Food Square
Food Square is a Mumbai-based gourmet grocery retailer operating a 25,000 sq ft flagship in Bandra, a second store in Worli, an e-commerce site, and mobile apps, serving premium urban consumers with 350+ cheeses, in-house artisanal brands, a café, and experiential events.
- Company typePrivate
- Founded2023
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Food Square does
Food Square is a gourmet grocery retail brand operated by Landcraft Retail Private Limited, headquartered in Mumbai, India. The company runs a 25,000 sq ft flagship store on Linking Road in Bandra West and a second outlet in Worli, complemented by an e-commerce storefront at shop.foodsquare.co.in and native iOS and Android applications. Its assortment spans 18 product categories, anchored by 350+ cheese varieties and six named in-house artisanal counters: Pasta Mill, Breadsmith, Spice Mill, Cheese Corner, House of Meat, and Chopping Board, plus an in-store café that prepares dishes from the store's own inventory. The company also operates Food Square Café as a food-service revenue stream and hosts paid experiential programming through a Cooking Studio, embassy events, grazing/outdoor catering, and brand-launch hosting.
Revenue is generated through three concurrent mechanics: in-store retail grocery sales, e-commerce delivery (same-day and next-day slots within Mumbai), and café/food-service spend, all on a unit-pricing basis with no publicly disclosed subscription or membership tier. The business is vertically integrated upstream through the founders' Trueganic farm network in Maharashtra and Karnataka, which since 2019 has supplied more than 200 supermarkets and gourmet stores across West and South India and operates export channels internationally. Distribution is omnichannel within Mumbai (two physical stores plus apps and website) and B2B wholesale through Trueganic outside Mumbai.
The company was founded in 2023 by Lalit Jhawar (Co-Founder & CEO) and Mayank Gupta (Co-Founder & Managing Director), with the retail brand launching in May 2024. It is privately held and has raised an undisclosed funding round from supermodel Ujjwala Raut, designer Payal Singhal, Purple Style Labs, and a luxury fashion house, with a stated target of 300 Crores annual revenue and 200,000+ customers within three years. The technology stack is built on the Rodeo Digital commerce platform and includes a closed-loop store wallet in the mobile applications.
Food Square firmographics
Firmographics- Name
- Food Square
- Legal name
- FOOD SQUARE (LANDCRAFT RETAIL PRIVATE LIMITED)
- Website
- https://foodsquare.co.in
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Food Square is a Mumbai-based gourmet grocery retailer operating a 25,000 sq ft flagship in Bandra, a second store in Worli, an e-commerce site, and mobile apps, serving premium urban consumers with 350+ cheeses, in-house artisanal brands, a café, and experiential events.
- Ownership category
- akta.pro rank
Food Square industry classification
Industry- Product category
- Gourmet Grocery Retail
- NAICS
- Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298), Restaurants and Other Eating Places (72251), Caterers (722320)
- SIC
- Retail-Food Stores (5400), Retail-Eating & Drinking Places (5810), Retail-Grocery Stores (5411)
- akta.pro primary industry
- Gourmet & Fine Food Stores (CRAHAGAG)
- akta.pro secondary industries
- Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM), Grocery & Specialty Food Marketplaces (CRAFABAE)
Keywords
Where Food Square is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Food Square business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Physical Retail Sales: In-store gourmet grocery sales from the 25,000 sq ft flagship store in Bandra and the Worli outlet, offering premium local and international food products.
- E-commerce Sales: Online ordering through shop.foodsquare.co.in with same-day and next-day delivery within Mumbai.
- Food Service (Café): Food Square Café generates revenue from prepared food and beverages made from store products.
- Fresh Produce Supply (Trueganic): Related business supplying fresh produce to over 200 supermarkets and gourmet stores across West and South India, with international export capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Food Square product offering
Product offeringCore offering
Food Square is a gourmet grocery retail brand operating a 25,000 sq ft flagship store in Bandra West, Mumbai and a second outlet in Worli, complemented by an e-commerce platform (Food Square Mart) and native mobile applications. It sells premium local and international food products, in-house artisanal brands (Pasta Mill, Breadsmith, Spice Mill, Cheese Corner with 350+ varieties, House of Meat, Chopping Board), and offers in-store dining at Food Square Café, curated gifting, and experiential event services (Cooking Studio, Embassy Events, Grazing/Outdoor Catering, Brand Launches).
Product overview
Food Square is a gourmet grocery retail brand under Landcraft Retail, operating as a unified retail-plus-experiences platform. The core offering is a 25,000-sq-ft flagship store in Mumbai featuring diverse culinary experiences including Food Square Café, Pasta Mill, Breadsmith, Spice Mill, Cheese Corner (350+ varieties), House of Meat, and Chopping Board stations. Complementing the physical store is Food Square Mart, an e-commerce platform enabling online shopping with same-day and next-day delivery across 18 product categories. The company also offers event services through Cooking Studio, Embassy Events, Grazing/Outdoor Catering, and Brand Launches. Additionally, Food Square sells private-label products including specialty spices, dried peppers, and sweetener alternatives.
Differentiator
Problem solved
Functional benefit
Brands
- Food Square Café: Café experience where dishes are built on produce and products sourced from around the world, offering casual, fresh, and flavorful food.
- Pasta Mill
- Breadsmith
- Chopping Board
- Spice Mill
- Cheese Corner
- House of Meat
- Gifting
- Trueganic
Products and services
- Food Square Gourmet Store Flagship 25,000 sq ft physical gourmet grocery store on Linking Road, Bandra West, Mumbai, offering premium local and international food products, in-house artisanal counters, Food Square Café, and immersive retail experiences. A second store operates in Worli, Mumbai.
- Food Square Mart (Online Store)
- Food Square Café
- Premium Gifting
- Event Hosting Services (Cooking Studio, Embassy Events, Grazing/Outdoor Catering, Brand Launches)
- Food Square Private Label Products
Quantifiable outcome
- Target of 200,000+ customers within three years
- +1 more outcomes
Companies that use Food Square
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Food Square technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Food Square partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Le Cordon BleucoreLe Cordon Bleu, the renowned French culinary institute, partnered with Food Square for events and brand activations. This collaboration positions Food Square as a serious player in culinary education and gourmet experiences.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Food Square competitors and assessment
Company assessmentDirect peers
- Nature's Basket (Godrej): India's most established premium gourmet grocery chain with omnichannel stores and delivery across major metros including Mumbai. Directly comparable to Food Square on assortment depth, premium positioning, and target affluent urban consumers.
- Le Marche: Boutique gourmet retail chain operating in Mumbai and other Indian metros with curated imported and premium domestic SKUs. Closely comparable in store size, premium assortment strategy, and Mumbai catchment overlap.
- Foodhall: Premium gourmet food retail concept from the Future Group with stores in Mumbai and other metros featuring imported cheeses, charcuterie, and artisanal products. Comparable to Food Square's destination gourmet positioning and in-store experience.
- Eataly: Global Italian-inspired destination combining large-format gourmet retail, in-house restaurants, and artisanal counters. Explicitly cited by Food Square's founders as inspiration and the closest international operating model to its concept.
- Dean & DeLuca: Iconic American gourmet grocer known for premium imported cheeses, charcuterie, baked goods, and gifting. Comparable to Food Square on premium imported assortment and experiential in-store counter format.
Broad incumbents
- BigBasket: India's largest online grocery platform, owned by Tata, with broad assortment including premium and specialty products. Competes with Food Square Mart in online gourmet delivery across Mumbai and beyond.
- Le Bon Marché: Parisian department store with a renowned La Grande Épicerie de Paris food hall featuring gourmet retail, café, and experiential elements. Aligns with Food Square's Harrods/Selfridges-inspired destination model.
Regional players
- Spinneys: Premium supermarket chain operating primarily across the Middle East with destination gourmet positioning, imported assortment, and in-store dining elements. Comparable concept in a different geography.
Emerging players
- Swiggy Instamart: India's leading quick-commerce platform increasingly expanding into premium and gourmet SKUs in Mumbai. Competes with Food Square Mart on convenience and delivery speed for the same affluent urban customer.
- Gourmet Garden: India-based online and offline specialty food retailer offering imported and artisanal products. Comparable on assortment strategy targeting premium Indian consumers interested in international ingredients.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Food Square social profiles
Digital presenceFood Square financial estimates
Financial estimateRevenue estimate
Valuation estimate
Food Square leadership team
Management profileNumber of profiles
Profiles2 records
Food Square funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Food Square M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Food Square
What does Food Square do?
Food Square is a gourmet grocery retail brand operating a 25,000 sq ft flagship store in Bandra West, Mumbai and a second outlet in Worli, complemented by an e-commerce platform (Food Square Mart) and native mobile applications. It sells premium local and international food products, in-house artisanal brands (Pasta Mill, Breadsmith, Spice Mill, Cheese Corner with 350+ varieties, House of Meat, Chopping Board), and offers in-store dining at Food Square Café, curated gifting, and experiential event services (Cooking Studio, Embassy Events, Grazing/Outdoor Catering, Brand Launches).
Is Food Square a public or private company?
Food Square is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Food Square founded?
Food Square was founded in 2023. It employs 11 to 50 people.
Where is Food Square based?
Food Square is headquartered in Mumbai, India, in the Asia region.
How does Food Square make money?
Four revenue lines are on record. Physical Retail Sales are the primary driver. The others are E-commerce Sales, food Service (Café) and fresh Produce Supply (Trueganic).
Who are Food Square's main competitors?
Direct peers on record are Nature's Basket (Godrej), Le Marche, Foodhall, Eataly and Dean & DeLuca. Broad incumbents are BigBasket and Le Bon Marché. Spinneys is listed as a regional player. Emerging players are Swiggy Instamart and Gourmet Garden.
Does Food Square have an API?
No public API is recorded for Food Square.
What industry is Food Square in?
Food Square's product category is Gourmet Grocery Retail. Its primary akta.pro industry code is CRAHAGAG, Gourmet & Fine Food Stores, with a secondary code of CRAHAGAM, Prepared Foods & Catering-Focused Specialty Stores. Its NAICS code is 44529 and its SIC code is 5400.