Peninsula Open Innovation

What Peninsula Open Innovation does

Peninsula Open Innovation (legal name Peninsula Corporate Innovation S.L.) is a Barcelona-headquartered corporate innovation consulting firm founded in 2015 by Simón Lee and Andrés Manso. The firm helps large corporations, mid-sized companies, industrial players, and public-sector entities convert innovation into measurable business outcomes, positioning itself as an extended innovation department rather than an external consultant. It operates through three engagement formats (Innovation 360° annual mandates, ad-hoc 3–9 month programs, and executive sprints) across seven service modules organized into Strategy & Governance, Discover & Create, and Build & Scale layers, with delivery handled by an in-house team of 30+ consultants and a 30+ person IT unit specialized in data, AI, synthetic data, and product development.

The technology stack includes the Nuclia secure corporate AI platform for public-administration document management, the Zésar metahuman citizen-services assistant deployed for the Ayuntamiento de Zaragoza, a proprietary Innovation RADAR used for startup scouting in programs such as JETRO, and synthetic data generation technology targeted at EU data spaces and healthcare. The firm also operates the GameBCN video game incubator/accelerator as a wholly-owned spin-off (11 editions, 74 studios accelerated, €8.5M raised, 54% survival rate, model exported to Japan, Lithuania, and Saudi Arabia) and the Serious Games Lab health entrepreneurship program. Methodologies combine PRINCE2, PMBOK, and Lean with game-dev iteration techniques (vertical slice, playtest, rapid iteration).

The business model is professional services, quote-based, and entirely direct. Peninsula charges for end-to-end innovation programs spanning strategy, discovery, scouting, venture building, and technical build, with revenue derived from named engagements such as ABANCA/B100 (digital bank launch), AENA Ventures (open innovation), Veolia (SIVUT data venture), SEAT (predictive forecasting), and multiple Spanish government and public-administration bodies. There is no disclosed pricing, no public revenue, and no external funding; the firm is privately held and founder-led, with marquee enterprise and government logos as the primary customer evidence.

Name

Peninsula Open Innovation

Legal name

Peninsula Corporate Innovation S.L.

Website

https://peninsula.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Peninsula Open Innovation is a Barcelona-based consulting firm that helps large corporations, industrial companies, and public-sector entities run end-to-end innovation programs, from open innovation and venture building to in-house AI and data product delivery.

Ownership category

akta.pro rank

Product category

Corporate Innovation Consulting

NAICS

Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

akta.pro secondary industry

Innovation & Design Thinking Programs (EDAMAHAD)

Keywords

• Corporate innovation consulting
• Open innovation programs
• Venture building services
• Startup scouting
• AI consulting solutions

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Corporate Innovation Consulting: Professional services fees for end-to-end innovation programs spanning strategy, discovery, and execution across three layers: Strategy & Governance, Discover & Create, and Build & Scale. Delivered through three engagement formats: Innovation 360° (annual mandate), ad-hoc programs (3-9 months), and executive sprints.
2. Digital Factory & Technical Delivery: Technical build services including MVP development, ERP/CRM integration, AI solution deployment, and post-launch support, executed by the in-house IT team of 30+ people.
3. Gamification & Game-Driven Innovation Programs: Design and operation of gamified experiences, serious games, vertical accelerator programs, and customer/employee engagement programs, drawing on GameBCN's decade of methodology refinement.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Peninsula Open Innovation is a corporate innovation consulting firm that helps corporations, mid-sized companies, industrial sectors, and public entities convert innovation into measurable business outcomes. The firm delivers end-to-end innovation programs spanning strategy, discovery, and execution through seven service modules, supported by an in-house IT team of 30+ specialists in data, AI, synthetic data, and product development. Named proprietary products include Nuclia (secure corporate AI for public administration document management), Zésar (AI metahuman for citizen services), Innovation RADAR (startup scouting technology), and synthetic data generation capabilities, alongside consulting programs such as GameBCN and Serious Games Lab.

Product overview

Peninsula Open Innovation is a corporate innovation consulting firm offering a portfolio of seven interconnected service modules organized across three operational layers: Strategy & Governance (Culture & Capabilities, Innovation Office P²M), Discover & Create (Gamification & Game-Driven Innovation, Entrepreneurship & Venture Building, Open Innovation & Venture Client), and Build & Scale (Digital Factory, AI & Data Intelligence). The Digital Factory provides the technical execution layer that builds and deploys validated pilots using an in-house IT team of 30+ specialists in data, AI, and product development. AI & Data Intelligence delivers AI as a business intelligence lever for automation and decision-making. Key named products include Nuclia (corporate AI platform for secure document management in public administration) and Zésar (AI metahumano for citizen services in Zaragoza). Sub-brands include Serious Games Lab (health gamification entrepreneurship program) and GameBCN (video game incubator/spin-off). The services combine rigor of corporate innovation consulting with game design discipline and ecosystem connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• GameBCN: Gaming incubator and accelerator with 11 editions, 74 studios, 8.5M EUR funding captured. Recognized with BAFTA, Apple Award and Game Awards nomination.
• Serious Games Lab
• Nuclia
• Zésar

Products and services

• Digital Factory Technical execution layer that closes the innovation cycle. An in-house IT team of more than 30 people handles data, AI, ERP/CRM integration, and product development using game-dev methodology (vertical slice, playtest, rapid iteration) to build, integrate, and deploy validated pilots into production. Designed for corporations seeking to convert innovation pilots into operational systems.
• AI & Data Intelligence AI as a business intelligence lever applied to concrete processes where ROI is measurable: automation, business intelligence, decision-making, operational efficiency, and new products. In-house team of more than 30 specialists in data and AI with productive project experience. For organizations seeking to deploy AI with measurable business outcomes.
• Gamification & Game-Driven Innovation Design of engaging experiences for customers, employees, and communities using real video game industry methodologies — game design, narrative, progression mechanics, mentor networks, and acceleration formats — applied to specific corporate challenges. Built on 10 years of operation through GameBCN incubator. For companies seeking to improve engagement, training completion rates, and program participation.
• Entrepreneurship & Venture Building Design and operation of vehicles to create new business lines: incubation, acceleration, intrapreneurship, and spin-offs. Applies a decade-built playbook including cohorts, mentor networks, milestones, and demo-days. For corporations seeking to launch new business lines and startups seeking acceleration.
• Open Innovation & Venture Client Connects organizations with startups and external solutions that solve real challenges. Filters the market with founder and investor criteria and validates through commercial pilots rather than proof-of-concepts. Structures processes with pitch competition format and demo-days. For corporations seeking to engage with the startup ecosystem and validate solutions through commercial pilots.
• Culture & Capabilities Activates culture, capabilities, and mindset in executives and teams for internal innovation execution. Designs training with narrative, simulators, and serious games to reduce adoption time and improve completion rates. 1,000+ executives trained across programs. For organizations seeking to develop internal innovation capabilities and culture.
• Innovation Office (P²M) Professionalization of the innovation function. Designs roadmaps, defines governance, and directs execution so strategy reaches the P&L. Applies progression mechanics and visible scorecards to the innovation committee for real traction. For organizations seeking to formalize and professionalize their innovation management function.
• Nuclia Corporate AI platform designed for public administrations to manage and leverage knowledge securely, traceably, and in alignment with European regulations. Converts dispersed information into consultable, traceable, and useful knowledge for public teams. Includes specialized assistants for job description generation, subsidy processing, internal employee support, and technical project assistance. Features 99.9% monthly availability SLA, prompt injection protection, and validation/tamper-proof mechanisms.
• Zésar Intelligent assistant for the Ayuntamiento de Zaragoza designed as a metahuman (César Augusto) to offer closer, more accessible, and intuitive citizen attention through text and voice conversations, deployed via web integration and three interactive tótems in city locations. Supports 700+ municipal procedures with real-time conversational guidance.
• GameBCN Video game incubator and Peninsula spin-off operating for more than 10 years with 11 editions, 74 studios accelerated, €8.5M raised, 54% survival rate. Recognized with BAFTA, Apple Award, and Game Awards nomination. Model exported to Japan, Lithuania, and Saudi Arabia. For video game studios seeking acceleration and corporate partnerships.
• Serious Games Lab Health-focused entrepreneurship program specializing in gamification and serious games, connecting clinical professionals, startups, and video game studios to develop digital solutions that improve patient motivation and treatment adherence. 3 completed editions with €6.5M total funding raised by participants. Deployed with Hospital de Bellvitge and Generalitat de Catalunya.
• SIVUT (Veolia venture building outcome) New business line developed for Veolia based on AI and data analysis to identify undeclared tourist rentals, generating €240,000 in new business with 65%+ projected profit margin and €35M potential market identified in Spain. Outcome of Peninsula's venture building program combining AI/data intelligence with strategy execution.

Quantifiable outcome

• €250M+ in funding raised by startups through Peninsula programs
• +8 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, supporting and minor.

• GameBCNcoreStrategic or Co-development Partner · 1 January 2015GameBCN is a spin-off/brand of Peninsula specializing in game development and serious games. It has run 11 editions, accelerated 74 studios, helped raise €8.5M in funding with 54% survival rate. Its model has been exported to Japan, Lithuania, and Saudi Arabia. GameBCN's methodology underpins Peninsula's gamification and engagement design services.
• JETRO (Japan External Trade Organization)coreStrategic or Co-development PartnerAnnual internationalization program for the Japanese government to accelerate Japanese startup entry into Spanish and European markets. Peninsula uses its RADAR technology for objective identification and matchmaking agenda management, provides specialized mentoring for European market pitch adaptation, and facilitates pilot connections. Generates 58 high-value meetings per edition with 30% long-term active connections.
• SeidorsupportingImplementation/ SI/ Consulting PartnerPartnered with Seidor in the Cajamar Innova acceleration program to provide specialized mentoring to water management startups, combining Peninsula's methodology with Seidor's technology expertise.
• Barcelona Supercomputing Center (BSC)coreStrategic or Co-development PartnerCollaboration on AI in Catalan language through the Aina Challenge — a public-private initiative for scaling AI solutions in health, GovTech, legal, and audiovisual sectors. Peninsula designed and co-executed the challenge competition. Also collaborates on data spaces and synthetic data initiatives.
• ACCIÓ (Catalan Government)coreStrategic or Co-development PartnerCollaborates on Open Innovation Challenge initiatives including the ISE (Integrated Systems Europe) Open Innovation Challenge. Peninsula actively participates in ACCIÓ-organized ecosystem events and connects corporations with high-potential solutions.
• Barcelona Activa (Ajuntament de Barcelona)supportingStrategic or Co-development PartnerCollaborated on Sales Up program — a startup acceleration initiative to strengthen sales through specialized tutoring, alongside CaixaBank DayOne. Peninsula contributes methodology and mentorship.
• CaixaBank DayOnesupportingGTM or Marketing PartnerPartnership through Vanessa Palmer's prior role leading Premios EmprendeXXI and Open Innovation programs. Peninsula's team participates in CaixaBank DayOne juries and ecosystem events. Shared clients include Abanca/B100.
• Tech Barcelona / Pier 01supportingOthersPeninsula is headquartered at Tech Barcelona's Pier 01 innovation campus, positioning it within Barcelona's technology ecosystem and facilitating connections with startups and international companies.
• GameGisupportingStrategic or Co-development PartnerGameGi is a game intelligence ecosystem and platform connected to Peninsula's operations. Peninsula acts as a bridge between corporations and game studios through GameGi and GameBCN ecosystems.
• Fundació Barcelona Music LabminorGTM or Marketing PartnerPeninsula designed and executed BM LAB program for Fundació Barcelona Music Lab. Startups presented pilots at Cruïlla Festival and MWC 2022-2023.
• WA4STEAMminorGTM or Marketing PartnerVanessa Palmer, Peninsula's Director of Business Development, is a partner in WA4STEAM which promotes women angel investors. Peninsula participates in Global Women Investors Meetup events.
• ArtelnicssupportingTechnology or IntegrationArtelnics is a startup connected through Peninsula's open innovation matchmaking, providing AI-based demand forecasting technology. Peninsula managed the pilot between Artelnics and SEAT, achieving 90% forecasting accuracy.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Encomenda: Barcelona-based corporate venture builder that designs and launches new businesses for corporates. Directly comparable to Peninsula's venture building service line and startup ecosystem network.
• Board of Innovation: Belgian innovation consulting firm serving global enterprises with corporate innovation, venture building, and emerging tech strategy. Comparable to Peninsula's enterprise innovation consulting and adjacent to its AI/emerging tech practice.
• ISDI: Madrid-based digital business school and consulting firm offering executive education and digital transformation services. Comparable to Peninsula on the talent/capability-building and digital transformation advisory layers.
• Antai Venture Builder: Barcelona- and Madrid-based corporate venture builder that co-creates digital businesses with corporates. Directly comparable to Peninsula's venture building and applied innovation mandates.
• RocaSalvatella: Barcelona-based corporate innovation consulting firm advising large corporations on digital transformation and open innovation. Directly comparable to Peninsula in geography, target customers (IBEX 35), and innovation methodology focus.
• Opinno: Spanish innovation consulting firm serving global enterprises with open innovation, corporate entrepreneurship, and emerging tech programs. Closely comparable to Peninsula's open innovation and venture client offerings.
• Conector Startup Accelerator: Barcelona-based startup accelerator and now part of Repsol's open innovation ecosystem. Comparable to Peninsula on startup acceleration, demo-day formats, and corporate-startup matchmaking.

Broad incumbents

• Accenture Innovation: Global consulting leader with a dedicated innovation practice covering AI, digital transformation, and venture building. Broad comparable to Peninsula's enterprise innovation consulting, but at vastly larger scale and with global delivery.
• Wayra (Telefónica): Telefónica's global corporate accelerator and open innovation platform. Comparable to Peninsula on startup scouting and corporate-startup matchmaking, but operates at much larger scale as part of a telco incumbent.

Regional players

• Lanzadera: Valencia-based startup accelerator backed by Juan Roig. Comparable to Peninsula on startup mentoring and acceleration programs, though Lanzadera focuses primarily on early-stage founders rather than corporate open innovation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peninsula-innovation
• Xx.com/peninsulacorp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peninsula Open Innovation