and Arena Campus, booked through [email protected].
- The Park at UBS Arena Pre-event fan experience adjacent to UBS Arena featuring ice skating, food and beverage vendors, UBS Hockey interactives, and fan-focused attractions open before games and shows.
- Isles Lab Team Store (Merchandise) Official New York Islanders team store located inside UBS Arena selling NHL merchandise, exclusive collaborations, and team products, complemented by concourse merchandise stands.
- Event Parking On-site event parking across five areas (Diamond, Ruby, Silver, Emerald, and Belmont Park Garage) accessible via Cross Island Parkway for guests attending UBS Arena events.
- Food and Beverage Concessions Food and beverage offerings at UBS Arena across 12 market-style outlets, restaurants, bars, and specialty dining options, operated by Delaware North and including Northwell Healthy Choice menus and Amazon Just Walk Out cashless checkout in Sections 108 & 212.
Quantifiable outcome
- Over 3 million guests welcomed and 350+ events hosted since opening in November 2021
- +5 more outcomes
Companies that use UBS Arena
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
UBS Arena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature7 records
UBS Arena partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core, major and general.
- Long Island University (LIU)coreFive-year strategic partnership to advance hockey growth across Long Island and NYC region. Creates Empire State Holiday Invitational, a new annual Division I men's hockey tournament hosted at UBS Arena (inaugural December 28-29, 2026). LIU serves as supporting partner of Islanders' Learn to Play program and establishes Division I hockey operations at Northwell Health Ice Center.
- Hofstra UniversitycoreFive-year partnership enhancing student opportunities and strengthening community ties on Long Island. Includes internships, experiential learning, exclusive campus perks (ticket discounts, guest lectures), and graduate-tuition reimbursement for employees of the partners.
- New York IslanderscoreNHL team for whom UBS Arena is the official home venue. Founded in 1972 with four Stanley Cup Championships and record nineteen consecutive playoff series victories. Team plays in NHL Eastern Conference with eight Hall of Fame inductees.
- Oak View Group (OVG)coreGlobal sports and entertainment company (founded 2015) leading development and operations of UBS Arena. OVG Global Partnerships responsible for naming rights sales including UBS Arena deal. Has offices in Los Angeles, New York, London, Seattle, Austin, and Philadelphia.
- Sterling Project Development (SPD)coreIndustry leader in real estate development management and advisory services with direct involvement in over 200 projects worth over $26 billion aggregate construction value. Affiliate of Sterling Equities (50-year-old NY real estate owner/manager) which also operates SportsNet New York and has been part owner of NY Mets since 1980.
- TicketmastercoreOfficial ticketing partner for all UBS Arena events. All verified tickets sold exclusively through Ticketmaster.com. Box office operated at venue.
- Delaware NorthcoreWorld-class concessionaire managing all food service operations at UBS Arena including 12 market-style outlets, restaurants, and bars. Also partners to distribute unused food to local organizations after events.
- 43 Oak FoundationcoreFive-year partnership with $1M commitment from UBS and NY Islanders to increase diversity in hockey. Conducting clinics and providing engagement opportunities through the 'Hockey Is For Everyone' initiative.
- VerizoncorePartnership to bring Verizon 5G Ultra-Wideband network to UBS Arena. Enables fan app experiences, team trivia, gamification, and next-generation solutions in public safety, concessions, and crowd management.
- Northwell HealthcoreOfficial health partner providing Northwell Healthy Choice menu options crafted by their chefs. Also sponsors sensory rooms at sections 106, 212, and PitchBook Suite level.
- American ExpressmajorFounding partner with Amex Entrance at venue and American Express Lounge. Card Members receive exclusive entrance access. Amex Lounge available to Platinum & Centurion cardmembers for private events.
- JetBluemajorFounding partner with JetBlue Mosaic Lounge and JetBlue Mosaic Suites premium spaces. Official rideshare partner with Lyft for sustainable transportation options.
- DIMEmajorFounding partner with DIME Club premium space (11,000 sq ft with arena bowl views). Financial services company providing arena benefits.
- BMWmajorPremium partner with BMW Premium Entry entrance for VIP access. Official automotive partner.
- HyundaimajorPremium partner with Hyundai Club sports bar space featuring Isles memorabilia and intimate hockey viewing.
- HeinekenmajorPremium partner with Heineken Terrace outdoor space (Section 305 & 306) and Heineken South Side Bar. Official beer partner.
- FordmajorPremium partner with Ford Oval branding and Ford Bronco sponsorship at venue.
- AcrisuremajorPremium partner with naming rights for Acrisure Great Hall, the main entrance space inspired by Grand Central Station.
- PitchBookmajorPremium partner with PitchBook Suites on the suite level, providing luxury suites with custom minibar and premium stadium seats.
- OraclegeneralTechnology partner providing venue management solutions.
- Coca-ColageneralOfficial beverage partner providing Coca-Cola, Diet Coke, Sprite products throughout venue.
- National GridgeneralUtility partner for energy services.
- LyftgeneralOfficial rideshare partner providing Lyft Green electric/hybrid vehicle options for sustainable transportation to events.
- Coachman Luxury LiverygeneralOfficial luxury transportation partner for coach/livery services.
- Nassau County TourismgeneralOfficial partner for hotel accommodations and tourism information.
- Vanda PharmaceuticalsgeneralHealthcare partner with advertising presence at venue.
- AmazongeneralTechnology partner with Amazon Just Walk Out checkout technology in Sections 108 & 212 for cashless concession purchases.
- McLennan Design and EnvirongeneralSustainability experts working closely with UBS Arena to minimize environmental impact of the venue through consulting services.
- Collins Building ServicesgeneralOfficial zero waste partner helping achieve TRUE Zero Waste certification.
- Winters BrosgeneralWaste hauling partner working to achieve high rates of waste diversion to composting and recycling.
- The Harrison RestaurantgeneralBeloved Floral Park restaurant providing menu items for Belmont Hall sports bar.
- BenihanageneralHibachi restaurant with location inside UBS Arena serving hibachi bowls.
- St. John's United Methodist ChurchgeneralLocal organization in Valley Stream receiving unused food from UBS Arena after events as part of sustainability and community initiatives.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
UBS Arena competitors and assessment
Company assessmentDirect peers
- Prudential Center: Newark-based NHL arena (home of the New Jersey Devils) and concert venue operated by Harris Blitzer Sports & Entertainment; closest direct geographic competitor in the NY metro for both NHL games and concert routing.
- Little Caesars Arena: Detroit arena home to the Red Wings (NHL) and Pistons (NBA); comparable newer-build venue with similar "arena district" campus approach, premium club/terrace products, and concert/event diversification strategy.
- Scotiabank Arena: Toronto arena home to the Maple Leafs (NHL) and Raptors (NBA); comparable scale (~19,000 capacity), naming-rights deal structure, multi-event calendar, and premium suite/club monetization model.
- Madison Square Garden (MSG): The most iconic arena in the same NY metro market; hosts NHL (Rangers), NBA (Knicks), concerts, and corporate events with comparable premium hospitality, suite/club products, and sponsorship monetization. Direct competitor for the same discretionary entertainment dollar.
- Barclays Center: Brooklyn-based multi-purpose arena operated by BSE Global (also controls the Brooklyn Nets/NHL Islanders-equivalent NBA team); competes head-to-head with UBS Arena for concerts, family shows, and premium hospitality events in the NY metropolitan region.
- Delta Center: Salt Lake City arena home to the Utah Hockey Club (NHL) and Jazz (NBA); recently renovated; comparable NHL/arena operating model with premium hospitality and event-rental revenues.
- Climate Pledge Arena: Seattle's newest NHL arena (Kraken) purpose-built with sustainability as a defining feature (first net-zero carbon arena); most directly comparable on LEED/certifications, technology stack, and premium hospitality strategy.
- T-Mobile Arena: Las Vegas arena opened in 2016 jointly developed by AEG and MGM Resorts; comparable new-generation NHL-friendly venue with naming rights, premium hospitality, and high concert routing density.
Broad incumbents
- Oak View Group (OVG): The operator/developer of UBS Arena and a broader global sports-and-entertainment venue platform (Climate Pledge Arena, Co-op Live, etc.); most directly comparable as the corporate parent running the venue's operations.
- AEG Facilities: Global venue operator/owner (Staples Center/Crypto.com Arena, The O2, etc.) and the main competitor to Oak View Group, which operates UBS Arena; comparable venue-management business model across a global portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UBS Arena social profiles
Digital presenceUBS Arena financial estimates
Financial estimateRevenue estimate
Valuation estimate
UBS Arena leadership team
Management profileNumber of profiles
Profiles6 records
UBS Arena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UBS Arena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UBS Arena
What does UBS Arena do?
UBS Arena is a multi-purpose live entertainment and sports venue in Elmont, New York that serves as the home arena for the NHL's New York Islanders and hosts concerts, family shows, comedy, and corporate events. The venue sells tickets, premium hospitality (suites, clubs, lounges, marquee memberships), food and beverage concessions, merchandise, and parking, while also renting event spaces for private functions and corporate gatherings.
Is UBS Arena a public or private company?
UBS Arena is a private company. It is classified as corporate owned and is currently operating.
When was UBS Arena founded?
UBS Arena was founded in 2021. It employs 5,001 to 10,000 people.
Where is UBS Arena based?
UBS Arena is headquartered in Elmont, United States, in the North America region.
How does UBS Arena make money?
Eight revenue lines are on record. Ticket sales are the primary driver. The others are premium hospitality, food and beverage concessions, merchandise sales, parking, sponsorship and partnerships, venue rentals and events and business Alliance membership.
Who are UBS Arena's main competitors?
Direct peers on record are Prudential Center, Little Caesars Arena, Scotiabank Arena, Madison Square Garden (MSG), Barclays Center, Delta Center, Climate Pledge Arena and T-Mobile Arena. Broad incumbents are Oak View Group (OVG) and AEG Facilities.
Does UBS Arena have an API?
No public API is recorded for UBS Arena.
What industry is UBS Arena in?
UBS Arena's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues), with a secondary code of MPAGALAN, Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating). Its NAICS code is 71131 and its SIC code is 7900.